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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Customer Experience
Brand Strategy
Storytelling
Public Relations
Multicultural Marketing
Brand Love
Brand Storytelling
Quicken
Podcasting
Inclusive Marketing
Fractional Marketing
Branding
Bud Light
Community Building
Matt Johnson
Purpose
Holiday Marketing
Emotional Marketing
Design Principles

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesTwice weeklyEpisodes604Founded10 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for On Brand

Latest Episodes

We’ve all been told to just be yourself. But psychologist and author Tomas Chamorro-Premuzic—Chief Innovation Officer at ManpowerGroup and professor at UCL and Columbia—says that’s the worst advice you can take. In his new book, Don’t Be Yourself: Wh... more

Design is about more than just how something looks—it’s about how it works for the people using it. On this episode of On Brand, I’m joined by Lee Hoddy, Executive Creative Director at Conran Design Group, to discuss how experience-led design can sol... more

The strongest brands don’t shout—they earn trust over time. That’s how Nikki Little approaches her work. She’s the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a f... more

Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m fli... more

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Recent Guests

Lee Hoddy
Executive Director at Conran Design Group
Conran Design Group
Episode: Designing with Emotional Friction
Nikki Little
CMO and co-owner at Franco, a women-owned Detroit-based integrated communication agency
Franco
Episode: The Myth of Brand Control
Mike Gerholt
Senior Director of Salesforce Admin Evangelism at Salesforce and host of the Salesforce Admin Podcast
Salesforce
Episode: Episode 600: Flipping the Script
Ashley Herd
Former head of HR North America at McKinsey and author of The Manager Method
Author, The Manager Method
Episode: The Manager Method for Human Leadership
Ben Witte
CEO and co-founder of Recess, a mocktail brand
Recess
Episode: Why Recess Is Quitting Dry January
John Elbing
Chief Storybuilder Officer at Standpoint
Standpoint
Episode: Startup Storytelling Through Your Customer’s Eyes
Park Howell
Emmy-winning ad veteran and host of the Business of Story podcast
Business of Story
Episode: Narrative-First Leadership in the Age of AI
Mark Schaefer
Futurist, best-selling author, and strategist
Rutgers University
Episode: Marketing’s Most Human Moment Is Now
Kate O'Keeffe
CEO and co-founder of Heatseeker, focused on AI-powered market experimentation.
Heatseeker
Episode: AI-Powered Business Strategy at Lightning Speed

Host

Nick Westergaard
Host of discussions on branding and marketing with leaders and innovators. Known for his engaging interview style that brings out deep insights on brand storytelling and strategy.

Reviews

4.8 out of 5 stars from 140 ratings
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United Statesa month ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States4 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States5 months ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States8 months ago
  • Love this podcast

    I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!

    Apple Podcasts
    5
    JennyB123!
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the discussions informative and thought-provoking, indicating a quality that encourages repeat listenership.
Nick is a great interviewer who digs deep and provides valuable insights that resonate well with marketing professionals.
The host's ability to maintain engaging conversations that balance depth with entertainment is frequently highlighted, making this show seem highly recommended among branding enthusiasts.
Listeners appreciate the variety of guests and the practical, actionable advice offered throughout the episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#65
Germany/Business/Marketing
Apple Podcasts
#13
Ukraine/Business/Marketing
Apple Podcasts
#29
Denmark/Business/Marketing
Apple Podcasts
#43
South Africa/Business/Marketing
Apple Podcasts
#109
Ukraine/Business
Apple Podcasts
#140
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Designing with Emotional Friction
Q: What questions do clients have regarding AI?
Clients are seeking to understand legal and ownership issues regarding AI-generated content.
Designing with Emotional Friction
Q: What makes a good brief?
A good brief is clear, focused on the ambition of the project, and involves initial detailed interrogation and subsequent refinement to create a sharper, more insightful document.
Designing with Emotional Friction
Q: How do you ensure that the brand story remains consistent as it moves from a strategic idea to something that is part of a physical or digital experience?
By having a clear brand story that is authentic and true, which informs every touchpoint and experience.
Designing with Emotional Friction
Q: How do you actually get to the heart of those human motivations before a single pixel is moved?
By experiencing customer journeys deeply and mapping emotions, friction points, and expectations.
The Manager Method for Human Leadership
Q: How does a framework like Pause, Consider, Act help us to avoid burnout?
It helps managers understand the workload dynamics and encourages open communication about expectations, which can prevent burnout.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

This podcast focuses on the art of storytelling in branding and marketing, featuring interviews with industry leaders and innovators. Topics range from emotional design and authenticity to the power of empathy and storytelling in engaging consumers. Each episode provides actionable insights relevant to branding, marketing strategies, and the evolving landscape of communications. The host fosters meaningful conversations with guests from renowned brands, ensuring listeners gain unique perspectives and practical advice that can enhance their branding efforts and navigate the complexities of today's marketing environment.

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. Pivot
2. Brand Master Podcast

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 604 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Lee Hoddy
2. Nikki Little
3. Mike Gerholt
4. Ashley Herd
5. Ben Witte
6. John Elbing
7. Park Howell
8. Mark Schaefer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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