MedVerse医路人
达维思MedVerseMedVerse 医路人 —— 记录医药职场的每一步。 在快速变化的医疗健康行业里，每一位职场人都在书写属于自己的“医路”。 MedVerse 医路人，是一档聚焦 医药行业 + 职场成长 的访谈分享类节目。
| Publishes | Daily | Episodes | 40 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Category | Technology | ||
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医药代表第一次拜访医生，
是打开合作之门的关键一刻。
但很多人第一次见面就“冷场”、被拒、或陷入尴尬沉默。
本期我们拆解那些真正有效的“破冰技巧”，
帮你少走弯路，让专业和真诚成为你最好的名片。
🧊 本期看点：
• 🔍 三维信息收集法
• 💬 三明治开场法
• 🎯 问题漏斗技巧
• 👂 三R倾听原则
• 🤝 兴趣连接法
• ⚠️ 新手常犯三大错误
从国际药企的销售培训体系，到真实一线的沟通案例，
本期节目让“第一次拜访”不再是心理战，而是一次高... more
在全球医药行业，合规早已不是一个选择题，而是企业能否持续生存的“生命线”。
从美国FDA到欧盟EMA，从反商业贿赂到医保谈判，监管的浪潮一轮高过一轮。
仅在2024年，全球药企合规罚款就超过了💰350亿美元。
本期我们深度探讨👇
🌍 全球医药合规的三大差异
📊 政策趋势
💸 药价与医保
⚖️ 反商业贿赂
🏥 合规的战略价值
从辉瑞到诺华、从强生到罗氏，我们用真实的案例拆解——
合规不只是防线，更是创新与信任的起点。
🎧 一起走进全球医药行业的“隐形战场”，看看... more
在医药企业中，有这样一对“黄金搭档”——
💼 产品经理（PM）：负责市场策略与品牌规划，是产品的商业策士。
🧬 医学联络官（MSL）：连接公司与医生，是数据与临床沟通的桥梁。
他们一个懂市场，一个懂医学，既分工明确，又高度协同。
本期我们聊👇
💡 产品经理与MSL的核心职责与工作边界
🤝 他们如何在新药上市前后协作
📈 不同的能力模型与绩效评估逻辑
🔍 数字化如何重塑他们的工作方式
在商业与学术的交汇点上，他们共同推动药品从研发走向临床，也让医学价值与市场成果实现... more
在跨国药企里，产品经理（PM）与区域推广经理（RMM）是推动产品成功的“双引擎”。一个负责战略，一个负责落地，他们如何分工协作？又如何在数字化浪潮与行业变革中共同进化？
本期我们聊👇
💡 产品经理与区域推广经理的核心职责与协作模式
🌍 辉瑞、诺华、强生等药企的经典协同案例
📊 从KOL管理到本地化推广的实战经验
🤖 AI与价值医疗时代下，这两个角色的未来趋势与能力矩阵
无论你是产品经理、推广经理，还是想进入医药市场岗位的从业者，这期都能帮你更清晰地看懂：
医药营销的真正底... more
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Apple Podcasts | #120 | China/Technology |
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MedVerse医路人 launched 2 months ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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