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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Brand Strategy
B2B Marketing
Branding
Taylor Swift
Storytelling
Leadership
Brand Storytelling
Marketing Strategy
Consumer Behavior
Artificial Intelligence
Customer Experience
Employee Engagement
Brand Building
Market Research
Consumer Insights
Personal Branding
Marketing Strategies
Creativity
Communication

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes616Founded10 years ago
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ManagementBusinessMarketing

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Artwork for On Brand

Latest Episodes

How does a brand move from being a commodity to being a community? Scott Woodward joins the show to discuss why kindness is no longer a "soft" marketing line but a high-leverage strategic advantage that drives everything from customer acquisition to ... more

Personal branding isn't about the perfect headshot or a polished LinkedIn bio anymore. In an AI-saturated world, the leaders who stand out are the ones brave enough to lead with intuition rather than just data. Elizabeth Rosenberg is helping the C-su... more

We all claim to have values, but do we actually know how to use them when the stakes are high? Paul Ingram, the Kravis Professor of Business at Columbia Business School and author of What Do You Really Stand For?, joins us to dismantle the “corporate... more

Most of us believe we make rational choices, but our brains are actually wired to say no before we ever get to the logic. Paul Larche, a Hall of Fame broadcaster and author of The Divided Brain, spent four decades in media before turning to neuroscie... more

Key Facts

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Recent Guests

Scott Woodward
Brand strategist and founder of SEW Branded
SEW Branded
Episode: Kindness as a Competitive Edge
Elizabeth Rosenberg
Speaker on personal branding, intuitive intelligence, and Chief Spiritual Officer concepts
The Good Advice Company
Episode: The Intuitive Intelligence Advantage in an AI World
Paul Ingram
Columbia Business School professor and author of What Do You Really Stand For?
Columbia Business School
Episode: The Values Gap: What Do You Really Stand For?
Paul Larche
Hall of Fame broadcaster and author of The Divided Brain
Author; Broadcaster
Episode: The Myth of the Rational Customer
David Lester
Co-founder of Olipop; former Diageo executive in innovation
Olipop
Episode: The OLIPOP Strategy for Category Disruption
Mark Lester
Co-founder of Squint; branding and growth strategist
Squint
Episode: The OLIPOP Strategy for Category Disruption
Jeannie Walters
Author and CX expert, Experience Investigators
Experience Investigators
Episode: Why Your CX Dashboard Needs a Piece of Humanity
Vanessa Errecarte
CEO of Marketing Simplified; UC Davis MBA Educator
Marketing Simplified; UC Davis
Episode: The Cringe-Free Guide to Personal Branding
Daniel Coyle
Author of The Culture Code and Flourish
Author
Episode: We Have an Attentional Health Problem

Host

Nick Westergaard
Host of discussions on branding and marketing with leaders and innovators. Known for his engaging interview style that brings out deep insights on brand storytelling and strategy.

Reviews

4.8 out of 5 stars from 141 ratings
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United States2 months ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States4 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States7 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States7 months ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the discussions informative and thought-provoking, indicating a quality that encourages repeat listenership.
Nick is a great interviewer who digs deep and provides valuable insights that resonate well with marketing professionals.
The host's ability to maintain engaging conversations that balance depth with entertainment is frequently highlighted, making this show seem highly recommended among branding enthusiasts.
Listeners appreciate the variety of guests and the practical, actionable advice offered throughout the episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kindness as a Competitive Edge
Q: So you pivoted from corporate roles to founding SEW Branded. Was there a moment that made you move into the entrepreneurial space?
The guest describes a desire for broader creative impact across multiple brands after leadership roles at Ray-Ban, Calvin Klein, and Movado, leading to starting his own branding firm to work on a variety of positioning and brands.
The Intuitive Intelligence Advantage in an AI World
Q: What is the Chief Spiritual Officer role and why is it important?
A role focused on bringing spirituality as a practical toolkit for leadership, purpose, and humane organizational culture, helping leaders connect with their humanity and impact.
The Intuitive Intelligence Advantage in an AI World
Q: What are the three human skills you see as essential in an AI-driven world?
Intuitive intelligence, emotional intelligence, and critical thinking, used to guide how we apply AI to decision-making, leadership, and human-centered outcomes.
The OLIPOP Strategy for Category Disruption
Q: How did the collaboration between the brothers evolve into a formal business partnership?
The initial Nashville trip sparked a conversation; Dave proposed the idea, and after layered discussions about each other's strengths, Mark joined, with Dave acting as matchmaker and facilitating the client relationship that helped launch Squint.
The Cringe-Free Guide to Personal Branding
Q: What role does measuring success play in personal branding, beyond follower counts?
Success is measured by the value provided, the impact on others, and the ability to translate online presence into real-world opportunities like speaking engagements and trusted relationships, rather than vanity metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

This podcast focuses on the art of storytelling in branding and marketing, featuring interviews with industry leaders and innovators. Topics range from emotional design and authenticity to the power of empathy and storytelling in engaging consumers. Each episode provides actionable insights relevant to branding, marketing strategies, and the evolving landscape of communications. The host fosters meaningful conversations with guests from renowned brands, ensuring listeners gain unique perspectives and practical advice that can enhance their branding efforts and navigate the complexities of today's marketing environment.

Where can I find podcast stats for On Brand?

Rephonic provides a wide range of podcast stats for On Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. The CMO Podcast
2. How I Built This with Guy Raz
3. Masters of Scale
4. A Bit of Optimism
5. Social Media Marketing Podcast

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 616 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On Brand?

Rephonic pulls ratings and reviews for On Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of On Brand. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Scott Woodward
2. Elizabeth Rosenberg
3. Paul Ingram
4. Paul Larche
5. David Lester
6. Mark Lester
7. Jeannie Walters
8. Vanessa Errecarte

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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