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Artwork for Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Anita Dykstra
SEO
Blogging
Evergreen Content
Blog Traffic Machine
Search Engine Optimization
Evergreen Marketing
Pinterest
Emotional Bypass Rules
Lead Magnets
Two To Three Authority Topics Strategy
Coaching
Pinterest Marketing
Lead Generation
Podcast To Pipeline
Mental Health
Blog Posts
Blog Management
CEO Decision Making
Lead Magnet
Blog

Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact? Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who wa... more

PublishesWeeklyEpisodes129Founded3 years ago
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BusinessMarketing

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Artwork for Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Latest Episodes

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use 16 strategic blog posts, content repurposing, SEO, evergreen marketing, and lead generation to replace constant content creation and grow my visibility wit... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I grow my email list, leads, blog traffic, and evergreen visibility without relying on Instagram marketing every day. I share why blogging, SEO, content repurpos... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I grow my email list with blog content, content repurposing, SEO, podcast marketing, evergreen marketing, and lead generation without writing from scratch.

I s... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn 12 old podcast episodes into a six-month lead generation system without recording anything new. I’m sharing why podcast episodes get buried, why transcri... more

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Host

Anita Dykstra
Host of Marketing That Leads, a marketing strategist specializing in evergreen content, SEO, and Pinterest.

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#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: Why do so many coaches quit blogging after a few months?
Common reasons include lacking a clear strategy and posting diary-like content that doesn't address the ideal client, so shifting to a business-focused blog plan with an evergreen content ecosystem helps maintain momentum.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: What's the difference between blogging for a business and blogging like an influencer?
Business blogging prioritizes attracting the right audience and generating leads/sales, while influencer blogging aims for maximal traffic and revenue from ads and affiliates; the business approach is more targeted and conversion-focused.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: How do blog readers turn into email subscribers or clients?
Diagnose whether you have traffic or conversion issues, ensure enough people see the post, and optimize conversion paths on the blog; increase traffic first, then improve your lead capture and offers to convert readers.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: What should I blog about if I already have a podcast?
Treat your podcast and blog as a connected system; repurpose podcast episodes into blog posts with SEO in mind, creating posts that drive new eyeballs to your site and funnel readers to your list and offers.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: Can blogging still bring in leads if I'm not posting every week?
Blogging can work on an irregular schedule; you can batch-create content and build an evergreen ecosystem that continues to attract traffic and generate leads over time, rather than requiring constant weekly publishing.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on building evergreen marketing systems for coaches and service providers, emphasizing SEO, blogging, and Pinterest as reliable engines for long-term traffic, leads, and sales. Across episodes, the host walks through practical frameworks for repurposing content, structuring topics around core offers, and creating scalable content libraries that generate results with less daily hustle. Notable strengths include a strong emphasis on evergreen strategies over social media hustle, concrete workflows for turning podcasts into blog posts and vice versa, and promotional programs that help listeners implement these systems at scale. The format is highly tactical, with real-world examples, step-by-step guides, and occasional live w... more

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this podcast launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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