
This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.
| Publishes | Daily | Episodes | 7 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||

From tales on travel to learning, more and more people are tuning into a variety of podcasts. This increasing popularity is providing new opportunities for advertisers to reach their consumers
This podcast talks about a new normal, where brands ... more
Use of colour is the most fundamental aspect of branding due to its ability to influence consumer behaviour. Most of the research on colour psychology is shrouded with pseudoscience, often causing marketers to choose colours arbitrarily. This podcast... more
Isn't it curious that humour when used right can immeasurably empower a message, but at the same time when taken beyond a line can completely backfire? In this podcast, we discuss the power humour can have in promotions, the theories of humour and... more
Ever wondered how those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy?
We're here to help you better understand what goes in a little toddler’s brain and how they ALWAYS end up getting... more
What is Product Placement? Why is it done? How is it done? Why does it matter? We explore the answer to all these questions in our podcast hosted by Rashi and Ritwik, featuring a very special guest, Abhishek Yadav who is the writer of the famous w... more
In this episode, we discuss the research on emotional advertising, why and when emotional advertising works all of it with many fun examples.
Podcast by
Simran Bains
Avinash Jaiswal
Vishwajeet Chaudhary
Aditya
Devyani Diwan
In this episode, students discuss what is subliminal advertising? They also talk about its chequered history and some current applications in marketing of subliminal advertising.
Episode by
Kumar Adarsh
Karanpreet Dang
Mahendra B
Basina... more









Listeners, social reach, demographics and more for this podcast.
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Not for Sale: Psychology of Promotions launched 6 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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