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Artwork for MAP IT FORWARD Middle East

MAP IT FORWARD Middle East

MAP IT FORWARD
Coffee
Coffee Production
Climate Change
Fairtrade International
Coffee Market Volatility
Fairtrade
Coffee Market
Agroforestry
Coffee Market Structure
Backwardation
Hedging
Commodity Trading
Coffee Hedging
Coffee Industry
Coffee Farmers
Brazil
Cooperatives
Market Access
Combo Contracts
Excelsa

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry.

Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discus... more

PublishesDailyEpisodes301Founded5 years ago
Number of ListenersCategories
BusinessFoodEntrepreneurshipArts

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Artwork for MAP IT FORWARD Middle East

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This episode is brought to you by the Map It Forward Community Monthly Discussion Group. Join our third tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive month... more

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This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee busi... more

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This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.

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Email: sean@honduranc... more

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This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.

Instagram: www.instagram.com/arcadiagreencoffee/

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Recent Guests

Toni Farmer
Adjunct professor at the University of Pennsylvania and founder of Toni Farmer's Garden
University of Pennsylvania; Toni Farmer's Garden
Episode: EP 987 | Part 2 of 5 | Why Global Politics Is Driving Food Prices Up (Toni Farmer)
Jonas Leme Ferraresso
Coffee agronomist specializing in Brazil
Independent expert / Brazil coffee industry
Episode: EP 979 | Part 4 of 5: Sustainability vs Reality (Jonas Leme Ferraresso)
Jonas Ferreresso
Brazilian coffee agronomist
Episode: EP 978 | Part 3 of 5: Technology, Genetics, and Survival (Jonas Leme Ferraresso)
Beck Zentveld
Beck from Zentveld Farms Coffee Farms in Australia
Zentveld Farms Coffee Farms
Episode: EP 967 | Part 2 of 5 | The Terroir of Australian Coffee (Rebecca Zentveld)
Bec Zentveld
Owner of Zentveld Coffee Farms, President of the Australian Grown Coffee Association
Zentveld Coffee Farms; Australian Grown Coffee Association
Episode: EP 966 | Part 1 of 5 | The History of Australian Coffee Farming (Rebecca Zentveld)
Matthew Thornton
Co-founder of Arkena Coffee Marketplace
Arkena Coffee Marketplace
Episode: EP 955 – Part 5 of 5: Ethiopia’s 2026 Harvest — Buying Strategy & Dollar Risk - Matthew Thornton
Augusto Amaya
Co-founder of Arcadia Green Coffee
Arcadia Green Coffee
Episode: EP 944 – Part 4 of 5: Managing Risk Across Coffee Stakeholders - Augusto Amaya
Sean Warner
A representative of the Honduran Coffee Alliance
Honduran Coffee Alliance
Episode: EP 936 - Part 1 of 5: How Coffee Is Priced Today - Sean Warner
Greg Oddo
Weather strategist at Sucafina
Sucafina
Episode: EP 926 Greg Oddo - The Impact of Weather on the Coffee Industry - Map It Forward Middle East Podcast Lee Safar

Host

Lee Safar
Host of the MAP IT FORWARD Middle East Podcast, providing insights into the coffee industry's challenges and innovations alongside guest professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#39
Saudi Arabia/Arts/Food
Apple Podcasts
#138
United Arab Emirates/Arts/Food
Apple Podcasts
#157
India/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

EP 987 | Part 2 of 5 | Why Global Politics Is Driving Food Prices Up (Toni Farmer)
Q: With Ukraine's situation and other geopolitical tensions, what is the most immediate threat to global food security?
The immediate threat is the disruption of key supply sources like wheat and fertilizer, which drives up costs and creates uncertainty for farmers and buyers, while political signals and market expectations amplify price volatility.
EP 983 | Part 3 of 5: Fair Prices and the C-Market (Carley Garner)
Q: Who does the Coffee Futures Market serve?
The futures market serves a range of participants by providing a mechanism to hedge and manage price risk, though it is not perfect and can be dominated by speculation and liquidity dynamics; hedgers like producers and farm-based participants use it to mitigate volatility, while exchanges and other participants gain from trading volumes.
EP 983 | Part 3 of 5: Fair Prices and the C-Market (Carley Garner)
Q: From there, help us understand what backwardation is.
Backwardation is a market condition where front-month prices are higher than back months, which is abnormal compared to a normal market where nearer-term prices are cheaper due to carry costs; this makes hedging and pricing decisions more complex and emphasizes the need for timely risk management.
EP 986 | Part 1 of 5 | The Evidence for Regenerative Agriculture (Toni Farmer)
Q: As we start, could you explain a little about your background and what drew you to regenerative agriculture?
I've loved gardening my entire life, and after seeing climate impacts on agriculture, I shifted from hobbyist to educator, focusing on how everyday people can grow food in backyards and how soil health underpins resilient farming, which led me to teach and advocate for regenerative practices.
EP 981 | Part 1 of 5: The Coffee Market Isn’t Driven by Coffee (Carley Garner)
Q: Is there a good way to use the futures market while maintaining a minimum price to producers?
Yes—by combining futures tools with price floors, such as using put options to insure a production cost floor, allowing producers to participate in hedging without being forced into unfavorable prices.

Audience Metrics

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Frequently Asked Questions About MAP IT FORWARD Middle East

What is MAP IT FORWARD Middle East about and what kind of topics does it cover?

Exploring the intricate dynamics of the coffee industry in the Middle East, this podcast features conversations with entrepreneurs, producers, and industry professionals who are shaping the future of coffee in the region. Discussions center around key challenges, innovation, and sustainability, providing practical insights and regional context intended for coffee enthusiasts and professionals alike. Each series focuses on the journey of a specific guest, fostering candid dialogues that not only highlight individual experiences in the coffee business but also shed light on broader industry trends. Notable themes include the impact of climate change on coffee production, the significance of market strategies, and the cultural challenges encou... more

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MAP IT FORWARD Middle East launched 5 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MAP IT FORWARD Middle East?

Recent guests on MAP IT FORWARD Middle East include:

1. Toni Farmer
2. Jonas Leme Ferraresso
3. Jonas Ferreresso
4. Beck Zentveld
5. Bec Zentveld
6. Matthew Thornton
7. Augusto Amaya
8. Sean Warner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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