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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Leadership
Branding
Brand Strategy
Artificial Intelligence
B2B Marketing
Taylor Swift
Storytelling
Brand Storytelling
Marketing Strategy
Consumer Behavior
Employee Engagement
Customer Experience
Brand Building
Market Research
Consumer Insights
Communication
Personal Branding
Marketing Strategies
Authenticity

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes634Founded10 years ago
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Artwork for On Brand

Latest Episodes

The brands we build are shaped by the cultures we build around them. But what happens when the culture tells you that parts of who you are don't quite belong? Arturo Nunez has worked inside some of the world's most influential brands, from Nike and A... more

What happens when a brand that once mattered stops mattering? Joey Shamah has spent more than two decades answering that question, from co-founding e.l.f. Cosmetics to building AS Beauty Group through the acquisition and reinvention of brands like La... more

What happens to an organization when people stop believing in themselves? Dr. Cindra Kampoff is a confidence researcher and performance psychology expert who has worked with Minnesota Vikings players and Olympic athletes. Her new best-selling book, T... more

What happens to your voice when everyone has AI helping them find the right words? Gina London, an Emmy-winning former CNN correspondent and author of Amplify You, has coached tens of thousands of professionals around the world on communicating with ... more

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Recent Guests

Joey Shamah
Co-founder/CEO at AS Beauty Group, former elf Cosmetics executive
AS Beauty Group / elf Cosmetics
Episode: Scaling e.l.f. Cosmetics from the Ground Up
Dr. Cindra Kampoff
Confidence researcher and performance psychology expert
The Mentally Strong Institute; author of The Confidence Habit
Episode: Why Confidence Is a Habit, Not a Trait
Gina London
Emmy-winning former CNN correspondent and author of Amplify You
Amplify You
Episode: Amplifying Your Voice to Lead Others
Ron Johnson
Retail pioneer and former Apple executive
Shop Different / Ron Johnson
Episode: Ron Johnson on Steve Jobs & Building the Apple Store
Tom Dennis
Founder and CEO of Serenity in Leadership; author of Rewilding the Corporate Mind; former Royal Marines Officer
Serenity in Leadership
Episode: Can You "Rewild" the Corporate Mind?
Brian Herr
Founder and CEO of Starting Blocks; managing partner at HHI Advisory Group
Starting Blocks / HHI Advisory Group
Episode: Great Technology Isn't Enough
Don Gregori
CEO of First Factory; author of The Emergent Leader
First Factory
Episode: Emergent Leadership Beats Overwhelm
Linda Kaplan Thaler
Advertiser and author of My Life in 30 Seconds
Kaplan Thaler Productions
Episode: The Woman Behind the Aflac Duck
David Dean
Author of An Inbox Between Us, AI and the Reality of Modern Work
Author
Episode: Why AI Is a Mirror and Not a Tool

Host

Nick Westergaard
Host of On Brand with Nick Westergaard; branding and marketing author and educator

Reviews

4.8 out of 5 stars from 141 ratings
  • Phenomenal Interview!

    I’ve listened to hundreds if not thousands of podcasts and I love the conversational tone and professionalism that Nick brings to his work. Questions were thought-provoking and genuinely encouraged me to think deeply about my own work as well as other thought leaders and influencers. Excited to keep listening to the other episodes.

    Apple Podcasts
    5
    Yolanda Fraction, M.Ed.
    United States4 months ago
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United States7 months ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States9 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United Statesa year ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's thoughtful, deep-dive interviewing style and its ability to surface actionable branding takeaways.
Guests consistently bring high-caliber insights across branding, leadership, and marketing technology.
The show is valued for thorough preparation, credible guests, and the balance of theory with practical applications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Scaling e.l.f. Cosmetics from the Ground Up
Q: What is your best practical advice for someone trying to find a new path forward for their brand?
Know your customer intimately by engaging with her, listening to feedback, and using that insight to shape products and experiences that deliver real value and differentiate from competitors.
Scaling e.l.f. Cosmetics from the Ground Up
Q: What do you look for when acquiring a legacy brand to decide what to preserve or change?
We use a secret sauce of deep brand scrutiny, consumer insights, and a commitment to the heritage customer; preserving the core identity while aligning it with today's market creates the strongest path forward.
Scaling e.l.f. Cosmetics from the Ground Up
Q: So not rambling at all. what is the North Star for you in building brands and businesses?
The North Star is to enjoy what you do and to have success doing it; happiness and the right team and environment precede growth, and that passion drives sustainable results.
Why Confidence Is a Habit, Not a Trait
Q: What does a confidence crisis look like at work?
Most people feel not enough and avoid risks, leading to hesitancy in sharing concerns or raising hands, which stifles innovation and clear communication.
Amplifying Your Voice to Lead Others
Q: How can someone maintain authenticity when using AI to craft messages?
Use AI as a writing tool, then manually tailor the output to match your natural voice and values, ensuring the final communication reflects your true self rather than a generic template.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

The show centers on branding, marketing strategy, and leadership, featuring deep-dive conversations with senior brand leaders, researchers, and practitioners. Topics frequently cover brand systems, AI's impact on marketing, human-centered leadership, storytelling, and practical frameworks for building durable brands in a noisy, fast-moving landscape. Notable strengths include a consistent host with a thoughtful interviewing style, a roster of high-profile guests spanning tech, entertainment, consumer goods, and academia, and actionable takeaways that translate across B2B and consumer brands. Listeners are likely looking for strategic guidance, real-world case studies, and cross-disciplinary perspectives on how to move brand work from ideas ... more

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Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. The StoryBrand Podcast
2. Social Media Marketing Podcast
3. How I Built This with Guy Raz
4. Freakonomics Radio
5. A Bit of Optimism

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 634 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Joey Shamah
2. Dr. Cindra Kampoff
3. Gina London
4. Ron Johnson
5. Tom Dennis
6. Brian Herr
7. Don Gregori
8. Linda Kaplan Thaler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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