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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Customer Experience
Brand Strategy
Storytelling
Public Relations
Brand Love
Multicultural Marketing
Brand Storytelling
Quicken
Podcasting
Inclusive Marketing
Fractional Marketing
Branding
Bud Light
Community Building
Matt Johnson
Interactive Marketing
Purpose
Holiday Marketing
Emotional Marketing

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes590Founded10 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for On Brand

Latest Episodes

What does the producer of Wedding Crashers, Serendipity, and Van Wilder know about building brands? Turns out—a lot. This week on On Brand, Andrew Panay shares how Hollywood storytelling principles shape not just hit movies but also unforgettable bra... more

What does it take to build one of the world’s top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to over... more

How do the most visible leaders stay trusted and relevant in a noisy world? Danielle Sabrina has spent her career helping them do exactly that. As founder of Society22 PR, one of Inc. 5000’s fastest-growing firms, Danielle has guided CEOs, athletes, ... more

How do brands really live in our minds? According to Ulli Applebaum, it’s all about associations — the complex web of meanings and emotions that define how people see your brand. This week on On Brand, the international strategy veteran and author of... more

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Recent Guests

Emeric Ernoult
Founder and CEO of Agorapulse
Agorapulse
Episode: The Hard Way to Real ROI
Danielle Sabrina
Founder of Society22 PR and recognized as a top female entrepreneur.
Society22 PR
Episode: Building Trust That Scales
Ulli Appelbaum
International strategy veteran and author of The Science of Brand Associations
Episode: The Hidden Science of Brand Associations
Deborah Eckerling
Co-host of the MPN Meta Marketing Show
MPN Meta Marketing Show
Episode: The Hidden Science of Brand Associations
Keith Smith
Co-host of the MPN Meta Marketing Show
MPN Meta Marketing Show
Episode: The Hidden Science of Brand Associations
Jeff Cook
Partner at Base, Mentor at TechStars, and Global Culture Expert
Base
Episode: World-Building Brands in an AI Era
Joanna Weiss
Editor of Harvard Magazine, journalist and co-author of the book 'Taylor Swift, Album by Album'
Harvard Magazine
Episode: Taylor's Version, Bonus Track! Showgirl Spotlight
Tom Miner
Head of global social media at Crocs, author of Social First Brands
Crocs
Episode: The Power of Productive Tension in Branding
Ann Handley
Wall Street Journal bestselling author and Chief Content Officer at Marketing Props
Marketing Props
Episode: Taylor's Version, Pt 4: Swifties & Storytelling

Host

Nick Westergaard
Host of On Brand, a podcast that helps listeners tell stronger stories and build better brands by interviewing industry leaders and innovators.

Reviews

4.8 out of 5 stars from 137 ratings
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United Statesa month ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States5 months ago
  • Love this podcast

    I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!

    Apple Podcasts
    5
    JennyB123!
    United States10 months ago
  • Great host great content

    I was thrilled to join Nick for a recent podcast. Listening to some of the “back catalog” in advance of our recording I was blown away by the guests, the content and consistency. I’m definitely going to be a repeat listener.

    Apple Podcasts
    5
    ElieJacobs
    United States10 months ago
  • Brand Transgression Podcast

    Nick and I had a great conversation about transgressions brands are associated with. His questions were wide ranging and deep and helped unravel the phenomenon further. I now understand why his podcast is as sought after and globally renowned as it is.

    Apple Podcasts
    5
    Mentor Disciple
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Nick is a fantastic host who asks intriguing questions and keeps conversations engaging.
Listeners appreciate the depth of insights and actionable tips shared by guests.
The engaging interview style of the host is frequently noted as a key strength.
People highlight the informative and inspiring content, making it worthwhile for marketers and brand builders.
The podcast is seen as a go-to resource for learning from top branding professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Hard Way to Real ROI
Q: What was the scrappiest thing you did to keep the company alive?
For two years, Emeric didn't get a salary and worked for free. Then, he paid himself a minimum wage.
Building Trust That Scales
Q: How can startups analyze their story?
Start with self-reflection and understand your audience's needs to effectively communicate why they should trust you.
Building Trust That Scales
Q: How do you discuss PR beyond just press releases?
PR is about building trust and authority, especially through earned media, which offers lasting value.
Building Trust That Scales
Q: What does credibility mean in today's media and brand landscape?
Credibility is essential for standing out amid numerous choices and is crucial, especially for high-ticket services.
How AI Is Rewriting Answer Optimization
Q: What do we say to marketers who fear AI will replace their unique voice?
Marketers should focus on utilizing AI for mundane tasks while ensuring their unique creativity and ideas shine through.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

Focused on building brands and enhancing storytelling, this podcast features conversations with industry leaders and innovators from major brands, offering valuable insights into marketing strategies, communication techniques, and brand management. Episodes tackle a wide range of topics, such as brand experience, leadership lessons, and creativity, often highlighted through the lenses of seasoned professionals with extensive backgrounds in their fields. Unique angles come from personal anecdotes and contemporary issues in branding, making it a resource for marketers and business professionals seeking actionable advice and inspiration to stand out in a competitive market.

Where can I find podcast stats for On Brand?

Rephonic provides a wide range of podcast stats for On Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. Worklife with Adam Grant
2. The Mel Robbins Podcast
3. HBR On Leadership
4. The CMO Podcast
5. The School of Greatness

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 590 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On Brand?

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Emeric Ernoult
2. Danielle Sabrina
3. Ulli Appelbaum
4. Deborah Eckerling
5. Keith Smith
6. Jeff Cook
7. Joanna Weiss
8. Tom Miner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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