Marketing For Engineering and Manufacturing
PallantMarketing for engineering, manufacturing, defence and IT companies requires a different approach to most other businesses. You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients. The ever-changing world of marketing can feel overwhelming and confusing; you may have already tried... more
| Publishes | Weekly | Episodes | 19 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementMarketing | |||
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Latest Episodes
Scaling a business often feels like a daunting leap, especially for founders who feel they need to be everywhere at once. In this video, marketing strategy consultant Simon Batchelar and efficiency expert Paul Everington discuss how to break through ... more
Are you inadvertently the "back door" into your largest client's secure network?
In this episode, Simon Batchelar is joined by Paul Everington to discuss the increasing cybersecurity risks facing Small and Medium-sized Enterprises (SMEs). Large comp... more
Is your website traffic dropping unexpectedly? You aren't alone.
In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss the rapidly changing world of AI search and its real-world effect on the world of sale... more
Does cybersecurity feel like an impossible, expensive task?. In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss why many business owners find cyber risk difficult to visualise compared to physical securi... more
Think your business already works with everyone who matters?
In this episode, Simon Batchelar challenges one of the biggest myths in manufacturing and engineering marketing, the belief that “everyone already knows who we are”.
Simon explains why th... more
When you want to generate new business, should you invest in a trade show stand or put your budget into Google Ads?
Both can work, but they deliver results in very different ways.
In this episode, Simon Batchelar compares their strengths and weakne... more
How to make your business more resilient. In this podcast, Simon Batchelar from Pallant and Paul Everington from Everwell Associates discuss how to make your business more resilient.
We explore why resilience is so important for manufacturing and en... more
Not all ISO certificates are created equal. An increasing number of certificates aren't what they appear to be.
In this video, Simon Batchelar talks to Paul Everington about a common misconception: many companies believe that having ISO certificatio... more
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this podcast launched a year ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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