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Artwork for Making BIG Shifts

Making BIG Shifts

MKTG Reboot
Leadership
Artificial Intelligence
Entrepreneurship
Workplace Exploitation
Employee Onboarding
Sales Strategies
Linkedin
AI In Sales
Employment Trends
Marketing
Training and Development
Generational Differences In the Workplace
Managerial Training
Wasted Talent
Marketing Strategies
Efficiency
Social Selling
Greed In Business
AI In the Workforce
Real Estate Syndications

Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and ... more

PublishesTwice weeklyEpisodes55Founded9 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Making BIG Shifts

Latest Episodes

The harder you chase a sale, the more buyers tend to pull away.

Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informe... more

What if your business is actually stealing your freedom?

Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recovery, entrepreneurship, and building systems that buy back your time.

They cover... more

Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap.

After making his first million dollars, Phil found himself during the 2009 financial crisis with payroll due, his mom’s name at the top of the list, and only e... more

Are you building a valuable company, or have you simply created a demanding job for yourself?

Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell.

We dig int... more

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Recent Guests

Justin Lund
Founder of Propel Year
Propel Year
Episode: How to Stop Building a Business That Owns You
Phil Calandra
Co-founder and Chief Wealth Officer at True Wealth Advisors; author of The Wealth Creation Method
True Wealth Advisors
Episode: The Revenue Trap: Why More Income Doesn’t Always Create Wealth
Muriel Touati
Founder of Exit 3D Studio
Exit 3D Studio
Episode: Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want
Wade Foster
CEO of Zapier
Zapier
Episode: How Zapier Really Started: YC Rejection, $100 Beta, and AI’s Big Shift
Henry DeVries
Publisher of Indie Books International; host of Agency Rainmaker TV; ghostwriter and editor of 200+ business books
Indie Books International
Episode: The Strategy That Turns Experts Into Authorities
Monica McKitterick
Author and CEO of Impact Family Wellness
Impact Family Wellness
Episode: The Career Trap Almost Every High Performer Falls Into
Graeme Barlow
Founder and CEO with multiple exits; founder of Iversoft and FounderLink
Iversoft; FounderLink
Episode: The $1M Mistake That Taught This Founder to Focus
Jonathan David Lewis
President and partner at McKee Wallwork; author of The Rebuilders
McKee Wallwork
Episode: How LESS Work Made Him DOUBLE The Money
Dusty Holcomb
Leadership strategist, host of Leadership Unlocked, founder and CEO of Arcqus Group
Arcqus Group
Episode: How To FIX Your Entire TEAM In 1 HOUR Only

Host

Josh Anderson
Host of the show, introducing guests and guiding discussion; strategic integrator and founder of MKTG Reboot.

Reviews

5.0 out of 5 stars from 1 ratings
  • Great content!

    Josh does a phenomenal job of finding inspiring guests and extracting the lessons from them. Really enjoy!

    Apple Podcasts
    5
    Jason.v.4
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently high-quality guests and practical, actionable takeaways for growth and leadership.
Great content! Josh does a phenomenal job of finding inspiring guests and extracting the lessons from them.
Really insightful discussions that translate to real-world impact for founders and teams.

Chart Rankings

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Talking Points

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The Revenue Trap: Why More Income Doesn’t Always Create Wealth
Q: What should be the first concrete step this week to escape the revenue trap?
Acknowledge the trap, seek coordinated guidance, and determine your wealth freedom number so you can design a plan to extract profit from the business and begin investing toward work optionality.
The Revenue Trap: Why More Income Doesn’t Always Create Wealth
Q: How can founders start building wealth outside their business?
Start by measuring your position with the wealth ratio, set a clear wealth freedom number, then extract profits regularly using methods like Profit First, and channel those funds into investments outside the business while coordinating professional advice.
The Revenue Trap: Why More Income Doesn’t Always Create Wealth
Q: What is the difference between rich and wealthy?
Wealth is a personal, multi-faceted goal defined by what money enables you to do—time, freedom, and options—while richness can simply be a lifestyle driven by high income; true wealth depends on owning and extracting value beyond the business itself.
The Strategy That Turns Experts Into Authorities
Q: What does the process look like when someone works with you?
The process starts with planning, identifying the eight great meta stories, deciding the book format, baking marketing into the book from day one, and then writing, rewriting, publishing, and finally promoting the book with ongoing support.
The Strategy That Turns Experts Into Authorities
Q: From your perspective, what kind of triggers make authors decide to publish a book?
Authors decide when they realize being seen as an authority attracts clients, so they pursue a book to reach more people and generate inbound opportunities.

Audience Metrics

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Frequently Asked Questions About Making BIG Shifts

What is Making BIG Shifts about and what kind of topics does it cover?

This show targets founders and operators looking to move their businesses forward through practical growth strategies, leadership development, and smarter decision-making. Episodes center on real-world pivots, branding, marketing, AI integration, and high-performance team dynamics, often featuring founders, executives, and seasoned coaches who share actionable frameworks and battle-tested lessons. A standout pattern is the emphasis on shifting mindsets, operating systems, and storytelling that drives revenue, with guests ranging from branding experts to AI-focused technologists and performance coaches. Listeners likely appreciate clear playbooks, candid talks about scaling, and frameworks they can apply to challenging inflection points in t... more

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Which podcasts are similar to Making BIG Shifts?

These podcasts share a similar audience with Making BIG Shifts:

1. Miller and Moulton
2. Outdoor Unfiltered
3. Gear Abby: An Outdoor Advice Column For Your Ears
4. Different, Not Broken
5. Beyond Mount Rushmore

How many episodes of Making BIG Shifts are there?

Making BIG Shifts launched 9 months ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Making BIG Shifts?

Recent guests on Making BIG Shifts include:

1. Justin Lund
2. Phil Calandra
3. Muriel Touati
4. Wade Foster
5. Henry DeVries
6. Monica McKitterick
7. Graeme Barlow
8. Jonathan David Lewis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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