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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Customer Experience
Brand Strategy
Public Relations
Storytelling
Brand Love
Multicultural Marketing
BRAND STORYTELLING
Quicken
Podcasting
Fractional Marketing
Inclusive Marketing
Branding
Bud Light
Community Building
Matt Johnson
Brand Experience
Purpose
Holiday Marketing
Emotional Marketing

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesTwice weeklyEpisodes595Founded10 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for On Brand

Latest Episodes

What if the future of marketing is a lot more human than we think? Today’s guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark’s a futurist, ... more

It’s that time of year again: Brand Federation’s Naughty & Nice list is out, and Matt Williams is here to break it down. Matt is President of Brand Federation and former CEO of The Martin Agency, where he led campaigns for GEICO, OREO, UPS, and Walma... more

What if you could test your business strategy in days instead of months? That’s what Kate O’Keeffe, CEO and Co‑Founder of Heatseeker, makes possible. From building the first AI‑powered platform for market experimentation to helping companies validate... more

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Impact isn’t a vibe — it’s measurable. This week I’m joined by Neil Callanan, LooseGrip founder and creator of the GRASP Impact Framework, to unpack how storytelling can stand up to scrutiny and move both culture and the bottom line.

What You’ll Lea... more

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Recent Guests

Mark Schaefer
Futurist, best-selling author, and strategist
Rutgers University
Episode: Marketing’s Most Human Moment Is Now
Kate O'Keeffe
CEO and co-founder of Heatseeker, focused on AI-powered market experimentation.
Heatseeker
Episode: AI-Powered Business Strategy at Lightning Speed
Neil Callanan
Founder of LooseGrip and creator of the GRASP Impact Framework
LooseGrip
Episode: Measuring the Impact of Brand Activism
Toby Wilkinson
Co-founder of Ask Us For Ideas
Ask Us For Ideas
Episode: Finding the Right Agency Partner
Andrew Panay
Producer known for films like Wedding Crashers and Serendipity
Episode: The Wedding Crashers Guide to Branding
Emeric Ernoult
Founder and CEO of Agorapulse
Agorapulse
Episode: The Hard Way to Real ROI
Danielle Sabrina
Founder of Society22 PR and recognized as a top female entrepreneur.
Society22 PR
Episode: Building Trust That Scales
Ulli Appelbaum
International strategy veteran and author of The Science of Brand Associations
Episode: The Hidden Science of Brand Associations
Deborah Eckerling
Co-host of the MPN Meta Marketing Show
MPN Meta Marketing Show
Episode: The Hidden Science of Brand Associations

Host

Nick Westergaard
Author and host who specializes in business communication and branding; known for insightful conversations with industry leaders.

Reviews

4.8 out of 5 stars from 138 ratings
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States2 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States3 months ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States7 months ago
  • Love this podcast

    I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!

    Apple Podcasts
    5
    JennyB123!
    United Statesa year ago
  • Great host great content

    I was thrilled to join Nick for a recent podcast. Listening to some of the “back catalog” in advance of our recording I was blown away by the guests, the content and consistency. I’m definitely going to be a repeat listener.

    Apple Podcasts
    5
    ElieJacobs
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the insightful and engaging conversations, often highlighting the quality of guests and the valuable content shared.
Many appreciate the actionable insights provided, making it a go-to resource for branding and marketing professionals.
The compelling blend of pop culture and branding expertise resonates with audience members, drawing in diverse listeners passionate about effective storytelling.
The host is noted for asking thought-provoking questions that stimulate deep discussions around branding.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#26
France/Business/Marketing
Apple Podcasts
#35
Sweden/Business/Marketing
Apple Podcasts
#38
Ireland/Business/Marketing
Apple Podcasts
#108
Russia/Business/Marketing
Apple Podcasts
#134
Denmark/Business/Marketing
Apple Podcasts
#175
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Marketing’s Most Human Moment Is Now
Q: How have you navigated changes in your career amidst evolving marketing technologies?
I've followed my curiosity rather than specializing, allowing myself to explore various aspects of marketing and branding.
Marketing’s Most Human Moment Is Now
Q: How do we still scale it while preserving the human connection angle? Is that possible?
It's crucial to consider what makes your brand unique and maintain that human element even as technology advances.
Finding the Right Agency Partner
Q: How do you make the best connections between brands and agencies in such a changing landscape?
We maintain relationships and have detailed conversations with agencies to understand their capabilities and adapt to industry changes, thus helping clients find the right match.
Finding the Right Agency Partner
Q: What are the red flags that you might not be in a good relationship with an agency?
If you're chasing something or trying to force an agency relationship, it's unlikely to work out. Communication and trust are vital for a successful partnership.
Measuring the Impact of Brand Activism
Q: Is there a metric that leaders think they need versus one they should actually be tracking?
Consumptive metrics are essential; many misunderstand the low bar of what constitutes a view or engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

Focus on storytelling in branding is a prominent theme, integrating insights from marketing experts across various industries. The discussions often revolve around the significance of authenticity, trust in brand relationships, and effective strategies in the age of social media and digital marketing. Unique elements include the exploration of pop culture phenomena, particularly the influence of figures like Taylor Swift, which is woven into broader conversations about brand positioning and narrative construction. This blend of reliable insights and engaging storytelling provides valuable resources for professionals looking to enhance their branding strategies.

Where can I find podcast stats for On Brand?

Rephonic provides a wide range of podcast stats for On Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. How I Built This with Guy Raz
2. The Daily
3. Up First from NPR
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. People I (Mostly) Admire

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 595 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Mark Schaefer
2. Kate O'Keeffe
3. Neil Callanan
4. Toby Wilkinson
5. Andrew Panay
6. Emeric Ernoult
7. Danielle Sabrina
8. Ulli Appelbaum

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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