MedVerse医路人
达维思MedVerseMedVerse 医路人 —— 记录医药职场的每一步。 在快速变化的医疗健康行业里，每一位职场人都在书写属于自己的“医路”。 MedVerse 医路人，是一档聚焦 医药行业 + 职场成长 的访谈分享类节目。
| Publishes | Daily | Episodes | 81 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Technology |
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新兴市场贡献了全球超过 35% 的增长，但“水土不服”是跨国药企面临的最大挑战。
本期我们将复盘这些药企如何通过本地化策略实现从规模扩张到利润收割的跨越：
⚔️ 核心拆解：
• 第一板斧：数据驱动业务分析（洞察力）
• 第二板斧：本地化策略制定（产品力）
• 第三板斧：执行力提升与风险管理（组织力）
区域管理的本质是文化深入与技术赋能的结合，助力将国际经验快速转化为本地增长。
关于节目
《MedVerse 医路人》是一档聚焦医药行业职业发展、市场与学术推广、以及行业趋势观... more
很多医药人在制定市场策略时，常会混淆这三个概念。
本期播客将厘清它们的本质区别，并展示如何通过它们的联动，构建一套全方位的患者中心模型：
🔍 核心模型与案例：
• 患者漏斗 (Patient Funnel)
• 患者流 (Patient Flow)
• 患者旅程 (Patient Journey)
• 三位一体的整合应用
通过本期学习，不再只看冷冰冰的销售数据，而是能从患者的生命路径中，找到驱动品牌增长的终极答案。
关于节目
《MedVerse 医路人》是一档聚焦医... more
在高度竞争且受监管的医药市场，品牌定位不仅是一个口号，更是驱动所有学术推广和资源配置的“北极星”。
本期播客将带你系统掌握品牌定位的底层逻辑：
🚀 品牌定位方法论：
• 三大核心要素拆解
• 定位语句（Positioning Statement）构建
• 挑战与趋势应对
• 数字化与新兴市场
通过本期内容，学会如何将“科学依据”转化为“商业优势”，让品牌在医生和患者心中建立清晰、专业的价值认同。
关于节目
《MedVerse 医路人》是一档聚焦医药行业职业发展、市场... more
在医药领域，资助与捐赠活动极其敏感，一旦流程失当，极易被视为变相的商业贿赂。理解二者的核心区别，是确保合规的起点。
🌐 合规核心差异与趋势：
• 国际法律框架对比
• 资助 vs. 捐赠三大核心差异
• 跨国药企实战案例
• 2025 年全球合规新趋势
合规是企业长期可持续发展的基石。掌握本期指南，确保资助与捐赠活动在法律边界内运行，规避潜在的商业贿赂风险。
关于节目
《MedVerse 医路人》是一档聚焦医药行业职业发展、市场与学术推广、以及行业趋势观察的播客。
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #56 | China/Technology |
Apple Podcasts | #226 |  Hong Kong/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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MedVerse医路人 launched 4 months ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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