楼兰出海观察
热点慢谈这是一档专注中国企业、文化出海的深度播客，带你拆解品牌、产品、服务出海的核心逻辑与实战案例。从市场调研、本地化运营到品牌全球化，拆解出海路上的机遇与陷阱。不空谈理论，只输出可落地的出海方法论，陪你在全球市场的浪潮中找准方向、稳步前行。楼兰出海营销公众号同步更新推文内容。
| Publishes | Twice weekly | Episodes | 17 | Founded | a month ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | DocumentarySociety & CultureTechnology |
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Latest Episodes
2026北京车展正式启幕，38万㎡超大展馆、181 款全球首发车型登场。比亚迪全馆称霸，华为生态全面铺开，国产新能源强势崛起，合资品牌集体边缘化。本期播客带你看懂双雄路线之争、盘点重磅新车，送上超实用观展攻略，一起见证中国汽车引领全球的新时代。
张凌赫演将军被嘲“粉底液不掉”，何润东14年前的项羽却突然翻红。一个51岁的演员，靠“当年吃的苦”等来迟到的回响。拿下6个商务、宿迁3万人齐喊“在”。这期我们聊聊：观众到底想要什么样的英雄？真实，为什么成了最稀缺的审美？
HappyHorse-1.0"欢乐马"杀疯了！阿里这款 “三无” AI 视频模型凭什么屠榜全球第一？无发布会、无技术博客、无公司背书，却以断层优势登顶权威榜单，文生视频超越 Seedance 2.0，图生视频创历史最高分。本期拆解 HappyHorse-1.0 原生音视频同步黑科技、可灵之父张迪 5 个月速通研发，以及阿里 ATH 事业群的 AI 视频布局，看懂中国 AI 视频神仙打架新格局。
一群二十多岁的北京年轻人，从接“边角活”起步，
用每天16-18小时、一帧帧死磕，把《异人之下》做到豆瓣8.4、国际拿奖。
他们没准备领奖服、以为只是陪跑 ，却在釜山电影节击败迪士尼，创造中国视效历史。
AI不是取代匠心，而是放大热爱——自研平台、AI减龄、集群渲染、4000+镜头极致打磨。
这不仅是一部剧的胜利，更是中国青年、中国技术、中国故事的全球宣言。
伴着《异人之下》主题曲，听一段从微光到高光的中国创造故事。
当短视频将用户耐心压缩至3秒，播客却凭借深度陪伴开辟营销新蓝海。本期节目，我们将拆解：为什么中国播客受众已突破1.5亿，但大多数企业却做不起来？AI音频如何将播客制作周期从"一周"压缩到"5分钟"？楼兰AI播客的"单人周产5期"是怎么做到的？以及，中国品牌出海时，如何用AI播客填平多语种翻译的成本鸿沟，抢占最后的"耳朵红利"？硬核拆解，马上开始。
快速收听0:01 播客营销成为新蓝海1:25 企业做播客的传统高门槛难题1:53 AI技术让播客制作门槛大幅降低2:40 楼兰AI播客助力企业... more
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Apple Podcasts | #168 | China/Society & Culture/Documentary |
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