Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
Publishes | Weekly | Episodes | 70 | Founded | 4 years ago |
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Categories | BusinessCareersMarketing |
In this episode of The Business of Fun podcast, Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment, joins our own Jonathan Fishman to dive into the integration of the Gordon Ramsay brand, exclusive recipes, and authentic voiceovers a... more
In this episode of The Business of Fun podcast, Mehmet Umut Ermeç, Co-Founder & CEO at Tiplay Studio, joins our own Jonathan Fishman to discuss the impact of artificial intelligence on the gaming industry. They explore how AI is being used in game de... more
In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketi... more
In this episode of The Business of Fun, we explore The Must-Have UA Skills For 2023 with Esther Shatz, VP of Product Marketing and Consultancy at Mavens, Andrej Kugonič, Head of Marketing at Nordeus, Mark Avidan, Director of UA at Zynga, and Antti Pa... more
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Listened to the episode #40. Got instant regret that I haven’t found the podcast earlier. The part about defining user personas and making separate creatives was very interesting.
Esther brings me to a another dimension with this podcast! Really Cool. 5 star it is!
Esther is an awesome host and really focusses the guests on giving us actionable strategies - subscribed!
Apple Podcasts | #238 | Sweden/Business/Marketing |
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The Business of Fun launched 4 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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