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Artwork for Markigy: The Science of Marketing Strategy

Markigy: The Science of Marketing Strategy

Leanne Dow-Weimer
Marketing Strategy
Partnerships
Trust
Tiktok Shop
Artificial Intelligence
Community
Marketing
Brand Evangelists
Tiktok
Brand Marketing
Ecosystem
Tegrita
Marketing Operations
Marketing Personalization
Partner Marketing
Word Of Mouth Marketing
Aspect Health
Social Commerce
Outlever
Customer Life Cycle

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often def... more

PublishesTwice monthlyEpisodes76Founded4 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Markigy: The Science of Marketing Strategy

Latest Episodes

For years, marketers competed by finding increasingly precise audiences.

Today, that advantage is disappearing.

In this episode, Leanne sits down with Allyson Cochran, Chief Revenue Officer at Silverback Strategies, to discuss why AI-powered advert... more

Sales and marketing have been talking about alignment for years, yet most organizations still struggle with the same problems. In this episode, Chloe Addis shares why the real issue isn't lead quality or reporting—it's trust.

Leanne and Chloe discus... more

What happens when marketing stops being about campaigns and starts being about people?

In this episode of Markigy, Leanne sits down with Leslie Greenwood, co-founder of Wednesday Women and longtime community builder, to explore why the future of mar... more

Most organizations don't have a talent problem they have a process problem.

In this episode, Leanne sits down with Brandi Starr, Chief Experience Officer at Tegrita, co-author of CMO to CRO, host of Revenue Rehab, and a go-to-market strategist who h... more

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People also subscribe to these shows.

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Recent Guests

Allyson Cochran
Chief Revenue Officer at Silverback Strategies
Silverback Strategies
Episode: Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran
Chloe Addis
Head of Marketing at Headley Media
Headley Media
Episode: Stop Blaming MQLs: Build Better Marketing Alignment w/ Chloe Addis
Leslie Greenwood
Co-founder of Wednesday Women
Wednesday Women
Episode: The Secret Behind Brand Evangelists & Community
Brandi Starr
Chief Experience Officer at Tegrita, co-author, host of Revenue Rehab Podcast, Substack author
Tegrita
Episode: Why Great Marketing Fails Without Great Process with Brandi Starr
Will Taylor
Partnering and ecosystem expert with a background in psychology
Audience Led
Episode: Trust, Partnerships, and the Future of Demand Generation
Sarah Renner
VP of Marketing Strategy and Analytics at MarketBridge
MarketBridge
Episode: Why Most Brands Kill Long-Term Growth for Short-Term Wins w/ Sarah Renner
Dina Otero
Demand Gen and Growth Marketer
Independent / Dina Otero
Episode: Stop Confusing Busy with Productive Marketing w/ Dina Otero
Justin Zimmerman
Partner marketing expert_building alliance-driven growth via virtual events
Partner Playbooks / independent consultant
Episode: Partner-Led Growth: From 35 to 10k Contacts w/ Justin Zimmermann
Shaunna Campbell
Partnerships expert and marketing leader
Wistia
Episode: Stop Over-Structuring Partnerships w/ Shaunna Campbell

Host

Leanne Dow-Weimer
Host of Markigy: The Science of Marketing Strategy; leads conversations and introductions with guests

Reviews

5.0 out of 5 stars from 16 ratings
  • Love the science behind marketing!

    Leanne gets right to the key issues in her conversations. Each one is chock full of actionable takeaways.

    Apple Podcasts
    5
    Copy Queen 17
    United States3 years ago
  • Refreshing take on marketing

    This podcast is a refreshing take on marketing that's all about creativity, experimentation, and customer-centricity. It's like a breath of fresh air in a world of cookie-cutter strategies. Love the 'Markigy' approach!

    Apple Podcasts
    5
    Eric Melchor
    United States3 years ago
  • Leanne does a great job…

    Markigy is built to help people learn new marketing skills that they can apply right away. In listening to the podcast, I’ve been exposed to new ideas and new people that I might not have encountered any other way. What I do like is being challenged and this podcast challenges me to make sure that I am approaching my work and the way that I apply my marketing ideas in a way that isn’t dogmatic.

    Apple Podcasts
    5
    Dave Wakeman
    United States3 years ago
  • Leanne knows her stuff!

    Markigy episodes are a wealth of marketing knowledge. Between Leanne and her guests, marketing topics are explored in detailed. Even seasoned marketers will learn from every episode.

    Apple Podcasts
    5
    Punkjoeish
    United States3 years ago
  • Candid conversations packed with marketing insight

    So many shows either stay super high level and are really only interesting if you know the personalities or get super technical and lose the human touch. Markigy strikes the perfect balance of powerful takeaways in a genuine, conversational manner. If you want to upskill your marketing in 2023, tune in.

    Apple Podcasts
    5
    HillGamingCompany
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable insights and practical frameworks.
Guests are described as knowledgeable and credible, with real-world examples.
The show is appreciated for balancing strategy with human-centered marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#162
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran
Q: What should marketers ask when engaging with an agency?
Leaders should come with growth targets and a flexible mindset about which channels or strategies will best achieve those targets, rather than locking in on a single channel; the conversation should start from the outcome and then map back to the best path to get there.
Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran
Q: How should brands approach testing to avoid wasted spend?
Brands need to test with a clear hypothesis, diverse visual executions, and a measurable framework that links creative variations to specific engagement and conversion outcomes, ensuring budgets are sufficient to reach statistically meaningful results.
Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran
Q: What is the core shift in how we should think about creative in modern marketing?
Creative has become the primary proxy for performance since targeting data has been diminished by privacy changes; the focus should be on building a structured Creative System that tests multiple messages, formats, and micro-personas to feed the ad algorithms and optimize outcomes.
Stop Blaming MQLs: Build Better Marketing Alignment w/ Chloe Addis
Q: Can you share what marketers and leadership should know to improve alignment between sales and marketing?
The key is building trust and aligning around ICP, with a focus on internal buy-in and a common language so what marketing delivers matches what sales needs. Enriching leads with contextual information and defining what constitutes a qualified lead helps create a seamless handoff and stronger ROI.
The Hidden Cost of Martech Decisions Leaders Don’t Understand w/ Quincy Johnson
Q: How can teams better demonstrate value and avoid a 'break-and-forget' approach to technology implementations?
Invest in value-focused storytelling, quantify impact with measurable outcomes, and ensure ongoing governance and transparent reporting that ties activities to ROI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Marketing strategy conversations that blend science, creativity, and practical growth tactics. Across episodes, the show emphasizes long-term brand-building balanced with performance, human-centered marketing, and real-world frameworks for measurement, partnerships, and scalable growth. Guests span partnerships, growth, marketing operations, and brand storytelling, with a clear focus on authentic, data-informed strategies that work in complex B2B and tech environments. A standout is the emphasis on humane, relationship-driven marketing and the idea that sustainable growth comes from principled experimentation and cross-functional alignment rather than quick hacks.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The CMO Podcast

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Allyson Cochran
2. Chloe Addis
3. Leslie Greenwood
4. Brandi Starr
5. Will Taylor
6. Sarah Renner
7. Dina Otero
8. Justin Zimmerman

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