Rephonic
Artwork for Making It in The Toy Industry

Making It in The Toy Industry | Start A Toy Business

Azhelle Wade | The Toy Coach | Toy Creators Academy
Toy Industry
Toy Creators Academy
Licensing Expo
Licensing
Toy Invention
Hasbro
9 To 5 Warriors
Sustained Fun
Angelitos Magicos
Tabletop Game Design Masterclass
Licensing Deals
Inventors
Kindness Mouse
Entrepreneurship
Mental Health
Mesh
World Sustainable Toy Day
Mattel
Toy Safety
Partnerships

How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclas... more

PublishesWeeklyEpisodes299Founded6 years ago
Number of ListenersCategories
EntrepreneurshipSociety & CultureBusiness

Listen to this Podcast

Artwork for Making It in The Toy Industry

Latest Episodes

Can a $5 squishy toy really outsell the competition and take home a Toy of the Year award? Schylling’s CEO Paul Weingard is betting on it and honestly, the numbers are on his side.

The NeeDoh Nice Cube Swirl isn’t just another sensory stress ball. I... more

They sold out before summer, got emails from retailers and industry outsiders, and scored a back-to-back TOTY nomination… so how did they do it?

In this episode of Making It in the Toy Industry, I talk with Ron Weizman of South Beach Bubbles about t... more

What does it really take to make an ESPN-licensed toy? Imagine teaching kids about sports from inside SportsCenter.

That’s exactly what Abacus Brands pulled off after 27...yes, twenty-seven licensing deals, seven TOTY nominations, and one incredibly... more

What started as an inventor's pitch, evolved into a collectible phenomenon. Sky Castle Toys is showing us what happens when you combine viral content with collectibility… and it’s Sticki Rolls. 

Sticki Rolls is nominated for Collectible Toy Of The Y... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Steve Rad
Co-creator of the ESPN Virtual Reality Headset and founder of Abacus Brands
Abacus Brands
Episode: #296: ESPN Virtual Reality Experience Nominated For A Major Toy Award with Steve Rad
Lev Nelson
Co-creator of Sticki Rolls and partner at Sky Castle Toys
Sky Castle Toys
Episode: #295: How Sticki Rolls Went From 1 Billion Views To Toy of the Year Finalist with Lev Nelson
Melanie Sperling Palmer
Founder of Emmers, a play-based emotional learning company
Emmers
Episode: #291: Toy Creators Academy Coaching Call with Melanie Palmer
Melissa Brody
Licensed therapist and founder of Emotapals, a social emotional learning toy brand.
Emotapals
Episode: #290: Toy Creators Academy Coaching Call with Melissa Brody
Jana Hallam
Founder of Wonderwell Toy Co. and creator of the Kindness Mouse.
Wonderwell Toy Co.
Episode: #289: The TCA Journey Behind a Toy Empowering Kids to Choose Kindness with Jana Hallam
Gerardo Davila
Toy Creators Academy graduate and founder of Angelitos Mágicos, a line of guardian angel plush dolls
Angelitos Mágicos
Episode: #288: How an Industry Veteran Rebuilt His Toy Knowledge Through TCA with Gerardo Davila
Joshua Punin
Co-founder of Source 4 India, experienced in the international toy industry.
Source 4 India
Episode: #282: Why Toy Companies Are Switching to Manufacturing in India with Joshua Punin
Carrie Shaked
Founder of Design Laughter, architect, artist, and mother
Design Laughter
Episode: #281: TCA Accelerator Coaching Call with Carrie Shaked
Courtney Smithee
Founder of Playcor, a toy brand that creates multifunctional toys that double as high-end home decor.
Playcor
Episode: #280: TCA Accelerator Coaching Call with Courtney Smithee

Host

Azhelle Wade
An experienced toy industry expert with several toy patents and awards. She brings practical advice and insights for toy entrepreneurs, drawing on her extensive background with major toy brands.

Reviews

4.9 out of 5 stars from 205 ratings
  • Hi

    I just like listening. but love the llllllllllllllllllaaaaaaaaaaaaaaaaaaaaaabbbbbbbbbbbbbbbbbbbbbuuuuuuuuuuuuuubbbbbbbbbbbbbuuuuuuuuuu episode so ya peace

    Apple Podcasts
    5
    Love crested geckos
    United Statesa month ago
  • Amazing and so helpful

    I've been in the toy industry for 10 years and I sell to big retailers. This podcast is so validating and helpful.

    Apple Podcasts
    5
    Bgeghfdsrtv3467
    United States9 months ago
  • Very insightful and knowledgeable!

    This woman knows her stuff. Listening to her podcasts has taught me tips and tricks of the trade but has also walked me through a lot of things I didn’t even know I should be doing as a person starting in this business! Ask the question, pitch the sale, present your product, get out there and do what you gotta do! Added bonus, met her in person and she is absolute delight to speak to. Listen up people! Don’t miss out!

    Apple Podcasts
    5
    SuperDave0828
    United States10 months ago
  • 💎💎💎

    Azhelle was previously in my program so I can’t believe it took me so long to review her podcast! l'm not in the toy industry but as a PR coach for product makers, many who make toys, I LOVE recommending them quality resources and this is def one of them! Make sure to check out her ep on click worthy subject lines cause she knows what she’s talking about👏Also love the range of shorter to the point ep, and longer more in depth interviews, and everyone has such great energy!! It’s a community you... more

    Apple Podcasts
    5
    _doremi101
    United States10 months ago
  • Brilliance whether you’re an industry pro or just getting started

    I don’t know why it took me so long to discover this podcast, but had I been listening to this earlier, I probably could have avoided a lot of mistakes and made more headway more quickly. Azhelle’s insights, wit, humor and charisma exudes throughout each episode. Her guests are titans in the industry and whether you are new to the industry or a seasoned veteran, there is a lot of information here that’s super helpful.

    It’s a very friendly community, and Azhelle does a great job of showcasing th... more

    Apple Podcasts
    5
    trescaliboy
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners frequently praise the podcast for its insightful and actionable advice, appreciating Azhelle's industry expertise and engaging presentation style.
Listeners express appreciation for the variety of guests, stating that their diverse experiences enrich the content and provide valuable industry insights.
Many reviews highlight the supportive community aspect, noting that the podcast provides a welcoming space for aspiring toy entrepreneurs.

Top Entrepreneurship Podcasts

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
Proven Podcast
Proven PodcastCharles Schwartz
Creating Confidence with Heather Monahan
Creating Confidence with Heather MonahanHeather Monahan | YAP Media
The Code To Winning
The Code To WinningKagiso Dikane
Finding Peak w/ Ryan Hanley
Finding Peak w/ Ryan HanleyRyan Hanley, Bleav
The Money Mondays
The Money MondaysDan Fleyshman

Talking Points

Recent interactions between the hosts and their guests.

#292: Toy Creators Academy Accelerator Coaching Call with Durratussharaf
Q: What is the one problem you would like to focus on and solve today?
Getting into retail stores, getting into specialty retail stores, you'll have to help me with that, how to navigate that path.
#292: Toy Creators Academy Accelerator Coaching Call with Durratussharaf
Q: What has been the hardest part of launching Dcraftsource?
It was about making it retail ready because I already had it online.
#292: Toy Creators Academy Accelerator Coaching Call with Durratussharaf
Q: How would you describe it if you only had 30 seconds in an elevator ride with someone?
My company, the Craftsource, is not just any crafting company. It is a celebration of cultural awareness and belonging through hands on DIY crafts.
#292: Toy Creators Academy Accelerator Coaching Call with Durratussharaf
Q: What was going on in your life or your career when you first decided to join Toy Creators Academy, and what made you feel like it was the right move at the time?
I wanted to create something hands-on, absolutely DIY, because that's what me and my kid be doing together.
#289: The TCA Journey Behind a Toy Empowering Kids to Choose Kindness with Jana Hallam
Q: How did you reconcile the decision to invest in Toy Creators Academy?
I was drawn to Azhelle's charisma and her authority in the field, realizing she was someone I could trust to guide me.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Making It in The Toy Industry

What is Making It in The Toy Industry about and what kind of topics does it cover?

Focused on empowering creative entrepreneurs, this podcast provides invaluable insights into the toy industry. It covers essential topics such as bringing toy ideas to life, pitching to major toy companies, manufacturing prototypes, and exploring cost-effective production options beyond China. With mini-masterclasses and step-by-step guides, each episode serves as a practical resource tailored for aspiring toy creators, addressing key challenges while also fostering a sense of community among listeners. What sets this podcast apart is the host's extensive industry expertise, making her advice both actionable and relatable to newcomers and experienced professionals alike.

Where can I find podcast stats for Making It in The Toy Industry?

Rephonic provides a wide range of podcast stats for Making It in The Toy Industry. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Making It in The Toy Industry and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Making It in The Toy Industry get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Making It in The Toy Industry, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Making It in The Toy Industry?

Rephonic provides comprehensive predictive audience data for Making It in The Toy Industry, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Making It in The Toy Industry have?

To see how many followers or subscribers Making It in The Toy Industry has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Making It in The Toy Industry?

These podcasts share a similar audience with Making It in The Toy Industry:

1. The Telepathy Tapes
2. How I Built This with Guy Raz
3. Founders
4. The Diary Of A CEO with Steven Bartlett
5. Pivot

How many episodes of Making It in The Toy Industry are there?

Making It in The Toy Industry launched 6 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Making It in The Toy Industry?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Making It in The Toy Industry?

Rephonic pulls ratings and reviews for Making It in The Toy Industry from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Making It in The Toy Industry?

Rephonic provides full transcripts for episodes of Making It in The Toy Industry. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Making It in The Toy Industry?

Recent guests on Making It in The Toy Industry include:

1. Steve Rad
2. Lev Nelson
3. Melanie Sperling Palmer
4. Melissa Brody
5. Jana Hallam
6. Gerardo Davila
7. Joshua Punin
8. Carrie Shaked

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days