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Artwork for Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Matt Hanson | Marketing Strategies for Small Business
Local Marketing
Marketing
Artificial Intelligence
Small Business Marketing
Email Marketing
Facebook
Small Business
Social Media
Instagram
Sales Funnel
Branding
Entrepreneurship
Tiktok
Social Media Marketing
Google
Marketing Strategy
Reviews
Geofencing
Podcasting
Pain Points

Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including... more

PublishesTwice weeklyEpisodes154Foundeda year ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Latest Episodes

Revenue gets all the attention. But revenue is often the last number to change. Before sales drop, something else usually weakens first: traffic, inquiries, repeat visits, conversions, referrals, average order value, or customer response. In this epi... more

Slow days are frustrating. But they may not be meaningless. A quiet afternoon, an empty dining room, a slow sales floor, or a week with fewer sales calls can reveal marketing patterns most business owners miss. In this episode of Mastering Local Mark... more

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Most small business owners believe growth starts with something new. A new advertising campaign. A new social platform. A new piece of software. But what if the biggest opportunity is already sitting inside your business? Many companies are surrounde... more

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Social media automation sounds great until you automate the wrong thing. After some downtime from his recent surgery, Matt finally had the space to work on a social media automation system he had been thinking about for a long time. The first version... more

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Recent Guests

Joe Cimino
Guest on the episode referenced during the discussion
Episode: Mistakes Made in Marketing Math by Small Business Marketers
Matt Hanson
Digital marketing expert
Digital Helium
Episode: Why Local Businesses Need to Watch Their Digital Marketing
Claudia Mish
Professor
Episode: Is AI Speeding Up Or Adding Work to Your Local Marketing Strategies?
Allyson Straka
Founder/representative of Frozen Garden
Frozen Garden
Episode: Your Target Market Might Be Wrong: A Discussion with Allyson Straka, Frozen Garden
Jim Diedlow
Digital marketing professor at Purdue Northwest; owner of WJOB Radio, podcast network, and Heartland Sports Network
Purdue Northwest, WJOB/WJOB Radio
Episode: How to Know if Your Small Business Marketing Strategies Actually Work
Evan Sylvester
Owner of E James Consulting
E James Consulting
Episode: What It Takes to Win Shelf Space and Sales in Large Retail and Grocery Stores
Riley Hanson
Senior in high school; discussed her college planning and experiences
Lake Central High School, Indiana
Episode: What Small Business Owners Should Fix Before Spending Another Marketing Dollar
Ryan Hanson
Guest joining the host to discuss positioning strategies
Episode: Your Smartest Sales Strategy Is Positioning Your Small Business Correctly
Dr. Mitch
Sales professor guest helping with the episode discussion
Episode: Three Sales Questions Every Marketing Strategy Should Include for Better Customer Acquisition

Hosts

Matt Hanson
Marketing expert and host; frequently discusses local marketing, digital marketing, and podcasting analytics.
Jim Diedlow
Co-host with expertise in marketing education and local media ownership; provides insights on marketing measurement and podcasting analytics.

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Marketing Funnel: AI and Automation (How to Speed Up Your Sale Funnel)
Q: How has AI changed awareness and the funnel overall?
AI speeds up content creation and distribution, allowing more frequent and broader outreach at lower cost, which increases overall awareness and, even with fixed conversion rates, results in more customers due to a larger top of funnel.
Marketing Funnel: AI and Automation (How to Speed Up Your Sale Funnel)
Q: What is the sales funnel?
A simple model where awareness grows the audience, which then considers your offerings, leading to potential trials and eventually customers; increasing the number of people aware and the conversion rates at each stage boosts revenue.
How to Know if Your Small Business Marketing Strategies Actually Work
Q: What should small businesses focus on measuring to know if their marketing works?
They should track outcomes that matter for growth—awareness, site traffic, leads, conversions, revenue impact—and align every metric with a real business goal rather than chasing vanity metrics like likes or downloads.
What It Takes to Win Shelf Space and Sales in Large Retail and Grocery Stores
Q: Can you name some of the brands Evan is currently helping break into large retailers, and what progress has been made with them?
The guest discusses Paradise Spreads and its progression with Strack & Ventil, Hy-Vee, Meijer, and Kroger-affiliated programs, illustrating a multi-retailer onboarding path that includes local market wins, distribution partnerships, and the challenges of different store formats.
What Sobriety Taught Me About Starting a Business
Q: Were you sober all along, or is sobriety something you came to gradually?
Tatenda explains he officially got sober in January 2023 after years of binge drinking and near-fatal consequences; the decision was a conscious commitment rather than an abrupt, easy change.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on practical, revenue-driven local marketing for small businesses. Episodes routinely cover how to tighten messaging, optimize the customer journey, and leverage affordable tactics—from content studios and email automation to live selling and AI-assisted workflows. The hosts emphasize measurable results, marketing math, and trustworthy strategies that boost customer acquisition and retention for local brands. A standout angle is combining hands-on, real-world examples with clear frameworks (bottleneck diagnostics, one- to two-tool strategies, and studio-backed production) to help listeners translate ideas into revenue. The format is conversational and solution-focused, often featuring practitioners who share actionable tac... more

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1. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
2. THE ED MYLETT SHOW
3. My First Million
4. The Ramsey Show
5. The Startup Ideas Podcast

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this podcast launched a year ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Joe Cimino
2. Matt Hanson
3. Claudia Mish
4. Allyson Straka
5. Jim Diedlow
6. Evan Sylvester
7. Riley Hanson
8. Ryan Hanson

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