Rephonic
Artwork for Mission Critical

Mission Critical with Lance Chung

GLORY Podcast Network
Entrepreneurship
Toronto
Mental Health
Canada
Inclusivity In Fashion
DEI
Women's Sports
Community Engagement
Cultural Identity
Queer Representation
Sustainability
Diversio
Diversity and Inclusion
Social Media
Overcoming Adversity
Cybersecurity
Beauty Standards
Toast
Economic Resilience
PWHL

Behind every great company, every groundbreaking idea, and every game-changing innovation, there’s a leader on a mission. Welcome to Mission Critical with Lance Chung—the show where we break down the blueprints, the bold moves, and the battle-tested playbooks of today’s most impactful leaders. From CEOs and founders to artists, designers, and athletes, we’re talking to the visionaries who build, i... more

PublishesWeeklyEpisodes147Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for Mission Critical

Latest Episodes

What does it take to create an entirely new product category—and convince customers to change habits they've had for decades?

In this episode of Mission Critical, Lance sits down with Jayme Jenkins, co-founder of Everist, the Canadian beauty brand b... more

YouTube

What does it actually take to build a modern consumer brand in today’s economy?

In this episode of Mission Critical, Lance sits down with Bathorium founder Greg MacDonald to unpack the real mechanics behind scaling a premium wellness business — from... more

YouTube

What does it take to turn a simple product into a category-defining brand people obsess over?

In this episode of Mission Critical, Lance sits down with Mandy Wolfe, co-founder of Mandy's Salads, to break down how she and her sister transformed a tin... more

The wellness industry is exploding. But with that growth comes saturation, noise, and a hard truth: most brands won’t last.

In this episode of Mission Critical, Thom Tullo—founder of Face Pilates and Aman Spa—breaks down how he built a performance-d... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Aspire with Emma Grede
Aspire with Emma GredeEmma Grede | Audacy
The Big Story
The Big StoryFrequency Podcast Network
Footy Prime The Podcast
Footy Prime The PodcastSharms, Craiger, Jimmy B, Dubs, JC and Wonger
Σκληρές αλήθειες
Σκληρές αλήθειεςLIFO PODCASTS, ΑΡΗΣ ΔΗΜΟΚΙΔΗΣ

Recent Guests

Jayme Jenkins
Co-founder of Everist, a hair, skin and scalp wellness brand
Everist
Episode: Jayme Jenkins (Co-founder, Everist): How This Canadian Beauty Brand Turned Product Innovation Into a Competitive Advantage
Greg MacDonald
Founder of Bathorium
Bathorium
Episode: Greg MacDonald (Founder, Bathorium): What Oprah, Shopify, and COVID Taught Me About Scaling a Brand
Mandy Wolfe
Co-founder of Mandy's Salads
Mandy's Salads
Episode: Mandy Wolfe (Co-founder, Mandy's Salads): How I Turned Salad Into a Lifestyle Empire
Thom Tullo
Founder of Aman Spa and Face Pilates
Aman Spa, Face Pilates
Episode: Thom Tullo (Founder, Face Pilates): How to Win in the $5T Wellness Economy
Benedict Lim
Culinary director and co-owner of The Lunch Lady
The Lunch Lady
Episode: Benedict Lim (Co-founder, The Lunch Lady): Lessons From a Anthony Bourdain-Certified Restaurant Brand
Liam Gill
Housing advocate and author
More Neighbors Toronto; Building the Missing Middle guide
Episode: Liam Gill (Housing Advocate): The Citizen Developer Playbook for Fixing Toronto’s Housing Crisis
Jannine Rane
CEO of Zing Pantry Shortcuts
Zing Pantry Shortcuts
Episode: Jannine Rane (CEO, Zing Pantry Shortcuts): A Case for the Modern Pantry
Rachel Zimmer
CEO and co-founder of Simple Ventures
Simple Ventures
Episode: Rachel Zimmer (CEO, Simple Ventures): Why is Canada Is Producing Fewer Entrepreneurs?
Meghan Chayka
CEO of Stathletes
Stathletes
Episode: Meghan Chayka (CEO, Stathletes): How Sports Analytics Is Changing Hockey, AI, and Fan Culture

Host

Lance Chung
Host of Mission Critical, leads conversations with today's leaders about blueprints, bold moves, and playbooks for mission-driven growth

Reviews

4.4 out of 5 stars from 41 ratings
  • Awesome

    This podcast is great! Can’t wait for more

    Apple Podcasts
    5
    Lizzielari
    Canada4 months ago
  • Mission Critical is a must-listen.

    Lance Chung gets to the heart of what drives today’s most inspiring leaders. Each episode delivers sharp insights, real stories, and the kind of motivation that sticks long after you listen. Smart, authentic, and truly mission-driven.

    Apple Podcasts
    5
    Amna_Mas
    Canada7 months ago
  • Keep it up!

    I really liked the episode with Mark Williams, it was a great conversation!

    Apple Podcasts
    4
    Nickemtsov
    Canada7 months ago
  • Great insights

    There are some gems in this podcast! Love the introductions and the Canadian centric focus. Really good stuff!

    Apple Podcasts
    5
    Lifesawreck8
    Canada2 years ago
  • A bit unpredictable

    Lots of different guests but kind of all over the place for who they’re talking to. Would enjoy more Canadian small business owners or just a clearer direction for who to expect and when to expect episodes.

    Apple Podcasts
    3
    Jejune icky
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality leadership stories with authentic reflections
Canadian-centric lens adds regional relevance and nuance
Insightful guests with practical takeaways for entrepreneurs
Some episodes feel a bit scattered in guest focus but consistently valuable
Hosts keep conversations grounded and actionable

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jayme Jenkins (Co-founder, Everist): How This Canadian Beauty Brand Turned Product Innovation Into a Competitive Advantage
Q: Can you just briefly introduce yourself, tell us what your business is like today?
Jayme describes Everist as a hair, skin and scalp wellness brand best known for waterless concentrates, launched in 2021, with a focus on sustainability, innovative packaging, and a move toward mainstream appeal without sacrificing performance.
Greg MacDonald (Founder, Bathorium): What Oprah, Shopify, and COVID Taught Me About Scaling a Brand
Q: What's the key lesson learned from scaling into the U.S. and managing inventory?
Inventory and margins were critical; missteps with a mass retailer order taught the importance of proper brand positioning, regional forecasting, and having the right partners, while maintaining control over private-label and wholesale channels to support sustainable growth.
Greg MacDonald (Founder, Bathorium): What Oprah, Shopify, and COVID Taught Me About Scaling a Brand
Q: How did the Oprah exposure begin, and what did it mean for the business?
After winning Oprah's Bath O Awards in 2024, Bathorium gained visibility with Hearst/Oprah Daily, which then opened the door to Oprah's Favorite Things and a high-profile gift set collaboration, validating the brand in the U.S. and driving demand, especially for the kids line.
Greg MacDonald (Founder, Bathorium): What Oprah, Shopify, and COVID Taught Me About Scaling a Brand
Q: What was the first Bathorium product, and how did you start gathering early customers?
The first product was Bath Bombs, launched with a small team and friends-and-family support; the first non-friend order marked a turning point, and direct customer feedback shaped the roadmap, leading to lines like Elixir and Crush based on what customers requested.
Mandy Wolfe (Co-founder, Mandy's Salads): How I Turned Salad Into a Lifestyle Empire
Q: What advice would you give to new founders about growing a brand responsibly?
Prioritize a core mission and culture, test ideas with diverse customers, resist opportunistic detours, and build a team you trust; don't try to do everything alone, and ensure every expansion stays true to the brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Mission Critical

What is Mission Critical about and what kind of topics does it cover?

A veteran interviewer talks with founders, CEOs, and leaders across a broad set of industries—from food and beauty to housing policy and sports analytics—emphasizing growth playbooks, scaling challenges, and authentic brand-building. Episodes consistently explore how leaders turn vision into multi-channel businesses, navigate regulatory and operational hurdles, and foster culture, community, and customer loyalty. Notable throughlines include practical, angle-driven insights into branding, capital access, and ecosystem-building, with a strong Canadian context and a penchant for storytelling that surfaces the human side of entrepreneurship.

Where can I find podcast stats for Mission Critical?

Rephonic provides a wide range of podcast stats for Mission Critical. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Mission Critical and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Mission Critical get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Mission Critical, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Mission Critical?

Rephonic provides comprehensive predictive audience data for Mission Critical, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Mission Critical have?

To see how many followers or subscribers Mission Critical has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Mission Critical?

These podcasts share a similar audience with Mission Critical:

1. Aspire with Emma Grede
2. The Big Story
3. Footy Prime The Podcast
4. Today, Explained
5. Σκληρές αλήθειες

How many episodes of Mission Critical are there?

Mission Critical launched 6 years ago and published 147 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mission Critical?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mission Critical?

Rephonic pulls ratings and reviews for Mission Critical from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Mission Critical?

Rephonic provides full transcripts for episodes of Mission Critical. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Mission Critical?

Recent guests on Mission Critical include:

1. Jayme Jenkins
2. Greg MacDonald
3. Mandy Wolfe
4. Thom Tullo
5. Benedict Lim
6. Liam Gill
7. Jannine Rane
8. Rachel Zimmer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days