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Marketing With Empathy®

Sarah Panus

Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom market... more

PublishesTwice monthlyEpisodes160Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Marketing With Empathy®

Latest Episodes

EP 159.   Women 45+ aren’t aging out—they’re powering up, and they move markets. In this episode, Sharon Macey (Mom to MORE®) shows how ditching clichés, using real representation, and messaging function, energy, and joy converts better with midlife ... more

EP 158. Ever feel like life is just too noisy to connect—at home or in your marketing? Host, Sarah Panus, shares a personal story that started with a hearing test and sparked powerful insights about distraction, parenting, and what it really takes to... more

EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid posts), h... more

EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event planner and founder of Partytrick.com, about the chang... more

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Reviews

4.7 out of 5 stars from 35 ratings
  • Marketing That Connects—Not Just Converts

    Marketing with Empathy is a must-listen. Sarah Panus brings smart, heartfelt advice on storytelling, content strategy, and connecting with moms—the most powerful buying audience out there. Practical, inspiring, and full of value every time.

    Apple Podcasts
    5
    @davedelaney
    United States6 months ago
  • Insightful and Informative!

    You have to give Marketing with Empathy a listen! Sarah is the authority on marketing in a way that connects with people. Her episodes are always so full of value, and she's just fun to listen to! Keep up the great work!

    Apple Podcasts
    5
    AnnaDKornick
    United States2 years ago
  • So insightful!

    I love the approach Sarah takes to marketing. So many times, we get wrapped up in the latest tricks and tactics, and we forget that we’re simply trying to foster a real, EMPATHETIC human connection. Thanks, Sarah for the great content!

    Apple Podcasts
    5
    April Seifert
    United States3 years ago
  • Smart & Insightful

    Besides being a heck of a lot of fun to listen to, "Marketing with Empathy" is helpful, insightful and smart. Sarah is so successful because she researches her guests & their areas of expertise just like a professional journalist. She takes time to know the material, any differentiators and even challenges her guests have had along the way. Her earnest, positive attitude matched with years of marketing experience, both inside brands and as an external partner, are invaluable.

    Apple Podcasts
    5
    Storybones Media
    United States3 years ago
  • The Key to Content Storytelling

    Highly recommend this podcast for anyone who is trying to craft a story and grow an audience of listeners! Sarah brings on guests who have done the thing you are wanting to do! Learn from the experts and apply the skills to effectively market yourself!

    Apple Podcasts
    5
    Parisevelyn
    United States3 years ago

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Which podcasts are similar to Marketing With Empathy®?

These podcasts share a similar audience with Marketing With Empathy®:

1. The Daily
2. A Bit of Optimism

How many episodes of Marketing With Empathy® are there?

Marketing With Empathy® launched 5 years ago and published 160 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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