卖货真相
一个电商运营在如今的商业环境里，生产制造已不再是难题，难题在于：怎么卖出去？ 从营销的角度来说，卖货主要就是靠4P中的后两个P：渠道和推广。《营销笔记》讲述了4P中的两个P，即产品和定价；《卖货真相》讲述了4P中的后两个P，即渠道和推广。 小马宋结合20年行业从业经验，以及餐饮、消费、传播领域的咨询实践心得，用大量中国本土成功案例，拆解了企业如何适配渠道以及如何有效推广，将渠道建设和营销推广中常见的渠道创新、品牌经营等方面的问题做出了详尽的阐述，并给出了行之有效的指导方法。 本书中包含大量为中国读者所熟知的品牌，如古茗奶茶、飞鹤、霸王茶姬、爱玛电动车的营销实践和幕后故事。这本书将营销理论与中国的营销案例结合起来，再用战略高度来概括，为广大读者总结出一套成熟的实操方法论。
| Episodes | 1 | Founded | a year ago | Language |  ZH-CN |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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小马宋在《卖货真相》中提到了很多关于卖货的观点和方法，以下是一些主要内容：
1. 渠道方面：
- 渠道的重要性：对于企业来说，渠道能力在很大程度上决定了创业公司的生死。例如可口可乐，其在中国拥有超500万的销售网点、超5万的地推人员，强大的渠道网络是其成功的关键因素之一。所以企业要重视渠道的建设和管理，渠道越多，销售机会也就越多。
- 渠道创新：当渠道发生变化时，往往会涌现出大量新兴的商业机会。比如泰山原浆啤酒不向传统商超零售渠道铺货，而是以半小时送货的形式，即时将啤酒送到周边有需求的用户手... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #99 | China/Business/Marketing |
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卖货真相 launched a year ago and published 1 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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