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Nerd Marketing

Nerd Marketing
Direct Mail
Customer Retention
E-Commerce
Marketing Strategy
Direct Mail Marketing
Customer Acquisition
Baudville
Postpilot
Klaviyo
Meta
Marketing Efficiency
Super Bowl
Retention Marketing
Promotional Products
Profitability
Natural Dog Company
Ecommerce
E-Commerce Growth
Direct-To-Consumer Brands
Summit Partners

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

PublishesTwice monthlyEpisodes82Founded9 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Nerd Marketing

Latest Episodes

Harvard-published marketing professor Jonathan Zhang joins Drew and Mike to unpack research showing how direct mail drives lower CAC and higher lifetime value than digital channels. They dig into the psychology of touch, why Gen Z actually loves mail... more

Preston Rutherford, Cofounder of Chubbies, joins Drew and Michael to share how the brand went from the brink of bankruptcy to a nine-figure exit. They dive into the dangers of ROAS obsession, the shift to a 50/50 brand vs. performance strategy, align... more

Think Black Friday prep starts in the fall? Think again. In this episode, Drew and Michael explain why Back to School is the ultimate test window for Q4 success. They break down four actionable strategies you can launch this summer to identify your m... more

Recorded on Memorial Day, Drew opens up about the top lessons he learned as a Navy intelligence officer - lessons that shape how he leads today. He and Michael also reflect on personal regrets, from family and risk-taking to life metrics that matter ... more

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Recent Guests

Preston Rutherford
Co-founder of Chubbies, known for his insights on brand building and marketing strategies.
Chubbies
Episode: How Chubbies Avoided Bankruptcy and Built a Nine-Figure Brand with Preston Rutherford
Zak Cassady-Dorion
CEO of ECD Digital Strategy
ECD Digital Strategy
Episode: NM Live: Turn Retention into Your Most Profitable Channel with Zak Cassady-Dorion, CEO of ECD Digital Strategy
Daan Harmsen
Finance professional at PostPilot
PostPilot
Episode: NM Live: Navigating Uncertainty — What Tariffs & Consumer Trends Mean for DTC
John Hutchinson
Former CEO of Bonobos and TRX, expert in brand marketing and consumer engagement
Bonobos
Episode: NM Live: Balancing Brand and Performance Marketing With John Hutchison, CEO of Bonobos
Drew Fallon
CEO of Iris Finance, financial expert addressing valuations for e-commerce brands
Iris Finance
Episode: NM Live: Maximizing Your Shopify Store’s Valuation with Drew Fallon, CEO of Iris
Tim Curtis
CEO of CohereOne, a leading catalog agency
CohereOne
Episode: Synergies Between Direct Mail and Digital Marketing: 1 + 1 = 3
Brad Darooge
CEO of Baudville
Baudville
Episode: Meta Who? Building a Direct Mail Marketing-First Business like Baudville Brands
Tracy Migliaccio
Director of Direct Mail at Humann with extensive experience in direct mail marketing.
Humann
Episode: 50 Years of Direct Mail Experience, 1 Podcast
Chris Orzechowski
CMO for brands like Carnivore Snax and Perennial Pastures, author of the book 'Moat'
Carnivore Snax and Perennial Pastures
Episode: Retention Marketing Masterclass with Chris Orzechowski

Hosts

Drew Sanocki
E-commerce veteran and host known for providing actionable insights and strategies tailored to e-commerce operations.
Michael Epstein
Co-host and e-commerce expert with a focus on marketing strategies and brand development

Reviews

4.8 out of 5 stars from 82 ratings
  • A must-listen for ecommerce leaders!

    Hosts Drew Sanocki and Michael Epstein, both seasoned veterans, offer clear and actionable strategies tailored for CEOs and CMOs. With data-driven insights, this podcast is perfect for anyone serious about growing their ecommerce business.

    Apple Podcasts
    5
    Dr. Mike Van
    Philippinesa year ago
  • Drew and Michael are smart dudes but…

    This podcast is not up to the par of Drew or Michael. I’ve tried 4 episodes and maaaan this Hanna lady with kachava is the final straw. A vocal fry, uptalker that just shills kachava on the whole show. No meat here. All fluff. She admits she’s new to D2C. Haha! What??? She’s been there less than a year?! Ha. This is a waste of my time boys. Host a show as good as your product, postpilot, please.

    Apple Podcasts
    1
    Dogluvr72
    United States2 years ago
  • A must-listen for e-commerce brands

    If you’re a CMO, CEO, ecom founder, etc., an online retailer, you need this podcast. Drew is the real deal, and his guests share useful insights and experiences that brands can apply to their own growth. I really dig it.

    Apple Podcasts
    5
    danielhunternyc
    United States2 years ago
  • Episode one is🔥

    You hit the nail on the head.

    And this idea, well I have another similar anti-discount, profit making idea.

    It’s kind of a secret weapon (for my clients, so crazy that you’re sharing similar here FREE).

    Its especially great for eCom sites that discount like they breath. Meaning they can start raking in profits within 24hrs!

    And what’s worse?

    They NEVER SAY why they’re giving you 10-75% off.

    Then again, they’re not direct response copywriters who breathe this stuff daily.

    They teach the ... more

    Apple Podcasts
    5
    One's Billy
    United Kingdom2 years ago
  • Do the nerd marketing course too

    Great content and a free complimentary course on the website. Sure it’s a lead gen process to but firstly the content is worth it and second you’re human, you can choose to be a lead or simply audience.

    Apple Podcasts
    5
    Dc245
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts offer clear and actionable strategies tailored for e-commerce leaders. They provide insightful guests and valuable content for online retailers.
Some feedback indicates dissatisfaction when episodes feature guests whose expertise feels less relevant or experienced than expected.
The podcast is particularly appreciated for its data-driven approach that resonates with CEOs and CMOs. Listeners value the practical advice and case studies shared.
Listeners appreciate the humor and engaging style of the hosts, describing them as knowledgeable and relatable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#167
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Chubbies Avoided Bankruptcy and Built a Nine-Figure Brand with Preston Rutherford
Q: What are some of those metrics that you started out optimizing around?
Initially focused on revenue growth but shifted to EBITDA and contribution metrics to better align with sustainable business health.
NM Live: Balancing Brand and Performance Marketing With John Hutchison, CEO of Bonobos
Q: How would you advise somebody who's early in their career?
Gather great experiences and don't settle in one role for too long. Keep learning and exploring new opportunities.
NM Live: Shoptalk Recap (Suite Party, AI, Unified Commerce) + Unloading Pura Vida
Q: How do you make sure that you don't suck the magic out of a brand during an acquisition?
It's essential to understand if the organization is founder-driven and incentivize the founder to help maintain the culture, as their absence can lead to significant changes.
NM Live: Maximizing Your Shopify Store’s Valuation with Drew Fallon, CEO of Iris
Q: What are some of the core KPIs that you're tracking most frequently as a CFO?
Tracking contribution margin and understanding the dynamics of LTV to CAC ratios have become crucial KPIs in e-commerce.
NM Live: Maximizing Your Shopify Store’s Valuation with Drew Fallon, CEO of Iris
Q: If you're operating a brand today, what are you optimized for if you're looking to raise or ultimately have an exit?
It's important to maintain focus on profitability while considering growth opportunities in the market, particularly in light of how the investment landscape is changing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Nerd Marketing

What is Nerd Marketing about and what kind of topics does it cover?

This podcast focuses on actionable strategies for growing e-commerce businesses, providing insights specifically tailored for CEOs and CMOs. It frequently hosts discussions around topics such as balancing brand and performance marketing, customer retention strategies, and effective marketing campaigns, highlighting the host's extensive experience in the e-commerce sector. Notable for its data-driven approach and practical advice, it combines expert interviews, actionable tips, and case studies that resonate with professionals operating in today's competitive market landscape. The format aims to offer real-world applications that listeners can implement to enhance their business operations.

The podcast uniquely blends humor and expert anal... more

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Which podcasts are similar to Nerd Marketing?

These podcasts share a similar audience with Nerd Marketing:

1. Marketing Against The Grain
2. Morning Brew Daily
3. How I Built This with Guy Raz
4. The Game with Alex Hormozi
5. Hard Fork

How many episodes of Nerd Marketing are there?

Nerd Marketing launched 9 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Nerd Marketing?

Recent guests on Nerd Marketing include:

1. Preston Rutherford
2. Zak Cassady-Dorion
3. Daan Harmsen
4. John Hutchinson
5. Drew Fallon
6. Tim Curtis
7. Brad Darooge
8. Tracy Migliaccio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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