MedVerse医路人
达维思MedVerseMedVerse 医路人 —— 记录医药职场的每一步。 在快速变化的医疗健康行业里，每一位职场人都在书写属于自己的“医路”。 MedVerse 医路人，是一档聚焦 医药行业 + 职场成长 的访谈分享类节目。
| Publishes | Daily | Episodes | 112 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Technology |
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Latest Episodes
💻 为什么辉瑞、诺华等巨头愿意砸下数千万预算建设 CRM？答案在于：在市场增速放缓与合规监管趋严的双重夹击下，CRM 已成为平衡效率与合规的唯一解。
本期播客将深度解析医药 CRM 的方法论，揭秘阿斯利康、罗氏等药企如何通过 CRM 打通医学与销售的壁垒，实现从肿瘤学术深耕到慢病广覆盖的差异化营销。
🗝️ 医药 CRM 进阶实战指南：
• 三大核心价值重塑：
• 治疗领域的差异化策略
• 罗氏、雅培实战案例
• 下一代 CRM 趋势
• 实施避坑指南
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临床试验中，最昂贵的错误往往发生在第一步——样本量计算（Sample Size Calculation）。
本期播客将揭开这一黑箱的内部逻辑。我们将深入解析统计功效、最小可检测效应等核心参数，结合辉瑞、诺华的实战案例，探讨如何在满足监管机构严苛要求（科学性）与控制研发预算（经济性）之间找到完美的平衡点。
🧪 样本量计算的实战干货：
• 三大核心参数详解
• 平衡的艺术
• 工具与公式
• 未来变量
关于节目
《MedVerse 医路人》是一档聚焦医药行业职业发展、市场... more
♟️ 做 BP时，我们往往容易陷入填表格的误区，而忽略了战略的本质——选择与放弃。
本期播客将回归医药营销的底层逻辑，结合辉瑞、诺华、罗氏的经典案例，深度解析如何运用 PESTLE 与 波特五力模型 看清宏观与微观战场，并探讨在数字化与新兴市场双重变奏下，如何确保战略不沦为纸上谈兵。
🛠️ 战略制定与落地的核心实战点：
• 宏观定方向（PESTLE）
• 微观定胜负（波特五力）
• 技术新变量
• 执行与避坑
关于节目
《MedVerse 医路人》是一档聚焦医药行业职... more
📉 为什么辉瑞曾面临 23 亿天价罚单？为什么诺华会因合规问题痛失希腊市场？
本期播客将以辉瑞、诺华等跨国药企的惨痛教训为切入点，深度揭秘医药财税合规的多米诺骨牌效应。我们不仅探讨虚开发票带来的法律风险，更将算清一笔“经济账”：在融资受阻、集采资格被取消的巨大代价面前，合规投入究竟是成本，还是保命的投资？
⚖️ 财税合规的实战避雷针：
• 从罚款到刑责
• 隐形代价（Reputation Risk）
• 集采与准入的入场券
• 算清经济账
关于节目
《MedVerse... more
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MedVerse医路人 launched 6 months ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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