Marketing B2B Technology
Mike Maynard, NapierNapier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
| Publishes | Twice monthly | Episodes | 100 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
Listen to this Podcast
Latest Episodes
Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to “boomerang” leader returning after six years away, and Treasure Data’s rebrand to Treasure AI. Flores says the... more
Jon Benson, founder and CEO of BNSN, joins the podcast to talk about his path from writing the “Fit Over 40” book to becoming a leading direct-response copywriter and building AI tools for copywriting. Benson explains why video sales letters (VSLs) a... more
In this episode, Iskren Lilov, Global Marketing Manager at Muck Rack, discusses how the company is evolving from a traditional PR tool into an AI-powered communications platform that combines media monitoring and measurement, journalist intelligence,... more
Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company behind the product. He explains how Checkbox is building a people-first, purpose-driven business focuse... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Great insights for B2B marketers
If you’re in B2B tech marketing then listening to the pod will give you tons of actionable strategies
Apple Podcasts5Sebykip
Australiaa year ago - Insightful and informative
Mike is an excellent host and features many interesting guests. The guests are really what makes the show good. I especially enjoyed the episode on AI with Georgios Grigoriadis. There are a lot of high level fascinating discussions mixed with practical tips and advice, making it a must-listen pod for B2B marketers.
Apple Podcasts5CityGal415
United States2 years ago - Refreshingly informative and human
Mike, Natasha and team are such a joy to work with. They are professional, yet delightfully friendly and personable. And the content of their podcasts reflect this! I love to stay up to date on the B2B Marketing space via their content. Don’t forget, at the end of the day, we’re all just people connecting on a human level. Thank you making this experience come true. :)
Apple Podcasts5Yodood
Canada2 years ago - Insightful B2B podcast
Napier provides information tailored for B2B marketers. Definitely worth a listen if you want to learn about new opportunities for the B2B tech industry.
Apple Podcasts5Sara-Product Marketer
United Kingdom2 years ago - Interesting Actionable Content
I had the pleasure of sharing my thoughts from and open source perspective, and encourage other Marketers to listen to other episodes in the series!
Apple Podcasts5mblandiniUnited States3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #63 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #128 |  Austria/Business/Marketing |
Apple Podcasts | #175 |  Spain/Business/Marketing |
Apple Podcasts | #184 |  India/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Marketing B2B Technology
What is Marketing B2B Technology about and what kind of topics does it cover?
The show centers on B2B technology marketing, with a strong emphasis on AI-enabled personalization, ABM, content strategy, and data-driven decision making. Across recent episodes, topics include AI-powered marketing, sales enablement, analytics, video and content creation, and practical go-to-market tactics for technically complex products. Noteworthy is the balance between strategic category creation for engineering-heavy brands and hands-on, actionable tactics for marketers, along with a clear focus on ROI, measurement, and alignment between marketing and sales. The format tends to mix expert guest insights with pragmatic tips for implementing new tech and processes in B2B marketing teams, often highlighting real-world case studies and op... more
Where can I find podcast stats for Marketing B2B Technology?
Rephonic provides a wide range of podcast stats for Marketing B2B Technology. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing B2B Technology and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Marketing B2B Technology get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Marketing B2B Technology, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Marketing B2B Technology?
Rephonic provides comprehensive predictive audience data for Marketing B2B Technology, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Marketing B2B Technology have?
To see how many followers or subscribers Marketing B2B Technology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Marketing B2B Technology?
These podcasts share a similar audience with Marketing B2B Technology:
How many episodes of Marketing B2B Technology are there?
Marketing B2B Technology launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketing B2B Technology?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Marketing B2B Technology?
Rephonic pulls ratings and reviews for Marketing B2B Technology from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Marketing B2B Technology?
Rephonic provides full transcripts for episodes of Marketing B2B Technology. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Marketing B2B Technology?
Recent guests on Marketing B2B Technology include:
1. Jon Benson
2. Iskren Lilov
3. Elliot Kim
4. Eric Frankel
5. Yega Kumarappan
6. Jackie Rutter
7. Katherine Mayer
8. Anna Symbolist
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.