Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth
Matt Hanson | Marketing Strategies for Small BusinessMastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including... more
| Publishes | Twice weekly | Episodes | 160 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||
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Latest Episodes
A customer asks about the price. Another asks how soon you can get started. Someone else wants to know what happens if the product does not work.
These may sound like ordinary sales questions, but they can reveal where a customer is in the buying ... more
You may not agree with this, but one of the most overlooked marketing channels for local businesses might be sitting in your customer's mailbox.
Direct mail sounds old school, expensive, and hard to manage.
But today, it can be targeted, simple... more
Every business makes mistakes. But what happens next may matter more.
Customers are not always looking for perfection. They are looking for proof that your business cares when something goes wrong.
In this episode of Mastering Local Marketing, ... more
People like to think they make buying decisions based on price, quality, convenience, or logic. Sometimes they do.
But in local business, there is another factor that quietly influences almost every decision.
Do people like you? Do they like yo... more
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Apple Podcasts | #230 |  United States/Business/Marketing |
Apple Podcasts | #139 |  Indonesia/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on practical, revenue-driven local marketing for small businesses. Episodes routinely cover how to tighten messaging, optimize the customer journey, and leverage affordable tactics—from content studios and email automation to live selling and AI-assisted workflows. The hosts emphasize measurable results, marketing math, and trustworthy strategies that boost customer acquisition and retention for local brands. A standout angle is combining hands-on, real-world examples with clear frameworks (bottleneck diagnostics, one- to two-tool strategies, and studio-backed production) to help listeners translate ideas into revenue. The format is conversational and solution-focused, often featuring practitioners who share actionable tac... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. My First Million
2. The Game with Alex Hormozi
3. The How of Business - How to start, run, grow and exit a small business.
4. Up First from NPR
5. Small Business Straight Talk
How many episodes of this podcast are there?
this podcast launched a year ago and published 160 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Joe Cimino
2. Matt Hanson
3. Claudia Mish
4. Jim Diedlow
5. Evan Sylvester
6. Riley Hanson
7. Ryan Hanson
8. Dr. Mitch
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