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Artwork for Making It in The Toy Industry

Making It in The Toy Industry | Start A Toy Business

Azhelle Wade | The Toy Coach | Toy Creators Academy
Toy Industry
Toy Creators Academy
Licensing Expo
Entrepreneurship
Licensing
Hasbro
9 To 5 Warriors
Sustained Fun
Angelitos Magicos
Tabletop Game Design Masterclass
Licensing Deals
Inventors
Kindness Mouse
Mesh
Mental Health
World Sustainable Toy Day
Mattel
Toy Safety
Partnerships
Holiday Of Play

How do I bring my toy ideas to life? How can I pitch my toy concept to top toy companies like Hasbro, Mattel, or Goliath Games? What does it cost to make a prototype, and where can I get one made? Are there toy manufacturing options outside of China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclas... more

PublishesWeeklyEpisodes301Founded6 years ago
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EntrepreneurshipSociety & CultureBusiness

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Artwork for Making It in The Toy Industry

Latest Episodes

After 299 weeks of toy talk, our 300th episode marks the closing of one chapter and opening another. This little podcast that started as “let’s see what happens” has turned into a full-on resource library for toy inventors, toy entrepreneurs, and cre... more

Before Swift Clicks ever hit the shelves, the team at Make It Real was staring down the brutal math of the craft aisle: rising costs, shrinking margins, and kids who expect faster, cooler results than ever. So how did her team turn that pressure into... more

Can a $5 squishy toy really outsell the competition and take home a Toy of the Year award? Schylling’s CEO Paul Weingard is betting on it and honestly, the numbers are on his side.

The NeeDoh Nice Cube Swirl isn’t just another sensory stress ball. I... more

They sold out before summer, got emails from retailers and industry outsiders, and scored a back-to-back TOTY nomination… so how did they do it?

In this episode of Making It in the Toy Industry, I talk with Ron Weizman of South Beach Bubbles about t... more

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Recent Guests

Gena Lavallee
Vice President of Global Brands at Make It Real
Make It Real
Episode: #299: How Swift Clicks Heishi Bracelet Maker Became A Creative Toy Of The Year Finalist with Gena Lavallee
Paul Weingard
CEO of Schylling Toys
Schylling
Episode: #298: Why The Nee Doh Cube Nice Cube Is A Finalist For This Major Toy Award with Paul Weingard
Steve Rad
Co-creator of the ESPN Virtual Reality Headset and founder of Abacus Brands
Abacus Brands
Episode: #296: ESPN Virtual Reality Experience Nominated For A Major Toy Award with Steve Rad
Lev Nelson
Co-creator of Sticki Rolls and partner at Sky Castle Toys
Sky Castle Toys
Episode: #295: How Sticki Rolls Went From 1 Billion Views To Toy of the Year Finalist with Lev Nelson
Melanie Sperling Palmer
Founder of Emmers, a play-based emotional learning company
Emmers
Episode: #291: Toy Creators Academy Coaching Call with Melanie Palmer
Melissa Brody
Licensed therapist and founder of Emotapals, a social emotional learning toy brand.
Emotapals
Episode: #290: Toy Creators Academy Coaching Call with Melissa Brody
Gerardo Davila
Toy Creators Academy graduate and founder of Angelitos Mágicos, a line of guardian angel plush dolls
Angelitos Mágicos
Episode: #288: How an Industry Veteran Rebuilt His Toy Knowledge Through TCA with Gerardo Davila
Joshua Punin
Co-founder of Source 4 India, experienced in the international toy industry.
Source 4 India
Episode: #282: Why Toy Companies Are Switching to Manufacturing in India with Joshua Punin
Carrie Shaked
Founder of Design Laughter, architect, artist, and mother
Design Laughter
Episode: #281: TCA Accelerator Coaching Call with Carrie Shaked

Host

Azhelle Wade
An experienced toy industry expert with several toy patents and awards. She brings practical advice and insights for toy entrepreneurs, drawing on her extensive background with major toy brands.

Reviews

4.9 out of 5 stars from 205 ratings
  • Hi

    I just like listening. but love the llllllllllllllllllaaaaaaaaaaaaaaaaaaaaaabbbbbbbbbbbbbbbbbbbbbuuuuuuuuuuuuuubbbbbbbbbbbbbuuuuuuuuuu episode so ya peace

    Apple Podcasts
    5
    Love crested geckos
    United States2 months ago
  • Amazing and so helpful

    I've been in the toy industry for 10 years and I sell to big retailers. This podcast is so validating and helpful.

    Apple Podcasts
    5
    Bgeghfdsrtv3467
    United States10 months ago
  • Very insightful and knowledgeable!

    This woman knows her stuff. Listening to her podcasts has taught me tips and tricks of the trade but has also walked me through a lot of things I didn’t even know I should be doing as a person starting in this business! Ask the question, pitch the sale, present your product, get out there and do what you gotta do! Added bonus, met her in person and she is absolute delight to speak to. Listen up people! Don’t miss out!

    Apple Podcasts
    5
    SuperDave0828
    United States10 months ago
  • 💎💎💎

    Azhelle was previously in my program so I can’t believe it took me so long to review her podcast! l'm not in the toy industry but as a PR coach for product makers, many who make toys, I LOVE recommending them quality resources and this is def one of them! Make sure to check out her ep on click worthy subject lines cause she knows what she’s talking about👏Also love the range of shorter to the point ep, and longer more in depth interviews, and everyone has such great energy!! It’s a community you... more

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Brilliance whether you’re an industry pro or just getting started

    I don’t know why it took me so long to discover this podcast, but had I been listening to this earlier, I probably could have avoided a lot of mistakes and made more headway more quickly. Azhelle’s insights, wit, humor and charisma exudes throughout each episode. Her guests are titans in the industry and whether you are new to the industry or a seasoned veteran, there is a lot of information here that’s super helpful.

    It’s a very friendly community, and Azhelle does a great job of showcasing th... more

    Apple Podcasts
    5
    trescaliboy
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners frequently praise the podcast for its insightful and actionable advice, appreciating Azhelle's industry expertise and engaging presentation style.
Listeners express appreciation for the variety of guests, stating that their diverse experiences enrich the content and provide valuable industry insights.
Many reviews highlight the supportive community aspect, noting that the podcast provides a welcoming space for aspiring toy entrepreneurs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#299: How Swift Clicks Heishi Bracelet Maker Became A Creative Toy Of The Year Finalist with Gena Lavallee
Q: Why Swift Clicks for standout in Creative Toy of the Year?
Swift Clicks innovates on traditional bracelet making by simplifying the process for both righties and lefties, making it fast and easy to create beautiful bracelets.
#297: How South Beach Bubbles Became a 2-Time TOTY Finalist with Ron Weizman
Q: What are your future plans for the brand?
We plan to continue innovating with new water toy products and expand our bubble product line further, aiming to launch exciting new items in January.
#297: How South Beach Bubbles Became a 2-Time TOTY Finalist with Ron Weizman
Q: Where did the idea come from to not just make a standard bubble machine?
The idea came from wanting to pair the innovative color bubble technology with a unique design that stood out from ordinary bubble machines, leading to the creation of the UFO Galactic Bubble Machine.
#292: Toy Creators Academy Accelerator Coaching Call with Durratussharaf
Q: What is the one problem you would like to focus on and solve today?
Getting into retail stores, getting into specialty retail stores, you'll have to help me with that, how to navigate that path.
#292: Toy Creators Academy Accelerator Coaching Call with Durratussharaf
Q: What has been the hardest part of launching Dcraftsource?
It was about making it retail ready because I already had it online.

Audience Metrics

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Frequently Asked Questions About Making It in The Toy Industry

What is Making It in The Toy Industry about and what kind of topics does it cover?

Focused on empowering creative entrepreneurs, this podcast provides invaluable insights into the toy industry. It covers essential topics such as bringing toy ideas to life, pitching to major toy companies, manufacturing prototypes, and exploring cost-effective production options beyond China. With mini-masterclasses and step-by-step guides, each episode serves as a practical resource tailored for aspiring toy creators, addressing key challenges while also fostering a sense of community among listeners. What sets this podcast apart is the host's extensive industry expertise, making her advice both actionable and relatable to newcomers and experienced professionals alike.

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How many listeners does Making It in The Toy Industry get?

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Which podcasts are similar to Making It in The Toy Industry?

These podcasts share a similar audience with Making It in The Toy Industry:

1. The Diary Of A CEO with Steven Bartlett
2. How I Built This with Guy Raz
3. Pivot

How many episodes of Making It in The Toy Industry are there?

Making It in The Toy Industry launched 6 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Making It in The Toy Industry?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Making It in The Toy Industry?

Recent guests on Making It in The Toy Industry include:

1. Gena Lavallee
2. Paul Weingard
3. Steve Rad
4. Lev Nelson
5. Melanie Sperling Palmer
6. Melissa Brody
7. Gerardo Davila
8. Joshua Punin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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