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Artwork for S.O.B.

S.O.B. (Small Owned Business) Marketing

The Seasoned Marketer
Small Owned Business
Marketing
Google
Email Marketing
Social Media Marketing
Marketing Budget
Google Ads
Target Audience
National Days
Audio Marketing
Networking
Small Business Saturday
Artificial Intelligence
Live Shopping
Spotify
Facebook
Small Business
Small Businesses
SOB Marketing
Omni-Channel Marketing

Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our missio... more

PublishesWeeklyEpisodes100Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for S.O.B.

Latest Episodes

If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode is for you.

We dig into the personal brand vs. logo-led brand debate and the bigger questi... more

Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results because that can lead to more sales.  But how do you even start to measure your AI "visibility"... more

YouTube

Google Search Console just got a lot more interesting for small business owners.

Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media conten... more

YouTube

Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your pr... more

YouTube

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Lucy Banks
Founder of Million Billion Media; former OnlyFans content creator
Million Billion Media
Episode: Marketing Lessons for Small Businesses from the Adult Industry (with Special Guest Lucy Banks)
Arielle Moody
Founder of Mama Sol, mama of two
Mama Sol
Episode: The Power of Brand Storytelling (with Special Guest Arielle from Mama Sol)

Hosts

Chelsea Mojica
Host of SOB Marketing Podcast; co-host with a no-nonsense marketing voice; focuses on practical strategies for small businesses.
Vivian
Co-host bringing collaborative, practical marketing insight with a friendly, down-to-earth tone; frequently pairs with Chelsea for contrasting viewpoints.

Reviews

5.0 out of 5 stars from 14 ratings
  • Rare Find

    I just found this podcast. The very first episode had non-stop actionable information. This is good.

    I own SymmetryExerciseClinic.com in Naples Fl, and the seasonality for us all is challenging. I’ve been open since 2013 and run every part of the business. The landscapes only gets denser. This podcast is a happy find for me. Thank you.

    Apple Podcasts
    5
    Smash Garlic in my Eyes
    United States4 months ago
  • Helpful

    This podcast has given me a lot of the information I been looking for to start my small art business.

    Apple Podcasts
    5
    Oddfrogart
    United States6 months ago
  • New listener

    I’m a new listener, but I like this show! A bit of banter to make it fun — but not too much. Good information, and the two viewpoints give good contrast. 😁

    Apple Podcasts
    5
    divac63
    United Statesa year ago
  • Great Information

    These sisters share marketing information that actually makes sense, without all the pretentious nonsense

    Apple Podcasts
    5
    Lily S Martinez
    United States2 years ago
  • Small Biz Talk 101

    I love listening to these awesome sisters! They deep dive into so many marketing topics that can be applied to a variety of small businesses. It’s definitely helped me reevaluate how I market my business!

    Apple Podcasts
    5
    Rae Vinson
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The dynamic between the sisters and their practical, contrasted viewpoints is a highlight.
The show is particularly helpful for new and growing small businesses seeking real-world strategies.
Listeners appreciate the actionable, no-nonsense marketing tips that fit small budgets.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Art of Commission Work (w/ Special Guest Southern Curiosities)
Q: What is the makeup of your selling, and how much is custom work versus inventory?
Most pieces are created for upcoming events, with about 6% of last year's sales being custom commission work; inventory is planned around markets and events, with custom work treated as a distinct, higher-touch line that requires careful scheduling and communication.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About S.O.B.

What is S.O.B. about and what kind of topics does it cover?

The show targets small business owners and solo marketers with practical, no-nonsense marketing guidance. Episodes center on affordable, proven tactics for growth, including omni-channel campaigns, local advertising, customer retention, and leveraging free or low-cost tools (Google Merchant Center, AI-enabled ads, reviews policies). A recurring theme is actionable, real-world tips tailored to small teams, with emphasis on planning, authenticity, data-informed decisions, and community support through their SOB Network. Noteworthy traits include a focus on local markets, a blend of tactical guidance and light banter, and regular plugs for a community that provides ongoing marketing help for small businesses.

Where can I find podcast stats for S.O.B.?

Rephonic provides a wide range of podcast stats for S.O.B.. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to S.O.B. and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does S.O.B. get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for S.O.B., including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for S.O.B.?

Rephonic provides comprehensive predictive audience data for S.O.B., including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does S.O.B. have?

To see how many followers or subscribers S.O.B. has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of S.O.B. are there?

S.O.B. launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact S.O.B.?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for S.O.B.?

Rephonic pulls ratings and reviews for S.O.B. from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for S.O.B.?

Rephonic provides full transcripts for episodes of S.O.B.. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on S.O.B.?

Recent guests on S.O.B. include:

1. Lucy Banks
2. Arielle Moody

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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