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Artwork for Startups Decoded

Startups Decoded

Andy Walsh
Entrepreneurship
Startups
Venture Capital
Networking
Linkedin
Fundraising
Venture Studios
Startup Funding
Personal Branding
Behavioral Science
Mental Health
Community Building
Startup Ecosystem
Artificial Intelligence
Technology
Investment Strategies
Storytelling
Company Culture
Angel Investment
Funding

Most startup podcasts are built for founders who've already figured it out. This one's for the founder still in the middle of it.Startups Decoded covers the full founder operating system — from idea to Series A. Brand, fundraising, marketing, operations, finance, culture, storytelling. Everything a first-time founder needs to actually run the thing, not just pitch it.Host Andy Walsh has been in it... more

PublishesWeeklyEpisodes70Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Startups Decoded

Latest Episodes

Eric Ries, author of The Lean Startup, joins Startups Decoded to discuss his new book Incorruptible and why many successful companies slowly drift away from their founding ideals.

Andy Walsh sat down with Eric to explore the forces that reshape orga... more

Rachel ten Brink spent two decades inside Fortune 500 companies — P&G, Estée Lauder, L’Oréal — before co-founding Scentbird and scaling it past $300M in revenue. She got rejected by YC three times. Today, Scentbird is in their top 2% by revenue. Now ... more

We’re more connected than ever. More lonely than ever. Along the way, something broke.

Michelle Parsons left ed-tech to build Lora — a platform using astrology as a framework for genuine human connection.

The twist? The tech isn’t the point. The vu... more

Most founders spend years building audiences on platforms they don’t control. Nathan Gwilliam watched a guy go from $96M a year to zero — because Amazon changed its mind. The lesson wasn’t about Amazon. It was about whose land you’re building on.

An... more

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Recent Guests

Rachel Ten Brink
General Partner at Red Bike Capital
Red Bike Capital
Episode: Ep#69: The VC Who Got Rejected by YC — Then Built a $300M Company. Rachel ten Brink
Michelle Parsons
Founder of Lora
Lora
Episode: EP#68: Why We're Lonelier Than Ever, And How to Fix It - Michelle Parsons
Nathan Gwilliam
Founder and platform builder (PodUp)
PodUp
Episode: Ep#67: Stop Renting Attention — Why Founders Need to Own Their Platform. Nathan Gwilliam
Milly Tamati
Founder of Generalist World
Generalist World
Episode: Ep#66:Why Every Founder Is Already a Generalist — Milly Tamati
Jill Smith
CEO of Iris (US)
Iris
Episode: Ep#65: The Identity Problem Behind Most Startup Brands — Jill Smith.
Sophie de Haën
Founder, SDH Paints
SDH Paints
Episode: #64: She Started a Brand Before She Started a Career — Sophie de Haën
Alicia Teltz
Founder, speaker, and storyteller focused on authentic personal branding and entrepreneurship
Self-employed
Episode: #63: Burn the Script — Alicia Teltz on Leaving the “Perfect” Life.
Vanja Josifovski
Executive/Founder at Kumo AI, expert in predictive intelligence and AI for enterprise data
Kumo AI
Episode: #62: AI Predicting the Future. What Happens Next? With Vanja Josifovski
Itamar Novick
Founder/GP at Recursive Ventures
Recursive Ventures
Episode: #61: VCs Don’t Take Power. Founders Hand It Over. With Itamar Novick

Host

Andy Walsh
Host of Startups Decoded

Reviews

5.0 out of 5 stars from 131 ratings
  • Absolutely amazing

    This podcast has opened up so many possibilities for my startup.

    Thank you Andy Walsh!

    Apple Podcasts
    5
    271078mawcity
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great energy and practical takeaways for growth
Strong mix of founder journeys and operator insights
Guests deliver real-world, actionable frameworks
Honest, personal storytelling that fans connect with

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

EP#68: Why We're Lonelier Than Ever, And How to Fix It - Michelle Parsons
Q: How did your personal career path shape your approach to building Lora?
Michelle describes moving from teaching to product roles at Kayak, Spotify, Netflix, and Hinge, emphasizing empathy and behavior-focused design, which she now channels into Lora to foster authentic human connections.
Ep#67: Stop Renting Attention — Why Founders Need to Own Their Platform. Nathan Gwilliam
Q: Can you share a concrete example of the risks of renting land instead of owning it?
Yes, in the FamilyLink example, Facebook removed a core feature and later changed reach rules, trimming a business's ability to contact customers; the lesson is to avoid building on rented land and instead own the audience and channel you control.
Ep#67: Stop Renting Attention — Why Founders Need to Own Their Platform. Nathan Gwilliam
Q: What does that look like today in terms of owning data and building a platform versus relying on third-party channels?
It means collecting emails and names via lead magnets, creating owned content like shows, and building a direct relationship with a community so you can market to them without depending on algorithms that can change or shut you out.
Ep#66:Why Every Founder Is Already a Generalist — Milly Tamati
Q: How did the breadth of opportunities come about for you, and how has that shaped Generalist World?
She attributes it to following her curiosity, listening to people, and building a community where people with diverse backgrounds can collaborate and learn from each other, ultimately creating a space that values versatility over narrow specialization.
Ep#66:Why Every Founder Is Already a Generalist — Milly Tamati
Q: Can you give us a little context on what made you take the leap and what stood out that led you to today?
Milly explains she started with a traditional path but realized early on she wanted more breadth and experiences, which eventually led her to travel, explore different roles, and eventually found a platform for others like her to connect and grow.

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Frequently Asked Questions About Startups Decoded

What is Startups Decoded about and what kind of topics does it cover?

Real-world startup growth and fundraising stories are the core focus, with episodes featuring founders, operators, and investors sharing practical steps, pitfalls, and growth tactics. The conversations tend to center on fundraising strategy, GTM, product-market fit, leadership, and navigating the transition from founder-led chaos to scalable discipline. A notable strength is deep dives into governance, capital strategies, and the human side of entrepreneurship, including mental health and post-exit reflections. This mix makes it useful for founders seeking actionable guidance and for sponsors targeting a technically engaged, growth-minded audience.

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Which podcasts are similar to Startups Decoded?

These podcasts share a similar audience with Startups Decoded:

1. Founders
2. Angels Decoded

How many episodes of Startups Decoded are there?

Startups Decoded launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Startups Decoded?

Recent guests on Startups Decoded include:

1. Rachel Ten Brink
2. Michelle Parsons
3. Nathan Gwilliam
4. Milly Tamati
5. Jill Smith
6. Sophie de Haën
7. Alicia Teltz
8. Vanja Josifovski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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