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"柠檬变成柠檬水"中文商业播客(Chinese Podcast)

Hua & Poy

欢迎您收听《柠檬变成柠檬水with Hua and Poy》中文商业播客。在这里,北美品牌专家Hua Yu (俞骅) 与Poy Zhong (钟丽娟) 用通俗易懂的语言,有趣的视角,立足北美,与大家一起解读和理解当下的商业现象,聚焦分享如何将挑战变成机遇,让柠檬变成柠檬水!

PublishesTwice monthlyEpisodes99Founded4 years ago
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在《柠檬变成柠檬水》第100期特别节目中,主持人俞骅与 Poy Zhong 回顾了节目从最初一个简单想法出发,三年来如何在商业案例的热情、持续创作与众多专业嘉宾的支持下,成长为备受听众喜爱的北美中文商业播客。本期也带大家一起重新审视过去几年商业世界的剧烈变化,包括马斯克从理想主义者到权力掌舵者的转变、美妆行业的快速轮替,以及健身产业的强势复兴。节目特别邀请多位常驻与过往嘉宾,以及忠实听众送上祝福,共同庆祝里程碑,把商业世界的“柠檬”变成清新可口的“柠檬水”。

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在这期《柠檬变成柠檬水》中,我们聊聊品牌在公关危机中的生存与修复。 从罗永浩与西贝的“预制菜之争”,到始祖鸟与蔡国强的“升龙”风波,再到加拿大邮政的罢工事件,主持人俞骅和Poy Zhong邀请市场与传播专家 Dolly Shao 与我们拆解这些热门案例背后的公关逻辑。 当危机来临,品牌该如何回应质疑、重建信任、甚至化险为机? 危机不是灾难,而是一场关于真诚、透明与责任的考验,欢迎大家收听。

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 一家轮胎公司,为什么能成为美食界的权威? 从卖轮胎到卖"去远方旅行”,米其林兄弟用一本小红书,让人们为了美食而上路,也让品牌跨越了一个世纪。它不仅重新定义了旅行与餐饮,更用内容和体验,创造出一种生活方式的想象。在最新这一期“柠檬变成柠檬水”的播客节目里,主持人俞骅和Poy Zhong深入分析了米其林指南如何诞生、如何建立全球权威,以及它背后隐藏的商业逻辑 - 当你知道自己真正“在做什么生意”时,世界也许就会被你改写。 

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价格不是一个简单的数字,它既是科学的计算,也是艺术的灵感,更是企业的战略选择。为什么同样一袋沙子,可以卖出25倍的价格?为什么奢侈品牌敢于“高价”,而有些企业却陷入价格战?在这期“柠檬变成柠檬水”播客节目里,主持人俞骅,Poy Zhong和老朋友 Edward Li 一起,从礼品卡,到航空、酒店、快消与奢侈品案例,深入探讨定价背后的逻辑与心理。无论你是创业者、管理者,还是日常消费中的精明买家,这期节目都将带给你新的视角,欢迎大家收听!

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Reviews

4.9 out of 5 stars from 35 ratings
  • 一个持续学习洞察商业世界的窗口

    爱学习爱思考的自己找到柠檬水这个podcast太开心了。把每期节目完整听了一遍甚至两遍三遍,有共鸣有火花有发现有不同见解,这个节目,让自己眼界和思路更开阔。

    嘉宾都好厉害!

    My favorite podcast!

    Apple Podcasts
    5
    Rachelqin
    Canada3 years ago
  • 凉爽的

    很高兴再次听到你的声音。很棒的播客

    Apple Podcasts
    5
    Laurad Wyer
    United States3 years ago
  • 我的每周精神食粮

    跟随Hua和Poy每周学点商业知识,收获满满。这期元宇宙的特别想评论,讲元宇宙的那么多,很少又从小企业实操层面和个人参与方面讲的,这期特别值得推荐[强][强][强]

    Apple Podcasts
    5
    ababy827
    Canada3 years ago
  • 角度新颖,不断获取新知识

    每周学习一个案例,一起成长!

    Apple Podcasts
    5
    顽石笑
    Canada4 years ago
  • 北美华裔品牌专家的精品Podcast

    最近发现了这个Podcast,连续收了几期以后非常喜欢。两位主持人对北美current商业新闻的分析不但非常到位,有着自己鲜明的观点,而且简单易懂非常接地气。谢谢你们的努力,期待听到你们更多精彩的podcasts!

    Apple Podcasts
    5
    Linda加拿大
    Canada4 years ago

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These podcasts share a similar audience with "柠檬变成柠檬水"中文商业播客(Chinese Podcast):

1. 商业就是这样
2. 硅谷101
3. 声动早咖啡
4. 声东击西
5. 半拿铁 | 商业沉浮录

How many episodes of "柠檬变成柠檬水"中文商业播客(Chinese Podcast) are there?

"柠檬变成柠檬水"中文商业播客(Chinese Podcast) launched 4 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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