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Artwork for Luxury Icons: The Marketing and PR Podcast

Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

Luxury Communications Council in partnership with Trapdoor Productions
LVMH
Global Affluent Collective
Luxury
Ritz-Carlton
Lexus
Vogue Arabia
Financial Times
The Face Magazine
Esquire UK
Multisensory Marketing
Luxury Branding
Cannes Lions
Creator Economy
Return On Worth
Conde Nast
Made In Italy
Six Senses London
Fat Duck
Gastrophysics

Welcome to LUXURY ICONS by the Luxury Communications Council. Host Rosie Shephard brings you face-to-face with the visionaries defining today’s luxury landscape. Each episode spotlights an industry leader who’s reshaping luxury marketing and PR, sharing exclusive insights, strategies, and captivating stories from the forefront of the field. Join us for an insider’s look at the innovations and insp... more

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Artwork for Luxury Icons: The Marketing and PR Podcast

Latest Episodes

Luxury Communications Council founder Rosie Shephard sits down with world-renowned experimental psychologist Professor Charles Spence for a fascinating conversation on the art and science of multisensory design.

Recorded live at Six Senses London, ... more

Step inside the world of editorial excellence.

In this special episode of Luxury Icons, recorded live at the Luxury Communications Council Leaders Forum 2025, Rosie Shephard is joined by leading Editors:

- Elizabeth Paton - FT’s Fashion Editor

more

What does it take to build a modern Vogue Arabia - and shape cultural moments that travel far beyond the region?

In this special episode of Luxury Icons, Rosie sits down with Manuel Arnaut, Head of Editorial Content at Vogue Arabia, for an inside lo... more

Designing Desire: The Architects of Aspiration

Why do some luxury brands endure for generations while others fade into the crowd? Julie Michael, CEO of Team One unpacks the mechanics of aspiration, sharing how Team One helps brands like Lexus and Th... more

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Recent Guests

Charles Spence
Professor of Experimental Psychology, University of Oxford
University of Oxford
Episode: The Multisensory Experience: How Scent, Sound & Texture Shape Luxury - with Professor Charles Spence
Lizzie Paton
Fashion editor, Financial Times
Financial Times
Episode: Meet the Editors Panel: Live with Financial Times, The Face Magazine & Esquire UK
Matthew Whitehouse
Editor-in-Chief, The Face Magazine
The Face Magazine
Episode: Meet the Editors Panel: Live with Financial Times, The Face Magazine & Esquire UK
Teo van den Broukha
Editor-in-Chief, Esquire
Esquire
Episode: Meet the Editors Panel: Live with Financial Times, The Face Magazine & Esquire UK
Manuel Arnaut
Head of Editorial Content, Vogue Arabia
Vogue Arabia (Conde Nast)
Episode: Manuel Arnaut of Vogue Arabia
Julie Michael
CEO of Team One
Team One
Episode: Julie Michael of Team One
Eugene Healey
Marketing strategist, educator on LinkedIn and TikTok
Independent consultant / educator
Episode: Eugene Healey - Marketing Strategist
Mathilde Delhoume-Debreu
Global Brand Officer at LVMH
LVMH
Episode: Mathilde Delhoume-Debreu of LVMH

Host

Rosie Shephard
Host of Luxury Icons

Reviews

5.0 out of 5 stars from 6 ratings
  • Presenter is fab!

    Great energy and insightful questions. Great new podcast

    Apple Podcasts
    5
    Luxury bride
    United Kingdoma year ago
  • Present her fab!

    Great energy and insightful questions. Great new podcast

    Apple Podcasts
    5
    Luxury bride
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests typically offer actionable insights with real-world luxury branding examples.
The show blends editorial and business perspectives, appealing to both media pros and brand strategists.
The host brings energy and thoughtful questions, making discussions engaging.

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Talking Points

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Mathilde Delhoume-Debreu of LVMH
Q: Can you share a moment when a campaign disrupted norms yet stayed true to DNA?
The Ritz-Carlton collaboration disrupted traditional hospitality advertising by entering entertainment with a long-form film, while still reflecting luxury's craft and brand DNA, resulting in measurable business impact.
Mathilde Delhoume-Debreu of LVMH
Q: How do you view the role of collaboration in luxury branding?
Collaboration should multiply impact—not just borrow from one another. The most successful partnerships feel like one plus one equaling more than two, delivering cultural impact and lasting craft.
Mathilde Delhoume-Debreu of LVMH
Q: What does it mean to be the trustee of the brand DNA?
It means overseeing the brand's core DNA, ensuring creativity advances while staying faithful to the maison's DNA, and guiding CMOs to align with a clear lighthouse or brand platform.
The Multisensory Experience: How Scent, Sound & Texture Shape Luxury - with Professor Charles Spence
Q: What is the general objective when adding extra senses to a luxury experience?
It's frequently about enhancing pleasure in the moment, strengthening emotional storytelling, and potentially justifying higher prices by making experiences more memorable and differentiated, then testing and refining through real-world experiments.
Eugene Healey - Marketing Strategist
Q: What is your ultimate luxury?
Healey defines it as living unmediated by external surveillance and distractions, having the time to develop personal values, and being surrounded by challenging, high-caliber people.

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This show centers on the people shaping luxury marketing and PR, with in-depth conversations from editors, brand directors, and researchers. Episodes commonly explore brand storytelling, editorial strategy, affluence dynamics, and evolving luxury consumer expectations, often tying global media trends to practical branding and experiential campaigns. A standout throughline is the balance between authentic storytelling and commercially savvy partnerships, plus a penchant for ambitious, globally minded initiatives in fashion, hospitality, and lifestyle brands.

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1. The Rest Is History

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this podcast launched 2 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Charles Spence
2. Lizzie Paton
3. Matthew Whitehouse
4. Teo van den Broukha
5. Manuel Arnaut
6. Julie Michael
7. Eugene Healey
8. Mathilde Delhoume-Debreu

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