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Artwork for MAP IT FORWARD Middle East

MAP IT FORWARD Middle East

MAP IT FORWARD
Coffee Industry
Specialty Coffee
Coffee
Climate Change
Brazil
MAP IT FORWARD
Regenerative Agriculture
Coffee Crisis
Colombia
Coffee Pricing
Coffee Quality
Direct Trade
Honduran Coffee Alliance
Cup Of Excellence
Ethiopia
Technology
Dubai
Arcadia Green Coffee
Sustainability
Coffee Competitions

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry.

Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discus... more

PublishesDailyEpisodes301Founded5 years ago
Number of ListenersCategories
FoodArtsBusinessEntrepreneurship

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Artwork for MAP IT FORWARD Middle East

Latest Episodes

Advertising Sponsor

This episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 5 of a five-part series with Matthew Tho... more

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Get “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to www.patreon.com/collection/2275485 t... more

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MIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionTh... more

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This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.

Instagram: www.instagram.com... more

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Recent Guests

Ian Fretheim
Director of Sensor Analysis, Cafe Imports
Cafe Imports
Episode: EP 1066 Part 1 of 5 | Defining Quality in Coffee in 2026 (Ian Fretheim) Map It Forward
Jonas Ferraresso
Brazil's favorite coffee agronomist
Brazilian coffee agronomy expert
Episode: EP 1059 Part 4 of 5 | El Niño Could Change Everything for Coffee (Jonas Leme Ferraresso) Map It Forward
Ana Maria Donneys
Owner of Café Primitivo in Quindío, Colombia
Café Primitivo
Episode: EP 1054 Part 4 of 5 | Why $3 Coffee Still Isn't Enough for Farmers (Ana Maria Donneys) | Map It Forward
Augusto Amaya
Founder, Arcadia Green Coffee
Arcadia Green Coffee
Episode: EP 1042 Part 2 of 5 | Coffee, Politics & Colombia (Augusto Amaya) | Map It Forward
Freddy Rivard
From the Honduran Coffee Alliance and Insula Coffee Roasting
Honduran Coffee Alliance; Insula Coffee Roasting
Episode: EP 1040 Part 5 of 5 | New Ways To Fund Coffee Businesses (Freddy Rivard) | Map It Forward
Frédéric Rivard
From the Honduran Coffee Alliance and Insula Coffee Roasting based in Canada
Honduran Coffee Alliance; Insula Coffee Roasting
Episode: EP 1038 Part 3 of 5 | De-Risking Coffee Through Relationships (Freddy Rivard) | Map It Forward
Ciro Gelvez
Representative from WSeeds
WSeeds
Episode: EP 1035 Part 5 of 5 | How AI Helps Farmers Prepare For Climate Volatility (Ciro Gelvez) | Map It Forward
Matthew Thornton
Founder of Arkena Coffee Marketplace
Arkena Coffee Marketplace
Episode: EP 1030 Part 5 of 5 | Can Technology Help Producers Find Their Voice? (Patreon Discussion Group) | Map It Forward
Oscar Montoya
Data scientist and new coffee farmer
Independent (Colombia)
Episode: EP 1030 Part 5 of 5 | Can Technology Help Producers Find Their Voice? (Patreon Discussion Group) | Map It Forward

Host

Lee Safar
Host of MAP IT FORWARD Middle East (and related MAP IT FORWARD properties). Based in Dubai; founder of MAP IT FORWARD.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#47
India/Arts/Food
Apple Podcasts
#141
Saudi Arabia/Arts/Food
Apple Podcasts
#155
United Arab Emirates/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

EP 1075 Part 5 of 5 | Why Coffee Technology Fails to Get Adopted (Matthew Thornton) | Map It Forward
Q: If you had three pieces of advice for people who are building technology and trying to get it off the ground, what would you say?
Define a prominent need by talking to the people you intend to serve; keep overheads low and release an MVP; be flexible and ready to pivot as needed.
EP 1069 Part 4 of 5 | How Language Shapes Coffee Quality (Ian Fretheim) Map It Forward
Q: How has the Coffee Rose and similar systems impacted industry descriptors?
These frameworks introduced more structured, signal-detection approaches to cupping, pushing the industry to evolve beyond older descriptive forms while risking misalignment with traditional scoring back to consumer-facing relevance.
EP 1069 Part 4 of 5 | How Language Shapes Coffee Quality (Ian Fretheim) Map It Forward
Q: Is the descriptive language shifting due to economic pressures and price sensitivity?
Yes, economic factors are increasingly shaping descriptors; price and market conditions influence which terms gain traction, sometimes more than traditional flavor descriptors.
EP 1069 Part 4 of 5 | How Language Shapes Coffee Quality (Ian Fretheim) Map It Forward
Q: What role does language play in describing coffee across different points in the supply chain?
Language must fit the audience and application; producers, exporters, roasters, and consumers require different descriptors, and the industry is moving away from purely technical terms toward more adaptable building blocks.
EP 1055 Part 5 of 5 | The Advice Every Coffee Roaster Needs to Hear (Ana Maria Donneys) | Map It Forward
Q: What advice do you have for roasters about planning for the next 6-12 months given El Niño and price pressures?
Prioritize direct conversations with producers and technical partners to understand farm conditions, payment timing, and anticipated yields; renegotiate payment terms if needed to preserve liquidity, and plan ahead through direct connections rather than relying on intermediaries.

Audience Metrics

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Frequently Asked Questions About MAP IT FORWARD Middle East

What is MAP IT FORWARD Middle East about and what kind of topics does it cover?

Across recent episodes, the show consistently centers on the global coffee supply chain, with a strong emphasis on financing, risk management, and the role of technology in farming and pricing. Conversations frequently explore how weather shocks, politics, and market structures affect farmers, roasters, and traders, alongside practical financing models like prepayments, microfinance, and liquidity strategies. A notable thread is relationship-based trade and transparency, with guests often bringing hands-on experience from regions like Colombia, Honduras, and various coffee ecosystems, plus a recurring focus on how data, AI, and real-time insights can reshape pricing, yield prediction, and quality. The format typically features candid, pract... more

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Which podcasts are similar to MAP IT FORWARD Middle East?

These podcasts share a similar audience with MAP IT FORWARD Middle East:

1. The Daily Coffee Pro Podcast by MAP IT FORWARD

How many episodes of MAP IT FORWARD Middle East are there?

MAP IT FORWARD Middle East launched 5 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MAP IT FORWARD Middle East?

Recent guests on MAP IT FORWARD Middle East include:

1. Ian Fretheim
2. Jonas Ferraresso
3. Ana Maria Donneys
4. Augusto Amaya
5. Freddy Rivard
6. Frédéric Rivard
7. Ciro Gelvez
8. Matthew Thornton

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