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Artwork for Marketing Masters

Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy

Zania Guy
AI In Marketing
Marketing
ASB Bank
Southern Cross Health Society
Pure SEO
Feel Good Project
Social Media Strategy
New Zealand

Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Dive into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science, and sheer genius. Together, we'll unlock the secrets to mastering the marketing universe. Let's emba... more

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Artwork for Marketing Masters

Latest Episodes

Ben Rose was employee number one. No team, no office, no product, just a brief to build Binance in New Zealand from nothing. He went to the regulators before he went to market and hired compliance before he hired marketing, and the team he built took... more

YouTube

Marketing has lost its seat at the table, and Michael Durie says it's our own fault. After over four decades in marketing, he unpacks what founders, CMOs and small businesses keep getting wrong about brand, budgets and AI.

Some call Michael the godf... more

YouTube

$3.5 million in her first 12 months of business at 21. Multiple brands built and sold across shapewear, supplements, haircare, gifting, fashion and now FMCG. Three seasons of Boss Babes. Four thousand founders coached through Make It Happen.

Iyia Li... more

YouTube

What does it take to push a 65-year-old brand in a bold new direction and actually get it over the line?

Frith Wilson-Hughes is the Content Marketing Manager at Southern Cross Health Society and part of the team behind the Feel Good Project, a campa... more

YouTube

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Recent Guests

Michael Durie
Marketing veteran described as godfather of marketing in the South Island
Durie Hill and Associates; Marketing Association (South Island)
Episode: Marketing Has Lost Its Seat at the Table | Michael Durie
Iyia Liu
Successful e-commerce entrepreneur and founder of multiple brands (Waste Trainer NZ, Lux Fitness, Brewe) and Make It Happen
Entrepreneur • Make It Happen
Episode: Iyia Liu Built $3.5M in a Year. Now She's Doing It Again With Claude, Meta + FMCG | Marketing Masters
Frith Wilson-Hughes
Content Marketing Manager at Southern Cross Health Society
Southern Cross Health Society
Episode: Flipping the Script: Brave, Human-First Marketing with Frith Wilson-Hughes
Shahper Richter
Senior Lecturer, Auckland University of Technology Business School
Auckland University of Technology
Episode: AI in Marketing 2026: Adapt or Fall Behind. Marketing Masters - The Art and Science of Modern Marketing
Adnan Khan
Co-founder of Stitch and Stitch Predict
Stitch, Stitch Predict
Episode: AI in Marketing 2026: Adapt or Fall Behind. Marketing Masters - The Art and Science of Modern Marketing
Heath Waugh
Founder, Matter Studio
Matter Studio
Episode: AI in Marketing 2026: Adapt or Fall Behind. Marketing Masters - The Art and Science of Modern Marketing
Ryan Stokes
Social and Community Manager at ASB, content creator
ASB Bank
Episode: Marketing Master and Content Creator - Ryan Stokes
Richard Conway
Founder of Pure SEO, Google Premier Partner
Pure SEO
Episode: Marketing and SEO Master - Richard Conway - Pure SEO. Winning in Search and AI

Host

Zania Guy
Host of Marketing Masters – The Art and Science of Modern Marketing, guiding conversations on modern marketing, advertising, and content creation.

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Talking Points

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Marketing and SEO Master - Richard Conway - Pure SEO. Winning in Search and AI
Q: How should a small business start with SEO given limited budgets?
Start with consistency and small, measurable actions daily, focus on understanding the customer, and build first-party data while leveraging content and storytelling rather than chasing shortcuts.
Marketing and SEO Master - Richard Conway - Pure SEO. Winning in Search and AI
Q: What is changing in the SEO landscape beyond traditional Google rankings?
The discussion emphasizes multi-channel relevance, including social, AI-driven discovery, and the need to optimize for how and where customers want to engage, not just how to rank on Google.
Iyia Liu Built $3.5M in a Year. Now She's Doing It Again With Claude, Meta + FMCG | Marketing Masters
Q: How do you balance experimentation with brand consistency when testing new ideas?
Iyia explains that testing is planned and measured, using a mix of lessons from industry leaders, consultants, and analytics, then scaling those ideas that prove effective while maintaining a clear brand direction.
Flipping the Script: Brave, Human-First Marketing with Frith Wilson-Hughes
Q: What's your view on the rise of creators and longer-term partnerships vs one-off sponsorships?
Frith emphasizes that creator partnerships should be strategic and ongoing for depth and alignment, with longer-term relationships delivering better brand understanding and audience trust than episodic sponsorships.
Flipping the Script: Brave, Human-First Marketing with Frith Wilson-Hughes
Q: How do you balance brand-building and performance marketing in a complex product like health insurance?
Frith shares a general 60/40 rule as a heuristic, noting it varies by industry and product complexity; for health insurance, there's a long consideration phase, so brand-building and education are crucial alongside shorter-term conversions.

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Frequently Asked Questions About Marketing Masters

What is Marketing Masters about and what kind of topics does it cover?

The series showcases practical, real-world marketing wisdom from practitioners and founders across tech, e-commerce, health, finance, and creative industries. Episodes frequently center on growth strategies, content and creator ecosystems, AI-assisted workflows, multi-channel branding, and the balance between brand-building and performance marketing. Notable throughlines include how to leverage AI and data to speed up creative work, how to scale brands through influencer and retail channels, and how large organizations approach authentic storytelling without losing human connection. Unique strengths include a mix of hands-on tactics, high-profile anecdotes, and a focus on actionable playbooks for founders, marketers, and product teams seeki... more

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Which podcasts are similar to Marketing Masters?

These podcasts share a similar audience with Marketing Masters:

1. The Diary Of A CEO with Steven Bartlett

How many episodes of Marketing Masters are there?

Marketing Masters launched 2 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Masters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing Masters?

Recent guests on Marketing Masters include:

1. Michael Durie
2. Iyia Liu
3. Frith Wilson-Hughes
4. Shahper Richter
5. Adnan Khan
6. Heath Waugh
7. Ryan Stokes
8. Richard Conway

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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