楼兰出海观察
热点慢谈这是一档专注中国企业、文化出海的深度播客，带你拆解品牌、产品、服务出海的核心逻辑与实战案例。从市场调研、本地化运营到品牌全球化，拆解出海路上的机遇与陷阱。不空谈理论，只输出可落地的出海方法论，陪你在全球市场的浪潮中找准方向、稳步前行。楼兰出海营销公众号同步更新推文内容。
| Publishes | Daily | Episodes | 38 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | DocumentaryTechnologySociety & Culture |
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Latest Episodes
豆瓣 8.5 高分开播，却引发全网热议，电视剧《家业》为何呈现如此两极的口碑？本期《楼兰出海观察》，从故事主线、演员阵容、大众评价出发，拆解这部以徽墨非遗为核心的国风大剧，探讨它在国内争议不断的同时，究竟蕴藏着怎样的文化出海潜力与传播价值。
中国张雪机车成立两年多，本赛季已获WSBK五冠，捷克站包揽双冠。其820RR-RS国产化率97%，核心系统自研，与国际品牌公平竞争。海外订单超千台，出口成增长引擎，标志中国摩托从便宜到更强的转变。
快速收听0:00 主持人开场0:13 聊聊中国摩托过往印象，引出张雪机车WSBK夺冠事件2:13 讲夺冠带来的海外订单增长，大排量摩托出口成增长引擎3:24 讨论中国摩托出海性价比的转变，从靠成本到靠性能定价3:56 分析夺冠背后的产业链优势，以及对行业的标杆意义5:03 聊聊赛事积分榜情况，理性看待... more
从被欧洲垄断技术到实现国产大型邮轮自主建造，中国造船业用二十年打破封锁。如今新接订单量全球占比超八成，完工量、手持订单量均居世界首位，三大指标彰显中国造船业全球领先地位。
快速收听0:00 中国第二艘国产大型邮轮爱达·花城号开启试航0:48 介绍邮轮建造难度及早年被卡脖子的经历1:55 中国造船业当前全球领先的亮眼数据3:00 中国造船靠自主研发突破核心技术实现逆袭4:19 两艘国产邮轮同框，见证造船业二十年逆袭5:02 节目收尾，邀请观众互动留言
AI Agent团队火了！只需一句话需求，Mavis就能自动组建分工明确的团队，内部协作、吵架、验收，28分钟交付可用的HTML专题页。出海企业人力成本大降，2026年当老板只需提目标。
晶澳科技拿下澳洲1GW光伏组件大单，标志中国光伏出海从'卖产品'迈向'定标准'。国内行业转向高质量发展，海外需求因省钱、环保、能源安全爆发，中国企业凭技术适配、本地化深耕和标准输出引领全球能源转型。
快速收听0:00 节目开场引出晶澳澳洲大单及光伏行业趋势1:08 国内光伏从规模狂奔转向价值重构，政策规范行业发展2:04 解析海外光伏需求激增的三大核心原因3:51 介绍澳洲光伏市场严苛标准，解析晶澳组件优势6:25 讲述晶澳澳洲市场布局及中国光伏出海从卖产品到建生态8:07 中国光伏出海实现从跟... more
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Apple Podcasts | #73 | China/Society & Culture/Documentary |
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