
每個品牌、每段關係、每個轉捩點, 都隱藏著一段「本應被理解」卻始終未能對頻的訊號。 【 節目介紹 】 本節目由 NEXTAR 創辦人暨執行長 Eddie 主持,融合品牌顧問實務與整合行銷經驗, 運用 NEXTAR 獨有的「雙頻共感」系統,讓策略思考與情感敘事在同一頻率上相遇。 從品牌核心重新對頻,我們打造從策略思考到市場感知的完整行銷路徑。 【 關於 NEXTAR 】 NEXTAR 作為新型態整合行銷顧問公司,突破傳統 4A 廣告代理商框架。 我們不僅執行廣告創意、行銷傳播及活動製作, 更與品牌共同建構策略與感知節奏,使每次溝通都能回歸品牌初衷。 🎧 在這裡,你會聽到: 品牌語言拆解 —— 找出傳播盲點與共鳴密碼 經營抉擇分享 —— 創業路上及經營品牌的試煉阻礙與思維框架 真實對話交流 —— 那些難以啟齒卻最需要被理解的話 人與人之間的頻率 —— 商業、創意與情感如何真正被看見、理解、共... more
| Episodes | 1 | Founded | 14 days ago | Language | |
|---|---|---|---|---|---|
| Category | Business | ||||

「說很多,不等於被理解;喊很大,不等於有共鳴。」
歡迎收聽《你不說,市場怎麼知道?》,我是 NEXTAR 創辦人 Eddie。
在本集,我們將跟你一起聊聊我們的精彩案例,髮基因與日本魔性舞團 Avantgardey 的年度品牌好友合作案。
當所有洗護髮品牌都在追求「飄逸」與「亮麗模特兒」,為什麼髮基因卻反其道而行,選擇了以齊舞、魔性魅力聞名的 Avantgardey,並將廣告拍成一支病毒短片?
我們邀請到品牌方的核心人物:髮基因營運長 劉昱呈 Milk,一起從品牌方的挑戰與 NEXTAR... more









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