Markigy: The Science of Marketing Strategy
Leanne Dow-WeimerMarketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often def... more
| Publishes | Twice monthly | Episodes | 72 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
In this episode of Markigy, Leanne sits down with Will Taylor to explore why partnerships, communities, and ecosystems are reshaping the way buyers make decisions. Drawing on his background in psychology, sales, and partnerships, Will explains why tr... more
This week Leanne sits down with Sarah Renner to unpack one of the biggest challenges in modern marketing: why organizations consistently sacrifice long-term brand growth for short-term performance wins.
From strategic patience and emotionally resona... more
In this episode, Leanne sits down with Dina Otero to unpack what modern demand generation actually looks like when marketing is tied directly to pipeline, revenue, and customer alignment—not just activity metrics.
From sales enablement systems and A... more
In this episode, Leanne sits down with Justin Zimmerman to break down why most marketing strategies fail and how partnership-led ecosystems are quietly outperforming traditional demand generation.
From third-party trust models to multi-channel audie... more
Recent Guests
Host
Reviews
- Love the science behind marketing!
Leanne gets right to the key issues in her conversations. Each one is chock full of actionable takeaways.
Apple Podcasts5Copy Queen 17
United States2 years ago - Refreshing take on marketing
This podcast is a refreshing take on marketing that's all about creativity, experimentation, and customer-centricity. It's like a breath of fresh air in a world of cookie-cutter strategies. Love the 'Markigy' approach!
Apple Podcasts5Eric MelchorUnited States3 years ago - Leanne does a great job…
Markigy is built to help people learn new marketing skills that they can apply right away. In listening to the podcast, I’ve been exposed to new ideas and new people that I might not have encountered any other way. What I do like is being challenged and this podcast challenges me to make sure that I am approaching my work and the way that I apply my marketing ideas in a way that isn’t dogmatic.
Apple Podcasts5Dave WakemanUnited States3 years ago - Leanne knows her stuff!
Markigy episodes are a wealth of marketing knowledge. Between Leanne and her guests, marketing topics are explored in detailed. Even seasoned marketers will learn from every episode.
Apple Podcasts5PunkjoeishUnited States3 years ago - Candid conversations packed with marketing insight
So many shows either stay super high level and are really only interesting if you know the personalities or get super technical and lose the human touch. Markigy strikes the perfect balance of powerful takeaways in a genuine, conversational manner. If you want to upskill your marketing in 2023, tune in.
Apple Podcasts5HillGamingCompanyUnited States3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #17 |  India/Business/Marketing |
Apple Podcasts | #122 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #145 | India/Business |
Talking Points
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Marketing strategy conversations that blend science, creativity, and practical growth tactics. Across episodes, the show emphasizes long-term brand-building balanced with performance, human-centered marketing, and real-world frameworks for measurement, partnerships, and scalable growth. Guests span partnerships, growth, marketing operations, and brand storytelling, with a clear focus on authentic, data-informed strategies that work in complex B2B and tech environments. A standout is the emphasis on humane, relationship-driven marketing and the idea that sustainable growth comes from principled experimentation and cross-functional alignment rather than quick hacks.
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How many episodes of this podcast are there?
this podcast launched 4 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Sarah Renner
2. Dina Otero
3. Justin Zimmerman
4. Shaunna Campbell
5. Theresa Potratz
6. Ethan Edwards
7. Quincy Johnson
8. Danielle Belestra
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