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Artwork for Making BIG Shifts

Making BIG Shifts

MKTG Reboot
Artificial Intelligence
Leadership
Entrepreneurship
Workplace Exploitation
Marketing
Sales Strategies
Employee Onboarding
Linkedin
AI In Sales
Employment Trends
Training and Development
Generational Differences In the Workplace
Managerial Training
Wasted Talent
Marketing Strategies
Efficiency
Greed In Business
AI In the Workforce
Social Selling
Real Estate Syndications

Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and ... more

PublishesTwice weeklyEpisodes64Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Making BIG Shifts

Latest Episodes

Most entrepreneurs start businesses because they want more freedom.

Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner.

Dan Paulson calls it The Owner’s Trap.

Dan ... more

More AI. More data. More technology.

But does any of that automatically create more revenue?

Not even close.

I sat down with James Roth, CRO of ZoomInfo, for a wide-ranging conversation about what the next era of sales and marketing actually looks... more

Entrepreneurs are constantly told to keep going.

But what happens when persistence becomes stubbornness?

Nuri Otus has built seven companies, experienced successful pivots, raised capital, shut down ideas that weren’t working, and is now building D... more

Referrals are fantastic, but they shouldn’t be your entire growth strategy.

I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses can create a more predictable pipeline by bringing sales and marketing together.... more

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Recent Guests

James Roth
CRO of ZoomInfo
ZoomInfo
Episode: Why More AI & Data Won’t Automatically Grow
Nuri Otus
Founder/CEO of Duo, former founder of Kinetic
Duo
Episode: When Should You Quit? A 7-Time Founder on Pivoting, Failure & Finding Product-Market Fit
Craig Lowder
Author of Smooth Selling Forever; creator of NavStar Client Acquisition System
Smooth Selling Forever / NavStar
Episode: Stop Relying on Referrals Build a Sales Pipeline You Can Actually Predict
Shawn Burcham
CEO of PFS Brands, leader of Pro Food Systems holding company
PFS Brands / Pro Food Systems
Episode: Big Risks, Failure & Gritt: What It Takes to Win In Business
Jamie Shibley
CEO of The Expressory; author of Relationship First, Strategic Engagement
The Expressory
Episode: Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth
Jermaine Ee
Founder of HeirLight, focused on life planning and intergenerational clarity
HeirLight
Episode: What Do You Build After Success Stops Feeling Meaningful?
Tyler Cook
Founder of Hyper Media Marketing, author of Persuasion by Design
Hyper Media Marketing
Episode: Why Most AI Copywriting Fails to Persuade
John Petrocelli
Founder and CEO of Bulldog DM
Bulldog DM
Episode: Why Live Streaming Could Become Marketing’s Next Big Shift
Nancy Kay Coy
CEO of FinVerified; author of Stop Selling, Dammit
FinVerified
Episode: Stop Selling, Dammit: Why Pressure Is Killing Your Deals

Host

Josh Anderson
Host of Making BIG Shifts

Reviews

5.0 out of 5 stars from 6.6k ratings
  • Great content!

    Josh does a phenomenal job of finding inspiring guests and extracting the lessons from them. Really enjoy!

    Apple Podcasts
    5
    Jason.v.4
    United States8 months ago

Listeners Say

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Deep, actionable discussions with real-world founder stories.
Hosts curate inspiring guests and extract concrete lessons.
Strong focus on growth, marketing, and leadership strategies.

Chart Rankings

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Talking Points

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What Do You Build After Success Stops Feeling Meaningful?
Q: What was the biggest shift during your journey where you thought differently about success, time, and the work you wanted to do?
The guest describes three life phases, realizing early material success wasn't fulfilling; after reflecting during COVID, he chose time with family, moved back to LA, and pursued a mission-driven product focused on meaningful life planning rather than purely scalable ventures.
What Do You Build After Success Stops Feeling Meaningful?
Q: Walk me through HeirLight. Tell me a little bit about your company, how long you've been around, and exactly what problem you're solving.
HeirLight started as an AI-assisted conversation tool to help families articulate wishes and build a will from personal stories, addressing the reality that 70% of Americans lack a will. It aims to shift estate planning from a purely legal task to a personal, story-driven process that prioritizes what matters to loved ones today.
Stop Selling, Dammit: Why Pressure Is Killing Your Deals
Q: What practical steps can sellers take tomorrow after reading Stop Selling, Dammit?
Shift from chasing the yes to solving the buyer's problem; slow down, ask what needs to feel right to move forward, and focus on outcomes rather than just price or features.
Stop Selling, Dammit: Why Pressure Is Killing Your Deals
Q: How can a seller diagnose misalignment before a deal goes radio silent?
Ask deeper, investigative questions to surface friction, understand the buyer's drivers, and ensure you're not rushing to close; if you detect a mismatch, slow down and re-align on what feels right to move forward.
Stop Selling, Dammit: Why Pressure Is Killing Your Deals
Q: What has shifted in the market that makes this trust-based approach necessary?
Coy explains that information is readily available and buyers are more informed; the traditional pressure tactics backfire and a framework that seeks to understand true drivers (growth, relief, identity, protection) leads to better alignment and lower churn.

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Frequently Asked Questions About Making BIG Shifts

What is Making BIG Shifts about and what kind of topics does it cover?

A growth-focused show that pulls from a range of founders, operators, and leaders to explore the hard choices that move a business forward. Episodes center on go-to-market strategy, AI-enabled growth, founder pivots, sales systems, and the human aspects of building and leading teams. Notable throughlines include practical playbooks for scaling, relationship-driven growth, and the tension between building vs. buying tech, with guests bringing real-world case studies and actionable frameworks for marketing, sales, product, and leadership. The format tends toward tangible tactics, founder journeys, and-minded takes on sustainable growth, making it useful for operators seeking repeatable processes and for sponsors targeting growth-minded B2B au... more

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These podcasts share a similar audience with Making BIG Shifts:

1. Daring Forever (Find your Extraordinary)

How many episodes of Making BIG Shifts are there?

Making BIG Shifts launched a year ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making BIG Shifts?

Recent guests on Making BIG Shifts include:

1. James Roth
2. Nuri Otus
3. Craig Lowder
4. Shawn Burcham
5. Jamie Shibley
6. Jermaine Ee
7. Tyler Cook
8. John Petrocelli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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