日常建筑学 | 这就是创新！
日常建筑学用创意拓展边界，用行动改变未来。《这就是创新！》是一档创意实战的播客，由日常建筑学出品，由郑宝宝（数字产业专家）和黄沛（设计媒体人）共同发起，持续关注小众品牌和设计工作室的成长，每期都会邀请一位嘉宾来讲述创新背后的故事。
| Publishes | Twice monthly | Episodes | 38 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessArtsDesignMarketing | ||
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出品：日常建筑学（ID：archi-loop）嘉宾：西瓜，闲下来合作社主理人主持：郑宝宝Oosha，数字文化产业的专家。黄沛Halleywood ，城市与设计的媒体人。剪辑：superli-
上海长宁新华路345弄STOP SHOP， 图源闲下来合作社
城市在发展，人的需求在发展，社区也在发展。今天，社区（Community）的概念越来越深入人心，同时由它所产生的新的连接形式，也开始受到关注。· 什么是“社区的第三空间”？· 为什么说线上社群依旧非常依赖“线下”？· 为什么我们要关注“可持续地运... more
出品：日常建筑学（ID：archi-loop）本期嘉宾：老王，某高校老师，“城市可颂”播客的主持人之一。主持：郑宝宝Oosha，数字文化产业的专家。黄沛Halleywood ，城市与设计的媒体人。剪辑：superli-我们回来了，过去半年时间围绕着“IP商业化”去做了尝试，且小有收获，因此将结合更多实战经验来跟你聊“新文化消费”。本期，我们来聊聊这几年持续热搜的“AI大模型”——它多大程度改变了我们的创作方式？-02:30 AI帮助了我们，也在训练我们。03:50 反常识：设计和艺术领域从不缺乏... more
出品：日常建筑学（ID：archi-loop）主持：郑宝宝Oosha，数字文化产业的专家。黄沛Halleywood ，城市与设计的媒体人。剪辑：黄沛-2023年，我们渐渐摆脱了“疫情的束缚”，但对未来的信心还没找回来。我们要如何重新出发？本期是年中小结的特别节目，我们将跟大家聊聊近期的改变。
01:12 关键词——营销降级。不是品质降级，是更理性地选择营销方式；同时，市场对于设计、技术、服务的品质和创新性要求更高了。11:19 其实，是需求发生了转变而不是缩水，新的需求反而越来越多。14:53 ... more
出品：日常建筑学（ID：archi-loop）嘉宾：一群，资深品牌操盘手，杭州万科品牌合伙人主持：郑宝宝Oosha，数字文化产业的专家。黄沛Halleywood ，城市与设计的媒体人。剪辑：superli-尽管中国地产行业高速发展了40年，但是我们似乎很少将房企视作一个品牌，而是将它认定为开发和经销商。今天，我们邀请地产营销操盘手，用80分钟来深度剖析下“地产品牌”。· 一样谈品牌，地产和快消品有什么不同？· 地产公司的品牌行为如何创造“社会价值”？· 为什么说，品牌创新应该与城市创新相结合？ more
Reviews
- 挺不错得节目
每期一个不同行业的主讲人，给大众介绍一个行业的一角，以创新的角度来观察一个行业，挺有意义的。
Apple Podcasts5liming.7
United States3 years ago - 沙发🛋️
能了解到一些平常不知道的事儿。
Apple Podcasts5whyseepo1917China3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #16 | China/Business/Marketing |
Apple Podcasts | #186 |  Singapore/Business/Marketing |
Apple Podcasts | #250 |  Ireland/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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| Professions | Age Range | Household Income | |||
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