No One's Reading This
INMANo One's Reading This is an INMA podcast, hosted by Kerstin Hasse, as part of the Young Audiences Initiative, supported by the Knight Foundation. Kerstin talks to media leaders, creators, and voices from outside the legacy news bubble about the one question everyone's trying to figure out: how do you actually reach younger and new audiences? Video strategies, podcast monetization, the creator econ... more
| Publishes | Monthly | Episodes | 8 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Self-ImprovementEducationBusinessNon-Profit | |||
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Latest Episodes
Dmitry Shishkin was once introduced on stage as the Godfather of User Needs. His reaction said everything about someone who started all of this with a practical question at the BBC in 2016: why have we stopped producing content that answers what audi... more
Kerstin Hasse sits down with Nic Newman, Senior Research Associate at the Reuters Institute. Nic led the Digital News Report for fourteen years - the world's most influential annual study of news consumption. This year, he handed the lead authorship ... more
Kerstin Hasse sits down with Emily Schario, Head of Content and co-founder of The B-Side, Boston Globe Media's daily newsletter for young Bostonians. What started as an internal pitch at an innovation day in 2021 has grown into a very compelling youn... more
A chart got passed around on LinkedIn last year showing Washington Post video numbers cratering right after Dave Jorgenson left - and how his own numbers were climbing. Publishers looked at it and panicked: Is this what is happening when you bet on a... more
Key Facts
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #29 |  United Kingdom/Business/Non-Profit |
Apple Podcasts | #59 |  Canada/Business/Non-Profit |
Apple Podcasts | #14 |  Germany/Business/Non-Profit |
Apple Podcasts | #4 |  Ireland/Business/Non-Profit |
Apple Podcasts | #8 |  Switzerland/Business/Non-Profit |
Apple Podcasts | #8 |  Austria/Business/Non-Profit |
Apple Podcasts | #44 |  Singapore/Business/Non-Profit |
Apple Podcasts | #52 |  Norway/Business/Non-Profit |
Apple Podcasts | #56 |  Poland/Business/Non-Profit |
Apple Podcasts | #82 |  Denmark/Business/Non-Profit |
Apple Podcasts | #142 |  Mexico/Business/Non-Profit |
Apple Podcasts | #144 |  Belgium/Business/Non-Profit |
Apple Podcasts | #166 | Ireland/Business |
Apple Podcasts | #222 |  Netherlands/Business/Non-Profit |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About No One's Reading This
What is No One's Reading This about and what kind of topics does it cover?
This show centers on how to reach younger and newer audiences, with conversations that blend practical product building, monetization strategies, and creator-driven approaches. Episodes frequently explore video and audio formats, audience testing, and innovative revenue models, featuring leaders from legacy outlets reinventing their brands and independent creators shaping the modern media landscape. Noteworthy is the focus on authentic, front-facing storytelling and deliberate experimentation across platforms, often balancing editorial integrity with creator culture and audience engagement. The host regularly brings in voices from both traditional media and creator-led initiatives, offering tactical takeaways for publishers, marketers, and ... more
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How many listeners does No One's Reading This get?
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What are the audience demographics for No One's Reading This?
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How many subscribers and views does No One's Reading This have?
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Which podcasts are similar to No One's Reading This?
These podcasts share a similar audience with No One's Reading This:
1. The Rebooting Show
2. The Future of Media, Explained - from Press Gazette
3. Reuters Institute for the Study of Journalism
4. Hard Fork
5. The Daily Show: Ears Edition
How many episodes of No One's Reading This are there?
No One's Reading This launched 5 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact No One's Reading This?
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What guests have appeared on No One's Reading This?
Recent guests on No One's Reading This include:
1. Nic Newman
2. Emily Schario
3. Dave Jorgenson
4. Rainer Esser
5. Sruthi Gottipathi
6. Kristin Ward Heimdal
7. Aleksandra Janevska
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.