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MarTech Unravelled

Fiona Ngaruro

What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what M... more

PublishesTwice monthlyEpisodes14Founded9 months ago
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MarketingBusiness

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Latest Episodes

Today's episode of MarTech Unravelled podcast looks at the world of AdTech - what it is vis a vis MarTech, challenges in driving ROI in emerging markets and the talent requirements to serve an ever changing consumer landscape. 

Our guest for this ep... more

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On the third episode of Season 2, Namrata Sinha VP of Digital Business and D2C at BSH Appliances, a subsidiary of Robert Bosch Group based in Germany, graced the podcast to talk about "Winning Customers in Long Cycle Industries". She is a passionate ... more

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Is the role of the CMO changing or have some CMOs lost sight of the basics? We tackled this topic with Dr Mzamo Masito, a seasoned brand and business executive, currently the Africa Regional Lead for Canva and the immediate former CMO for Google Afri... more

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Opening the second season of MarTech Unravelled is Jason Masai Head of Product - Digital at M-Pesa Africa. We open this season talking about Product Management: The Glue of Great Digital Products. This discussion is timely in an emerging market like ... more

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MarTech Unravelled launched 9 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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