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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Brand Strategy
Branding
B2B Marketing
Taylor Swift
Leadership
Storytelling
Artificial Intelligence
Brand Storytelling
Marketing Strategy
Consumer Behavior
Employee Engagement
Customer Experience
Brand Building
Market Research
Consumer Insights
Personal Branding
Marketing Strategies
Communication
Creativity

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes629Founded10 years ago
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MarketingBusinessManagement

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Artwork for On Brand

Latest Episodes

Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place. In his new book, An Inbox Between Us, AI and the Reality of Modern Work, he argues that AI is acting like a mirror, revealing the hidden workarou... more

What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. His jo... more

What if AI isn't just changing marketing, but changing what a brand actually is? Melissa Jackson-Parsey has spent her career helping some of the world's most recognizable organizations reinvent themselves at the intersection of strategy, creativity, ... more

What if the qualities we call “uncommon leadership” are actually the ones that should be ordinary? After leading at IBM, AT&T, Pitney Bowes, SuperValu, and Walmart through decades of transformation, Keith Wyche argues that the leaders who endure aren... more

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Recent Guests

Melissa Jackson-Parsey
Global Chief Strategy Officer at RGA, expert in strategy, creativity, technology, and experience
RGA
Episode: The AI Brand Speed Trap
Keith Wyche
Executive with decades at IBM, AT&T, Pitney Bowes, Walmart; author of Uncommon Leadership
Author, Uncommon Leadership
Episode: Uncommon Leadership in Times of Change
Larry Kasanoff
Producer and founder of Threshold Entertainment, known for Mortal Kombat and related franchises
Threshold Entertainment
Episode: Mortal Kombat Madness Over Mediocrity
Emma Ketterer
Author and co-author of Eight Words or Fewer
Eight Words or Fewer, marketing consultant
Episode: Positioning in Eight Words (or Fewer!)
Adam Ketterer
Author and co-author of Eight Words or Fewer
Eight Words or Fewer, marketing consultant
Episode: Positioning in Eight Words (or Fewer!)
Travis Hahler
Salesforce change leader and neuroscience expert
Salesforce
Episode: Why Leaders Need to Rethink Resistance
Will Leach
Brand strategist, former PepsiCo executive, founder of Mindstate Group
Mindstate Group
Episode: The Invisible Engine Behind Every Brand Decision
Griffin Haddrill
Founder/leader at LV8, an agency focused on creator-driven marketing
LV8
Episode: Capturing Coachella Lightning in a Bottle
Yolanda Fraction
Organizational psychologist and OD consultant
Yolanda Fraction, LLC
Episode: Creating a Workplace System That Delivers Joy

Host

Nick Westergaard
Host of On Brand with Nick Westergaard; branding and marketing author and educator

Reviews

4.8 out of 5 stars from 142 ratings
  • Phenomenal Interview!

    I’ve listened to hundreds if not thousands of podcasts and I love the conversational tone and professionalism that Nick brings to his work. Questions were thought-provoking and genuinely encouraged me to think deeply about my own work as well as other thought leaders and influencers. Excited to keep listening to the other episodes.

    Apple Podcasts
    5
    Yolanda Fraction, M.Ed.
    United States2 months ago
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United States5 months ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States7 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States9 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's thoughtful, deep-dive interviewing style and its ability to surface actionable branding takeaways.
Guests consistently bring high-caliber insights across branding, leadership, and marketing technology.
The show is valued for thorough preparation, credible guests, and the balance of theory with practical applications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The AI Brand Speed Trap
Q: What does AI change about what a brand is, beyond how it's marketed?
AI shifts brands from solely campaign-driven outputs to living systems that can autonomously deliver experiences and adapt to context, requiring clearer brand foundations and smarter, context-rich guidance to machines.
Uncommon Leadership in Times of Change
Q: How can uncommon leadership help close the trust gap you described earlier?
By combining transparency, consistent ethics, and a people-first approach, leaders can rebuild trust; communication must occur regularly, honestly, and with a clear why behind every change.
Uncommon Leadership in Times of Change
Q: So you have had an extraordinary career leading inside some of the world's biggest companies; what connected those experiences for you?
Wyche explains a common thread: these organizations navigated fundamental change, moving from legacy models to more modern, customer-focused approaches, which required clear purpose, trusted leadership, and disciplined execution.
Mortal Kombat Madness Over Mediocrity
Q: You've built franchises across various media; what two things do you look for when evaluating a new property to know it can become an enduring global brand?
The core answer is to assess both the creative potential and the business viability long before you commit, asking whether it can be loved creatively, be financially sustainable, and be extended across multiple media.
The Invisible Engine Behind Every Brand Decision
Q: What are practical steps to avoid over-reliance on outdated personas when people are multi-faceted?
Treat Mindstates as an overlay, not a replacement for segmentation; acknowledge multiple roles people play (e.g., healthy snacker who is also a dad) and prime messaging to reflect those roles at specific moments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

The show centers on branding, marketing strategy, and leadership, featuring deep-dive conversations with senior brand leaders, researchers, and practitioners. Topics frequently cover brand systems, AI's impact on marketing, human-centered leadership, storytelling, and practical frameworks for building durable brands in a noisy, fast-moving landscape. Notable strengths include a consistent host with a thoughtful interviewing style, a roster of high-profile guests spanning tech, entertainment, consumer goods, and academia, and actionable takeaways that translate across B2B and consumer brands. Listeners are likely looking for strategic guidance, real-world case studies, and cross-disciplinary perspectives on how to move brand work from ideas ... more

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Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. Coaching for Leaders
2. HBR IdeaCast
3. Social Media Marketing Podcast
4. 10% Happier with Dan Harris
5. Design Matters with Debbie Millman

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 629 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Melissa Jackson-Parsey
2. Keith Wyche
3. Larry Kasanoff
4. Emma Ketterer
5. Adam Ketterer
6. Travis Hahler
7. Will Leach
8. Griffin Haddrill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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