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No One's Reading This

INMA

No One's Reading This is an INMA podcast, hosted by Kerstin Hasse, as part of the Young Audiences Initiative, supported by the Knight Foundation. Kerstin talks to media leaders, creators, and voices from outside the legacy news bubble about the one question everyone's trying to figure out: how do you actually reach younger and new audiences? Video strategies, podcast monetization, the creator econ... more

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Latest Episodes

Publishers have been saying it for years: young audiences don't pay. PodMe has 200,000 subscribers, and more than half of them are under 35.

In this episode, Kerstin Hasse talks to Kristin Ward Heimdal, who leads PodMe, Schibsted's paid podcast plat... more

One year ago, Der Spiegel merged three digital teams into one. In a newsroom where text still carries most of the editorial weight, what happens when video, audio, and social suddenly sit at the same table?

Kerstin Hasse is talking to Aleksandra Jan... more

A 180-year-old magazine is thriving with vertical video. And the way they did it is not what you'd expect.

In this episode, I'm talking to Liv Moloney, Head of Video at The Economist, about the full journey — from launching on TikTok in 2022 with a ... more

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Recent Guests

Aleksandra Janevska
Deputy Head of Crossmedia at Der Spiegel
Der Spiegel
Episode: Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table

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Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table
Q: Why was the podcast shortcut discontinued, and what lessons were learned?
The format was too generic for multiple platforms and couldn't meet audience or workload goals; moving forward, they prioritized platform-specific formats and clearer workload planning, while maintaining opportunities for editors to gain new skills.
Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table
Q: What challenges did you face integrating traditional newsroom culture with new digital formats?
The biggest challenge was overcoming a traditional mindset about sharing investigative work; it required early involvement in brainstorming, cross-team communication, and visible examples of what the new formats can achieve to gain acceptance.
Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table
Q: Why did Der Spiegel decide to merge the different format teams into one Crossmedia unit?
The goal was to speed production and ensure consistent storytelling across formats by treating video, audio, and social as a single production ecosystem, while still maintaining focused sub-units for different types of content.

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Which podcasts are similar to No One's Reading This?

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1. Nerdland Podcast

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No One's Reading This launched 3 months ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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