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Artwork for Modern Music Marketing

Modern Music Marketing

Genera Studios
Spotify
Music Marketing
Music Production
Sync Licensing
Music Industry
Tiktok
Presets
Sample Packs
Fan Engagement
Instagram
Content Creation
Social Media Marketing
Country Music
Nfts
Royalties
AI In Music
Social Media
Creativity
Youtube
SEO

Modernize your music marketing and explore the behind the scenes of what it takes to succeed in the music industry. Join our host, Andrew Southworth, to learn how to invest in yourself & grow your music business from speaking with people doing cool things in the music industry.

PublishesTwice monthlyEpisodes83Founded6 years ago
Categories
MusicBusinessMusic InterviewsMarketing

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Artwork for Modern Music Marketing

Latest Episodes

In this interview I talk with Sam Duboff, the Global Head of Marketing & Policy at Spotify, about how Spotify royalties work, why they imposed a 1,000 stream monetization threshold, how they're handling AI music and much more.

 

🏆 Hire us to run you... more

YouTube

In this episode I talk to Jesse Cannon about how artists can get their music heard, and his amazing 30+ year journey working in the music industry.

Jesse's YouTube channel: www.youtube.com/@Musformation

My .4 Cents Podcast: www.youtu... more

YouTube

In this episode I talk with Keyan Houshmand - a guitarist that built an online audience of nearly 200k followers, 15 million views on YouTube alone, and who made the gap to playing shows with artists like Animals As Leaders, I Built The Sky and more.... more

YouTube

In this video I talk to James Rhodes, the president of FiXT Records. We talk about what it's like running a label, what revenue sources are most important for them and how they approach marketing their artists.

Check out FiXT and FiXT Academy:

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YouTube

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Recent Guests

Sam Duboff
Global Head of Marketing Policy at Spotify for Artists
Spotify
Episode: Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff
Jesse Cannon
Music producer, founder of MuseFormation
MuseFormation
Episode: How Music Artists Get Heard feat. Jesse Cannon
Keyan Houshmand
Guitarist, YouTube content creator, touring artist
Self-employed musician
Episode: From YouTuber to Touring Artist feat. Keyan Houshmand
James Rhodes
President of FiXT, co-founder of FiXT
FiXT Records
Episode: Running a 7-Figure Record Label with James Rhodes of FiXT Records
Noah Kellman
Jazz pianist and music educator building a large YouTube following
Self-employed music educator
Episode: How Noah Kellman Grew to 200k Subscribers on YouTube
Victor Goshfather
DJ/Producer (Goshfather)
Self‑managed brand (Disco House/Disco Illuminati)
Episode: How Indie Artists Can Grow Without A Team feat. Goshfather
Alan Douches
Grammy Award-winning mastering engineer
West West Side Music
Episode: After Mastering 16,000+ Albums, Here's His Advice For Artists feat. Alan Douches
Mark Roberge
Founder/Executive at Make Our Music, Red Thirteen Studios; former Prospect Hill frontman
Make Our Music, Red Thirteen Studios, FanFlowy
Episode: How To Find Real Fans That Come To Shows feat. Mark Roberge
Rob Bach
Founder of Spinney Media, former COO of CD Baby, expert in physical music distribution
Spinney Media
Episode: Are CDs and Vinyl the Future of Music? feat Rob Bach (Spinney Media)

Host

Andrew Southworth
Host of Modern Music Marketing

Reviews

4.9 out of 5 stars from 34 ratings
  • Nice!

    Well organized and to the point

    Apple Podcasts
    5
    human_sn008
    United States6 years ago
  • Awesome content

    Keep up the great work Andrew! I enjoyed the content!

    Apple Podcasts
    5
    partylifemusic
    United States6 years ago
  • Can’t go wrong

    Very detailed and descriptive about how he does things. It was very easy for me to watch, or listen, to this content and apply the things I learned immediately to make a difference in my music career. The information he gives out for free is unmatched. He even shows PROOF that it’s working for me so you know it’s not someone selling you a pipe dream and not getting results, like most people do. “Get 100,000 streams here’s how” but they never show you their stuff lol. He does. Very trustworthy gu... more

    Apple Podcasts
    5
    BOOMANTEXAS
    United States6 years ago
  • Insightful and helpful

    Andrew is a fantastic podcaster that shares so much info for free it should be illegal. Thanks dude!

    Apple Podcasts
    5
    Your audible mind
    United Kingdom6 years ago
  • MUST LISTEN IF YOU ARE A MUSICIAN!!

    This podcast and series has changed my view of music marketing and the opportunity’s available in music

    Apple Podcasts
    5
    officialxndr
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful, actionable insights for musicians growing their audience.
Consistently practical guidance that listeners can apply quickly.
High-quality guests with real-world results and strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Find Real Fans That Come To Shows feat. Mark Roberge
Q: What role does SMS play in the fan-building process, and how often should messages be sent?
SMS is high-impact but intrusive, so use it sparingly and mainly around releases or show promotions. Emails can be weekly, but texts should be timed to announce releases and major events, with responses helping identify highly engaged fans.
How To Find Real Fans That Come To Shows feat. Mark Roberge
Q: If a rock/metal band wants to start building their audience today, what is the recommended path for spending money and time?
Focus first on building a thousand-strong, real fan army you can communicate with. Then layer in two ad streams: organic content that proves your appeal and targeted ads to that existing list, while guiding fans into a VIP list and merchandise funnel to monetize early and sustain growth.
How Noah Kellman Grew to 200k Subscribers on YouTube
Q: Was music school worth it for you, and should others pursue it?
Not generally worth the debt for most people; real value lies in opportunities and friendships from school, but much of the practical advancement comes from investing directly in career development (lessons, gear, ads) rather than stacking debt for a degree.
How Noah Kellman Grew to 200k Subscribers on YouTube
Q: What are the main income streams and how are they allocated in your strategy?
Income comes from sheet music products, larger video courses, private lessons via a team, and high-ticket mentorships; YouTube AdSense is relatively small; the focus is on creating high-value courses and mentorships while maintaining community through staff and collaborative teaching.
How Noah Kellman Grew to 200k Subscribers on YouTube
Q: Noah, what is your methodology behind building on YouTube?
Early on it was off-the-cuff quality, then a more streamlined approach with better camera work and planning; front-loading content allowed monthly outputs by outlining, filming, and editing in concentrated blocks, while maintaining enthusiasm by choosing topics that truly interested him.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Location
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Household Income
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Frequently Asked Questions About Modern Music Marketing

What is Modern Music Marketing about and what kind of topics does it cover?

This show centers on practical music marketing, artist development, and the evolving business of making a living in music. Episodes frequently dig into how artists and labels navigate streaming, advertising, licensing, and new tech like AI or Web3 tools, with concrete tactics for audience building, fan engagement, and revenue diversification. Guests range from label founders and music marketers to artists and managers, offering behind-the-scenes perspectives on campaigns, partnerships, and long-term career strategy. The format tends to prioritize actionable steps and real-world results, making it useful for musicians, managers, and marketing pros seeking tangible playbooks and fresh viewpoints in a fast-changing industry.

Where can I find podcast stats for Modern Music Marketing?

Rephonic provides a wide range of podcast stats for Modern Music Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Modern Music Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Modern Music Marketing get?

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What are the audience demographics for Modern Music Marketing?

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How many subscribers and views does Modern Music Marketing have?

To see how many followers or subscribers Modern Music Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Modern Music Marketing?

These podcasts share a similar audience with Modern Music Marketing:

1. My .4 Cents

How many episodes of Modern Music Marketing are there?

Modern Music Marketing launched 6 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Modern Music Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Modern Music Marketing?

Rephonic pulls ratings and reviews for Modern Music Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Modern Music Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Modern Music Marketing?

Recent guests on Modern Music Marketing include:

1. Sam Duboff
2. Jesse Cannon
3. Keyan Houshmand
4. James Rhodes
5. Noah Kellman
6. Victor Goshfather
7. Alan Douches
8. Mark Roberge

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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