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Artwork for Startups Decoded

Startups Decoded

Andy Walsh
Entrepreneurship
Startups
Venture Capital
Artificial Intelligence
Networking
Linkedin
Fundraising
Venture Studios
Startup Funding
Personal Branding
Behavioral Science
Storytelling
Mental Health
Community Building
Startup Ecosystem
Company Culture
Technology
Investment Strategies
Angel Investment
Funding

Most startup podcasts are built for founders who've already figured it out. This one's for the founder still in the middle of it.Startups Decoded covers the full founder operating system — from idea to Series A. Brand, fundraising, marketing, operations, finance, culture, storytelling. Everything a first-time founder needs to actually run the thing, not just pitch it.Host Andy Walsh has been in it... more

PublishesWeeklyEpisodes91Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Startups Decoded

Latest Episodes

James Oliver Jr. emptied a retirement account to build his first startup, got into an accelerator, then watched his twins arrive at about two pounds each, days before the program started. He spent the following weeks driving between the NICU and the ... more

Rob D. Willis once earned €3.50 for a three and a half hour walking tour of Berlin. He knew more history than most guides on the street, and that was the problem. The guides making real money told fewer facts and more stories, so Rob opened a spreads... more

Most founders treat exit readiness as a phase you enter later, something a banker packages once the numbers are big enough to matter. 

Aaron Alpeter, founder and CEO of Izba Group, has helped founders realize more than $2.5B in exits, and he thinks ... more

Vanessa Larco went from shipping product at Microsoft, Twilio and Box to most of a decade as a partner at NEA, and now runs Premise VC.

She assumed moving into venture meant shelving her product brain. It turned out to be her edge. Founders and inve... more

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Recent Guests

Rob D. Willis
Storytelling and public speaking coach; Berlin-based founder and creator of the Impact Framework
Self-employed / storytelling consultant
Episode: EP#90: Why Most Founders Lose the Room Before They Walk In. Rob D. Willis
Aaron Alpeter
Founder/Advisor helping startups prepare for exits; leads Izba, Sourceify, and Slotted ventures
Izba Group / Sourceify / Slotted
Episode: Ep#89: Why Most Founders Wait Too Long to Think Like a Buyer - Aaron Alpeter
Vanessa Larco
VC at Premise, former product leader and investor
Premise VC
Episode: EP#88: Why Most Founders Misread Their Own Traction. Vanessa Larco - Premise VC
Carina Cunha
Investor and former startup founder, with experience building and scaling across Europe and the Americas
Cartamiridian (investment bank)
Episode: EP#87: Founders Obsess Over the Raise. Investors Care About This More. With Carina Cunha
Emma Usich
Co-founder, Girl Math Capital
Girl Math Capital
Episode: Ep#86: Early Decisions That Define Your Startup Forever. With J.P. Morgan Asset Management
Breen Sullivan
General counsel for high growth tech startups; founder of The Fourth Effect
The Fourth Effect
Episode: Ep#86: Early Decisions That Define Your Startup Forever. With J.P. Morgan Asset Management
Brett Turner
Founder of Trovata, former CPA
Trovata
Episode: Ep#85: The Finance Skill Most Founders Never Learn - Brett Turner, Trovata
Vadim Gordin
Founder of Healing Healthtech and data researcher featured on Substack
Healing Healthtech
Episode: Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin.
Bryan Alston
Founder/CEO of Most and former CMO/marketing consultant
Most
Episode: Episode #83: Why Founders Don't Actually Know Their Customer with Bryan Alston

Host

Andy Walsh
Host of Startups Decoded

Reviews

5.0 out of 5 stars from 136 ratings
  • Absolutely amazing

    This podcast has opened up so many possibilities for my startup.

    Thank you Andy Walsh!

    Apple Podcasts
    5
    271078mawcity
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host asks tough questions and keeps discussions grounded in reality.
Content balances data-driven advice with founder psychology, which is refreshing.
Very practical and actionable insights for early-stage startups.
Guest lineup is strong and topics feel deeply useful for building real companies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP#90: Why Most Founders Lose the Room Before They Walk In. Rob D. Willis
Q: What is your objective for this meeting and what happens if you don't achieve it?
Define a concrete goal for the meeting (e.g., investment, follow-up, or a technical demo) and understand potential blockers or reasons the other party might resist, so you can tailor the approach.
Ep#89: Why Most Founders Wait Too Long to Think Like a Buyer - Aaron Alpeter
Q: Can you tell us your specialty in a sentence almost? How would you sum up what you do today to help startups?
We help founders build a business worth buying. Our work spans Izba, Sourceify, and Slotted, all aimed at structuring and growing ventures so they become attractive acquisition targets, with a focus on profitability, scalable capabilities, and a clear path to exit.
EP#87: Founders Obsess Over the Raise. Investors Care About This More. With Carina Cunha
Q: What do you look for in founders to decide if you should work with them beyond the numbers?
Founders who show drive, humility, cognitive flexibility, and a willingness to learn and adapt; the personal alignment and the founder's energy are as important as the business metrics.
Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin.
Q: How should founders plan the pace of leaving their day jobs when pursuing fundraising?
Founders should set guardrails on spend and time, communicate clearly with family, and avoid leaving a steady income too early; prove traction and a viable path to viability before making a full leap, to reduce personal risk and financial stress.
Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin.
Q: What is the core insight behind the fundraising funnel approach discussed?
The core insight is that fundraising is a staged process where upfront outreach, qualified leads, and structured feedback loops convert gradually into commitments; expanding the top of the funnel with quality conversations increases the likelihood of securing one or more checks from angels.

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Frequently Asked Questions About Startups Decoded

What is Startups Decoded about and what kind of topics does it cover?

A practical, founder-focused show that explores the full founder operating system—from fundraising and governance to product strategy and scale. Across episodes, listeners get candid guidance on exit readiness, cash management, hiring, and go-to-market, with a heavy emphasis on actionable frameworks and real-world stories from founders and investors. Notable throughlines include disciplined approach to fundraising, the rise of AI-enabled strategies, and governance structures that scale with growth, making it helpful for anyone navigating early-stage to Series A challenges. A standout trait is consistently pairing tactical advice with founder psychology and governance considerations, delivering substances that listeners can apply rather than... more

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Which podcasts are similar to Startups Decoded?

These podcasts share a similar audience with Startups Decoded:

1. The Mel Robbins Podcast
2. Y Combinator Startup Podcast
3. The Startup Ideas Podcast
4. The Diary Of A CEO with Steven Bartlett
5. The Tim Ferriss Show

How many episodes of Startups Decoded are there?

Startups Decoded launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Startups Decoded?

Recent guests on Startups Decoded include:

1. Rob D. Willis
2. Aaron Alpeter
3. Vanessa Larco
4. Carina Cunha
5. Emma Usich
6. Breen Sullivan
7. Brett Turner
8. Vadim Gordin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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