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Artwork for Startups Decoded

Startups Decoded

Andy Walsh
Entrepreneurship
Startups
Venture Capital
Artificial Intelligence
Networking
Linkedin
Fundraising
Venture Studios
Startup Funding
Personal Branding
Behavioral Science
Mental Health
Community Building
Startup Ecosystem
Company Culture
Technology
Investment Strategies
Storytelling
Angel Investment
Funding

Most startup podcasts are built for founders who've already figured it out. This one's for the founder still in the middle of it.Startups Decoded covers the full founder operating system — from idea to Series A. Brand, fundraising, marketing, operations, finance, culture, storytelling. Everything a first-time founder needs to actually run the thing, not just pitch it.Host Andy Walsh has been in it... more

PublishesWeeklyEpisodes88Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Startups Decoded

Latest Episodes

Vanessa Larco went from shipping product at Microsoft, Twilio and Box to most of a decade as a partner at NEA, and now runs Premise VC.

She assumed moving into venture meant shelving her product brain. It turned out to be her edge. Founders and inve... more

Carina Cunha is an investment banker, founder, and advisor who's worked with over 100 companies from pre-seed to IPO. She helped build Crimson Education into a unicorn, then landed two offers on Dragons' Den UK for her own startup, Nosy, and pulled a... more

Founders treat early decisions like they're reversible. 

A board seat, a deal term, who gets hired first. None of it is as flexible as it looks. By the time a bad call costs you something, it's already baked in, and nobody tells you that on day one.... more

Brett Turner has built four companies and sold three of them for a combined $500 million plus.

His sharpest insight has nothing to do with pitch decks or growth hacks, it comes down to cash. Most founders treat treasury as a back office problem, som... more

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Recent Guests

Vanessa Larco
VC at Premise, former product leader and investor
Premise VC
Episode: EP#88: Why Most Founders Misread Their Own Traction. Vanessa Larco - Premise VC
Carina Cunha
Investor and former startup founder, with experience building and scaling across Europe and the Americas
Cartamiridian (investment bank)
Episode: EP#87: Founders Obsess Over the Raise. Investors Care About This More. With Carina Cunha
Emma Usich
Co-founder, Girl Math Capital
Girl Math Capital
Episode: Ep#86: Early Decisions That Define Your Startup Forever. With J.P. Morgan Asset Management
Brett Turner
Founder of Trovata, former CPA
Trovata
Episode: Ep#85: The Finance Skill Most Founders Never Learn - Brett Turner, Trovata
Vadim Gordin
Founder of Healing Healthtech and data researcher featured on Substack
Healing Healthtech
Episode: Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin.
Bryan Alston
Founder/CEO of Most and former CMO/marketing consultant
Most
Episode: Episode #83: Why Founders Don't Actually Know Their Customer with Bryan Alston
Clara Ma
Founder and CEO of Ask a Chief of Staff
Ask a Chief of Staff
Episode: Ep#82: AI Was Supposed to Kill the Chief of Staff. It Made Them Indispensable. With Clara Ma.
John Frankel
Founder, FF Venture Capital
FF Venture Capital
Episode: Ep#81: Where Did $18.8 Billion in AI Robot Investment Go in 2026? John Frankel - ff Venture Capital
Owen Fitzpatrick
Author of Inner Propaganda
Author/Speaker
Episode: EP#80: Why Smart Founders Keep Making the Same Bad Call. Owen Fitzpatrick - Inner Propaganda

Host

Andy Walsh
Host of Startups Decoded; 4x founder with exits, bootstrapped $10M ARR

Reviews

5.0 out of 5 stars from 136 ratings
  • Absolutely amazing

    This podcast has opened up so many possibilities for my startup.

    Thank you Andy Walsh!

    Apple Podcasts
    5
    271078mawcity
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners say the show delivers actionable startup insights and practical frameworks.
Guests are high-signal and candid about real-world founder challenges.
The host presents tough, no-nonsense guidance that's helpful for early-stage ventures.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP#87: Founders Obsess Over the Raise. Investors Care About This More. With Carina Cunha
Q: What do you look for in founders to decide if you should work with them beyond the numbers?
Founders who show drive, humility, cognitive flexibility, and a willingness to learn and adapt; the personal alignment and the founder's energy are as important as the business metrics.
Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin.
Q: How should founders plan the pace of leaving their day jobs when pursuing fundraising?
Founders should set guardrails on spend and time, communicate clearly with family, and avoid leaving a steady income too early; prove traction and a viable path to viability before making a full leap, to reduce personal risk and financial stress.
Ep #84: Why Most Founders Get Their Angel Round Wrong. With Vadim Gordin.
Q: What is the core insight behind the fundraising funnel approach discussed?
The core insight is that fundraising is a staged process where upfront outreach, qualified leads, and structured feedback loops convert gradually into commitments; expanding the top of the funnel with quality conversations increases the likelihood of securing one or more checks from angels.
Episode #83: Why Founders Don't Actually Know Their Customer with Bryan Alston
Q: How should brands think about latency and attribution when testing new segments or channels?
Understand the exact latency period for a customer journey, allocate budget for upper-funnel experiments, and recognize that immediate online conversions may not reflect true impact; expect delayed lifts in in-store or long-term customer behavior.
Episode #83: Why Founders Don't Actually Know Their Customer with Bryan Alston
Q: What are some signals you look at besides demographics to understand a customer and uncover opportunities?
We track upper-funnel indicators like stop rate, add-to-cart behavior, on-site engagement, and proxy signals that suggest future conversions, while also exploring latent opportunities in behavior and context of use to identify new cohorts.

Audience Metrics

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Frequently Asked Questions About Startups Decoded

What is Startups Decoded about and what kind of topics does it cover?

This show targets early-stage founders by dissecting the full founder operating system—from brand and product strategy to fundraising, operations, and culture. Episodes center on practical, battle-tested playbooks from founders and investors who have built real companies, including IP protection, AI in work tools, cap table design, platform ownership, and growth through community-driven branding. A notable strength is the mix of founder journeys with concrete frameworks, actionable steps, and candid discussions about governance, liquidity, and sustainable growth. A recurring point of differentiation is how guests blend practical entrepreneurship with thoughtful perspectives on ownership, community, and long-term value creation, making it us... more

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Which podcasts are similar to Startups Decoded?

These podcasts share a similar audience with Startups Decoded:

1. My First Million
2. The Art of Manliness
3. Morning Brew Daily
4. The a16z Show
5. Y Combinator Startup Podcast

How many episodes of Startups Decoded are there?

Startups Decoded launched 2 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Startups Decoded?

Recent guests on Startups Decoded include:

1. Vanessa Larco
2. Carina Cunha
3. Emma Usich
4. Brett Turner
5. Vadim Gordin
6. Bryan Alston
7. Clara Ma
8. John Frankel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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