
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more
| Publishes | Twice weekly | Episodes | 604 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementMarketing | |||

We’ve all been told to just be yourself. But psychologist and author Tomas Chamorro-Premuzic—Chief Innovation Officer at ManpowerGroup and professor at UCL and Columbia—says that’s the worst advice you can take. In his new book, Don’t Be Yourself: Wh... more
Design is about more than just how something looks—it’s about how it works for the people using it. On this episode of On Brand, I’m joined by Lee Hoddy, Executive Creative Director at Conran Design Group, to discuss how experience-led design can sol... more
The strongest brands don’t shout—they earn trust over time. That’s how Nikki Little approaches her work. She’s the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a f... more
Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m fli... more
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Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.
Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.
Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.
Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.
I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This podcast focuses on the art of storytelling in branding and marketing, featuring interviews with industry leaders and innovators. Topics range from emotional design and authenticity to the power of empathy and storytelling in engaging consumers. Each episode provides actionable insights relevant to branding, marketing strategies, and the evolving landscape of communications. The host fosters meaningful conversations with guests from renowned brands, ensuring listeners gain unique perspectives and practical advice that can enhance their branding efforts and navigate the complexities of today's marketing environment.
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On Brand launched 10 years ago and published 604 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on On Brand include:
1. Lee Hoddy
2. Nikki Little
3. Mike Gerholt
4. Ashley Herd
5. Ben Witte
6. John Elbing
7. Park Howell
8. Mark Schaefer
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