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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Customer Experience
Brand Strategy
Public Relations
Storytelling
Brand Love
Multicultural Marketing
Brand Storytelling
Quicken
Podcasting
Inclusive Marketing
Fractional Marketing
Branding
Bud Light
Community Building
Matt Johnson
Purpose
Holiday Marketing
Emotional Marketing
Design Principles

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes586Founded9 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for On Brand

Latest Episodes

Geoff Cook’s career took off the night he met MoMA’s CMO—and helped create the iconic MoMA QNS brand. Since then, he’s shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Prince Estate. Partner at Base, mentor at TechStars, ... more

In this special bonus episode of On Brand: Taylor’s Version, now that The Life of a Showgirl is out in the world, we’re asking: what does this new era tell us about Taylor Swift? To explore, I’m joined by Joanna Weiss, editor of Harvard Magazine, jou... more

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What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today’s biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension... more

In this episode of On Brand: Taylor’s Version, we’re joined by Ann Handley — Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBM’s ‘7 people shaping modern marketing.’ Ann brings not just her marketer’s eye... more

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Recent Guests

Jeff Cook
Partner at Base, Mentor at TechStars, and Global Culture Expert
Base
Episode: World-Building Brands in an AI Era
Joanna Weiss
Editor of Harvard Magazine, journalist and co-author of the book 'Taylor Swift, Album by Album'
Harvard Magazine
Episode: Taylor's Version, Bonus Track! Showgirl Spotlight
Tom Miner
Head of global social media at Crocs, author of Social First Brands
Crocs
Episode: The Power of Productive Tension in Branding
Ann Handley
Wall Street Journal bestselling author and Chief Content Officer at Marketing Props
Marketing Props
Episode: Taylor's Version, Pt 4: Swifties & Storytelling
Stephanie Burt
Poet, critic, and professor of English at Harvard University.
Harvard University
Episode: Taylor's Version, Pt 3: Eras & Education
Mark Michaylira
Creative leader with experience working with brands such as Hot Wheels, Disney, WWE, and Burton.
Episode: Creative Swings, Not Cracker Barrel
Emily Campion
Henry B. Tippie Fellow and Associate Professor at the University of Iowa's Tippie College of Business
University of Iowa
Episode: Taylor's Version, Pt 2: Fearless Focus
Khartoon Weiss
VP and GM of North America and Global Business Solutions at TikTok
TikTok
Episode: TikTok and the Future of Storytelling
Sinéad O'Sullivan
Aerospace engineer, business strategist, and author
Author of Good Ideas and Power Moves
Episode: Taylor's Version, Pt 1: Swift Strategy Secrets

Host

Nick Westergaard
Host of On Brand, a podcast that helps listeners tell stronger stories and build better brands by interviewing industry leaders and innovators.

Reviews

4.8 out of 5 stars from 135 ratings
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States4 months ago
  • Love this podcast

    I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!

    Apple Podcasts
    5
    JennyB123!
    United States9 months ago
  • Great host great content

    I was thrilled to join Nick for a recent podcast. Listening to some of the “back catalog” in advance of our recording I was blown away by the guests, the content and consistency. I’m definitely going to be a repeat listener.

    Apple Podcasts
    5
    ElieJacobs
    United States9 months ago
  • Brand Transgression Podcast

    Nick and I had a great conversation about transgressions brands are associated with. His questions were wide ranging and deep and helped unravel the phenomenon further. I now understand why his podcast is as sought after and globally renowned as it is.

    Apple Podcasts
    5
    Mentor Disciple
    United Statesa year ago
  • In-Depth Branding Insights and Passionate Hosting

    This is a go-to podcast on the art and science of branding. Nick provides great in-depth insights from thought leaders, and each episode is well-researched and produced with care. I was honored to be on Nick's podcast at the beginning of my podcast guest career. It's fantastic to see Nick's passion shine through so many episodes.

    Apple Podcasts
    5
    Guillaume Wiatr
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Nick is a fantastic host who asks intriguing questions and keeps conversations engaging.
Listeners appreciate the depth of insights and actionable tips shared by guests.
The engaging interview style of the host is frequently noted as a key strength.
People highlight the informative and inspiring content, making it worthwhile for marketers and brand builders.
The podcast is seen as a go-to resource for learning from top branding professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How AI Is Rewriting Answer Optimization
Q: What do we say to marketers who fear AI will replace their unique voice?
Marketers should focus on utilizing AI for mundane tasks while ensuring their unique creativity and ideas shine through.
How AI Is Rewriting Answer Optimization
Q: How does utility fit into this puzzle of answer optimization via AI agents?
Utility remains crucial as content needs to be formatted and structured in a way that AI can process effectively, emphasizing usefulness.
Taylor's Version, Pt 3: Eras & Education
Q: Are there patterns that emerge in her storytelling that speaks to something that she does differently?
She creates unique protagonists and revisits earlier stories in her songs, showcasing her ability to evolve them.
Taylor's Version, Pt 3: Eras & Education
Q: What led you to create a course at Harvard around Taylor?
The course was inspired by students asking for it, as they found interest in writing about Taylor Swift.
Taylor's Version, Pt 2: Fearless Focus
Q: What makes Taylor Swift different in achieving her results?
Emily mentions that while there are outliers like Swift, her emotional engagement and relationship-building strategies contribute significantly to her success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

Focused on building brands and enhancing storytelling, this podcast features conversations with industry leaders and innovators from major brands, offering valuable insights into marketing strategies, communication techniques, and brand management. Episodes tackle a wide range of topics, such as brand experience, leadership lessons, and creativity, often highlighted through the lenses of seasoned professionals with extensive backgrounds in their fields. Unique angles come from personal anecdotes and contemporary issues in branding, making it a resource for marketers and business professionals seeking actionable advice and inspiration to stand out in a competitive market.

Where can I find podcast stats for On Brand?

Rephonic provides a wide range of podcast stats for On Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. Azeem Azhar's Exponential View
2. Marketing Against The Grain
3. The CMO Podcast
4. Uncensored CMO
5. Founders

How many episodes of On Brand are there?

On Brand launched 9 years ago and published 586 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

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Where can I see ratings and reviews for On Brand?

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Jeff Cook
2. Joanna Weiss
3. Tom Miner
4. Ann Handley
5. Stephanie Burt
6. Mark Michaylira
7. Emily Campion
8. Khartoon Weiss

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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