Rephonic
Artwork for On Brand

On Brand with Nick Westergaard

Nick Westergaard
Marketing
Customer Experience
Brand Strategy
Public Relations
Storytelling
Multicultural Marketing
Brand Love
Brand Storytelling
Quicken
Podcasting
Fractional Marketing
Inclusive Marketing
Branding
Bud Light
Community Building
Matt Johnson
Interactive Marketing
Purpose
Holiday Marketing
Emotional Marketing

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes610Founded10 years ago
Number of ListenersCategories
BusinessMarketingManagement

Listen to this Podcast

Artwork for On Brand

Latest Episodes

Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss her framework for buildi... more

We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly thri... more

We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, a leadership consultant who has helped over 100,000... more

A creative vision is only as good as its execution. As the Vice President of Creative at Agency EA, Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. Joanna joins the show to discuss h... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Art of the Brand
The Art of the BrandThird Eye Insights
The Daily
The DailyThe New York Times
Pivot
PivotNew York Magazine
SmartLess
SmartLessJason Bateman, Sean Hayes, Will Arnett

Recent Guests

Daniel Coyle
Author of The Culture Code and Flourish
Author
Episode: We Have an Attentional Health Problem
Amy Leneker
Leadership consultant, author of Cheer to Monday
The Un-Stressing Method / Cheer to Monday
Episode: The Leadership Joy Gap
Joanna Badamo
Vice President of Creative at Agency EA
Agency EA
Episode: Making Intangible Brands Tangible
NéAndré Broussard
Founder of Black Menswear and BMW Digital
Black Menswear / BMW Digital
Episode: Changing Narratives for Cultural Impact
Josh Block
President of Block Imaging and author of People Matter at Work
Block Imaging
Episode: When People Matter at Work the Brand Follows
Tomas Chamorro-Premuzic
Psychologist and author; Chief Innovation Officer at ManpowerGroup; professor at UCL and Columbia
ManpowerGroup; University College London; Columbia University
Episode: Being Yourself Is Bad Advice
Lee Hoddy
Executive Director at Conran Design Group
Conran Design Group
Episode: Designing with Emotional Friction
Nikki Little
CMO and co-owner at Franco, a women-owned Detroit-based integrated communication agency
Franco
Episode: The Myth of Brand Control
Mike Gerholt
Senior Director of Salesforce Admin Evangelism at Salesforce and host of the Salesforce Admin Podcast
Salesforce
Episode: Episode 600: Flipping the Script

Host

Nick Westergaard
Host of discussions on branding and marketing with leaders and innovators. Known for his engaging interview style that brings out deep insights on brand storytelling and strategy.

Reviews

4.8 out of 5 stars from 141 ratings
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United Statesa month ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States3 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States5 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States6 months ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the discussions informative and thought-provoking, indicating a quality that encourages repeat listenership.
Nick is a great interviewer who digs deep and provides valuable insights that resonate well with marketing professionals.
The host's ability to maintain engaging conversations that balance depth with entertainment is frequently highlighted, making this show seem highly recommended among branding enthusiasts.
Listeners appreciate the variety of guests and the practical, actionable advice offered throughout the episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Canada/Business/Marketing
Apple Podcasts
#17
Finland/Business/Marketing
Apple Podcasts
#74
Russia/Business/Marketing
Apple Podcasts
#118
India/Business/Marketing
Apple Podcasts
#127
Norway/Business/Marketing
Apple Podcasts
#137
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Changing Narratives for Cultural Impact
Q: Why is creator economics important to the brand, and how do you justify budgets beyond follower counts?
We emphasize the value of creator communities, the multi-faceted impact of campaigns, and the ability to leverage cross-department funding to support more immersive, multi-touchpoint programs. Budgets should reflect the broader value and community impact, not just likes or clicks.
Changing Narratives for Cultural Impact
Q: How do you decide which brands are actually ready to do the work of purposeful storytelling?
We start by building real relationships with the brand team, understand their metrics and KPIs, and ensure there is alignment between what the brand wants and what the audience experiences. Authenticity and long-term storytelling trump quick wins.
When People Matter at Work the Brand Follows
Q: So one thing that really drew me to your story is how you describe decisions that look responsible on paper but fracture trust. How can a leader tell when a decision is technically correct, but culturally costly?
By asking if the decision would be best for the person being led and whether it serves them in their current life and season; leaders should consider the human impact and potential long-term effects on trust, not just financial or operational metrics.
Being Yourself Is Bad Advice
Q: What about cultural differences in authenticity, or how authenticity is perceived in different regions?
He notes that authenticity is viewed differently across cultures, with some places resisting constant conformity while others see value in not being trapped in egocentric self-perception, and underscores the universal benefit of listening to others and understanding social etiquette.
Being Yourself Is Bad Advice
Q: But what should we be focusing on instead of pure authenticity?
The guest emphasizes balance and adaptability, arguing that people should customize their behavior to fit others' expectations, negotiate how much of their true self to reveal, and avoid rigid self-presentation that can come off as inauthentic.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

This podcast focuses on the art of storytelling in branding and marketing, featuring interviews with industry leaders and innovators. Topics range from emotional design and authenticity to the power of empathy and storytelling in engaging consumers. Each episode provides actionable insights relevant to branding, marketing strategies, and the evolving landscape of communications. The host fosters meaningful conversations with guests from renowned brands, ensuring listeners gain unique perspectives and practical advice that can enhance their branding efforts and navigate the complexities of today's marketing environment.

Where can I find podcast stats for On Brand?

Rephonic provides a wide range of podcast stats for On Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On Brand get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for On Brand, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for On Brand?

Rephonic provides comprehensive predictive audience data for On Brand, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. The Art of the Brand
2. The StoryBrand Podcast
3. The Daily
4. Pivot
5. SmartLess

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 610 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On Brand?

Rephonic pulls ratings and reviews for On Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for On Brand?

Rephonic provides full transcripts for episodes of On Brand. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Daniel Coyle
2. Amy Leneker
3. Joanna Badamo
4. NéAndré Broussard
5. Josh Block
6. Tomas Chamorro-Premuzic
7. Lee Hoddy
8. Nikki Little

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days