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Artwork for MAP IT FORWARD Middle East

MAP IT FORWARD Middle East

MAP IT FORWARD
Coffee
Coffee Production
Climate Change
Fairtrade International
Coffee Market Volatility
Fairtrade
Coffee Market
Agroforestry
Coffee Market Structure
Backwardation
Hedging
Commodity Trading
Coffee Hedging
Coffee Industry
Coffee Farmers
Brazil
Cooperatives
Market Access
Combo Contracts
Excelsa

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry.

Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discus... more

PublishesDailyEpisodes301Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipArtsFood

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Artwork for MAP IT FORWARD Middle East

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Advertising Sponsor

This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusiv... more

Advertising Sponsor

This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee busi... more

Advertising Sponsor

This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.

WhatsApp: wa.me/50487350786

Email: sean@honduranc... more

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This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.

Instagram: www.instagram.com/arcadiagreencoffee/

WhatsApp:... more

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Recent Guests

Bec Zentveld
Owner/Operator of Zentveld Coffee Farms (Australia)
Zentveld Coffee Farms
Episode: EP 968 | Part 3 of 5 | The Challenges of Australian Coffee Farming (Rebecca Zentveld)
Beck Zentveld
Beck from Zentveld Farms Coffee Farms in Australia
Zentveld Farms Coffee Farms
Episode: EP 967 | Part 2 of 5 | The Terroir of Australian Coffee (Rebecca Zentveld)
Ana Donneys
Coffee producer at Cafe Primitivo
Cafe Primitivo
Episode: EP 960 – Part 5 of 5: Smallholder Coffee Farmers and Volatility — Is There a Future? | Ana Donneys
Matthew Thornton
Co-founder of Arkena Coffee Marketplace
Arkena Coffee Marketplace
Episode: EP 955 – Part 5 of 5: Ethiopia’s 2026 Harvest — Buying Strategy & Dollar Risk - Matthew Thornton
Augusto Amaya
Founder of Arcadia Green Coffee, formerly in the coal industry
Arcadia Green Coffee
Episode: EP 941 – Part 1 of 5: Building a Green Coffee Sourcing Company in a Crisis - Augusto Amaya
Sean Warner
Coffee expert and representative of Honduran Coffee Alliance
Honduran Coffee Alliance
Episode: EP 940 – Part 5 of 5: The Future of Coffee Pricing - Sean Warner
Greg Oddo
Weather strategist at Sucafina
Sucafina
Episode: EP 926 Greg Oddo - The Impact of Weather on the Coffee Industry - Map It Forward Middle East Podcast Lee Safar
Osamah Alawwam
Coffee entrepreneur and owner of The Roasting House in Riyadh, Saudi Arabia.
The Roasting House
Episode: EP 924 Osamah Alawwam - Middle Eastern Culture and Business in Coffee - Map It Forward Middle East Podcast Lee Safar
Samo Smrke
Acting head of the Coffee Excellence Centre at Zurich University of Applied Sciences
Zurich University of Applied Sciences
Episode: EP 911 Samo Smrke - Good Coffee Science Versus Bad - Map It Forward Middle East Podcast Lee Safar

Host

Lee Safar
Host of the MAP IT FORWARD Middle East Podcast, providing insights into the coffee industry's challenges and innovations alongside guest professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#138
United Kingdom/Arts/Food
Apple Podcasts
#214
Australia/Arts/Food
Apple Podcasts
#16
Saudi Arabia/Arts/Food
Apple Podcasts
#57
United Arab Emirates/Arts/Food
Apple Podcasts
#113
Netherlands/Arts/Food
Apple Podcasts
#123
India/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

EP 970 | Part 5 of 5 | The Future of Australian Coffee Farming (Rebecca Zentveld)
Q: How do you plan to communicate and share these findings with other growers?
We're sharing through general meetings, the Zentveld's podcast, and collaboration with researchers and agronomists. We also aim to use our farm tours and the AGCA resources to transfer knowledge to new growers.
EP 970 | Part 5 of 5 | The Future of Australian Coffee Farming (Rebecca Zentveld)
Q: Tell me about the new varieties being trialed in Australia and why you're excited about them.
We're looking at multiple open-pollinated and hybrid varieties to find trees that are shorter, yield well, taste great, and are disease resistant. The trials in northern New South Wales and tropical sites help us understand how they perform in different climates and how they fit into sustainable farming with lower chemical inputs.
EP 969 | Part 4 of 5 | Biological Coffee Farming in Australia (Rebecca Zentveld)
Q: What practical steps have you implemented to improve soil biology on your farm, and how do they impact coffee quality?
Beck outlines using cover crops, diverse plantings, compost and worm castings, wood chips, and limited chemical inputs to foster soil microbial life, which he believes enhances nutrient uptake and flavor potential in coffee.
EP 962 | Part 2 of 5 | Hospitality, Hype, and the Changing Café Customer - Carol Salloum
Q: How does hype influence customer behavior and cafe sustainability in the Dubai/Sydney context?
She explains that hype draws in some customers but those who chase hype are often not loyal, and that long-term success depends on steady quality and predictable pricing rather than constant trendy offerings.
EP 962 | Part 2 of 5 | Hospitality, Hype, and the Changing Café Customer - Carol Salloum
Q: Carol, as 2025 continued to get more volatile and 2026 doesn't look at it as it's slowing down any, what impact did that have on the consumer?
Carol describes how customers stay loyal due to relationships but are tightening spend, shifting to fewer coffees per visit and choosing cheaper items, while still supporting cafes; she also discusses the emotional disconnect many customers feel with price, and the pressure on cafes to balance costs with expectations.

Audience Metrics

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Frequently Asked Questions About MAP IT FORWARD Middle East

What is MAP IT FORWARD Middle East about and what kind of topics does it cover?

Exploring the intricate dynamics of the coffee industry in the Middle East, this podcast features conversations with entrepreneurs, producers, and industry professionals who are shaping the future of coffee in the region. Discussions center around key challenges, innovation, and sustainability, providing practical insights and regional context intended for coffee enthusiasts and professionals alike. Each series focuses on the journey of a specific guest, fostering candid dialogues that not only highlight individual experiences in the coffee business but also shed light on broader industry trends. Notable themes include the impact of climate change on coffee production, the significance of market strategies, and the cultural challenges encou... more

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Which podcasts are similar to MAP IT FORWARD Middle East?

These podcasts share a similar audience with MAP IT FORWARD Middle East:

1. The Daily Coffee Pro Podcast by MAP IT FORWARD

How many episodes of MAP IT FORWARD Middle East are there?

MAP IT FORWARD Middle East launched 5 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on MAP IT FORWARD Middle East?

Recent guests on MAP IT FORWARD Middle East include:

1. Bec Zentveld
2. Beck Zentveld
3. Ana Donneys
4. Matthew Thornton
5. Augusto Amaya
6. Sean Warner
7. Greg Oddo
8. Osamah Alawwam

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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