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Artwork for MAP IT FORWARD Middle East

MAP IT FORWARD Middle East

MAP IT FORWARD
Specialty Coffee
Coffee Industry
Coffee
Climate Change
Regenerative Agriculture
Coffee Crisis
Brazil
Dubai
Kurasu
Sustainability
RAW Coffee Company
Coffee Pricing
Coffee Culture
Coffee Quality
Cacao
Quality
Direct Trade
Coffee Supply Chain
Coffee Competitions
Cup Of Excellence

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry.

Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discus... more

PublishesDailyEpisodes301Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessFoodArts

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Advertising Sponsor

If you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:• Work with us as your business advisors — support@mapitforward.org

• Advertise on the ... more

Advertising Sponsor

This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.

WhatsApp: wa.me/50487350786

Email: sean@honduranc... more

Advertising Sponsor

This episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive month... more

Advertising Sponsor

If you find value in what we do at Map It Forward and would like to work with us or support the business, here are a few ways to get involved:Work with us as your business advisors — contact us at support@mapitforward.orgAdvertise... more

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Recent Guests

Lucia Reid
Agroecologist and master's student
Independent researcher / Honduran Coffee Alliance collaborator
Episode: EP 997 | Part 2 of 5 | The Truth About Coffee Quality (Lucia Reid)
Toni Farmer
Adjunct professor at the University of Pennsylvania and founder of Toni Farmer's Garden
University of Pennsylvania; Toni Farmer's Garden
Episode: EP 986 | Part 1 of 5 | The Evidence for Regenerative Agriculture (Toni Farmer)
Jonas Ferreresso
Brazilian coffee agronomist
Episode: EP 978 | Part 3 of 5: Technology, Genetics, and Survival (Jonas Leme Ferraresso)
Jonas Leme Ferraresso
Brazilian coffee agronomist
Independent agronomist / Brazilian coffee industry expert
Episode: EP 977 | Part 2 of 5: Brazil’s 2026 Harvest Reality (Jonas Leme Ferraresso)
Beck Zentveld
Beck from Zentveld Farms Coffee Farms in Australia
Zentveld Farms Coffee Farms
Episode: EP 967 | Part 2 of 5 | The Terroir of Australian Coffee (Rebecca Zentveld)
Bec Zentveld
Owner of Zentveld Coffee Farms, President of the Australian Grown Coffee Association
Zentveld Coffee Farms; Australian Grown Coffee Association
Episode: EP 966 | Part 1 of 5 | The History of Australian Coffee Farming (Rebecca Zentveld)
Matthew Thornton
Founder of Arkena Coffee Marketplace
Arkena Coffee Marketplace
Episode: EP 952 – Part 2 of 5: Ethiopia’s 2026 Harvest — The New Pricing System - Matthew Thornton
Augusto Amaya
Founder of Arcadia Green Coffee, formerly in the coal industry
Arcadia Green Coffee
Episode: EP 941 – Part 1 of 5: Building a Green Coffee Sourcing Company in a Crisis - Augusto Amaya
Sean Warner
A representative of the Honduran Coffee Alliance
Honduran Coffee Alliance
Episode: EP 936 - Part 1 of 5: How Coffee Is Priced Today - Sean Warner

Host

Lee Safar
Host of MAP IT FORWARD Middle East podcast; founder of MAP IT FORWARD with regional focus on coffee industry in the Middle East

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#44
Saudi Arabia/Arts/Food
Apple Podcasts
#75
United Arab Emirates/Arts/Food
Apple Podcasts
#76
India/Arts/Food
Apple Podcasts
#175
Norway/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

EP 997 | Part 2 of 5 | The Truth About Coffee Quality (Lucia Reid)
Q: What is your assessment of the CVA and how the industry uses it to define coffee quality?
Lucia argues that CVA expands the conversation beyond cupping scores to include origin, production practices, and relationships, but Lee challenges whether it truly captures quality for all stakeholders and warns it can complicate the definition.
EP 998 | Part 3 of 5 | Does Regenerative Coffee Taste Better? (Lucia Reid)
Q: What were your findings regarding the relationship between regenerative management and cupping quality?
Overall, there was no statistically significant link at a high level between regenerative intensity and cupping scores, but deeper analysis showed that certain regenerative practices correlated with higher sweetness and more complex, floral flavors, and soil quality improvements were tied to better physical quality and fewer defects.
EP 1000 Part 5 of 5 | What Happens to Coffee Supply Next? (Lucia Reid)
Q: Wrap up our series—what message would you like to leave for the future version of yourself watching this?
Lucia shares a motto about joy in the coffee community and a hope to continue dancing through the movement, looking back with energy and optimism on the times they've shared.
EP 1000 Part 5 of 5 | What Happens to Coffee Supply Next? (Lucia Reid)
Q: Will you let people know where they can find out more about what you've got going on?
Lucia points listeners to her Instagram Reads Rambles and Roasts and LinkedIn, and emphasizes openness to connecting with like-minded people to continue the conversation.
EP 1000 Part 5 of 5 | What Happens to Coffee Supply Next? (Lucia Reid)
Q: If a conventional farm wants to transition into regenerative, what kind of time scape are they looking at for that to be perhaps not as productive as it currently is?
Lucia explains that transitions take time, typically involving a phased approach where some fields are converted first, organic certification can be a multi-year process, and benefits begin to emerge before full certification is achieved, with careful management and context-specific adaptation.

Audience Metrics

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Frequently Asked Questions About MAP IT FORWARD Middle East

What is MAP IT FORWARD Middle East about and what kind of topics does it cover?

A series focused on the business of coffee in the Middle East, blending regional context with global coffee dynamics. Each five-episode arc centers on a single guest who shares their journey—from farmers and agronomists to traders and educators—while exploring how geopolitics, energy markets, logistics, and sustainability shape prices, supply chains, and opportunities for roasters, producers, and cafes in the region. Practical insights on hedging, price risk, direct trade, agroforestry, and innovations in farming contrast with candid discussions about policy, certification, and regional market development. A notable strength is the show's ability to connect local Middle East coffee ecosystems to broader global trends, often weaving in spons... more

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How many episodes of MAP IT FORWARD Middle East are there?

MAP IT FORWARD Middle East launched 5 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MAP IT FORWARD Middle East?

Recent guests on MAP IT FORWARD Middle East include:

1. Lucia Reid
2. Toni Farmer
3. Jonas Ferreresso
4. Jonas Leme Ferraresso
5. Beck Zentveld
6. Bec Zentveld
7. Matthew Thornton
8. Augusto Amaya

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