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Artwork for Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Anita Dykstra
SEO
Blogging
Evergreen Content
Blog Traffic Machine
Evergreen Marketing
Search Engine Optimization
Pinterest
Lead Magnets
Emotional Bypass Rules
Two To Three Authority Topics Strategy
Coaching
Pinterest Marketing
Lead Generation
Podcast To Pipeline
Mental Health
Blog Posts
Blog Management
CEO Decision Making
Podcast
Blogging For Business

Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact? Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who wa... more

PublishesWeeklyEpisodes125Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Latest Episodes

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the invisible coach problem and why creating more content isn’t the answer. I’m sharing how strategic blog content helps you show up on Google, AI search, and in fro... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how strategic blog content can support your Facebook ads, warm up cold traffic, lower your cost per lead, and help your podcast archive become an SEO-powered system ... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why random blog content keeps coaches invisible and how choosing 2-3 authority topics can help you build SEO trust, rank on Google, show up in AI search, and turn yo... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why traditional podcast show notes and copied transcripts aren’t enough to grow your visibility, rank on Google, or bring in leads—and how strategic SEO blog posts c... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what a strategic 90-day blog system really looks like and how coaches and service providers can start seeing results from blogging faster by using SEO, tracking, key... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use AI for blogging without losing brand voice, SEO value, or authenticity. I’m sharing what AI can realistically do for your blog and how to use it as a tool,... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why podcast-to-blog repurposing is one of the smartest evergreen marketing strategies for coaches, course creators, and service providers who want more traffic, visi... more

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I write a high-converting blog post in under an hour using a simple blogging structure that boosts SEO, website traffic, email list growth, and lead generation w... more

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Host

Anita Dykstra
Host of Marketing That Leads; specializes in Pinterest, SEO, and evergreen blog marketing strategies.

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Recent interactions between the hosts and their guests.

#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: Why do so many coaches quit blogging after a few months?
Common reasons include lacking a clear strategy and posting diary-like content that doesn't address the ideal client, so shifting to a business-focused blog plan with an evergreen content ecosystem helps maintain momentum.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: What's the difference between blogging for a business and blogging like an influencer?
Business blogging prioritizes attracting the right audience and generating leads/sales, while influencer blogging aims for maximal traffic and revenue from ads and affiliates; the business approach is more targeted and conversion-focused.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: How do blog readers turn into email subscribers or clients?
Diagnose whether you have traffic or conversion issues, ensure enough people see the post, and optimize conversion paths on the blog; increase traffic first, then improve your lead capture and offers to convert readers.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: What should I blog about if I already have a podcast?
Treat your podcast and blog as a connected system; repurpose podcast episodes into blog posts with SEO in mind, creating posts that drive new eyeballs to your site and funnel readers to your list and offers.
#112: 6 Spicy Questions I Get Asked About Blogging for Your Business (AMA)
Q: Can blogging still bring in leads if I'm not posting every week?
Blogging can work on an irregular schedule; you can batch-create content and build an evergreen ecosystem that continues to attract traffic and generate leads over time, rather than requiring constant weekly publishing.

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This show targets coaches, course creators, and service providers seeking sustainable marketing systems centered on evergreen content. Across episodes, the host emphasizes using blogging, SEO, and Pinterest to generate traffic and leads with less hustle and more predictability. Key themes include simplifying offers, building 24/7 lead generation, prioritizing rest and authenticity, and crafting scalable strategies that align with personal energy and long-term growth. Noteworthy aspects include a strong focus on evergreen content, a lean product ecosystem, and practical, real-life examples for turning content into consistent traffic and sales without relying on volatile social media algorithms.

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1. The Smart Passive Income Online Business and Blogging Podcast
2. AI Explored
3. The School of Greatness
4. Good Content with Shannon McKinstrie
5. The Mel Robbins Podcast

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this podcast launched 3 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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