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Artwork for MAP IT FORWARD Middle East

MAP IT FORWARD Middle East

MAP IT FORWARD
Specialty Coffee
Coffee Industry
Coffee
Climate Change
Regenerative Agriculture
Brazil
Coffee Crisis
Kurasu
Dubai
Coffee Quality
Coffee Pricing
Map It Forward
Coffee Supply Chain
Sustainability
Direct Trade
Coffee Culture
Coffee Competitions
Cup Of Excellence
Ethiopia
Saudi Arabia

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry.

Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discus... more

PublishesDailyEpisodes301Founded5 years ago
Number of ListenersCategories
BusinessFoodEntrepreneurshipArts

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Artwork for MAP IT FORWARD Middle East

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Advertising Sponsor

This episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 4 of a 5-part series with agro-tech c... more

Advertising Sponsor

Want to join our Map It Forward Monthly Community Discussion Group? Head to patreon.com/mapitforward to join the community by signing up to the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in t... more

Advertising Sponsor

This episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast. Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 2 of a 5-part series with agro-tech c... more

Advertising Sponsor

This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct.

Instagram: www.instagram.com/arcadiagreencoffee/

WhatsApp: ... more

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Recent Guests

Ciro Gelvez
Guest from WSeeds
WSeeds
Episode: EP 1032 Part 2 of 5 | How Data Visibility Changes Coffee Farming (Ciro Gelvez) | Map It Forward
Liam O'Connell
Business analyst
Episode: EP 1030 Part 5 of 5 | Can Technology Help Producers Find Their Voice? (Patreon Discussion Group) | Map It Forward
Oscar Montoya
Data scientist who purchased two Colombian coffee farms
Independent data scientist/coffee farmer
Episode: EP 1026 Part 1 of 5 | Technology Is Not The Solution. It's A Tool (Patreon Discussion Group) | Map It Forward
Nawar Adra
Founder of Stitch Coffee
Stitch Coffee
Episode: EP 1023 Part 3 of 5 | The Real Risk in Growing a Coffee Brand (Nawar Adra) | Map It Forward
Isabela Raposeiras
From Coffee Lab in Brazil
Coffee Lab
Episode: EP 1019 Part 4 of 5 | Why Old Leadership Models Are Failing (Isabela Raposeiras)
Jan-Cort Hoban
Owner of Mr. Hoban Coffee in Germany
Mr. Hoban Coffee
Episode: EP 1013 Part 3 of 5 | Why Staying Small Might Be Smarter in Coffee (Jan-Cort Hoban)
Frida Deguise
Entrepreneur, chef, single mom, stand-up comedian
LA Donuts (Sydney, Australia)
Episode: EP 1006 Part 1 of 5 | How Frida Built L.A Donuts from Nothing (Frida Deguise)
Bruno Souza
Founder of Zinho Café
Zinho Café
Episode: EP 1003 Part 3 of 5 | The Truth About Coffee Quality and Hype (Bruno Souza)
Lucia Reid
agro-ecologist and researcher
Independent researcher / agro-ecologist
Episode: EP 999 Part 4 of 5 | Is Regenerative Agriculture Realistic for Coffee? (Lucia Reid)

Host

Lee Safar
Host of MAP IT FORWARD Middle East podcast; founder of MAP IT FORWARD with regional focus on coffee industry in the Middle East

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#39
United Arab Emirates/Arts/Food
Apple Podcasts
#93
Saudi Arabia/Arts/Food
Apple Podcasts
#206
India/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

EP 1033 Part 3 of 5 | Can Technology Trace Coffee Quality? (Ciro Gelvez) | Map It Forward
Q: What are the practical steps a producer can take today to improve traceability and quality insight?
Integrate data across farming, processing, and post-harvest activities, use IoT sensors for transport monitoring, and develop standardized quality criteria that can be communicated across the supply chain, even if blockchain is not yet universally adopted.
EP 1033 Part 3 of 5 | Can Technology Trace Coffee Quality? (Ciro Gelvez) | Map It Forward
Q: Is blockchain the right tool for this industry right now, or is it premature?
Blockchain is useful for certain transport and logistics data, but the industry is not ready for broad blockchain adoption; there needs to be more mature solutions and a clearer value proposition for farmers and roasters.
EP 1033 Part 3 of 5 | Can Technology Trace Coffee Quality? (Ciro Gelvez) | Map It Forward
Q: What is the role of technology in tracing quality across the supply chain, and can it standardize subjective cupping across different regions?
Technology can gather data from farming, processing, and logistics to help standardize quality, but it cannot erase subjective cupping entirely; it can reduce the gap between different cupping standards and allow a shared language for evaluating quality.
EP 1031 Part 1 of 5 | What Data Do Coffee Farmers Actually Need? (Ciro Gelvez) | Map It Forward
Q: How does WSeeds address data integrity and ensure farmers adopt and maintain good data practices?
The company pushes for complete activity records while allowing initial, simpler inputs to be collected; over time, farmers are guided to provide more precise data, with analytics showing correlations between actions and outcomes, plus anthropological insights to tailor adoption to farmer realities.
EP 1031 Part 1 of 5 | What Data Do Coffee Farmers Actually Need? (Ciro Gelvez) | Map It Forward
Q: What is the data that's missing in coffee farming and what should be collected to help balance operations?
Missing data spans precise input usage (fertilizer doses and timing), inventory of supplies, labor details, and fine-grained cost relationships; the aim is to move from big-picture cost totals to per-lot, per-activity data that can be correlated to yields, quality, and operational efficiency.

Audience Metrics

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Frequently Asked Questions About MAP IT FORWARD Middle East

What is MAP IT FORWARD Middle East about and what kind of topics does it cover?

A series focused on the business of coffee in the Middle East, blending regional context with global coffee dynamics. Each five-episode arc centers on a single guest who shares their journey—from farmers and agronomists to traders and educators—while exploring how geopolitics, energy markets, logistics, and sustainability shape prices, supply chains, and opportunities for roasters, producers, and cafes in the region. Practical insights on hedging, price risk, direct trade, agroforestry, and innovations in farming contrast with candid discussions about policy, certification, and regional market development. A notable strength is the show's ability to connect local Middle East coffee ecosystems to broader global trends, often weaving in spons... more

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1. Health Report

How many episodes of MAP IT FORWARD Middle East are there?

MAP IT FORWARD Middle East launched 5 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MAP IT FORWARD Middle East?

Recent guests on MAP IT FORWARD Middle East include:

1. Ciro Gelvez
2. Liam O'Connell
3. Oscar Montoya
4. Nawar Adra
5. Isabela Raposeiras
6. Jan-Cort Hoban
7. Frida Deguise
8. Bruno Souza

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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