Rephonic
Artwork for Marketing Room 101

Marketing Room 101

Ben Norman
Artificial Intelligence
Tony's Chocolonely
Marketing
Underdogs
Account Management
Photography
Advertising Industry
ROI
Manchester
Brand Strategy
Advertising Effectiveness
The Art Of Client Service
Advertising
Modern Slavery In the Cocoa Supply Chain
ITV
Boots
Magic Numbers
Marketing Analytics
Marketing Effectiveness
Co&co

For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.

As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their ... more

PublishesMonthlyEpisodes33Founded2 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Marketing Room 101

Latest Episodes

In this episode, host Ben Norman is joined by brand strategy consultant and author, Ulli Appelbaum.

Having worked in the world of brand and advertising for over 30 years, in countries as far and wide as Cameroon, Hungary and the U.S.A, and in agenci... more

In this episode, host Ben Norman is joined by ⁠Pete Markey⁠, Chief Communications & Marketing Officer at Nottingham University, a marketer with a track record for leading many of the UK’s best known brands including Boots, TSB, Post Office, Aviva and... more

In this episode, host Ben Norman is joined by Kate Waters, Director of Client Strategy & Planning at ITV and a leading voice on the effectiveness of TV advertising.

Kate has spent over 20 years at ITV and works with many of the UK’s biggest advertis... more

In this episode, host Ben Norman is joined by ⁠Tom Roach⁠, VP of Brand Strategy at ⁠Jellyfish⁠ and one of the biggest names in creative effectiveness.

In his 25 years in the industry, Tom has held top positions in leading agencies like BBH, adam&eve... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Ulli Appelbaum
Brand strategist; founder of First the Trousers; author of The Brand Positioning Workbook and The Science of Brand Associations
First the Trousers
Episode: Ulli Appelbaum starts with science (not why): Brand Positioning Workbook author on the science of brand association and putting it into practice
Pete Markey
CMO with Boots, TSB, Aviva, Post Office, Royal Sun Alliance, and other brands
Former Chief Marketing Officer roles at major UK brands
Episode: Pete Markey’s secrets of a CMO: former Boots Marketing Chief on AI overhype, Morgan Freeman and the love of brand
Kate Waters
Director of Client Strategy and Commercial Marketing at ITV
ITV
Episode: A wonderful playground with Kate Waters: ITV Strategy and Commercial Head on the magic of TV, imaginative repetition, and banishing ROI as a metric
Tom Roach
VP of Brand Strategy at Jellyfish
Jellyfish
Episode: The death of everything with Tom Roach: Jellyfish Brand Strategy VP and effectiveness expert on the debates and dichotomies that plague marketing
Elena Jasper
Chief Marketing Officer at Marketing Architects
Marketing Architects
Episode: The big debate with Elena Jasper: Marketing Architects CMO and podcaster on the Brand vs Performance debate, and the power of TV
Steve Harrison
Advertising industry veteran; author of Adland's Progressive Gaze
Ogilvy One; Wunderman; HTW; author
Episode: Steve Harrison’s punch up: Adland’s Progressive Gaze author on kicking politics out of advertising and why DE+I has its demons
Ian Whittaker
Founder of Liberty Sky Advisors; analyst and advisor to media, tech, and creative industries
Liberty Sky Advisors; Bigger Picture
Episode: Ian Whittaker’s war is overquantification: Industry analyst & adviser on seeing the bigger picture
Arjen Klinkenberg
Creative Director & Brand Guru, Tony's Chocolonely
Tony's Chocolonely
Episode: Arjen Klinkenberg has a wobble: Tony's Chocolonely Creative Director & Brand Guru on creative disruption for start-ups
Ajan Klinkenberg
The man behind the empty door of the Advent calendar, former creative director and brand guru at Tony's Chocolonely
Tony's Chocolonely
Episode: An advent surprise: Tony's Chocolonely and the empty door drama

Host

Ben Norman
Host of Marketing Room 101

Reviews

5.0 out of 5 stars from 17 ratings
  • Love it!

    Love the pod. A nice mix of industry insight and personal anecdotes. Nice short episodes so I can listen on the way to work.

    Apple Podcasts
    5
    Moult123
    United Kingdom5 months ago
  • Great insight and easy listening

    I am really enjoying these podcasts, lots of insight and it is sparking ideas to be better at Marketing. Thanks Ben keep them coming!

    Apple Podcasts
    5
    T-bone 123
    United Kingdom2 years ago
  • Actually Interesting

    I know two thirds of F all when it marketing so wasn’t expecting to be interested in this, only listened to it because it’s my brothers podcast. I was wrong, genuinely interesting with thoughts and knowledge that have real work application stretching beyond the advertising and marketing industry. Good work lad. Also, I guessed where the sound effects were from on the first guess!

    Apple Podcasts
    5
    Dong Thomas
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide real-world relevance beyond marketing buzzwords.
The show is easy to listen to and accessible.
Listeners appreciate the mix of industry insight with practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Jordan Stachini’s passionate exclamation: Co&Co founder on better writing, common sense in marketing and not fearing AI
Q: Why do you think common sense should be brought back into marketing conversations?
Because over-cautiousness and fear of offending can water down great ideas; brands should focus on strong, truthful communication and taking calculated leaps rather than chasing safety at every turn, trusting that the best ideas can still resonate without sensational punctuation or fear-based constraints.
Jordan Stachini’s passionate exclamation: Co&Co founder on better writing, common sense in marketing and not fearing AI
Q: What would you like to banish from the marketing industry?
Two things: exclamation marks as a required device in copy, and the unfounded fear that AI will take over all creative jobs. The former should be avoided by rewriting copy to convey messages more clearly, the latter is something common sense should kick in to temper panic about AI's impact on jobs.
Lindsey Clay’s meta analysis: Thinkbox CEO on modern media, the power of TV and her love of jingles
Q: This goes some way to explaining why you're chatting to my brother today. So what is the strangest invitation you've ever accepted, professionally or otherwise, and have you ever accepted one that you really regretted?
The Kellogg's sales conference paintballing, while three months pregnant, stands out as the most terrifying and regrettable invitation; the experience was uncomfortable and risky, highlighting how some team-building activities can be misaligned with individuals' circumstances, especially during pregnancy.
Who let Paul Mellor out? Underdog advertising expert on how to beat the biggest brands
Q: What's the key difference between an underdog and a big-brand strategy, and how should an owner start?
Underdogs should focus on the one thing big brands can't or won't do, map the category's central themes, and bring in senior marketers who've done it before; start by identifying the one clear lever that will move you from fourth to first or second place.
Who let Paul Mellor out? Underdog advertising expert on how to beat the biggest brands
Q: Paul, kick us off with describing the room to our listeners. What's it like in Marketing Room 101?
The room is a magnet for shiny but shallow marketing tools; it's hot, crowded with buzzwords, and dominated by the belief that new tech will magically transform growth without real thinking—hence the need for critical thinking and real-world feedback.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing Room 101

What is Marketing Room 101 about and what kind of topics does it cover?

This show targets marketing and advertising professionals seeking practical, battle-tested perspectives from industry veterans. Episodes frequently explore brand building, the balance between long-term strategy and short-term performance, and debates around creativity, data, and media. Hosts and guests tend to challenge conventional wisdom, critique industry trends, and share actionable takeaways for improving marketing effectiveness, measurement, and leadership in agency or brand teams. A standout aspect is its candid, no-nonsense tone—guests range from CMOs and brand strategists to creative directors and industry analysts, offering a mix of practical tactics, critical viewpoints, and behind-the-scenes stories that resonate with practition... more

Where can I find podcast stats for Marketing Room 101?

Rephonic provides a wide range of podcast stats for Marketing Room 101. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Room 101 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Room 101 get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Marketing Room 101, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Marketing Room 101?

Rephonic provides comprehensive predictive audience data for Marketing Room 101, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing Room 101 have?

To see how many followers or subscribers Marketing Room 101 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Room 101?

These podcasts share a similar audience with Marketing Room 101:

1. Uncensored CMO

How many episodes of Marketing Room 101 are there?

Marketing Room 101 launched 2 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Room 101?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Room 101?

Rephonic pulls ratings and reviews for Marketing Room 101 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Room 101?

Rephonic provides full transcripts for episodes of Marketing Room 101. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Room 101?

Recent guests on Marketing Room 101 include:

1. Ulli Appelbaum
2. Pete Markey
3. Kate Waters
4. Tom Roach
5. Elena Jasper
6. Steve Harrison
7. Ian Whittaker
8. Arjen Klinkenberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days