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This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to ... more

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Publishes	Daily	Episodes	600	Founded	5 years ago
Number of Listeners		Categories	ManagementBusiness

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Latest Episodes

Book Marketing vs. Book Publicity with Jeffrey Yamaguchi

What should authors be doing to market their books, and when? Book marketing expert Jeffrey Yamaguchi, a writer and poet with 25+ years in publishing, joins Sarah Russo on “The Publishing Playbook” to explain why book marketing and book publicity are... more

Yesterday • 25 min

Taking Apart a Metaphor: Dan Sinykin and Sarah Brouillette on the Literary Ecosystem

Our second episode on “The Literary Ecosystem” features scholars of contemporary literary culture Dan Sinykin and Sarah Brouillette in conversation with host Aarthi Vadde. Like the good close readers we all are, we begin by thinking about how the met... more

22 Oct 2026 • 31 min

On Converting Customer Service to a Higher Calling

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial startups, and cofounder of Strategic Horizons. Previous books include The Experience Economy, which is credited wit... more

22 Oct 2026 • 22 min

From Toastmasters & Hustle to 5M PLN Publishing & The Next Pivot: Marcin Osman's Entrepreneurial Journey

In this episode, host Richard Lucas sits down with Polish entrepreneur, author, and publisher Marcin Osman for an insightful conversation tracing his remarkable journey through entrepreneurship, publishing, and personal transformation.

Marcin shares... more

19 Oct 2026 • 1 hr 22 min

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Recent Guests

Dan Sinykin

Winship Distinguished Research Professor of English at Emory University and author of Big Fiction

Emory University

Episode: Taking Apart a Metaphor: Dan Sinykin and Sarah Brouillette on the Literary Ecosystem

Sarah Brouillette

Professor of English at Carleton University and author of Content Machines

Carleton University

Episode: Taking Apart a Metaphor: Dan Sinykin and Sarah Brouillette on the Literary Ecosystem

B. Joseph Pine II

Author, speaker, and management advisor; cofounder of Strategic Horizons

Strategic Horizons

Episode: On Converting Customer Service to a Higher Calling

Marcin Osman

Polish entrepreneur, author, and publisher who has written nearly 15 books and published more than 50 titles.

OSMPower Publishing

Episode: From Toastmasters & Hustle to 5M PLN Publishing & The Next Pivot: Marcin Osman's Entrepreneurial Journey

Annie McClanahan

Associate Professor of English at UC Irvine and author of Beneath the Wage

University of California, Irvine

Episode: Beneath the Wage: Tips, Tasks, and Gigs in the Age of Service Work with Annie McClanahan (Princeton UP, 2026)

Tao Wang

Senior advisor at UBS Investment Bank in Hong Kong and former chief China economist

UBS Investment Bank

Episode: Making Sense of China's Economy with Tao Wang and Michael Leger (Routledge, 2023)

Massoud Amin

Engineer, author, and former University of Minnesota professor

Renewable Energy Partners

Episode: The Integrity Compass: Leading with Ethics in a Changing World with Massoud Amin (Wisdom Editions, 2026)

Aarthi Vadde

E. Blake Byrne Professor of English at Duke University and author of We the Platform

Duke University

Episode: Aarthi Vadde has a Platform (JP)

Bryan Cassady

Author, professor, consultant, serial entrepreneur and innovation educator

Episode: The Generative Organization: AI Playbook for Exponential Leaders

Hosts

Julie Anixter

Host of Real Transformations / Real Transformations (co-host)

Dan Hill

Host of Real Transformations / Co-host

Jana Werner

Enterprise strategist at AWS / co-author

Phil Le-Brun

Enterprise strategist at Amazon Web Services

Reviews

4.7 out of 5 stars from 7 ratings

insightful conversations for authors and entrepreneurs
I really enjoyed the episode with Matthew Lynn: Journalist and Author Turned Publishing Entrepreneur. His story about navigating rejections, embracing digital publishing, and building new opportunities from a back catalogue resonated with me as an author who also thinks about the business side of books. That’s what makes this show stand out — it highlights not only big ideas but also the practical realities of being an author and entrepreneur. Each episode leaves me with fresh insight and inspir... more
Apple Podcasts
5
Robbie Samuels, host & guest
United Statesa year ago
Presenters
Please no more presenters who laugh at their own jokes - Lee Vinsel
Apple Podcasts
3
AHTrev
United Kingdom4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Excellent guest diversity and rigorous questioning from hosts.

Thoughtful, research-backed discussions that connect theory to practice.

Some listeners want lighter humor and fewer long-winded segments.

High-quality guests and clear, actionable takeaways for business and leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#182	France/Business/Management
Apple Podcasts	#95	New Zealand/Business/Management
Apple Podcasts	#98	Belgium/Business/Management
Apple Podcasts	#128	Hong Kong/Business/Management
Apple Podcasts	#237	South Africa/Business/Management
Apple Podcasts	#238	Mexico/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Aarthi Vadde has a Platform (JP)

Q: What does it mean to mix synthetic output with your own originated writing, and then reflect on the status of a mind that has been shaped by other minds and by the crowd?

Vadde says writers in her examples use GPT-3 for artistic experimentation, not efficiency. Combining generated material with their own writing lets them explore how minds are shaped by other people and by collective voices.

Aarthi Vadde has a Platform (JP)

Q: Can you maybe say more about your intervention in responding to decline narratives about literature and literary study?

Vadde says claims that students no longer read overlook their online reading and writing practices, including fan forums and digital story platforms. She argues that educators should build connections between these communities and institutional learning rather than label them illiteracy.

The Generative Organization: AI Playbook for Exponential Leaders

Q: Customer avatar and using that to help get at the likelihood to buy the receptivity of the target market. Can you just talk to me a bit about how this has worked using AI?

Cassady describes creating synthetic-user personas to evaluate products, presentations and ideas. He says they can provide fast, useful feedback, sometimes more accurately than human interviews in certain contexts, but their input still needs to be assessed intelligently.

The Generative Organization: AI Playbook for Exponential Leaders

Q: What's your experience for what it can deliver on those last two?

Cassady says AI can help clarify, deepen and test an idea, but it lacks personal stakes and can produce generic results. People need to remain involved to judge whether the proposed proof and payoff are distinctive and credible.

The Integrity Compass: Leading with Ethics in a Changing World with Massoud Amin (Wisdom Editions, 2026)

Q: What can individuals do when they see an ethical or a safety problem? What must leaders do to take responsible vent really seriously?

Amin advises individuals to state the issue, present evidence and options, recommend a course of action, document it, and find a credible ally. Leaders should make reporting confidential, prohibit retaliation, publicly recognize dissent, and ensure that promotions reinforce ethical conduct.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show features scholarly interviews with authors and researchers across business, management, and marketing topics, often pairing academics with practitioners to explore how theories translate into real-world impact. Recent episodes cover value marketing in China, HR transformation, design-driven commerce, AI's role in customer experience, higher education strategy, neuroscience of leadership, and historical perspectives on advertising and negotiation. A notable pattern is the blend of rigorous, research-grounded analysis with practical implications for leadership, policy, and organizational change, making it helpful for listeners who want to apply academic insights to business strategy, marketing, and innovation. The format often cente... more

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1. Freakonomics Radio
2. Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

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this podcast launched 5 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Dan Sinykin
2. Sarah Brouillette
3. B. Joseph Pine II
4. Marcin Osman
5. Annie McClanahan
6. Tao Wang
7. Massoud Amin
8. Aarthi Vadde

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