
Market Access (or alternatively reimbursement) in health care is THE key competence in order to be commercially successful with a new drug, medical device or digital health application. However, given the fact that market access is a complex field involving various disciplines and is an ever-changing field, it is difficult to be up to speed with the different evolvements across the world. MAP is T... more
| Publishes | Twice monthly | Episodes | 110 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ScienceBusiness | |||

In the latest episode of MAP – the Market Access Podcast, Dr. Stefan Walzer engages with Swiss healthcare strategist Cuno Moser to explore Europe's "innovation paradox" in healthcare. Despite its strengths in research, data quality, and clinical expe... more
In the latest episode of the MAP – Market Access Podcast, Dr. Stefan Walzer speaks with pricing and access expert Shrutya Bhalla about how primary research must evolve in an era of AI, policy shocks, and accelerating market complexity. The key takeaw... more
In this episode of the MAP – Market Access Podcast, Dr. Stefan Walzer speaks with Hatice Küçük Beton, Executive Director of the G20 Health and Development Partnership, about how to make global health truly investable – and keep it on the political ag... more
In the latest Market Access Podcast episode, host Stefan Walzer sits down with Bernard “Bernie” Bichsel – one of Europe’s most experienced voices in medtech regulation and former Head of the Medical Devices Division at Swissmedic – to unpack how regu... more
In this episode, Stefan Walzer talks with experienced Market Access manager Helmut Butscher about concrete AI applications across the full Market Access value chain. They explore how AI accelerates systematic literature reviews, unlocks real‑world ev... more
In this thought‑provoking Market Access Podcast episode, host Stefan Walzer sits down with Omar Ali – Head of Payers at Vipora, former NICE advisor, and one of the sharpest minds in drug pricing and innovative contracting to unpack where drug pricing... more
In this Market Access Podcast episode, Dr. Stefan Walzer sits down with Prof. Zanfania Ademi, a health economist at Monash University, to explore how Australia’s healthcare system is tackling key issues in market access and health technology assessme... more
In this episode of the Market Access Podcast, Erica Bersin—founder of ERO Health Communications—joins Dr. Stefan Walzer to discuss the changing role of patient involvement in healthcare. Drawing on her experience in both Europe and the U.S., Erica ex... more
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A practical, practitioner-led series centered on market access, reimbursement, and pricing in healthcare. Across episodes, the conversations explore how AI can augment evidence generation and dossier preparation, the challenges and opportunities in innovative contracting and value-based agreements, and the regulatory and economic contexts shaping HTA decisions across regions. Guests bring hands-on experience from payer strategy, health economics, and policy, with deep dives into national systems (Germany, Australia, New Zealand, Switzerland) and cross-cutting themes like patient involvement, equity, and the integration of digital tools such as AI and Living Systematic Reviews into decision-making. The host emphasizes translating clinical an... more
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MAP - Market Access Podcast launched 5 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on MAP - Market Access Podcast include:
1. Cuno Moser
2. Shrutya Bhalla
3. Hatice Küçük Beton
4. Bernard Bernie Bichsel
5. Helmut Butscher
6. Omar Ali
7. Zanfina Ademi
8. Erica Bersin
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