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Artwork for Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Matt Hanson | Marketing Strategies for Small Business
Local Marketing
Marketing
Artificial Intelligence
Small Business Marketing
Email Marketing
Facebook
Small Business
Social Media
Instagram
Sales Funnel
Branding
Entrepreneurship
Tiktok
Social Media Marketing
Google
Marketing Strategy
Reviews
Geofencing
Podcasting
Pain Points

Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including... more

PublishesTwice weeklyEpisodes147Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Latest Episodes

Most people see the business systems, marketing strategies, and success. They do not always see the failures that shaped them. In this episode of Mastering Local Marketing, Jim asks me about my background and how history shaped today's vision. We tal... more

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Customers hesitate for reasons they may never say out loud. Before they buy, they are looking for signs that the choice feels right, safe, and worth it. For small businesses, that moment of confidence can be the difference between interest and action... more

AI and automation is changing how small businesses create content, follow up with leads, and move customers through the sales funnel. But the fundamentals are still the same. In this episode of Mastering Local Marketing, we revisit each step of the s... more

YouTube

Small business marketing usually does not fail because of one bad idea. It fails when the message gets blurry, the strategy gets scattered, and the business starts chasing motion instead of momentum. In this episode of Mastering Local Marketing, we l... more

YouTube

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Recent Guests

Joe Cimino
Guest on the episode referenced during the discussion
Episode: Mistakes Made in Marketing Math by Small Business Marketers
Claudia Mish
Professor
Episode: Is AI Speeding Up Or Adding Work to Your Local Marketing Strategies?
Jim Diedlow
Digital marketing professor at Purdue Northwest; owner of WJOB Radio, podcast network, and Heartland Sports Network
Purdue Northwest, WJOB/WJOB Radio
Episode: How to Know if Your Small Business Marketing Strategies Actually Work
Evan Sylvester
Owner of E James Consulting
E James Consulting
Episode: What It Takes to Win Shelf Space and Sales in Large Retail and Grocery Stores
Riley Hanson
Senior in high school; discussed her college planning and experiences
Lake Central High School, Indiana
Episode: What Small Business Owners Should Fix Before Spending Another Marketing Dollar
Ryan Hanson
Guest joining the host to discuss positioning strategies
Episode: Your Smartest Sales Strategy Is Positioning Your Small Business Correctly
Dr. Mitch
Sales professor guest helping with the episode discussion
Episode: Three Sales Questions Every Marketing Strategy Should Include for Better Customer Acquisition
Catherine Sweers
Senior PMW student studying business management and entrepreneurship
PMW
Episode: Business Growth Through Events, Social Media, and Smart Sales Funnels
Lydia Aldivane
Student with double major in marketing and business management, concentration in entrepreneurship
PMW
Episode: Business Growth Through Events, Social Media, and Smart Sales Funnels

Hosts

Matt Hanson
Host of Mastering Local Marketing; marketing expert focused on local marketing, sales, and growth strategies.
Jim Diedlow
Co-host and discussion partner; engages in local marketing and sales strategy conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Marketing Funnel: AI and Automation (How to Speed Up Your Sale Funnel)
Q: How has AI changed awareness and the funnel overall?
AI speeds up content creation and distribution, allowing more frequent and broader outreach at lower cost, which increases overall awareness and, even with fixed conversion rates, results in more customers due to a larger top of funnel.
Marketing Funnel: AI and Automation (How to Speed Up Your Sale Funnel)
Q: What is the sales funnel?
A simple model where awareness grows the audience, which then considers your offerings, leading to potential trials and eventually customers; increasing the number of people aware and the conversion rates at each stage boosts revenue.
How to Know if Your Small Business Marketing Strategies Actually Work
Q: What should small businesses focus on measuring to know if their marketing works?
They should track outcomes that matter for growth—awareness, site traffic, leads, conversions, revenue impact—and align every metric with a real business goal rather than chasing vanity metrics like likes or downloads.
What It Takes to Win Shelf Space and Sales in Large Retail and Grocery Stores
Q: Can you name some of the brands Evan is currently helping break into large retailers, and what progress has been made with them?
The guest discusses Paradise Spreads and its progression with Strack & Ventil, Hy-Vee, Meijer, and Kroger-affiliated programs, illustrating a multi-retailer onboarding path that includes local market wins, distribution partnerships, and the challenges of different store formats.
What Sobriety Taught Me About Starting a Business
Q: Were you sober all along, or is sobriety something you came to gradually?
Tatenda explains he officially got sober in January 2023 after years of binge drinking and near-fatal consequences; the decision was a conscious commitment rather than an abrupt, easy change.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show focuses on practical local marketing, sales systems, and revenue-driving tactics for small businesses. Across episodes, listeners hear real-world strategies for acquiring customers, leveraging digital and offline channels, and using data-driven approaches to measure impact. Guests range from AI and marketing technology experts to small-business founders, sharing actionable playbooks—from prompts and automation to hands-on local campaigns and event-led growth. A standout is the emphasis on fast iteration, tight budgets, and community-oriented tactics that scale with growth; the hosts balance strategic frameworks with concrete examples from trades, retail, and service industries, making it useful for entrepreneurs and marketers seeki... more

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These podcasts share a similar audience with this podcast:

1. THE ED MYLETT SHOW
2. Social Media Marketing Podcast
3. The Ramsey Show
4. S.O.B. (Small Owned Business) Marketing

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this podcast launched a year ago and published 147 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Joe Cimino
2. Claudia Mish
3. Jim Diedlow
4. Evan Sylvester
5. Riley Hanson
6. Ryan Hanson
7. Dr. Mitch
8. Catherine Sweers

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