
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more
| Publishes | Weekly | Episodes | 629 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||

Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place. In his new book, An Inbox Between Us, AI and the Reality of Modern Work, he argues that AI is acting like a mirror, revealing the hidden workarou... more
What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. His jo... more
What if AI isn't just changing marketing, but changing what a brand actually is? Melissa Jackson-Parsey has spent her career helping some of the world's most recognizable organizations reinvent themselves at the intersection of strategy, creativity, ... more
What if the qualities we call “uncommon leadership” are actually the ones that should be ordinary? After leading at IBM, AT&T, Pitney Bowes, SuperValu, and Walmart through decades of transformation, Keith Wyche argues that the leaders who endure aren... more
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I’ve listened to hundreds if not thousands of podcasts and I love the conversational tone and professionalism that Nick brings to his work. Questions were thought-provoking and genuinely encouraged me to think deeply about my own work as well as other thought leaders and influencers. Excited to keep listening to the other episodes.
I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!
Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.
Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.
Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on branding, marketing strategy, and leadership, featuring deep-dive conversations with senior brand leaders, researchers, and practitioners. Topics frequently cover brand systems, AI's impact on marketing, human-centered leadership, storytelling, and practical frameworks for building durable brands in a noisy, fast-moving landscape. Notable strengths include a consistent host with a thoughtful interviewing style, a roster of high-profile guests spanning tech, entertainment, consumer goods, and academia, and actionable takeaways that translate across B2B and consumer brands. Listeners are likely looking for strategic guidance, real-world case studies, and cross-disciplinary perspectives on how to move brand work from ideas ... more
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1. Coaching for Leaders
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3. Social Media Marketing Podcast
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5. Design Matters with Debbie Millman
On Brand launched 10 years ago and published 629 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on On Brand include:
1. Melissa Jackson-Parsey
2. Keith Wyche
3. Larry Kasanoff
4. Emma Ketterer
5. Adam Ketterer
6. Travis Hahler
7. Will Leach
8. Griffin Haddrill
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