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Artwork for MAP - Market Access Podcast

MAP - Market Access Podcast

Dr. Stefan Walzer
Market Access
Artificial Intelligence
Health Economics
Pharmaceutical Industry
Health Technology Assessment
Reimbursement
Oncology
Healthcare
German Healthcare System
Payers
Digital Health Applications
Interoperability
Digital Health
Pharmaceuticals
Pharmacoequity
Pricing Strategies
Virtual Reality
Medtech
Turkey
Systematic Literature Reviews

Market Access (or alternatively reimbursement) in health care is THE key competence in order to be commercially successful with a new drug, medical device or digital health application. However, given the fact that market access is a complex field involving various disciplines and is an ever-changing field, it is difficult to be up to speed with the different evolvements across the world. MAP is T... more

PublishesTwice monthlyEpisodes110Founded5 years ago
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Artwork for MAP - Market Access Podcast

Latest Episodes

In the latest episode of MAP – the Market Access Podcast, Dr. Stefan Walzer engages with Swiss healthcare strategist Cuno Moser to explore Europe's "innovation paradox" in healthcare. Despite its strengths in research, data quality, and clinical expe... more

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In the latest episode of the MAP – Market Access Podcast, Dr. Stefan Walzer speaks with pricing and access expert Shrutya Bhalla about how primary research must evolve in an era of AI, policy shocks, and accelerating market complexity. The key takeaw... more

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In this episode of the MAP – Market Access Podcast, Dr. Stefan Walzer speaks with Hatice Küçük Beton, Executive Director of the G20 Health and Development Partnership, about how to make global health truly investable – and keep it on the political ag... more

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In the latest Market Access Podcast episode, host Stefan Walzer sits down with Bernard “Bernie” Bichsel – one of Europe’s most experienced voices in medtech regulation and former Head of the Medical Devices Division at Swissmedic – to unpack how regu... more

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In this episode, Stefan Walzer talks with experienced Market Access manager Helmut Butscher about concrete AI applications across the full Market Access value chain. They explore how AI accelerates systematic literature reviews, unlocks real‑world ev... more

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In this thought‑provoking Market Access Podcast episode, host Stefan Walzer sits down with Omar Ali – Head of Payers at Vipora, former NICE advisor, and one of the sharpest minds in drug pricing and innovative contracting to unpack where drug pricing... more

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In this Market Access Podcast episode, Dr. Stefan Walzer sits down with Prof. Zanfania Ademi, a health economist at Monash University, to explore how Australia’s healthcare system is tackling key issues in market access and health technology assessme... more

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In this episode of the Market Access Podcast, Erica Bersin—founder of ERO Health Communications—joins Dr. Stefan Walzer to discuss the changing role of patient involvement in healthcare. Drawing on her experience in both Europe and the U.S., Erica ex... more

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Recent Guests

Cuno Moser
Swiss health care strategist and digital health expert
Independent consultant / advisor
Episode: How Can Europe Move from Innovation Paradox to Powerhouse, Cuno Moser?
Shrutya Bhalla
Guest and expert in primary research for market access
Episode: Are primary research platforms adapting to payer dynamics, Shrutya Bhalla?
Hatice Küçük Beton
Executive Director for the G20 Health and Development Partnerships
G20 Health and Development Partnerships
Episode: How Can Political Leadership Turn Health into an Economic Priority, Hatice Küçük Benton?
Bernard Bernie Bichsel
Co-CEO and co-owner of ISS in Switzerland; regulatory expert in MedTech
ISS in Switzerland
Episode: Is Europe Still More Attractive Than the US, China, India or MENA for Medtech Investment, Bernard Bichsel?
Helmut Butscher
Market Access Manager and Interim Manager
Episode: From Necessary Tasks to New Insights: How Can AI Act as a Sparring Partner in Market Access, Helmut Butscher?
Omar Ali
Head of Payers at Vipora, pharmacist, specializing in innovative contracting, value-based agreements, and drug pricing negotiation.
Vipora
Episode: Can Innovative Contracting Turn High‑Cost Therapies into Sustainable Deals, Omar Ali?
Zanfina Ademi
Health economist and professor at Monash University, leading a group on Health Economics and Outcome Research.
Monash University
Episode: What Makes Australia’s HTA Approach to Equity and Health Productivity Unique, Zanfina Ademi?
Erica Bersin
Strategic communicator and president of ERO Health Communications based in New York City.
ERO Health Communications
Episode: No Decisions for Us, Without Us: Why Patient Advocacy Matters in Market Access, Erica Bersin?
Günther Illert
Independent consultant in strategy and transformation, specialized in extended reality
Episode: Can VR and AR Finally Break Through the Barriers in Medical Innovation, Günther Illert?

Host

Dr. Stefan Walzer
Host of MAP, Market Access & Pricing Strategy GmbH; longtime payer strategy, pricing, and health economics expert with global launch experience.

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Talking Points

Recent interactions between the hosts and their guests.

How Can Europe Move from Innovation Paradox to Powerhouse, Cuno Moser?
Q: Where do you see the biggest opportunities for Europe in the next five years?
Translate Europe's structural strengths—trust, regulatory quality, and clinical expertise—into competitive advantages through trust-based health platforms and a co-creative ecosystem, aided by AI for matchmaking and integration.
How Can Europe Move from Innovation Paradox to Powerhouse, Cuno Moser?
Q: From your experience, what would you recommend to move from pilot projects to real execution in Europe, particularly for MedTech and digital health?
Focus on aligning clinical benefits with a fast, integrated reimbursement and revenue model, reduce regulatory fragmentation, improve data interoperability, and develop a marketplace-like matchmaking between startups, investors, and markets to find the best fit for scale.
How Can Europe Move from Innovation Paradox to Powerhouse, Cuno Moser?
Q: Can you explain to the listeners what you mean by Europe being in an innovation paradox in health care?
Europe produces excellent research and medical innovation but struggles to convert pilots into scalable deployment due to systemic issues in incentives, execution, and fragmentation across many reimbursement schemes, which impedes full market adoption.
Is Europe Still More Attractive Than the US, China, India or MENA for Medtech Investment, Bernard Bichsel?
Q: Where does Europe stand in terms of attractiveness for medtech investment compared with the US, China, and India?
Europe remains highly attractive due to innovation, strong academic and industry ecosystems, and SME agility, but investors seek stability and clear regulatory pathways; the US, China, and India also offer opportunities, with the Middle East/North Africa region emerging as a potential fast-growing area.
Is Europe Still More Attractive Than the US, China, India or MENA for Medtech Investment, Bernard Bichsel?
Q: How does the Omnibus package impact smaller versus larger companies?
Omnibus has the potential to ease burden, but its real effect hinges on implementation and political decisions; smaller companies may feel the burden more due to limited resources, whereas larger companies with bigger regulatory teams can adapt more readily.

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Frequently Asked Questions About MAP - Market Access Podcast

What is MAP - Market Access Podcast about and what kind of topics does it cover?

A practical, practitioner-led series centered on market access, reimbursement, and pricing in healthcare. Across episodes, the conversations explore how AI can augment evidence generation and dossier preparation, the challenges and opportunities in innovative contracting and value-based agreements, and the regulatory and economic contexts shaping HTA decisions across regions. Guests bring hands-on experience from payer strategy, health economics, and policy, with deep dives into national systems (Germany, Australia, New Zealand, Switzerland) and cross-cutting themes like patient involvement, equity, and the integration of digital tools such as AI and Living Systematic Reviews into decision-making. The host emphasizes translating clinical an... more

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MAP - Market Access Podcast launched 5 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MAP - Market Access Podcast?

Recent guests on MAP - Market Access Podcast include:

1. Cuno Moser
2. Shrutya Bhalla
3. Hatice Küçük Beton
4. Bernard Bernie Bichsel
5. Helmut Butscher
6. Omar Ali
7. Zanfina Ademi
8. Erica Bersin

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