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There has never been a more exciting - or more demanding - time to be a marketer. The AI era is here, transforming everything and pushing the role of the CMO into a full revolution. With immense pressure to prove value and new tools in our hands, the old playbooks no longer work. Join host Josh Spanier, VP of Marketing at Google, as he goes off the map with the industry's most daring leaders. This... more

PublishesTwice monthlyEpisodes12Foundeda year ago
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BusinessMarketing

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Artwork for Frontier CMO

Latest Episodes

Join Josh Spanier as he goes off the map with the top marketing leaders, pioneers, and provocateurs who are navigating the new frontier of marketing. Launching in early December 2025, Frontier CMO is your essential resource for navigating the next er... more

This week on Modern Marketers, Tombras president Dooley Tombras joins Google’s Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativi... more

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This week on Modern Marketers, McDonald’s VP of Marketing Elizabeth Campbell joins Google’s Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizab... more

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This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college pr... more

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Recent Guests

Kipp Bodnar
CMO of HubSpot, author, social media expert, and B2B guru
HubSpot
Episode: Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers
Brigitte King
Global Chief Digital Officer at Colgate-Palmolive
Colgate-Palmolive
Episode: Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous
Zach Kitschke
Chief Marketing Officer at Canva
Canva
Episode: Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality
Evan Hanlon
Global CEO of Choreograph
Choreograph
Episode: Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting

Host

Joshua Spanier
VP of Media Lab, engaging leading marketers and founders to share insights on modern marketing practices.

Reviews

5.0 out of 5 stars from 12 ratings
  • Amazing insights from a TRUE thought leader

    I love this show, not just for what the guests have to offer about marketing, but also for what Joshua Spanier offers as far as genuine insights - would listen to a whole show that was just him!

    Apple Podcasts
    5
    chabonic
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate Joshua Spanier for his genuine insights and the emphasis on innovative discussions that resonate with modern marketing challenges.
The content is highly regarded for its value, with listeners feeling inspired by the lessons shared by various industry leaders.
The discussions feature amazing insights from top thought leaders in the marketing space, focusing not only on strategies but also personal journeys.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#173
Canada/Business/Marketing
Apple Podcasts
#93
Chile/Business/Marketing
Apple Podcasts
#94
South Korea/Business/Marketing
Apple Podcasts
#188
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers
Q: What do you think the next five to 10 years looks like for Tombras?
He mentions that the next five years will bring more disruption than the previous decade due to rapid changes in technology and advises that independent agencies will likely adapt faster than larger holding companies.
Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers
Q: What does modern marketing mean today from an advertising agency perspective?
Dooley explains that modern marketing now requires a balance of classic benchmarks and leveraging modern tools and technology, with an emphasis on mass reach and always-on strategies.
Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers
Q: Can you spend a couple of minutes talking about your dad? I mean, you run a family-run business, right? So I'd love to hear a little bit more about the origins of the company.
Dooley talks about how his grandfather started the agency in 1946 while working as the marketing director for Knoxville Utility Board, which was his first client. His dad later took over in the 1980s and he learned the business from him.
Walmart CMO William White on brand values and cutting through the competition | Modern Marketers
Q: What is your perspective on AI in marketing?
William shared that AI is integral to Walmart's marketing efforts, helping with bidding, audience building, and content optimization.
Walmart CMO William White on brand values and cutting through the competition | Modern Marketers
Q: How does Walmart differentiate itself during the holiday season?
William explained that Walmart plans strategies well in advance, focusing on convenience and low prices while aiming to lower holiday stress for customers.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Frontier CMO

What is Frontier CMO about and what kind of topics does it cover?

This series features insightful discussions with influential marketers and founders who share their experiences and strategies in creating innovative and impactful marketing campaigns. Each episode provides a platform for industry leaders to reflect on their journeys, highlighting the evolution of marketing practices in the face of changing technologies and consumer behaviors. Topics such as generative AI in advertising, customer loyalty strategies, and the blend of digital and traditional marketing approaches are commonly explored. The conversations aim to empower listeners with lessons and perspectives from the forefront of modern marketing, making it a valuable resource for aspiring marketers and seasoned professionals alike.

Where can I find podcast stats for Frontier CMO?

Rephonic provides a wide range of podcast stats for Frontier CMO. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Frontier CMO and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Frontier CMO get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Frontier CMO, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Frontier CMO?

Rephonic provides comprehensive predictive audience data for Frontier CMO, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Frontier CMO have?

To see how many followers or subscribers Frontier CMO has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Frontier CMO?

These podcasts share a similar audience with Frontier CMO:

1. The CMO Podcast
2. The Prof G Pod with Scott Galloway
3. Pivot
4. Mixed Signals from Semafor Media
5. The CEO’s Guide to Marketing 

How many episodes of Frontier CMO are there?

Frontier CMO launched a year ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Frontier CMO?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Frontier CMO?

Rephonic pulls ratings and reviews for Frontier CMO from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Frontier CMO?

Rephonic provides full transcripts for episodes of Frontier CMO. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Frontier CMO?

Recent guests on Frontier CMO include:

1. Kipp Bodnar
2. Brigitte King
3. Zach Kitschke
4. Evan Hanlon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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