Marketing B2B Technology
Mike Maynard, NapierNapier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
| Publishes | Twice monthly | Episodes | 100 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||
Listen to this Podcast
Latest Episodes
As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming the way brands build visibility.
Leah shares how he... more
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a glob... more
For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy.
An... more
In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises... more
We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy.
Mikael shares how the rise of multi-touch, non-linear customer journeys inspired ... more
We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs.
From the lasting p... more
Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the ... more
Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization.
Eddie highlights how Convert.com is carving out a distinct spa... more
Key Facts
Reviews
- Great insights for B2B marketers
If you’re in B2B tech marketing then listening to the pod will give you tons of actionable strategies
Apple Podcasts5Sebykip
Australia3 months ago - Insightful and informative
Mike is an excellent host and features many interesting guests. The guests are really what makes the show good. I especially enjoyed the episode on AI with Georgios Grigoriadis. There are a lot of high level fascinating discussions mixed with practical tips and advice, making it a must-listen pod for B2B marketers.
Apple Podcasts5CityGal415
United Statesa year ago - Refreshingly informative and human
Mike, Natasha and team are such a joy to work with. They are professional, yet delightfully friendly and personable. And the content of their podcasts reflect this! I love to stay up to date on the B2B Marketing space via their content. Don’t forget, at the end of the day, we’re all just people connecting on a human level. Thank you making this experience come true. :)
Apple Podcasts5Yodood
Canada2 years ago - Insightful B2B podcast
Napier provides information tailored for B2B marketers. Definitely worth a listen if you want to learn about new opportunities for the B2B tech industry.
Apple Podcasts5Sara-Product Marketer
United Kingdom2 years ago - Interesting Actionable Content
I had the pleasure of sharing my thoughts from and open source perspective, and encourage other Marketers to listen to other episodes in the series!
Apple Podcasts5mblandiniUnited States2 years ago - First-rate experience with Mike
Enjoyed being a guest of Mike’s. He was prepared and engaged which resulted in a great conversation!
Apple Podcasts5JimBPIUnited States2 years ago - Awesome podcast!
Mike is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.
From pre-recording steps, to the episode itself, he asked me very insightful questions that enabled me to share interesting info on the show.
I highly recommend the podcast to any B2B marketer.
Apple Podcasts5Farzad RashidiUnited States2 years ago - Brilliant podcast
What a great podcast for B2B tech marketers! Very insightful. Thank you.
Apple Podcasts5EdaaaagUnited Kingdom3 years ago - Interesting and insightful
Addicted to this podcast series. It’s always full of interesting tips and tricks for marketing and is very insightful. It’s great to be able to learn from industry experts in this space.
Apple Podcasts5Callie2107United Kingdom3 years ago - Very Insightful Podcast
Great podcast for anyone looking to enhance their knowledge on the B2B tech industry.
Apple Podcasts5TristanVDBUnited Kingdom3 years ago - Engaging & insightful
Great podcast for anyone in B2B tech!
Apple Podcasts5kbt288United States3 years ago - Great Content for B2B Folks
Great insight into relevant topics.
Apple Podcasts5SlarphUnited States3 years ago - Great show!
Napier’s show, guests, and content are invaluable to b2b marketers! Listen and learn…well worth it.
Apple Podcasts5Gamer527181United States3 years ago - Brilliant podcast!
Love these podcasts, always a great opportunity to learn a lot! Please keep it up!
Apple Podcasts5NRM44United Kingdom4 years ago - Great insight
Amazing insight, loved it!
Apple Podcasts5Nicole MysuwoUnited Kingdom4 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #198 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #247 |  Hong Kong/Business/Marketing |
Top Marketing Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Marketing B2B Technology
Where can I find podcast stats for Marketing B2B Technology?
Rephonic provides a wide range of podcast stats for Marketing B2B Technology. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing B2B Technology and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Marketing B2B Technology get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Marketing B2B Technology, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Marketing B2B Technology?
Rephonic provides comprehensive predictive audience data for Marketing B2B Technology, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Marketing B2B Technology have?
To see how many followers or subscribers Marketing B2B Technology has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of Marketing B2B Technology are there?
Marketing B2B Technology launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketing B2B Technology?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Marketing B2B Technology?
Rephonic pulls ratings and reviews for Marketing B2B Technology from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Marketing B2B Technology?
Rephonic provides full transcripts for episodes of Marketing B2B Technology. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.