How To Grow A Startup
Tyler HarmanFor startup founders who want to build their business and increase their sales. 4+ hours of excerpts from a marketing seminar for startup founders and owner/operators. We take a broad look at marketing, strategy, positioning, advertising, psychology, and sales strategies from the perspective of Founders, not marketers.
| Publishes | Daily | Episodes | 10 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusiness | ||||
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We're going to cover the basics of ad buying, meter and phonemes, psychology, rhetoric and literary devices, reach and frequency, building trust and recognition, how to A/B test, and we'll even discuss marketing algorithms.
How do you face off against competitors? How do you set your prices? We'll talk about concepts like "Opting In vs. Opting Out", "Grease vs. Gravity", and the 6 Ways to Increase Sales.
In order to get new customers, you have to understand different personalities, how they think, their fears, their motivations, placebos, how status roles come into play, as well as a concept called "behavioral economics" that can help you position yo... more
Another bonus, as an homage to W. Edwards Deming, I explain 8 concepts that can be detrimental to your marketing and sales efforts as you are just getting started.
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Apple Podcasts | #248 |  Singapore/Business/Entrepreneurship |
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How To Grow A Startup launched 3 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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