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Artwork for Strategic Counsel by ForthRight Business

Strategic Counsel by ForthRight Business

Anne Candido and April Martini
Personal Brand
Artificial Intelligence
Branding
Burnout
Organizational Development
Coaching
Soft Skills
Leadership
Strategic Counsel
Large Language Models
Collaboration
Okrs
Chatgpt
Linkedin
Marketing
Forthright Business
Trigger Management
Triggers
Private Equity
Accountability

Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and Ap... more

PublishesDailyEpisodes504Founded6 years ago
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BusinessMarketing

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Artwork for Strategic Counsel by ForthRight Business

Latest Episodes

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

In the latest installment of The Power of Your Personal Brand Ser... more

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

Public speaking. Do those words give you butterflies? You’re not ... more

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

We’ve all been there. You’re trying to achieve your Big Thing. It... more

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com

Interested in selling your service business one day? Service firm... more

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Recent Guests

Israel Duran
Founder focused on empowering purpose-driven speakers, leaders, entrepreneurs, and companies
Israel Duran Coaching / Service of Speaking
Episode: Classics: Finding Your Voice with Israel Duran - Empowering Purpose-Driven Speakers
Jonathan Baker
Head of M&A practice at Punctuation
Punctuation
Episode: Classics: Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation
Joshua Lifrak
Author of Win Today; Director of Performance and Coaching at Limitless Minds
Limitless Minds
Episode: How to Improve Your Mental Fitness with Joshua Lifrak, Limitless Minds
Dr. Mary Donohue
Clinical psychologist and founder of The Digital Wellness Center
The Digital Wellness Center
Episode: Quick Hits: Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center
Dave Metcalf
Advertising industry veteran and co-creator of Ad Legends
Ad Legends
Episode: Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
Steve Metcalf
Advertising industry veteran and co-creator of Ad Legends
Ad Legends
Episode: Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
Jimmy Smith
Advertising veteran involved in early discussions of Ad Legends
Ad Legends
Episode: Quick Hits: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
Dr. Rebecca Hubbard
Psychologist with focus on burnout, TEDx speaker
Grounded Wellness LLC
Episode: How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard
Gabe Lullo
Founder/Leader at Alleyoop
Alleyoop
Episode: Quick Hits: Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop

Hosts

Anne Candido
Host of Strategic Counsel; Co-Founder of ForthRight People
April Martini
Co-Host of Strategic Counsel; Co-Founder of ForthRight People

Reviews

4.9 out of 5 stars from 45 ratings
  • Review

    Anne & April are extremely knowledgeable and bring real world experience and value to the show!! Great podcast and I highly recommend!!

    Apple Podcasts
    5
    Inspire Nick
    United States3 years ago
  • Great Content for Marketers at All Levels

    Anne and April consistently provide relevant content, interviews, and examples for marketing (and non-marketing) professionals. Their solid work experience shows their long term vision, not the quick fad.

    My organization has an ongoing relationship with FRp and we trust their sound advice.

    Apple Podcasts
    5
    SBaker1123
    United States3 years ago
  • Astute interviewers on a valuable topic

    April and Anne asked me probing questions and brought out the best teacherly moments in me when I joined them on a recent episode on the creative brief. I was so impressed I invited them to join me and Henry Gomez on our video podcast to continue the conversation. I recommend this show and will talk it up regularly. Kudos to both of you!

    Apple Podcasts
    5
    Howard Ibach
    United States3 years ago
  • Fun to listen, and actionable advice!

    I listen to sooo many business and marketing podcasts. It’s so refreshing to have that is conversational, and fun to listen to… but also makes sure you have actionable steps to implement in your business! Thanks ladies 💜

    Apple Podcasts
    5
    alishaconlinhurd
    Australia3 years ago
  • Super valuable and actionable

    The episodes are high value and actionable! I learned a lot from the episode about elevator pitches

    Apple Podcasts
    5
    jessrhodesbiz
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience values depth over buzzwords and appreciates concrete frameworks.
Listeners find the show engaging and easy to apply to their work.
Hosts are knowledgeable and grounded in real-world experience.
Guests and topics are varied yet practical, with strong coaching tone.
Content consistently delivers actionable marketing and leadership insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Classics: Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation
Q: What should a founder do to position their firm for sale while still running the business effectively?
Build a strong bench, reduce founder dependency, diversify the client roster, and implement a scalable sales/process framework so the business can operate without the founder every day.
Classics: Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation
Q: How do you differentiate selling a service firm from a product-based company in concrete terms?
He highlights that service firms rely on people (client relationships and staff), have limited scale compared to product-based or SaaS models, and require deal structures that address human and client-related risk.
Classics: Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation
Q: Jonathan, thanks for being with us today. Can you introduce yourself and give listeners a bit of your story?
Jonathan Baker describes himself as one half of Punctuation, focusing on M&A for marketing services firms, and explains their niche in valuations, buy/sell preparation, and matching buyers with smaller, independent firms.
Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
Q: Help me understand what the OKR process actually is and how it relates to the broader strategic planning.
The OKR process supports the strategic planning process by translating leadership priorities into objectives and key results that cascade to lower levels, creating a practical framework for action while allowing for alignment and adaptability across teams.
Quick Hits: Mood Matters: Why Leaders Can’t Ignore How Their Teams Feel with Dr. Mary Donohue, The Digital Wellness Center
Q: Why should leaders care about mood in themselves and their teams?
Mood influences decision quality, communication effectiveness, and the overall ability to manage stress in high-pressure environments, which in turn affects customer interactions and organizational outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Strategic Counsel by ForthRight Business

What is Strategic Counsel by ForthRight Business about and what kind of topics does it cover?

Two seasoned hosts share practical, coach-like guidance on leadership, branding, and practical marketing strategies. Episodes frequently center on personal branding, authentic communication, organizational development, and how to apply evidence-based routines (mindset, mood, and productivity) to real-world business challenges. Guests range from performance coaches and psychologists to advertising and tech leaders, contributing concrete methods, frameworks, and case studies that listeners can implement immediately. The show stands out for its candid, experience-driven approach, a strong emphasis on internal alignment and authenticity, and a willingness to tackle big topics with actionable takeaways for marketers, leaders, and entrepreneurs.

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1. Electric Ideas with Whitney Baker: Motherhood, Self-Connection, Joyful Living & Self-Care

How many episodes of Strategic Counsel by ForthRight Business are there?

Strategic Counsel by ForthRight Business launched 6 years ago and published 504 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Strategic Counsel by ForthRight Business?

Recent guests on Strategic Counsel by ForthRight Business include:

1. Israel Duran
2. Jonathan Baker
3. Joshua Lifrak
4. Dr. Mary Donohue
5. Dave Metcalf
6. Steve Metcalf
7. Jimmy Smith
8. Dr. Rebecca Hubbard

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