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Artwork for On Brand

On Brand with Nick Westergaard

Nick Westergaard
Marketing
Brand Strategy
B2B Marketing
Branding
Taylor Swift
Storytelling
Brand Storytelling
Leadership
Marketing Strategy
Consumer Behavior
Artificial Intelligence
Customer Experience
Employee Engagement
Brand Building
Market Research
Consumer Insights
Personal Branding
Marketing Strategies
Creativity
Communication

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes613Founded10 years ago
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MarketingManagementBusiness

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Artwork for On Brand

Latest Episodes

Most of us believe we make rational choices, but our brains are actually wired to say no before we ever get to the logic. Paul Larche, a Hall of Fame broadcaster and author of The Divided Brain, spent four decades in media before turning to neuroscie... more

Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by... more

The customer experience often feels like a series of accidental encounters, but Jeannie Walters argues it is actually the ultimate competitive lever. With over twenty years of experience helping brands like JPMorgan Chase and SAP, she moves beyond va... more

Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss her framework for buildi... more

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Recent Guests

Paul Larche
Hall of Fame broadcaster and author of The Divided Brain
Author; Broadcaster
Episode: The Myth of the Rational Customer
David Lester
Co-founder of Olipop; former Diageo executive in innovation
Olipop
Episode: The OLIPOP Strategy for Category Disruption
Mark Lester
Co-founder of Squint; branding and growth strategist
Squint
Episode: The OLIPOP Strategy for Category Disruption
Jeannie Walters
Author and CX expert, Experience Investigators
Experience Investigators
Episode: Why Your CX Dashboard Needs a Piece of Humanity
Vanessa Errecarte
CEO of Marketing Simplified; UC Davis MBA Educator
Marketing Simplified; UC Davis
Episode: The Cringe-Free Guide to Personal Branding
Daniel Coyle
Author of The Culture Code and Flourish
Author
Episode: We Have an Attentional Health Problem
Amy Leneker
Leadership consultant, author of Cheer to Monday
The Un-Stressing Method / Cheer to Monday
Episode: The Leadership Joy Gap
Joanna Badamo
Vice President of Creative at Agency EA
Agency EA
Episode: Making Intangible Brands Tangible
NéAndré Broussard
Founder of Black Menswear and BMW Digital
Black Menswear / BMW Digital
Episode: Changing Narratives for Cultural Impact

Host

Nick Westergaard
Host of discussions on branding and marketing with leaders and innovators. Known for his engaging interview style that brings out deep insights on brand storytelling and strategy.

Reviews

4.8 out of 5 stars from 141 ratings
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United States2 months ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States3 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States6 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States7 months ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the discussions informative and thought-provoking, indicating a quality that encourages repeat listenership.
Nick is a great interviewer who digs deep and provides valuable insights that resonate well with marketing professionals.
The host's ability to maintain engaging conversations that balance depth with entertainment is frequently highlighted, making this show seem highly recommended among branding enthusiasts.
Listeners appreciate the variety of guests and the practical, actionable advice offered throughout the episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#109
Canada/Business/Marketing
Apple Podcasts
#86
Australia/Business/Marketing
Apple Podcasts
#109
Philippines/Business/Marketing
Apple Podcasts
#140
Finland/Business/Marketing
Apple Podcasts
#171
Mexico/Business/Marketing
Apple Podcasts
#177
Russia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The OLIPOP Strategy for Category Disruption
Q: How did the collaboration between the brothers evolve into a formal business partnership?
The initial Nashville trip sparked a conversation; Dave proposed the idea, and after layered discussions about each other's strengths, Mark joined, with Dave acting as matchmaker and facilitating the client relationship that helped launch Squint.
The Cringe-Free Guide to Personal Branding
Q: What role does measuring success play in personal branding, beyond follower counts?
Success is measured by the value provided, the impact on others, and the ability to translate online presence into real-world opportunities like speaking engagements and trusted relationships, rather than vanity metrics.
The Cringe-Free Guide to Personal Branding
Q: How does the book approach helping someone step into personal branding without feeling inauthentic?
By showing that personal branding is an extension of corporate branding, focusing on service to customers, and using one's real experiences as evidence of value rather than self-promotion, and by guiding students to map personal and professional identities to create a portable, authentic brand.
Changing Narratives for Cultural Impact
Q: Why is creator economics important to the brand, and how do you justify budgets beyond follower counts?
We emphasize the value of creator communities, the multi-faceted impact of campaigns, and the ability to leverage cross-department funding to support more immersive, multi-touchpoint programs. Budgets should reflect the broader value and community impact, not just likes or clicks.
Changing Narratives for Cultural Impact
Q: How do you decide which brands are actually ready to do the work of purposeful storytelling?
We start by building real relationships with the brand team, understand their metrics and KPIs, and ensure there is alignment between what the brand wants and what the audience experiences. Authenticity and long-term storytelling trump quick wins.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

This podcast focuses on the art of storytelling in branding and marketing, featuring interviews with industry leaders and innovators. Topics range from emotional design and authenticity to the power of empathy and storytelling in engaging consumers. Each episode provides actionable insights relevant to branding, marketing strategies, and the evolving landscape of communications. The host fosters meaningful conversations with guests from renowned brands, ensuring listeners gain unique perspectives and practical advice that can enhance their branding efforts and navigate the complexities of today's marketing environment.

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How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. The CMO Podcast
2. The StoryBrand Podcast
3. The Art of the Brand
4. The Diary Of A CEO with Steven Bartlett
5. Raging Moderates with Scott Galloway and Jessica Tarlov

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 613 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On Brand?

Rephonic pulls ratings and reviews for On Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Paul Larche
2. David Lester
3. Mark Lester
4. Jeannie Walters
5. Vanessa Errecarte
6. Daniel Coyle
7. Amy Leneker
8. Joanna Badamo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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