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Mission Critical with Lance Chung

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Entrepreneurship
Toronto
Mental Health
Canada
Inclusivity In Fashion
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Queer Representation
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Behind every great company, every groundbreaking idea, and every game-changing innovation, there’s a leader on a mission. Welcome to Mission Critical with Lance Chung—the show where we break down the blueprints, the bold moves, and the battle-tested playbooks of today’s most impactful leaders. From CEOs and founders to artists, designers, and athletes, we’re talking to the visionaries who build, i... more

PublishesWeeklyEpisodes146Founded6 years ago
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Latest Episodes

What does it actually take to build a modern consumer brand in today’s economy?

In this episode of Mission Critical, Lance sits down with Bathorium founder Greg MacDonald to unpack the real mechanics behind scaling a premium wellness business — from... more

What does it take to turn a simple product into a category-defining brand people obsess over?

In this episode of Mission Critical, Lance sits down with Mandy Wolfe, co-founder of Mandy's Salads, to break down how she and her sister transformed a tin... more

The wellness industry is exploding. But with that growth comes saturation, noise, and a hard truth: most brands won’t last.

In this episode of Mission Critical, Thom Tullo—founder of Face Pilates and Aman Spa—breaks down how he built a performance-d... more

YouTube

What happens after Anthony Bourdain puts you on the map?

In this episode of Mission Critical, Benedict Lim, co-founder and culinary director of The Lunch Lady, breaks down how a single moment of global attention became the foundation for a real, sca... more

YouTube

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Recent Guests

Mandy Wolfe
Co-founder of Mandy's Salads
Mandy's Salads
Episode: Mandy Wolfe (Co-founder, Mandy's Salads): How I Turned Salad Into a Lifestyle Empire
Thom Tullo
Founder of Aman Spa and Face Pilates
Aman Spa, Face Pilates
Episode: Thom Tullo (Founder, Face Pilates): How to Win in the $5T Wellness Economy
Benedict Lim
Culinary director and co-owner of The Lunch Lady
The Lunch Lady
Episode: Benedict Lim (Co-founder, The Lunch Lady): Lessons From a Anthony Bourdain-Certified Restaurant Brand
Liam Gill
Housing advocate and author
More Neighbors Toronto; Building the Missing Middle guide
Episode: Liam Gill (Housing Advocate): The Citizen Developer Playbook for Fixing Toronto’s Housing Crisis
Jannine Rane
CEO of Zing Pantry Shortcuts
Zing Pantry Shortcuts
Episode: Jannine Rane (CEO, Zing Pantry Shortcuts): A Case for the Modern Pantry
Rachel Zimmer
CEO and co-founder of Simple Ventures
Simple Ventures
Episode: Rachel Zimmer (CEO, Simple Ventures): Why is Canada Is Producing Fewer Entrepreneurs?
Meghan Chayka
CEO of Stathletes
Stathletes
Episode: Meghan Chayka (CEO, Stathletes): How Sports Analytics Is Changing Hockey, AI, and Fan Culture
Colin Lynch
Co-founder, Black Opportunity Fund
Black Opportunity Fund
Episode: Colin Lynch (Co-founder, Black Opportunity Fund): Inside the Mission to Fund Black Entrepreneurs
Brandi Leifso
CEO, Evio Beauty
Evio Beauty
Episode: Brandi Leifso (CEO, Evio Beauty): From Trauma to Triumph, the Making of a Beauty Founder

Host

Lance Chung
Host of Mission Critical

Reviews

4.4 out of 5 stars from 41 ratings
  • Awesome

    This podcast is great! Can’t wait for more

    Apple Podcasts
    5
    Lizzielari
    Canada3 months ago
  • Mission Critical is a must-listen.

    Lance Chung gets to the heart of what drives today’s most inspiring leaders. Each episode delivers sharp insights, real stories, and the kind of motivation that sticks long after you listen. Smart, authentic, and truly mission-driven.

    Apple Podcasts
    5
    Amna_Mas
    Canada7 months ago
  • Keep it up!

    I really liked the episode with Mark Williams, it was a great conversation!

    Apple Podcasts
    4
    Nickemtsov
    Canada7 months ago
  • Great insights

    There are some gems in this podcast! Love the introductions and the Canadian centric focus. Really good stuff!

    Apple Podcasts
    5
    Lifesawreck8
    Canada2 years ago
  • A bit unpredictable

    Lots of different guests but kind of all over the place for who they’re talking to. Would enjoy more Canadian small business owners or just a clearer direction for who to expect and when to expect episodes.

    Apple Podcasts
    3
    Jejune icky
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great Canadian-centric perspective with global relevance.
Thoughtful conversations with leading founders and leaders.
Diverse lineup that helps understand different industries.
Quality varies by guest; some episodes are more marketing-focused than others.
Guests bring real-world, actionable strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Mandy Wolfe (Co-founder, Mandy's Salads): How I Turned Salad Into a Lifestyle Empire
Q: What advice would you give to new founders about growing a brand responsibly?
Prioritize a core mission and culture, test ideas with diverse customers, resist opportunistic detours, and build a team you trust; don't try to do everything alone, and ensure every expansion stays true to the brand.
Mandy Wolfe (Co-founder, Mandy's Salads): How I Turned Salad Into a Lifestyle Empire
Q: What is Mandy's overall mission and how has the brand evolved to support it?
Mandy explains Mandy's as a holistic ecosystem—salads plus dressings, cookies, and design-forward spaces—built to make healthy eating feel approachable, fun, and personal, with a focus on consistency and customer connection.
Benedict Lim (Co-founder, The Lunch Lady): Lessons From a Anthony Bourdain-Certified Restaurant Brand
Q: How do you view marketing in the context of a strong food concept?
Marketing is essential; great food alone isn't enough—use social media, seek expert positioning, and engage in practical, accessible marketing to reach audiences beyond the immediate vicinity.
Benedict Lim (Co-founder, The Lunch Lady): Lessons From a Anthony Bourdain-Certified Restaurant Brand
Q: What was the opening experience like during COVID and what did you learn from it?
Opening during COVID was extremely challenging but taught grit, rapid pivoting, and the importance of keeping staff and guests engaged through transparent, ethical decisions; we prioritized survival and stayed the course with belief that things would improve.
Benedict Lim (Co-founder, The Lunch Lady): Lessons From a Anthony Bourdain-Certified Restaurant Brand
Q: So, what are the non-negotiables for The Lunch Lady and what needed to evolve as you expanded to different cities?
Daily soups anchored by Gotan on the forefront, complemented by Vietnamese staples, with dinner expanding the concept through snackable, shareable items and a beverage program; evolution came from adapting to West Coast sensibilities and local markets while preserving core identity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Mission Critical

What is Mission Critical about and what kind of topics does it cover?

The show highlights leadership, entrepreneurship, and product-focused disruption through interviews with founders, CEOs, and creators who have built or scaled impactful brands. Episodes frequently center on resilience, authentic storytelling, and the strategic shifts needed to navigate capital-intensive industries, democratize distribution, and champion inclusive leadership. Guests span beauty, fashion, tech, hospitality, film, and non-profit sectors, offering practical playbooks, risk-taking mindsets, and lessons on culture, hiring, and customer connection that appeal to executives, founders, and ambitious professionals seeking actionable insights. Notable traits include a penchant for real origin stories, emphasis on community and represe... more

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Which podcasts are similar to Mission Critical?

These podcasts share a similar audience with Mission Critical:

1. Σκληρές αλήθειες
2. SmartLess
3. The Daily
4. 吳淡如人生實用商學院

How many episodes of Mission Critical are there?

Mission Critical launched 6 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mission Critical?

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What guests have appeared on Mission Critical?

Recent guests on Mission Critical include:

1. Mandy Wolfe
2. Thom Tullo
3. Benedict Lim
4. Liam Gill
5. Jannine Rane
6. Rachel Zimmer
7. Meghan Chayka
8. Colin Lynch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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