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C'est quoi, concrètement, le marketing inclusif ? Comment faire, en tant que marque, pour aller vers plus de diversité dans ses représentations ? Chaque mois, Malix reçoit des spécialistes du sujet qui vous partagent leurs expériences et leurs conseils avisés. Bienvenue dans Normalize, le podcast qui explore toutes les facettes du marketing inclusif.

Un podcast produit par CosaVostra.

Hébergé pa... more

PublishesMonthlyEpisodes12Founded2 years ago
Language
French
Categories
BusinessMarketing

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Artwork for Normalize

Latest Episodes

Merci d’avoir suivi la première saison du podcast Normalize !

Si vous nous avez écoutés, c’est que vous avez déjà un intérêt pour le marketing inclusif.

Ensemble, nous avons abordé l’écriture (mais aussi le langage !) inclusif, le sexisme dans les ... more

L’Opéra national de Paris, c’est 230M€ de budget annuel. C’est environ 800 000 spectateurs et spectatrices par an, et près de 500 000 followers sur Instagram. C’est une structure avec un puissant rayonnement national et international. Et l’Opéra, c’e... more

Victoria’s Secret a bâti son succès sur le male gaze. En faisant rêver avec des “anges” blanches, T 34 et bonnet D. Mais ce qui faisait rêver hier ne fonctionne plus aussi bien aujourd’hui.

Depuis 2019, la marque de lingerie tente de changer d’image... more

[Partie 2/2] Tinder n’a jamais eu peur de prendre les devants.

En 2012, la marque révolutionne le marché du dating en créant le “swipe” - un geste qui, de par sa simplicité, rend très ludique un moment jusqu’ici plutôt gênant.

En 2016, c’est aussi... more

[Partie 1/2] Tinder n’a jamais eu peur de prendre les devants.

En 2012, la marque révolutionne le marché du dating en créant le “swipe” - un geste qui, de par sa simplicité, rend très ludique un moment jusqu’ici plutôt gênant.

En 2016, c’est aussi ... more

L'âge, en marketing, il faut le fuir. L’effacer. Acheter des crèmes pour lutter contre, avant qu’il ne nous rattrape.

Laëtitia Vitaud a 45 ans, et elle n'achète pas de crème anti-âge. Plus précisément, elle refuse d’en acheter. Par conviction, et pa... more

À votre avis. Le film Barbie, de Mattel : est-ce du marketing genré, du femvertising ou du féminisme washing ?

“Les trois à la fois”, répond Sylvie Borau, professeure de marketing à Toulouse Business School, et spécialiste des questions de genre dan... more

“L’inclusivité, ça ne vend pas.”

C’est le constat, un peu amer, que fait Caroline Briant, CEO et co-fondatrice de Moodz.co, la marque de culottes menstruelles qui “change les règles”. Pour elle, c’est clair : “la France n’est pas prête pour les marq... more

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How many episodes of Normalize are there?

Normalize launched 2 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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