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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Brand Strategy
Branding
B2B Marketing
Taylor Swift
Storytelling
Leadership
Brand Storytelling
Consumer Behavior
Marketing Strategy
Artificial Intelligence
Employee Engagement
Customer Experience
Brand Building
Market Research
Consumer Insights
Personal Branding
Marketing Strategies
Creativity
Communication

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes625Founded10 years ago
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Artwork for On Brand

Latest Episodes

How do you go from producing Dirty Dancing to building the global Mortal Kombat franchise? Today’s guest, legendary producer Larry Kasanoff, has raised over a billion dollars by embracing what others call a little bit crazy. He has shaped the enterta... more

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and convoluted, losing the plot in a sea of text. Emma and Adam Ketterer argue that... more

Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert Travis D. Hahler shares insights from his new book, Rethink Resistance. Discover... more

We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible mindstates that leaders completely miss. When we design brand strategies for the... more

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Recent Guests

Emma Ketterer
Author and co-author of Eight Words or Fewer
Eight Words or Fewer, marketing consultant
Episode: Positioning in Eight Words (or Fewer!)
Adam Ketterer
Author and co-author of Eight Words or Fewer
Eight Words or Fewer, marketing consultant
Episode: Positioning in Eight Words (or Fewer!)
Travis Hahler
Salesforce change leader and neuroscience expert
Salesforce
Episode: Why Leaders Need to Rethink Resistance
Will Leach
Brand strategist, former PepsiCo executive, founder of Mindstate Group
Mindstate Group
Episode: The Invisible Engine Behind Every Brand Decision
Griffin Haddrill
Founder/leader at LV8, an agency focused on creator-driven marketing
LV8
Episode: Capturing Coachella Lightning in a Bottle
Yolanda Fraction
Organizational psychologist and OD consultant
Yolanda Fraction, LLC
Episode: Creating a Workplace System That Delivers Joy
Mark Nichols
Creative Director and Co-Owner of Wmh&I
Wmh&I
Episode: Designing for Humans Instead of the Machine
Ron Friedman
Ron Friedman, PhD, author of Superteams
Superteam Inc.
Episode: The Science (and Secrets) of Building Super Teams
Monica Nassif
Founder behind Mrs. Meyer's Clean Day
Mrs. Meyer's Clean Day / SC Johnson (ownership mentioned)
Episode: The Story Behind Mrs. Meyer's Clean Day

Host

Nick Westergaard
Host of On Brand, interviews marketing and branding thought leaders.

Reviews

4.8 out of 5 stars from 142 ratings
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United States4 months ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States6 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United States9 months ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United States9 months ago
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's thoughtful, deep questions and ability to surface actionable branding insights.
Guests consistently deliver practical takeaways for leadership, marketing, and organizational culture.
Show is seen as a go-to resource for in-depth branding conversations with a strong emphasis on authenticity and human-centered design.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#15
Austria/Business/Marketing
Apple Podcasts
#37
Sweden/Business/Marketing
Apple Podcasts
#100
South Korea/Business/Marketing
Apple Podcasts
#199
Finland/Business/Marketing
Apple Podcasts
#210
Austria/Business
Apple Podcasts
#228
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Invisible Engine Behind Every Brand Decision
Q: What are practical steps to avoid over-reliance on outdated personas when people are multi-faceted?
Treat Mindstates as an overlay, not a replacement for segmentation; acknowledge multiple roles people play (e.g., healthy snacker who is also a dad) and prime messaging to reflect those roles at specific moments.
The Invisible Engine Behind Every Brand Decision
Q: How does AI fit into finding and acting on Mindstates—efficiency vs. effectiveness?
Use efficiency AI to accelerate ads and data processing, but rely on effectiveness AI to deeply understand psychological drivers; combine both with a behavioral intelligence platform to inform activation and creative.
The Invisible Engine Behind Every Brand Decision
Q: Where do you start with trying to understand the consumer mind in today's complex landscape?
Begin with goals and functional needs, then move to emotional and aspirational goals; use Mindstates as an overlay to understand the same person in different moments, rather than replacing traditional segmentation.
Creating a Workplace System That Delivers Joy
Q: How can leaders begin implementing seven core conditions of a joyful workplace?
Start with self-leadership and reflective practices, then embed conditions like psychological safety, trust, and relational culture into everyday decisions, not just in training or perks.
Designing for Humans Instead of the Machine
Q: So Mark, where can we send folks to learn more about who you are and what you do?
You can reach me on LinkedIn (Mark Nichols) and visit our website wmh&i.com to see our approach and portfolio.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

Insightful conversations focus on branding, marketing strategy, and leadership, featuring thought leaders from consumer brands, agencies, and academia. Episodes frequently explore topics like brand purpose, experiential marketing, customer experience, and the intersection of data, storytelling, and human-centered design. Noteworthy are long-running, in-depth discussions with practitioners who combine practical tactics with research-backed frameworks, plus a recurring emphasis on authenticity, culture, and how brands navigate a crowded, ever-changing landscape. Listeners likely include brand builders seeking actionable takeaways and strategic perspectives to apply across marketing, product, and organizational design.

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Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. 10% Happier with Dan Harris
2. Social Media Marketing Podcast
3. The Curiosity Shop with Brené Brown and Adam Grant
4. Marketing Against The Grain
5. Coaching for Leaders

How many episodes of On Brand are there?

On Brand launched 10 years ago and published 625 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Emma Ketterer
2. Adam Ketterer
3. Travis Hahler
4. Will Leach
5. Griffin Haddrill
6. Yolanda Fraction
7. Mark Nichols
8. Ron Friedman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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