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The Business of Fun

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Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.

PublishesWeeklyEpisodes70Founded4 years ago
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BusinessCareersMarketing

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Artwork for The Business of Fun

Latest Episodes

In this episode of The Business of Fun podcast, Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment, joins our own Jonathan Fishman to dive into the integration of the Gordon Ramsay brand, exclusive recipes, and authentic voiceovers a... more

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8 months ago

In this episode of The Business of Fun podcast, Mehmet Umut Ermeç, Co-Founder & CEO at Tiplay Studio, joins our own Jonathan Fishman to discuss the impact of artificial intelligence on the gaming industry. They explore how AI is being used in game de... more

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10 months ago

In this episode of The Business of Fun podcast, Anton Tatarynovich, Senior ASO and ASA Manager at Freeletics, joins our own Jonathan Fishman to discuss the evolution of app store optimization (ASO), the importance of aligning ASO, performance marketi... more

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a year ago

In this episode of The Business of Fun, we explore The Must-Have UA Skills For 2023 with Esther Shatz, VP of Product Marketing and Consultancy at Mavens, Andrej Kugonič, Head of Marketing at Nordeus, Mark Avidan, Director of UA at Zynga, and Antti Pa... more

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a year ago

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Reviews

4.9 out of 5 stars from 14 ratings
  • Loved the podcast!

    Listened to the episode #40. Got instant regret that I haven’t found the podcast earlier. The part about defining user personas and making separate creatives was very interesting.

    Apple Podcasts
    5
    inkelele
    Ukrainea year ago
  • Esther brings me to a another dimension with this podcast! Really Cool. 5 star it is!

    Podchaser
    Artos41
    2 years ago
  • Best podcast in ASO/UA

    Esther is an awesome host and really focusses the guests on giving us actionable strategies - subscribed!

    Apple Podcasts
    5
    High ffi
    United Kingdom4 years ago

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Chart Rankings

Apple Podcasts
#238 Sweden/Business/Marketing

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How many episodes of The Business of Fun are there?

The Business of Fun launched 4 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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