Marketing Reboot by Numberly
NumberlyPour rafraîchir ses connaissances académiques en marketing ! A travers cette série, nous visiterons les concepts phares de la discipline, plus que jamais d'actualité, que nous tenterons d'éclairer sous le prisme des apports de la recherche en marketing.
| Publishes | Weekly | Episodes | 20 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  French | Categories | Social SciencesScience | ||
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Ce qui nous lie aux marques et aux enseignes va bien au-delà des avantages monétaires et des promotions. Ce Marketing Reboot nous permettra de plonger dans un univers parfois méconnu mais central pour le succès des stratégies clients : les bénéfices ... more
Propulsé par McCarthy en 1960, le Marketing Mix et les 4P sont au programme de tous les cours de Marketing. Pourtant, des 4P originels, les chercheurs ont théorisé les 7P dans les services. Plus de 60 ans après, que reste-t-il de l’héritage des 4P à ... more
Que ce soit 15 000 pour Arnaud Pêtre ou 3 000 pour Benoît Heilbrunn, les experts s’accordent à dire que nous sommes aujourd’hui exposés à des milliers de stimuli de marques tous les jours. Mais quelle trace en reste-t-il ? Comment fait-on le tri ? Qu... more
Le marketing, souvent accusé de tous les maux, fournit cependant de nombreux outils permettant d'avoir un impact positif sur l'environnement et toutes les parties prenantes de l'entreprise. Quel est l'impact d'une politique RSE sur les consommateurs ... more
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Reviews
- Académique dans le réel
Podcast addictif pour les non marketeurs. Apprentissage +++ et de nombreuses références également.
Apple Podcasts5Shared patient experience
Belgium4 years ago - Parcours clients, 100 ans de recherches
Merci pour la synthèse d’un siècle de recherches en 30 minutes ! Très intéressant podcast sur ce thème ultra riche et particulièrement documenté. Beaucoup d’anglicismes comme toujours en marketing, mais non redondants alors ça va ; les intervenants ne s’écoutent pas parler comme parfois chez les experts (lourdibgue!), du coup c’est compréhensible, interessant et surtout accessible. Merci à l’équipe. J’ai découvert votre podcast ce matin via l’interview de Yseultis dans l’autre podcast que j’a... more
Apple Podcasts5YanjugFrance4 years ago
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Apple Podcasts | #250 | France/Science/Social Sciences |
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Marketing Reboot by Numberly launched 5 years ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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