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Artwork for On Brand

On Brand with Nick Westergaard

Nick Westergaard
Marketing
Leadership
Branding
Brand Strategy
Artificial Intelligence
B2B Marketing
Taylor Swift
Storytelling
Brand Storytelling
Marketing Strategy
Consumer Behavior
Employee Engagement
Customer Experience
Brand Building
Market Research
Consumer Insights
Communication
Personal Branding
Marketing Strategies
Authenticity

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes634Founded11 years ago
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Artwork for On Brand

Latest Episodes

In a noisy world, brand clarity is a competitive advantage. Michael Cadenzaro, president and chief brand officer of the brand leader, has spent 20-plus years building brands including Adidas, ASICs, WD40, and Monster Energy. We'll talk about turning ... more

YouTube

You can be great at what you do and still get overlooked if you can't communicate your value. Dr. Kristine Sickels, former SVP of marketing for a $2 billion brand portfolio, now helps leaders and especially women speak with confidence, build influenc... more

YouTube

What if some of the advice we've been given about leadership is actually making us worse at leading? After nearly four decades running sales organizations and billion-dollar operations, Larry Coval believes we've become too focused on authenticity, s... more

YouTube

The brands we build are shaped by the cultures we build around them. But what happens when the culture tells you that parts of who you are don't quite belong? Arturo Nunez has worked inside some of the world's most influential brands, from Nike and A... more

YouTube

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Recent Guests

Kristine Sickels
Former senior vice president of marketing, Mic Drop CEO and co-owner, and author
Mic Drop
Episode: Why Clarity Beats Loudness in Leadership
Larry Coval
Executive leader, coach, and author with nearly four decades running sales organizations and billion-dollar operations
Arkane Leadership
Episode: Most Leadership Advice Is Wrong
Arturo Nunez
Marketing executive and author of The Culture Compass
Episode: How Identity Unlocks Leadership
Joey Shamah
Co-founder/CEO at AS Beauty Group, former elf Cosmetics executive
AS Beauty Group / elf Cosmetics
Episode: Scaling e.l.f. Cosmetics from the Ground Up
Dr. Cindra Kampoff
Confidence researcher and performance psychology expert
The Mentally Strong Institute; author of The Confidence Habit
Episode: Why Confidence Is a Habit, Not a Trait
Gina London
Emmy-winning former CNN correspondent and author of Amplify You
Amplify You
Episode: Amplifying Your Voice to Lead Others
Ron Johnson
Retail pioneer and former Apple executive
Shop Different / Ron Johnson
Episode: Ron Johnson on Steve Jobs & Building the Apple Store
Tom Dennis
Founder and CEO of Serenity in Leadership; author of Rewilding the Corporate Mind; former Royal Marines Officer
Serenity in Leadership
Episode: Can You "Rewild" the Corporate Mind?
Brian Herr
Founder and CEO of Starting Blocks; managing partner at HHI Advisory Group
Starting Blocks / HHI Advisory Group
Episode: Great Technology Isn't Enough

Host

Nick Westergaard
Author, marketing and branding consultant, and marketing and communications educator

Reviews

4.8 out of 5 stars from 141 ratings
  • Phenomenal Interview!

    I’ve listened to hundreds if not thousands of podcasts and I love the conversational tone and professionalism that Nick brings to his work. Questions were thought-provoking and genuinely encouraged me to think deeply about my own work as well as other thought leaders and influencers. Excited to keep listening to the other episodes.

    Apple Podcasts
    5
    Yolanda Fraction, M.Ed.
    United States5 months ago
  • Great show, great host

    I’ve been a fan of OnBrand for years and had the full circle experience today of being a guest. Nick is as wonderful an interviewer as you’d expect. We are all so fortunate to have had years of “ah ha” moments from Nick with his easy, conversational style and his instant ability to conceptualize concepts into extremely digestible pieces for his audience. Thanks for all the gifts you give to the world, Nick!

    Apple Podcasts
    5
    Vanessa Errecarte
    United States8 months ago
  • Great podcast for more then branding

    Nick is a great interviewer and does a terrific job getting to the heart of stories - there are takeaways on leadership and effective work and life habits, too. Subscribed and glad I did.

    Apple Podcasts
    5
    Antipasti16
    United States10 months ago
  • Great host

    Nick has a real gift for asking thoughtful, probing questions that get straight to the heart of the conversation. He doesn’t just scratch the surface—he digs deep, pulling out insights and advice you won’t hear anywhere else. A must-listen for anyone who values substance over soundbites.

    Apple Podcasts
    5
    Nickel mockingly
    United Statesa year ago
  • On Brand. A weekly supplement that’s great for your health

    Nick, really enjoy the podcast and even more being on the show. You provoke great conversations with your guests to get to the heart of what is relevant in the world of brand.

    Apple Podcasts
    5
    Base Design
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Nick's conversational, thoughtful interviewing style puts guests at ease while drawing out substantive answers.
Listeners value practical, actionable insights on branding, marketing, leadership and communication.
Guests bring varied perspectives and recognizable expertise, with conversations often extending beyond branding into broader business lessons.
The interviews are praised for being well-researched, engaging and easy to follow, though one listener finds some moments a little scripted.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Clarity Beats Loudness in Leadership
Q: What should you do when you're interrupted, overlooked or maybe struggling to be heard in a meeting?
She suggests redirecting the conversation politely by asking to finish the point before inviting the other person to respond.
Why Clarity Beats Loudness in Leadership
Q: What does it mean to have the clearest voice in the room?
Sickels says clarity is more valuable than loudness and recommends grounding communication in leadership values that guide how a person speaks and shows up.
Most Leadership Advice Is Wrong
Q: If we're building a leadership development program around competency rather than some of the other concepts that we've talked about, what goes in?
Coval describes leaders as responsible for keeping employees' skills and tools current, finding resources to help them improve, and avoiding the role of constantly supplying motivation when the underlying issue may be a poor job fit.
Most Leadership Advice Is Wrong
Q: What do people actually need or what do employees need from the people who lead them?
Coval says employees need leaders who invest in their success by helping them solve problems, supporting them after mistakes, and upskilling them when their performance needs improvement.
How Identity Unlocks Leadership
Q: How do you know when you're navigating a culture and when you're kind of losing yourself in it?
Nunez says employees should learn the rules and fit in enough to collaborate, but preserve what makes their contributions distinct. He recommends building credibility first, then bringing personal style and perspective to the work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

Weekly interviews connect brand building with marketing, communication, leadership and business strategy. Host Nick Westergaard speaks with senior marketers, executives, authors and other specialists about the ideas and decisions behind memorable brands, from customer experience and creative campaigns to organizational culture, leadership communication and the use of AI. Conversations pair guests' career stories and examples from recognizable companies with practical frameworks and advice for professionals who want to strengthen a brand or communicate more effectively.

The format is thoughtful and conversational, with an emphasis on probing questions and making complex ideas easy to apply. Its distinctive range extends beyond brand tactics... more

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How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. A Bit of Optimism
2. Lenny's Podcast: Product | Career | Growth
3. Coaching for Leaders
4. The Artificial Intelligence Show
5. The Daily

How many episodes of On Brand are there?

On Brand launched 11 years ago and published 634 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On Brand?

Rephonic pulls ratings and reviews for On Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Kristine Sickels
2. Larry Coval
3. Arturo Nunez
4. Joey Shamah
5. Dr. Cindra Kampoff
6. Gina London
7. Ron Johnson
8. Tom Dennis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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