MedVerse医路人
达维思MedVerseMedVerse 医路人 —— 记录医药职场的每一步。 在快速变化的医疗健康行业里，每一位职场人都在书写属于自己的“医路”。 MedVerse 医路人，是一档聚焦 医药行业 + 职场成长 的访谈分享类节目。
| Publishes | Daily | Episodes | 195 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Technology |
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Latest Episodes
💊 买赠、共付援助（PAP）和患者全程管理（PSP）到底有什么区别？为什么很多药企在这两个项目上砸了重金，患者的流失率依然居高不下？
本期播客，我们将彻底厘清医药行业最容易混淆的两个缩写。深度拆解 PAP（解决“买不起”的经济障碍）与 PSP（解决“不会治、不坚持”的行为障碍）在核心目标、适用场景与合规底线上的本质差异。
看懂如何将资金援助与疾病教育无缝衔接，构建一套“1+1>2”的终极患者服务闭环体系。
💡 PAP 与 PSP 实战核心看点：
1. 概念大扫盲：“给钱”还是“给服务”？
2... more
🏥 为什么花了上百万预算做的患者关爱小程序，日活却寥寥无几？所谓的“全生命周期管理”，到底是在解决患者痛点，还是在给医生增加负担？
本期播客，我们将跳出“为了做而做”的套路，回归真实的患者旅程（Patient Journey）。从疾病预防、筛查诊断、确诊治疗，到长期的依从性管理与健康维护，深度拆解这五大阶段中患者最隐秘的无助与痛点。
如何巧妙借力 AI 与数字化工具，设计出让患者真正受益、医生主动推荐，且具备清晰价值评估（ROI）模型的高效 PSP 项目。
💡 患者旅程与 PSP 设计实战核... more
🚨 “五一新规”的余震还未平息，2026 年 8 月 1 日，医药营销圈将迎来真正的终极考验——新版《医药代表管理办法》全面施行！
本期播客，我们将深度剥析这份多部委联合执法的“最严新规”。为什么外企觉得波澜不惊，而依赖“带金销售”的本土药企却如临大敌？我们将逐字拆解绝对不可逾越的“九条红线”，看懂“备案制”、“禁止宴请”甚至“取消销售任务”背后的监管穿透逻辑。在这个被彻底颠覆的时代，医药代表该如何通过专业升维与院外渠道布局，打赢这场职业保卫战？
💡 2026 新规实战核心看点：
1. 从“... more
📈 每到季度会，PPT 上的 YTD、MAT、PDOT 总是让你一头雾水？明明销量（Volume）在涨，为什么老板却说市场份额在流失？
本期播客，我们将彻底拆解医药行业数据分析的底层逻辑。用最接地气的人话，讲透四大时间维度与四大核心分析参数。
更重要的是，我们不仅教“看懂图表”，还将避开数据分析的四大致命陷阱，如何从冷冰冰的数字中提炼出绝佳的“生意洞察（Insights）”，并转化为真正能拉动销量的具体行动！
💡 医药数据分析实战核心看点：
1. 时间维度的四大天王
2. 透视生意的四大参数... more
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MedVerse医路人 launched 10 months ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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