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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Brand Strategy
Branding
B2B Marketing
Leadership
Taylor Swift
Artificial Intelligence
Storytelling
Brand Storytelling
Consumer Behavior
Marketing Strategy
Employee Engagement
Customer Experience
Brand Building
Market Research
Consumer Insights
Personal Branding
Marketing Strategies
Communication
Creativity

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes632Founded10 years ago
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MarketingBusinessManagement

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Artwork for On Brand

Latest Episodes

AI may be everywhere, but Brian Herr says the technology itself isn't the competitive advantage. The real moat, he argues, is data, distribution, and trust. As founder and CEO of Starting Blocks and managing partner at HHI Advisory Group, Brian helps... more

Leaders have more advice, tools, and resources than ever. So why are so many still overwhelmed? Don Gregori says we've been missing the bigger picture. He's the COO of First Factory and author of The Emergent Leader, a book about leadership, self-mas... more

What can happen in 30 seconds? For Linda Kaplan Thaler, quite a lot. She’s the creative force behind some of the advertising world’s most unforgettable ideas, from the Aflac duck to “I don’t want to grow up, I’m a Toys R Us kid.” Now, in her new book... more

Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place. In his new book, An Inbox Between Us, AI and the Reality of Modern Work, he argues that AI is acting like a mirror, revealing the hidden workarou... more

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Recent Guests

Linda Kaplan Thaler
Advertiser and author of My Life in 30 Seconds
Kaplan Thaler Productions
Episode: The Woman Behind the Aflac Duck
David Dean
Author of An Inbox Between Us, AI and the Reality of Modern Work
Author
Episode: Why AI Is a Mirror and Not a Tool
Bill Sherman
COO of Thought Leadership Leverage, author
Thought Leadership Leverage
Episode: Five Thought Leadership Avatars for Scaling Ideas
Melissa Jackson-Parsey
Global Chief Strategy Officer at RGA, expert in strategy, creativity, technology, and experience
RGA
Episode: The AI Brand Speed Trap
Keith Wyche
Executive with decades at IBM, AT&T, Pitney Bowes, Walmart; author of Uncommon Leadership
Author, Uncommon Leadership
Episode: Uncommon Leadership in Times of Change
Larry Kasanoff
Producer and founder of Threshold Entertainment, known for Mortal Kombat and related franchises
Threshold Entertainment
Episode: Mortal Kombat Madness Over Mediocrity
Emma Ketterer
Author and co-author of Eight Words or Fewer
Eight Words or Fewer, marketing consultant
Episode: Positioning in Eight Words (or Fewer!)
Adam Ketterer
Author and co-author of Eight Words or Fewer
Eight Words or Fewer, marketing consultant
Episode: Positioning in Eight Words (or Fewer!)
Travis Hahler
Salesforce change leader and neuroscience expert
Salesforce
Episode: Why Leaders Need to Rethink Resistance

Host

Nick Westergaard
Host of On Brand with Nick Westergaard; branding and marketing author and educator

Reviews

4.8 out of 5 stars from 141 ratings
  • Phenomenal Interview!

    I’ve listened to hundreds if not thousands of podcasts and I love the conversational tone and professionalism that Nick brings to his work. Questions were thought-provoking and genuinely encouraged me to think deeply about my own work as well as other thought leaders and influencers. Excited to keep listening to the other episodes.

    Apple Podcasts
    5
    Yolanda Fraction, M.Ed.
    United States3 months ago
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United States6 months ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States8 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States10 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's thoughtful, deep-dive interviewing style and its ability to surface actionable branding takeaways.
Guests consistently bring high-caliber insights across branding, leadership, and marketing technology.
The show is valued for thorough preparation, credible guests, and the balance of theory with practical applications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#247
Italy/Business/Marketing
Apple Podcasts
#33
South Africa/Business/Marketing
Apple Podcasts
#76
Austria/Business/Marketing
Apple Podcasts
#107
India/Business/Marketing
Apple Podcasts
#163
Sweden/Business/Marketing
Apple Podcasts
#187
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why AI Is a Mirror and Not a Tool
Q: What role does authenticity play as AI becomes more capable?
Authenticity becomes a guardrail; when AI can reveal all behaviors, leaders who consistently align their stated values with their actions will earn trust and maintain legitimacy in the eyes of their teams.
Why AI Is a Mirror and Not a Tool
Q: How can leaders begin applying this insight in their organizations today?
Start by mapping the behavioral record through everyday actions like approvals, communications, and decision-making, listen to what the data about lived behaviors reveals, and adjust workflows and culture to give people time and space to do their best thinking.
Why AI Is a Mirror and Not a Tool
Q: What do you mean by AI as a mirror rather than a tool, and why is that distinction important for leaders?
AI reflects how people actually work, including informal processes and lived experiences, which means leadership should focus on aligning behavior with desired outcomes and using AI to illuminate real organizational dynamics, not just to automate tasks.
Five Thought Leadership Avatars for Scaling Ideas
Q: How should leaders approach the balance between participation and over-saturation in producing content?
Leaders should prioritize strategic clarity over calendar pressure, focusing on the impact they want to achieve and the audience they want to reach. It's better to pause, plan, and articulate a focused strategy than to flood channels with activity that lacks intention.
Five Thought Leadership Avatars for Scaling Ideas
Q: Talk us through the five avatars and how they map to different goals.
The avatars provide concrete, role-based targets for thought leadership. Growth-minded CEOs use thought leadership to attract attention for their business, while Impact and Legacy Executives leverage it to secure boards or pass on knowledge. Thought Leader on the Run, In-house Expert, and Hall of Fame Thinker each have unique dynamics around visibility, internal leverage, and long-term legacy, but all share the goal of translating expertise into scalable impact.

Audience Metrics

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Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

The show centers on branding, marketing strategy, and leadership, featuring deep-dive conversations with senior brand leaders, researchers, and practitioners. Topics frequently cover brand systems, AI's impact on marketing, human-centered leadership, storytelling, and practical frameworks for building durable brands in a noisy, fast-moving landscape. Notable strengths include a consistent host with a thoughtful interviewing style, a roster of high-profile guests spanning tech, entertainment, consumer goods, and academia, and actionable takeaways that translate across B2B and consumer brands. Listeners are likely looking for strategic guidance, real-world case studies, and cross-disciplinary perspectives on how to move brand work from ideas ... more

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Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. The StoryBrand Podcast
2. Marketing Against The Grain
3. AI Explored
4. Social Media Marketing Podcast
5. My First Million

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 632 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Linda Kaplan Thaler
2. David Dean
3. Bill Sherman
4. Melissa Jackson-Parsey
5. Keith Wyche
6. Larry Kasanoff
7. Emma Ketterer
8. Adam Ketterer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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