乱翻书
潘乱乱翻书是一档关注商业、科技和历史的对话节目，关心How和Why，以及少有人注意到的What。内容主要方向是科技考古、行业观察和前沿思考，研究明星公司的创新、竞争和兴衰循环，希望能够为你提供信息增量。 「乱翻书」主理人是潘乱，科技评论作者，单列双列产品概念提出人，代表作《腾讯没有梦想》、《字节如何跳动》。
| Publishes | Twice weekly | Episodes | 274 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | LeisureTechnology |
Listen to this Podcast
Latest Episodes
🎙【本期嘉宾】小果哥哥
小果哥哥（AI短剧《安徽小木匠》作者，潘乱亲弟弟）
主播：潘乱（「乱翻书」主理人）
🎬 本期视频播客已同步上线于 @潘乱的视频号、哔哩哔哩、微博、小红书、Youtube 等平台。
⏰【时间线】
一、IP筛选策略
03:28 现在做短剧的和当年做公众号的，是同一群人
05:45 是什么让你下定决心做短剧？
08:16 3000块钱不到的成本，3.5亿播放，50多万的收益
09:06 从番茄小说里听到的《安徽小木匠》原始小说
10:09 为什么选《安徽... more
✍【乱翻书时刻】
跟Tom聊字节如何做增长，这是字节跳动考古系列第七期。Tom 2019 年加入字节，在增长中台负责国际化业务，七成精力投在 TikTok 增长上。那一年多时间里，TikTok 涨了四五亿 DAU。他从业十多年，亲历过中国互联网增长方法论从买量、裂变、ASO 一路演化到平台化、风控、创意工业化的全过程。
行业里大多数公司理解的增长还停留在投放、渠道、裂变，但字节这一代 UG 早已把增长做成了中台组织：算730天甚至全生命周期的 LTV，建预测归因模型，搭红包中台、千沧北斗，把... more
✍【乱翻书时刻】
这是寻求最接近真相的一次头腾大战复盘，试图把各种散落的时间点串成因果链。
2018年5月8日，张一鸣的朋友圈正文是庆祝TikTok登顶，又在评论里加了一句“微信的接口封杀、微视的抄袭行动阻止不了抖音的步伐”。马化腾回复：“可以理解为诽谤”；张一鸣回应“前面不适合讨论了，希望以后公正”；马化腾说“要公正你们的太多了”。
在这个时间段，抖音已经每月DAU翻一番，短视频战场胜负其实已经定了。但接下来的三四年里，因为一系列偶然和情绪积累，从两位老板朋友圈玩笑式的争论开始，青少年话... more
✍【乱翻书时刻】
去年这个时候，行业还在争论短剧是“百亿市场”还是“千亿市场”；今年红果宣布DAU破亿，但与此同时，横店群演却在抱怨“短剧开机量腰斩”。到底哪个才是真实的短剧市场？
“中国电影单日票房平均1.4亿，短剧单日流水3.5亿——短剧已经是电影的2.5倍。其中AI短剧4月15日单日广告消耗接近1亿，比两个月前Seedance 2.0发布时翻了4倍。与此同时，红果DAU破1.6亿逼近爱优腾，横店群演抱怨开机量腰斩，龚宇宣布爱奇艺要转型‘非中心化社交媒体’。”
一句话定调：这不是一个行... more
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Reviews
- 一开始还推荐现在越来越差
主持人说主持人的，嘉宾说嘉宾的，问题是回答不上的
Apple Podcasts1岁岁2105Chinaa month ago - 谢梦遥那期太差了
谢梦遥功利心太强，你俩的对话基本是鸡同鸭讲，谢梦遥太想找成功秘诀，啥都没找到，你俩对话他大部分时间都在放空
Apple Podcasts1iicafeteriaChina10 months ago - 量多没质
少堆砌数量和时长，多做一些精品吧，越做越差
Apple Podcasts1放放成长Chinaa year ago - 属于最下层的博客了
这些专家们说话都没有逻辑，一点营养都没有
Apple Podcasts1哈哈开心定心Chinaa year ago - 能升级一下录音器材吗
音质太差了吧， 总是听了几分钟就觉得耳朵受不了这背景噪音杂音然后关掉…… 其实这些内容我还挺感兴趣的……
Apple Podcasts3Mikko1008a
United Statesa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #244 | United States/Technology |
Apple Podcasts | #12 | China/Technology |
Apple Podcasts | #27 |  Hong Kong/Technology |
Apple Podcasts | #73 |  Netherlands/Technology |
Apple Podcasts | #92 |  Philippines/Technology |
Apple Podcasts | #116 |  Singapore/Technology |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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乱翻书 launched 5 years ago and published 274 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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