Marketing B2B Technology
Mike Maynard, NapierNapier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
| Publishes | Twice monthly | Episodes | 100 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
In this episode, Iskren Lilov, Global Marketing Manager at Muck Rack, discusses how the company is evolving from a traditional PR tool into an AI-powered communications platform that combines media monitoring and measurement, journalist intelligence,... more
Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company behind the product. He explains how Checkbox is building a people-first, purpose-driven business focuse... more
Eric Frankel, CEO of AdGreetz, discusses how AI-powered personalisation is reshaping the future of advertising. Eric explains why so much digital marketing still relies on generic, one-size-fits-all messaging, despite the wealth of customer data avai... more
Yega Kumarappan explores how sales enablement has evolved from simple content distribution into an AI-driven discipline focused on helping sellers close deals. He explains how Paperflite has grown into an agentic platform that supports sales teams ac... more
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- Great insights for B2B marketers
If you’re in B2B tech marketing then listening to the pod will give you tons of actionable strategies
Apple Podcasts5Sebykip
Australiaa year ago - Insightful and informative
Mike is an excellent host and features many interesting guests. The guests are really what makes the show good. I especially enjoyed the episode on AI with Georgios Grigoriadis. There are a lot of high level fascinating discussions mixed with practical tips and advice, making it a must-listen pod for B2B marketers.
Apple Podcasts5CityGal415
United States2 years ago - Refreshingly informative and human
Mike, Natasha and team are such a joy to work with. They are professional, yet delightfully friendly and personable. And the content of their podcasts reflect this! I love to stay up to date on the B2B Marketing space via their content. Don’t forget, at the end of the day, we’re all just people connecting on a human level. Thank you making this experience come true. :)
Apple Podcasts5Yodood
Canada2 years ago - Insightful B2B podcast
Napier provides information tailored for B2B marketers. Definitely worth a listen if you want to learn about new opportunities for the B2B tech industry.
Apple Podcasts5Sara-Product Marketer
United Kingdom2 years ago - Interesting Actionable Content
I had the pleasure of sharing my thoughts from and open source perspective, and encourage other Marketers to listen to other episodes in the series!
Apple Podcasts5mblandiniUnited States3 years ago
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Frequently Asked Questions About Marketing B2B Technology
What is Marketing B2B Technology about and what kind of topics does it cover?
The show centers on B2B technology marketing, with a strong emphasis on AI-enabled personalization, ABM, content strategy, and data-driven decision making. Across recent episodes, topics include AI-powered marketing, sales enablement, analytics, video and content creation, and practical go-to-market tactics for technically complex products. Noteworthy is the balance between strategic category creation for engineering-heavy brands and hands-on, actionable tactics for marketers, along with a clear focus on ROI, measurement, and alignment between marketing and sales. The format tends to mix expert guest insights with pragmatic tips for implementing new tech and processes in B2B marketing teams, often highlighting real-world case studies and op... more
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How many listeners does Marketing B2B Technology get?
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How many episodes of Marketing B2B Technology are there?
Marketing B2B Technology launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Marketing B2B Technology?
Recent guests on Marketing B2B Technology include:
1. Eric Frankel
2. Yega Kumarappan
3. Jackie Rutter
4. Katherine Mayer
5. Anna Symbolist
6. Anton Koenig
7. Katie Jones
8. Alexandra Szynkarski
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.