Niche ID with Laura Markwardt
Laura MarkwardtConversations on the choices we make when we build for a creative life. A repository for non-linear creative journeys. Discussions on the nature of the modern niche, and the search to find your own.
| Publishes | Twice monthly | Episodes | 16 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Categories | CareersBusiness | ||||
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Latest Episodes
Steve Watson, Director at Stack Magazines, has been in the “magazine club” business for 17 years. One thing hasn’t changed. Whenever he thinks he’s checked out every Stack-coded indie mag on the scene, “another one pops up,” whack-a-mole-style.
And... more
New Niche ID incoming! We’re kicking off Season Two by looking at how print and analogue media anchors us.
My first guest is Kaye Symington, CMO at Newspaper Club, an on-demand printing service for creatives and brands to build their own newspaper... more
The first season of the Niche ID podcast wraps for 2025. To celebrate, here's a short episode including some compelling ideas that stayed with me long after each edit.
When I started this series, the tagline was, "The choices we make when we build f... more
G. Klasek’s journey jumps from Dunning-Kruger to Sisyphus, Hunter S. Thompson to Adam Curtis. Cultish beginnings led to leaving school in 8th grade and a lifetime of exploration. Not your standard desk-based creative – after reinventing herself throu... more
Key Facts
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Reviews
- Fresh, full of ideas, and not by white men.
I love this podcast. It’s not my industry but I find the ideas raised and discussed here fascinating and gives me a fresh new perspective. The guests are brilliant, as is Laura. A firm favourite and one of the few podcasts I listen to. The episode with Genet is especially good!
Apple Podcasts5andymatthews
United Kingdom2 months ago - Interesting conversations that go beyond the ordinary
The majority of really good creative work is done by people who channel their energy solely towards their work, rather than towards developing a huge social media following. Niche ID hunts down those people and finds what makes them tick, and those conversations often end up being more interesting than podcasts with big name interviewees. Recommended.
Apple Podcasts5Smashed RaquetsUnited Kingdom5 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #74 |  Australia/Business/Careers |
Apple Podcasts | #78 |  South Africa/Business/Careers |
Apple Podcasts | #102 |  Japan/Business/Careers |
Apple Podcasts | #160 |  United Arab Emirates/Business/Careers |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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Niche ID launched 7 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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