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Marketing Spark (The B2B SaaS Marketing Podcast)

Mark Evans
Marketing Strategy
Messaging
Content Creation
Entrepreneurship
Talktastic
Brand Positioning
Customer Engagement
Content Marketing
AI In Content Marketing
Copywriting
Storytelling
Generative AI
Five Light Bulbs Framework
Sales Conversion
B2B Saas Marketing
Marketing
B2B Saas
Linkedin
Authenticity
B2B Marketing

30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth.

PublishesMonthlyEpisodes167Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Marketing Spark

Latest Episodes

Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark Evans talks with Bill Beutler, one of the world’s leading experts on Wikipedia strategy.

Bill explai... more

YouTube

Cold outreach has a bad reputation—spammy emails, pushy SDRs, endless noise in the inbox.

But Michael Maximoff, co-founder of Belkins, believes it doesn’t have to be that way. In this episode, Michael breaks down why most outbound strategies fail, ... more

YouTube

What does it take to disrupt a $500 hockey stick market dominated by global giants?

At just 22 years old, Zechariah Thomas is rewriting the rules with Swift Hockey—an elite stick brand that's affordable, player-first, and unapologetically bold.

I... more

YouTube

In this episode of Marketing Spark, Mark Evans sits down with Vahagn Sargsyan, VP of Marketing at Krisp, a pioneering voice AI company.

Vahagn shares his unique journey from full-stack developer to marketing leader and dives into the strategies beh... more

YouTube

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Recent Guests

Bill Beutler
Founder of a marketing agency specializing in Wikipedia management for brands and organizations.
Beutler Ink
Episode: Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Vahagn Sargsyan
VP of Marketing at Krisp, former full-stack developer with over 15 years of experience.
Krisp
Episode: From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice AI Category
Zaheer Merali
Executive coach with over 20 years of experience supporting founders
Episode: Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali
Joe Newton
Marketer and Podcast Expert
Sway One
Episode: The Art and Science of B2B Video Podcasting: Lessons from 75 Shows
Sergey Ross
Marketer and Podcast Expert
Sway One
Episode: The Art and Science of B2B Video Podcasting: Lessons from 75 Shows
Brayden Young
Co-founder of Sendoso, now starting a venture called Slash Experts
Slash Experts
Episode: What Braydan Young Learned After 10 Years Building Sendoso
Chris Silvestri
Founder of Conversion Alchemy, expert in B2B messaging and copywriting
Conversion Alchemy
Episode: Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing Success
James Wilton
One of the world's leading experts on SaaS pricing and monetization, founder of Monevate.
Monevate
Episode: The Future of GenAI Pricing: Monetization Strategies & SaaS Trends with James Wilton
Yael Morris
Specializes in helping businesses understand customer behavior and motivations
Decode Insights
Episode: Know Your Customers, Win More Deals: A Deep Dive with Yael Morris

Host

Mark Evans
Host and experienced marketer with a background in journalism, specializing in B2B marketing and SaaS strategies.

Reviews

5.0 out of 5 stars from 38 ratings
  • Good clarity on b2b marketing tactics

    Great show for getting a blend of stately and tactics. Because of Mark’s journalism background, he is able to pull actionable advice from the high caliber of guests he has on the show.

    Apple Podcasts
    5
    Eric Melchor
    United Statesa year ago
  • Great episode!

    A lot of really good insight into the power and role of B2B SaaS case studies.

    Apple Podcasts
    5
    Buckpost
    Canada2 years ago
  • Access to practical insights on brand and marketing

    Mark has a gift for taking ideas around brand and marketing strategy and grounding them in real, usable terms. It’s a clarity of thinking that only comes through experience. Excellent addition to my list of go-to marketing pods!

    Apple Podcasts
    5
    claybird1517
    United States3 years ago
  • Lots of great info, host keeps things interesting

    I just found this podcast, as a bootstrapped founder, I love the strategies shared here that I can apply to my business. Mark is a great host that keeps the conversation interesting and engaging.

    Apple Podcasts
    5
    Mssk725
    Canada3 years ago
  • Love this show

    Mark always has great guests who provide really useful information

    Apple Podcasts
    5
    E.Lozet
    Mexico3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the blend of strategic insights and actionable marketing tactics, praising the clarity and relevance of the advice given.
There is a strong emphasis on practical marketing strategies for the B2B SaaS sector, making it a go-to resource for professionals in this field.
The concise, bite-sized format of episodes is well-received, making complex topics easier to digest and apply.
The host is noted for his engaging style and ability to extract valuable information from his guests.
Reviews highlight the impressive caliber of guests which contribute significantly to the show's credibility and usefulness.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Q: What are some of the key steps to get started with Wikipedia?
Brands should begin by assessing their current presence, analyzing the quality of existing articles, and considering their qualifications for a Wikipedia entry.
Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
Q: Why should marketers embrace Wikipedia?
Marketers should recognize that Wikipedia's structured information is accessed by AI tools and is vital for how brands are represented online.
Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
Q: What metrics should companies focus on for measuring the success of their outreach?
Focus on pipeline metrics to track new opportunities created rather than vanity metrics like connections and emails sent.
Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
Q: How do you balance personalization versus scale in outreach efforts?
It's about understanding the needs of the prospects and ensuring communications are relevant without overwhelming them.
Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
Q: How do you leverage the power of the CEO when they may not have the cycles to engage actively?
It's vital to have passionate brand advocates within the organization who share the company's mission.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing Spark

What is Marketing Spark about and what kind of topics does it cover?

The focus centers on the intricacies of B2B marketing, particularly within the SaaS industry. Key topics include effective branding strategies, innovative marketing tactics, and the role of data-driven insights in understanding customer behavior. Episodes frequently feature expert guests who share actionable advice and personal experiences on navigating marketing challenges while emphasizing the importance of community engagement and authentic customer connections. This podcast is particularly beneficial for marketers, entrepreneurs, and business leaders seeking practical guidance to enhance their marketing outcomes and drive growth in a competitive landscape.

Where can I find podcast stats for Marketing Spark?

Rephonic provides a wide range of podcast stats for Marketing Spark. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Spark and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Spark get?

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What are the audience demographics for Marketing Spark?

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How many subscribers and views does Marketing Spark have?

To see how many followers or subscribers Marketing Spark has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Spark?

These podcasts share a similar audience with Marketing Spark:

1. The Dave Gerhardt Show

How many episodes of Marketing Spark are there?

Marketing Spark launched 5 years ago and published 167 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Spark?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Spark?

Rephonic pulls ratings and reviews for Marketing Spark from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Marketing Spark?

Rephonic provides full transcripts for episodes of Marketing Spark. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Spark?

Recent guests on Marketing Spark include:

1. Bill Beutler
2. Vahagn Sargsyan
3. Zaheer Merali
4. Joe Newton
5. Sergey Ross
6. Brayden Young
7. Chris Silvestri
8. James Wilton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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