你不說，市場怎麼知道？
NEXTAR【 節目介紹 】 每個品牌、每段關係、每個轉捩點，都藏著未被理解的訊號。 本節目透過 NEXTAR 獨創的「雙頻共感系統™」，協助品牌對齊自身頻率與市場需求，讓策略思考與故事敘事在同一頻道相遇。 【 主持人簡介】 由 NEXTAR 創辦人暨執行長 Eddie 主持。 擁有超過十五年以上的品牌顧問實務與整合行銷經驗，深入品牌定位、創意發展、體驗行銷、媒體策劃的全方位整合行銷。 【 關於 NEXTAR 】 NEXTAR 是一家專注策略與整合行銷的新型態廣告代理商。 我們秉持獨立精神，以理解和創意為核心，結合內容、媒體、數據與體驗，協助品牌與市場建立長期且可累積的對話。 期望在更廣泛的專業平台上分享與學習，同時保持自主的策略觀點和洞察深度。 【 節目四大亮點 】 品牌語言拆解：透過消費者洞察與市場研究，找出傳播盲點與共鳴密碼。 經營抉擇分享：深入創業路上的試煉與思維框架，探討品牌營運背後的決策邏... more
| Publishes | Weekly | Episodes | 16 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  Chinese (Traditional) | Number of Listeners | Category | Business |
Listen to this Podcast
Latest Episodes
說很多，不等於被理解；喊很大，不等於有共鳴。
歡迎收聽《你不說，市場怎麼知道？》，我是 NEXTAR 創辦人 Eddie。
代理商，是很多行銷人職涯的第一站，也是很多人離職最快的地方。工時長、壓力大、客戶和老闆要求高，這些標籤幾乎是整個產業的共同印象。但有一群人，知道代理商的難，卻還是選擇留在這裡。甚至有人離開了，又回來了。
本集邀請到 NEXTAR 三位重要夥伴：數位行銷部的 Eddie Chang、品牌行銷部的 Medea Lin，以及活動行銷部的 Ida Chang。三個人，三種不同... more
說很多，不等於被理解；喊很大，不等於有共鳴。歡迎收聽《你不說，市場怎麼知道？》，我是 NEXTAR 創辦人 Eddie。
體驗行銷，大家都聽過，但真正了解它能做什麼、不能做什麼的品牌，少之又少。客戶第一句話常常是：「你能保證我的 KPI 嗎？」這個問題本身，暴露了一個品牌行銷常見的誤解誤解。
本集邀請到好奇心創意執行長 Boky 陳伯麒，她帶領的團隊專注在一件事：設計讓消費者親身感受品牌的場景。從 ChargeSPOT、國泰人壽的世「待」溝通展到自有活動 UPDay，每一個案例背後都有一套把... more
說很多，不等於被理解；喊很大，不等於有共鳴。歡迎收聽《你不說，市場怎麼知道？》，我是 NEXTAR 創辦人 Eddie。
掃了三百家店，只成交兩家。不是業務不努力，是這條路走錯了。Ocard 創辦人陳逸生說，如果你覺得客戶需要你來教他「為什麼要用這個東西」，那通常是很辛苦的。從 2016 到 2020 年，他花了四年在「教育市場」上。後來他才搞清楚：要買的客戶，你把功能介紹完他自然就買；不需要的客戶，你再努力也只是在燒時間。
本集邀請到 Ocard 創辦人陳逸生 Vinek，從清大資工、退伍... more
說很多，不等於被理解；喊很大，不等於有共鳴。歡迎收聽《你不說，市場怎麼知道？》，我是 NEXTAR 創辦人 Eddie。
一間開了 41 年的中藥行，今天走進了誠品。不是靠老招牌，也不是靠懷舊情懷，而是因為一個洞察翻轉了整個行業的經營邏輯：不是現代人不信任中藥，是現代人不信任模糊。
本集邀請到登義漢方中藥行第二代、營運長吳孟宸，從一個在新莊菜市場扮麋鹿發了 1000 份折價券、一張都沒回流的挫折開始，聊他們怎麼用 15 年的時間，把一間社區型的老藥行，打造成誠品、LaLaport、宜蘭傳藝... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #99 |  Taiwan/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About 你不說，市場怎麼知道？
Where can I find podcast stats for 你不說，市場怎麼知道？?
Rephonic provides a wide range of podcast stats for 你不說，市場怎麼知道？. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 你不說，市場怎麼知道？ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 你不說，市場怎麼知道？ get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for 你不說，市場怎麼知道？, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for 你不說，市場怎麼知道？?
Rephonic provides comprehensive predictive audience data for 你不說，市場怎麼知道？, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does 你不說，市場怎麼知道？ have?
To see how many followers or subscribers 你不說，市場怎麼知道？ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to 你不說，市場怎麼知道？?
These podcasts share a similar audience with 你不說，市場怎麼知道？:
1. WA嘎哩供
2. 電商原來是醬
3. 跳脫Do式圈
4. Jason好好聊
5. 強者我朋友 by 志祺七七
How many episodes of 你不說，市場怎麼知道？ are there?
你不說，市場怎麼知道？ launched 10 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 你不說，市場怎麼知道？?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for 你不說，市場怎麼知道？?
Rephonic pulls ratings and reviews for 你不說，市場怎麼知道？ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for 你不說，市場怎麼知道？?
Rephonic provides full transcripts for episodes of 你不說，市場怎麼知道？. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.