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Artwork for Marketing in the Madness

Marketing in the Madness

Marketing in the Madness
Artificial Intelligence
Retail
Joseph
River Island
B2B Events
Live Shopping
Karl Lagerfeld
B2B
Joy
Sephora
First-Party Data
Axel Arigato
Ebay
Guinness
Uber
Landmark Group
Shoptalk Luxe
Adidas
AI Slop
Linkedin

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insi... more

PublishesWeeklyEpisodes111Founded3 years ago
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Artwork for Marketing in the Madness

Latest Episodes

What happens when we don’t talk openly and honestly about sex?

Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, ... more

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.

Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton,... more

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.... more

YouTube

How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace?

Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the indu... more

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Recent Guests

Cindy Gallop
Founder of Make Love Not Porn
Make Love Not Porn
Episode: Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions
Bernard Osta
CEO of Vestiaire Collective
Vestiaire Collective
Episode: How Vestiaire Collective built a €1 billion luxury resale marketplace
Siddharth Roy
Director of Product at Adidas
Adidas
Episode: The secret engine behind 60% of Adidas’ revenue
Rob Manhoudt
VP of Digital Commerce across all P&G brands
Procter & Gamble
Episode: How P&G is preparing its brands for AI search
Jamie Kristow
CEO of Cotswold Outdoor Group
Cotswold Outdoor Group
Episode: How Cotswold Outdoor used Retail Media to drive a 20% in-store sales uplift
Stuart Trevor
Founder of AllSaints and Stuart Trevor brand
Stuart Trevor brand
Episode: ALLSAINTS Founder Stuart Trevor on building a fashion brand that makes NO new clothes
Komal Koul
Head of Digital Performance at Currys
Currys
Episode: How Currys is transforming SEARCH, marketing and customer experience
Jamie Irving
SVP of Media Insight and Effectiveness at Pentland Brands
Pentland Brands
Episode: Marketing measurement is BROKEN - And how to fix it
Mitchell Verheer
Head of Retail at Axel Arigato
Axel Arigato
Episode: How Axel Arigato is reinventing the in-store retail experience

Host

Katie Street
Host of Marketing in the Madness

Reviews

5.0 out of 5 stars from 49 ratings
  • My Go To Podcast

    I have been a massive fan of Katie and her podcast for aa while - but she has really UP HER GAME recently and I am LOVING the content. Not only is she a Marketing Genius in her own right and someone I could listen to for hours on end, but she also ensures she brings on equally as amazing guests to star on the podcast that really are changing the game in the industry providing us all with top insights to achieve success!! PLUS she isn’t afraid to rock the boat and talk about those challenging sub... more

    Apple Podcasts
    5
    Rebecc4Pov3y
    United Kingdom3 years ago
  • A must listen

    Katie never misses and this podcast is no exception.

    Incredibly useful insights, brilliant guests and a thoroughly enjoyable listen.

    Apple Podcasts
    5
    ryangordyhall
    United Kingdom3 years ago
  • Engaging & Relatable

    Fantastic insight into the world of ‘Marketing Madness’. Katie, isn’t afraid to ask the questions we all want to ask in an engaging & relatable way. Added bonus of delving into the psychology behind the buying habits of the consumer. You’d be ‘mad’ to miss it!

    Apple Podcasts
    5
    Marketingminx
    United Kingdom3 years ago
  • Episode 4

    Another amazing episode with the very interesting Mark Felix. What an extraordinary clever man. Katie’s makes her episodes seem like she is having coffee and a catch up and makes it look so easy. Keep the episodes coming please as I haven’t missed one yet….

    Apple Podcasts
    5
    mmbodyguard
    United Kingdom3 years ago
  • Continuing the 5*

    New podcast but same amazingly high quality. Katie and the team at Street Agency have done it again.

    Brilliant show, with great conversations, interesting guests and one of the most down to earth but knowledgable hosts you could find.

    Katie combines her vast experience with a likeability factor that is second to none. She makes the guest comfortable and generates natural rapport and charisma, this is what helps to make the podcast so good.

    Keep it up

    Apple Podcasts
    5
    Grayskull2000
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows consistently deliver practical, high-quality marketing insights with strong guest lineups.
Audience values candid discussions on AI, data, and retail strategies that translate into real-world results.
Listeners praise the host's authenticity and ability to pull actionable takeaways from complex topics.
The format blends strategy with storytelling, keeping episodes engaging and useful.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions
Q: What practical steps can listeners take to start having these conversations about sex and identity in their organizations or communities?
Start small with everyday conversations, model openness, and encourage safe spaces for discussion; pair this with education initiatives like Make Love Not Porn Academy to provide resources and normalize healthy, consent-based dialogue.
Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions
Q: From your experience, how has confidence in your sexual identity changed the way you show up as a leader and business owner?
Confidence in sexual identity translates to authenticity in leadership; when you live your values openly, it shifts how you coach, inspire teams, and push for bold, boundary-pushing strategies that challenge the status quo.
How Vestiaire Collective built a €1 billion luxury resale marketplace
Q: Talk to me about how you go to market with that proposition. Who is it that you're marketing to and how you're attracting people in, I guess, both to sell and also to purchase.
Brand partnerships are central to our strategy, leveraging authentication, logistics, and e-commerce expertise to help luxury brands enter secondhand in a seamless way. We rely on a mix of education, trust, and visibility—partners expose Vestiaire to their customer base while we ensure a safe, attractive marketplace with compelling pricing and authenticated items.
How Luxury Brands Like L’Oréal Luxe Are Using AI To Redefine Beauty
Q: How is AI transforming the customer journey for luxury beauty, from discovery to purchase?
AI is enabling personalized diagnostics and shade matching, bridging online and in-store experiences, and empowering sales advisors with better data to maintain the luxury service level while making the journey more convenient and tailored to individual skin needs.
Why Retail Tech Is Failing (And How River Island Are Fixing It)
Q: How has the approach to transformation changed with the advent of cloud, SaaS, and AI?
Transformations are now more iterative and capability-driven rather than monolithic, with independent streams, faster time-to-value, and a focus on customer experience and operational efficiency; AI tools are orchestrated through a central layer to enable experimentation and quick rollouts across stores and online channels.

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Frequently Asked Questions About Marketing in the Madness

What is Marketing in the Madness about and what kind of topics does it cover?

This show centers on practical marketing leadership and business growth, with episodes often featuring senior brand, retail, and tech executives who share real-world case studies, strategic frameworks, and the latest in data-driven marketing, AI, and customer experience. Expect candid conversations about measuring impact, accelerating digital transformation, and creating human-centered experiences across online and brick-and-mortar touchpoints. Noteworthy are deep dives into retail media, AI-enabled marketing, and high-profile brand transformations, all delivered with actionable takeaways for listeners who want faster results and clearer narratives for their campaigns.

Where can I find podcast stats for Marketing in the Madness?

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How many listeners does Marketing in the Madness get?

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Which podcasts are similar to Marketing in the Madness?

These podcasts share a similar audience with Marketing in the Madness:

1. The News Agents
2. The Diary Of A CEO with Steven Bartlett

How many episodes of Marketing in the Madness are there?

Marketing in the Madness launched 3 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing in the Madness?

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What guests have appeared on Marketing in the Madness?

Recent guests on Marketing in the Madness include:

1. Cindy Gallop
2. Bernard Osta
3. Siddharth Roy
4. Rob Manhoudt
5. Jamie Kristow
6. Stuart Trevor
7. Komal Koul
8. Jamie Irving

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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