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On Brand with Nick Westergaard

Nick Westergaard
Marketing
Customer Experience
Brand Strategy
Storytelling
Public Relations
Brand Love
Multicultural Marketing
Brand Storytelling
Quicken
Podcasting
Fractional Marketing
Inclusive Marketing
Branding
Bud Light
Community Building
Matt Johnson
Interactive Marketing
Purpose
Holiday Marketing
Emotional Marketing

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable i... more

PublishesWeeklyEpisodes580Founded9 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for On Brand

Latest Episodes

What do Hot Wheels, Disney, Burton, and WWE have in common? They’ve all had Mark Michaylira driving their brand forward. With two decades of creative leadership behind some of the world’s most beloved names, Mark knows how to make work that’s not jus... more

In this episode of On Brand: Taylor’s Version, we’re joined by Emily Campion — Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Emily’s research explores how organizations hire and develop talent.... more

Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, ... more

In our first episode of On Brand: Taylor’s Version, we’re joined by Sinéad O’Sullivan — aerospace engineer turned business strategist, former head of Strategy at Harvard Business School, professor, and co-founder of a global investment fund. She’s ad... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Emily Campion
Henry B. Tippie Fellow and Associate Professor at the University of Iowa's Tippie College of Business
University of Iowa
Episode: Taylor's Version, Pt 2: Fearless Focus
Khartoon Weiss
VP and GM of North America and Global Business Solutions at TikTok
TikTok
Episode: TikTok and the Future of Storytelling
Sinéad O'Sullivan
Aerospace engineer, business strategist, and author
Author of Good Ideas and Power Moves
Episode: Taylor's Version, Pt 1: Swift Strategy Secrets
Robbie Samuels
Host of On the Shmooz podcast
On the Shmooz
Episode: Introducing On Brand: Taylor's Version
Laura Parkinson
Global Head of Brand Experience at LinkedIn, with previous experience at Apple and Google
LinkedIn
Episode: How Brand Experience Works at LinkedIn
Miri Rodriguez
Senior Storyteller at Microsoft and CEO of Impreza AI, awarded author
Microsoft, Impreza AI
Episode: The Women Behind Microsoft's 50-Year History
Ari Paparo
Leading voice in advertising technology and author of 'Yield'
Marketecture
Episode: Inside Google’s Grip on Advertising
Noel Massie
Former Vice President of US Operations at UPS and author of the book, Congrats, You've Been Promoted. Known for values-based leadership and mentoring young leaders.
UPS
Episode: Values-Based Leadership Lessons at UPS Scale
Dani Dufresne
Founder and Executive Producer of The Aux Co, a creative execution firm.
The Aux Co
Episode: The Secret Agent of Smart, Fast Creative

Host

Nick Westergaard
Host of On Brand, a podcast that helps listeners tell stronger stories and build better brands by interviewing industry leaders and innovators.

Reviews

4.8 out of 5 stars from 135 ratings
  • Great conversations!

    Nick is such a fantastic host who is easy to talk to, while simultaneously asking intriguing questions. I highly recommend On Brand.

    Apple Podcasts
    5
    N!!!!!!c
    United States3 months ago
  • Love this podcast

    I just listened to Nick’s conversation with Jennifer van Dijk of Superplastic and loved the episode. I can’t wait to tune into more shows - so refreshing!

    Apple Podcasts
    5
    JennyB123!
    United States8 months ago
  • Great host great content

    I was thrilled to join Nick for a recent podcast. Listening to some of the “back catalog” in advance of our recording I was blown away by the guests, the content and consistency. I’m definitely going to be a repeat listener.

    Apple Podcasts
    5
    ElieJacobs
    United States8 months ago
  • Brand Transgression Podcast

    Nick and I had a great conversation about transgressions brands are associated with. His questions were wide ranging and deep and helped unravel the phenomenon further. I now understand why his podcast is as sought after and globally renowned as it is.

    Apple Podcasts
    5
    Mentor Disciple
    United Statesa year ago
  • In-Depth Branding Insights and Passionate Hosting

    This is a go-to podcast on the art and science of branding. Nick provides great in-depth insights from thought leaders, and each episode is well-researched and produced with care. I was honored to be on Nick's podcast at the beginning of my podcast guest career. It's fantastic to see Nick's passion shine through so many episodes.

    Apple Podcasts
    5
    Guillaume Wiatr
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Nick is a fantastic host who asks intriguing questions and keeps conversations engaging.
Listeners appreciate the depth of insights and actionable tips shared by guests.
The engaging interview style of the host is frequently noted as a key strength.
People highlight the informative and inspiring content, making it worthwhile for marketers and brand builders.
The podcast is seen as a go-to resource for learning from top branding professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#38
Canada/Business/Marketing
Apple Podcasts
#6
Italy/Business/Marketing
Apple Podcasts
#101
Italy/Business
Apple Podcasts
#138
Germany/Business/Marketing
Apple Podcasts
#243
Australia/Business/Marketing
Apple Podcasts
#107
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Taylor's Version, Pt 2: Fearless Focus
Q: What makes Taylor Swift different in achieving her results?
Emily mentions that while there are outliers like Swift, her emotional engagement and relationship-building strategies contribute significantly to her success.
Taylor's Version, Pt 2: Fearless Focus
Q: How do you see Taylor Swift's work ethic?
Emily highlights Swift's ability to embrace feedback and work on herself as a key aspect of her productivity and success.
Taylor's Version, Pt 1: Swift Strategy Secrets
Q: How do you create a universe and interconnected community around a brand?
By bringing together social influencers and fostering real-life connections among personas, as evidenced by the relationships formed among Instagram influencers.
Taylor's Version, Pt 1: Swift Strategy Secrets
Q: What can Taylor's universe teach us about community, belonging and brand building?
Taylor Swift's approach to creating interconnected universes through her albums teaches about building deep community connections and a cohesive brand narrative, making her products resonate more with fans.
TikTok and the Future of Storytelling
Q: How can brands build loyalty in a short-form environment like TikTok?
Shorter content can facilitate deeper connections and change consumer behavior through authentic engagement with creators.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Brand

What is On Brand about and what kind of topics does it cover?

Focused on building brands and enhancing storytelling, this podcast features conversations with industry leaders and innovators from major brands, offering valuable insights into marketing strategies, communication techniques, and brand management. Episodes tackle a wide range of topics, such as brand experience, leadership lessons, and creativity, often highlighted through the lenses of seasoned professionals with extensive backgrounds in their fields. Unique angles come from personal anecdotes and contemporary issues in branding, making it a resource for marketers and business professionals seeking actionable advice and inspiration to stand out in a competitive market.

Where can I find podcast stats for On Brand?

Rephonic provides a wide range of podcast stats for On Brand. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to On Brand and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does On Brand get?

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What are the audience demographics for On Brand?

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How many subscribers and views does On Brand have?

To see how many followers or subscribers On Brand has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to On Brand?

These podcasts share a similar audience with On Brand:

1. The CEO’s Guide to Marketing 
2. The Futur with Chris Do
3. Uncensored CMO
4. The Game with Alex Hormozi
5. The Diary Of A CEO with Steven Bartlett

How many episodes of On Brand are there?

On Brand launched 9 years ago and published 580 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Brand?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for On Brand?

Rephonic pulls ratings and reviews for On Brand from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for On Brand?

Rephonic provides full transcripts for episodes of On Brand. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on On Brand?

Recent guests on On Brand include:

1. Emily Campion
2. Khartoon Weiss
3. Sinéad O'Sullivan
4. Robbie Samuels
5. Laura Parkinson
6. Miri Rodriguez
7. Ari Paparo
8. Noel Massie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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