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Media Magnet

Liz Nable
Public Relations
Entrepreneurship
Media Exposure
Small Business
Help a Reporter Out
The Bright Side
PR Strategy
Media Training
Media Pitching
Women In Business
Instagram
Chargebacks
Australia
Personal Branding
Media Presence
Sourcebottle
Online Romance Scams
Small Business Advocacy
Social Media Influence
Storytelling

What if you could land national media coverage, build your profile as an industry expert, and grow your business without spending a single cent on PR? Media Magnet is the podcast for entrepreneurs, founders, and small business owners who are ready to stop being the best-kept secret and start showing up where it matters most. Hosted by Liz Nable, former TV journalist, media strategist, and founder ... more

PublishesWeeklyEpisodes81Founded5 years ago
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Latest Episodes

Enough of the box-tickers. My guest today says most small business owners have, at some point, buried their head in the sand about their numbers, come to her flying completely blind, and finally hit the point where enough is enough.

In this episode ... more

"I think we've attached a lot of success to raising capital." When a business raises $25 million and gets a $100 million valuation, we treat it like a win. My guest today says that's not actually a marker of success at all, and understanding the diff... more

Most people who sell a business they've poured five years of blood, sweat and no salary into would take the win and put their feet up for a while. My guest today looked at her payout and thought, "Great, let's do it all again, but harder, faster, and... more

There are 2.2 million self-employed Australians. Nearly half of small business owners aren't contributing to their own super. And most of them are telling themselves the same thing: my business is my retirement plan.

In this episode of What I Wish I... more

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Recent Guests

Natalie McDermott
Small business accountant and advisor, partner at Kelly Partners (specializing in e-commerce and retail)
Kelly Partners
Episode: What I Wish I Knew About Small Business – Ep. 6: It's Not Luck: An Accountant's 5 Secrets to Small Business Success with Natalie McDermott (A Media Magnet Special Series)
Carolyn Breeze
CEO of Scalari Partners, listed investment firm
Scalari Partners
Episode: What I Wish I Knew About Small Business – Ep. 5: Busting the Biggest Investment Myths in Small Business with Carolyn Breeze (A Media Magnet Special Series)
Hayley Crannage
Co-founder of Buy Sid, former founder of Love Lu Eyewear
Buy Sid / Love Lu Eyewear
Episode: What I Wish I Knew About Small Business – Ep. 4: The Sisters Who Sold a Business & Went Straight Back In with Hayley Crannage (A Media Magnet Special Series)
Julie Slapp
Director of Growth and Customer Solutions at AMP Super
AMP Super
Episode: What I Wish I Knew About Small Business – Ep. 3: our Business Is Not Your Retirement Plan with Julie Slapp (A Media Magnet Special Series)
Angie (Two Franks)
Co-owner of Two Franks cafe
Two Franks Cafe
Episode: What I Wish I Knew About Small Business – Ep. 2: Beloved, Busy...and Closing: Inside the Two Franks Story (A Media Magnet Special Series)
Chryssie (Two Franks)
Co-owner of Two Franks cafe
Two Franks Cafe
Episode: What I Wish I Knew About Small Business – Ep. 2: Beloved, Busy...and Closing: Inside the Two Franks Story (A Media Magnet Special Series)
John Arnott
Executive, AMP Bank GO
AMP Bank GO
Episode: What I Wish I Knew About Small Business – Ep. 1: What I Wish I Knew About Banks and Money With John Arnott (A Media Magnet Special Series)
Timothy Wilson
The Honorable Timothy Wilson MP, Shadow Treasurer, Shadow Minister for Small Business, Federal Liberal Member for Goldstein (Victoria)
Australian Parliament – Liberal Party
Episode: 68: Taking a Seat at the Table: Inside Parliament House with Shadow Treasurer Tim Wilson
Ashleigh Gleeson
National Health Editor for News Corp Australia's state and community mastheads
News Corp Australia
Episode: 67: What the Health Editor Wants: Pitching Stories to News Corp with Ashleigh Gleeson

Host

Liz Nable
Former TV journalist and media strategist; founder of Media Masters Academy

Reviews

5.0 out of 5 stars from 10 ratings
  • Scaredy Cats: LISTEN TO THIS POD

    Okay, so you’re a small business owner and you’ve never done any PR and you can’t really afford a course because you’re not at that stage of business. Listen to this pod. It will give you the confidence to be able to approach Media outlets and know what they are looking for!

    Apple Podcasts
    5
    Bek McAlister
    Australia7 months ago
  • Fantastic

    What a brilliant podcast for Australian small business. Thank you!

    Apple Podcasts
    5
    Kate Branch
    Australia2 years ago
  • Such great, practical information

    Loving this podcast! Learning so many pointers around writing & pitching my story to media. Thanks Liz 🙌

    Apple Podcasts
    5
    CoxxyGal
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate its relevance to Australian small businesses.
Listeners value practical guidance on writing, pitching and approaching media outlets.
The advice is seen as confidence-building for small business owners who are new to PR.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What I Wish I Knew About Small Business – Ep. 4: The Sisters Who Sold a Business & Went Straight Back In with Hayley Crannage (A Media Magnet Special Series)
Q: Why did you decide to sell Love Lu, and how did you navigate the acquisition?
They sold when the brand was healthy and growing, recognizing that Europe and broader global expansion required more capital than they had; the acquisition by Sunshades Eyewear allowed the brand to grow globally under seasoned management.
What I Wish I Knew About Small Business – Ep. 4: The Sisters Who Sold a Business & Went Straight Back In with Hayley Crannage (A Media Magnet Special Series)
Q: How did Love Lu begin and scale in the early days?
Love Lu started in the parents' garage with a small eyewear collection, funded by loans from family and a partner, and grew through wholesale and direct-to-consumer channels, emphasizing accessible luxury and a strong community.
68: Taking a Seat at the Table: Inside Parliament House with Shadow Treasurer Tim Wilson
Q: What is your background with small business and how did that shape your view?
Tim shared that his family owned pubs, a lawn mowing and fencing business, timber yards, and early privatized Australia Post outlets, which grounded him in the realities of running small businesses and shaped his belief in a self-starting economy.
68: Taking a Seat at the Table: Inside Parliament House with Shadow Treasurer Tim Wilson
Q: How would I address you in an official capacity?
Tim explained he prefers to be called Tim, preferring informality over formal titles.
65: Sisters Doing It for Themselves: How Global Sisters Is Creating a Rising Tide for Women in Business (with Mandy Richards)
Q: What would you say to a woman who has an idea but hasn't stepped forward yet?
She urges starting small without waiting for perfection, emphasizes the importance of a clear goal and access to the right support, and encourages taking the first step to test ideas and gradually progress, with the understanding that perfection is unattainable in business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Media Magnet

What is Media Magnet about and what kind of topics does it cover?

Weekly conversations and practical solo guidance help Australian entrepreneurs and small business owners build visibility, earn media coverage and grow their businesses. Former TV journalist and media strategist Liz Nable leads interviews with journalists, editors, media insiders, founders and business specialists, alongside episodes on pitching, storytelling and publicity without a large PR budget. Topics also extend to the realities of running a small business, including finance, investment, retirement planning, digital platforms and policy. The distinctive emphasis is on translating newsroom and founder experience into usable advice: how to shape a credible story, approach the right publication and turn media attention into business oppo... more

Where can I find podcast stats for Media Magnet?

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How many listeners does Media Magnet get?

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What are the audience demographics for Media Magnet?

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How many subscribers and views does Media Magnet have?

To see how many followers or subscribers Media Magnet has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Media Magnet?

These podcasts share a similar audience with Media Magnet:

1. How I Built This with Guy Raz

How many episodes of Media Magnet are there?

Media Magnet launched 5 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Media Magnet?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Media Magnet?

Rephonic pulls ratings and reviews for Media Magnet from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Media Magnet. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Media Magnet?

Recent guests on Media Magnet include:

1. Natalie McDermott
2. Carolyn Breeze
3. Hayley Crannage
4. Julie Slapp
5. Angie (Two Franks)
6. Chryssie (Two Franks)
7. John Arnott
8. Timothy Wilson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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