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Artwork for Marketing x Analytics

Marketing x Analytics

Alexander Sofronas
Data Analytics
Marketing
Customer Attribution
Growth Models
Zero To One Newsletter
Server-Side Tracking
Growth Marketing
Paid Media
Marketing Strategies
Gender Equity
AI In Marketing
Career Development
Analytics
Digital Marketing
Consumer Behavior
Privacy Legislation
Corporate Culture
Women In Business
Marketing Analytics
Coaching

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!

PublishesWeeklyEpisodes159Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Marketing x Analytics

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This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sig... more

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This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sig... more

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This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial!

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Accepts Guests
Accepts Sponsors
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Recent Guests

Kyle Scott
General Manager of High Growth Creators at Thinkific
Thinkific
Episode: Mastering the Expert Economy x Marketing Analytics, with Kyle Scott
Heidi Schalk
Business strategy coach and visibility expert, host of the Bishi Podcast and Business Growth Spotlight.
Episode: Podcasting x Marketing Analytics, with Heidi Schalk
Ali DeMocker
VP of Conversion Rate Optimization at Bmg360, a digital marketing agency
Bmg360
Episode: Offers and Conversions x Marketing Analytics, with Ali DeMocker
Chad Sollis
Marketing expert with over two decades of experience in high-tech marketing, product, and experience roles.
Episode: Marketing x Growth, with Chad Sollis | Sponsored by Adverity
Olivier Labbé
Consultant in early-stage sales and marketing strategies with extensive B2B experience
Episode: Transforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by Adverity
Jim Sterne
Author, speaker, and expert in digital marketing and artificial intelligence
Episode: Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity
Laura Bowman
Researcher with a PhD in Business Administration focusing on marketing and consumer behavior.
University of Central Florida
Episode: Emotional Triggers in Modern Consumer Behavior, with Laura Boman
Jason Kashyap
B2B marketing strategist with over 10 years of experience in engineering and marketing across various business sizes and industries.
Episode: Expert B2B Marketing Strategies, with Jason Kashyap
Ned Arick
Chief Revenue Officer at Attyx and former Chief Revenue Officer at Bean
Attyx
Episode: AI in Sales: Unlocking Efficiency and Coaching, with Ned Arick

Host

Alex Sofronas
Host of the Marketing x Analytics Podcast, responsible for leading discussions on marketing strategies and analytics insights for professionals in the industry.

Reviews

5.0 out of 5 stars from 59 ratings
  • Insightful and valuable

    Alex asks great questions and careas about delivering value in every episode.

    Apple Podcasts
    5
    christianrayflores
    United States10 months ago
  • Your go-to podcast for mastering the art of marketing analytics!

    With insider interviews and cutting-edge strategies, this podcast offers valuable insights to help you elevate your career. Perfect for anyone looking to unlock the secrets of data-driven marketing success!

    Apple Podcasts
    5
    Dr. Mike Van
    Philippinesa year ago
  • Amazing podcast to watch

    I love listening to his podcasts and the people he interviews always lay out gold nuggets for me to take note of

    Apple Podcasts
    5
    Charisma0889
    United States3 years ago
  • Great podcast about marketing, analytics and technology!

    Thank you Alex and his guests for taking the time to record each episode, share their knowledge, and talk all things about marketing, analytics and everything in between. Good podcast for people who are starting their career or later in their career!

    Apple Podcasts
    5
    livehappylee_
    United States3 years ago
  • Asks great questions

    Alex asks great questions of his guests, always showing respect for their knowledge and views. Alex keeps an open mind to concepts, recognizing that the intersection of marketing and analytics is ever changing.

    Apple Podcasts
    5
    Dfcameron
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is noted for asking insightful questions and fostering meaningful conversations with guests.
Overall, the show is well-received for its blend of expert knowledge and engaging discussions, appealing to both new and seasoned marketing professionals.
Many find the content particularly relevant and beneficial for career advancement in marketing and analytics.
Listeners appreciate the deep insights and actionable tips shared by industry pros, emphasizing the practical value of each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#74
China/Business/Marketing
Apple Podcasts
#221
Russia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

CMO Journey x Strategy, with Jehanzaib Azam
Q: What other technologies do you think are going to change marketing?
Marketing fundamentals remain the same, but adaptability to new platforms and technologies like AI, Web3, and blockchain will create a competitive edge.
CMO Journey x Strategy, with Jehanzaib Azam
Q: What is the main success metric that you are following as a CMO?
Success is measured by achieving milestones on time and within budget, as well as the specific KPIs for different services provided to clients.
Marketing x Operations, with Ryan Newman
Q: How do you think AI will change the relationship between sales and marketing?
AI will provide tools to analyze behaviors and optimize lead qualification, altering the dynamics of collaboration between these departments.
Marketing x Operations, with Ryan Newman
Q: How are you coordinating catalog campaigns with digital campaigns?
Previously, they weren't coordinating well, but efforts have been made to integrate data from multiple channels into a cohesive approach.
Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity
Q: What metrics are you using to measure upper funnel marketing success in a B2B context?
We look at lead generation, the quality of leads, and the revenue generated or influenced.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing x Analytics

What is Marketing x Analytics about and what kind of topics does it cover?

Focusing on the intersection of marketing and analytics, this podcast features insightful discussions with industry experts who share their strategies, experiences, and the evolving landscape of marketing analytics. Topics often revolve around the creator economy, podcasting's role in brand visibility, nurturing consumer engagement, and harnessing modern tools like AI and social media to optimize marketing efforts. Each episode aims to equip listeners with actionable insights to enhance their own marketing strategies and career growth, making it a valuable resource for professionals at all levels.

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How many listeners does Marketing x Analytics get?

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To see how many followers or subscribers Marketing x Analytics has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing x Analytics?

These podcasts share a similar audience with Marketing x Analytics:

1. The Analytics Power Hour

How many episodes of Marketing x Analytics are there?

Marketing x Analytics launched 5 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing x Analytics?

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Where can I see ratings and reviews for Marketing x Analytics?

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What guests have appeared on Marketing x Analytics?

Recent guests on Marketing x Analytics include:

1. Kyle Scott
2. Heidi Schalk
3. Ali DeMocker
4. Chad Sollis
5. Olivier Labbé
6. Jim Sterne
7. Laura Bowman
8. Jason Kashyap

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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