楼兰出海观察
热点慢谈这是一档专注中国企业、文化出海的深度播客，带你拆解品牌、产品、服务出海的核心逻辑与实战案例。从市场调研、本地化运营到品牌全球化，拆解出海路上的机遇与陷阱。不空谈理论，只输出可落地的出海方法论，陪你在全球市场的浪潮中找准方向、稳步前行。喜马拉雅、小宇宙、公众号同步更新推文内容。
| Publishes | Daily | Episodes | 74 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | DocumentaryTechnologySociety & Culture |
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欢迎收听本期节目。今年夏天，老外扎堆来华避暑，芬兰飞中国机票销量同比涨12.4倍，上半年入境外国人达2291.4万人次。他们一路向北向西，新疆伊宁、西藏林芝等西部清凉地外籍旅客订单增6.3倍。这背后是国外极端高温、中国凉资源丰富、性价比高及配套完善等原因，也带来入境游服务、避暑产业链等生意机会。
快速收听0:00 介绍外国人扎堆来华避暑的现象及话题0:44 分享入境外国人数据及避暑热门目的地1:43 解答老外来华避暑的原因4:57 分析来华避暑热潮带来的三类生意机会7:11 探讨热潮是偶然还是长... more
海南官宣 2030 年全面禁售燃油车，全国首个省级试点落地。为什么第一个吃螃蟹的是海南？禁燃背后藏着怎样的新能源产业布局？从自贸港试点到中东市场爆发，中国新能源车出海迎来怎样的新信号？
快速收听0:00 节目开场，介绍海南2030禁售燃油车政策背景与意义0:48 详解海南禁售燃油车政策细节与推进步骤1:49 从定位、试点、产业三方面分析海南禁燃原因3:38 从产业成熟度与桥头堡定位谈新能源出海信号5:09 分析中东新能源市场机遇，海南可作为出海枢纽5:34 梳理新能源出海三层机会及相关创业方向6... more
本期，我们带您聊透数字贸易全新赛道 —— 词元出海。
海南 "十五五" 高新产业规划重磅信号:全国首个将 "词元（Token）出海" 写入省级正式文件。从新能源汽车、锂电池、光伏 "新三样"，到如今的算力服务出海，中国出口正在经历怎样的升级？海南凭什么拿下全国首个试点？中东、东南亚市场需求有多大？跨境卖家、内容团队、普通创业者能分到哪些红利？
从《少林足球》到《功夫女足》，周星驰用25年展现中式功夫喜剧出海的迭代。从野蛮出圈到精准布局，虽有升级却陷口碑两极，揭示中国IP出海的机遇与隐患。
快速收听0:00 播客介绍1:39 回顾2001年《少林足球》野蛮式出海及漏洞3:09 讲解《功夫女足》全新的出海逻辑升级5:41 分析《功夫女足》口碑两极分化的核心原因8:25 总结IP出海的三大质变与暗藏的出海危机9:02 提炼中国IP可持续出海的核心逻辑与启示
国产机器人前5月出口1037.7万台，总额近200亿覆盖150国！清洁、工业、特种机器人三线发力，凭完整产业链、本地化定制和技术突破席卷全球市场，正从制造升级为智造出海。
快速收听0:00 播客开场，介绍本期聚焦国产机器人出海赛道0:55 解析国产机器人出口数据及三大出海赛道2:14 讲解国产机器人出海核心优势：完整产业链与定制化3:12 说明国产机器人出海的质量技术突破与市场反转4:07 分析国产机器人出海面临的挑战及应对策略4:50 解读从制造出海到智造出海的升级及未来方向
本期节目，聚焦LV诉茉莉奶白千万侵权案。源自我国千年传统纹样的四瓣花，海外认定为公有文化资源，国内却被外资商标独占。抛开茶饮品牌法律过错不谈，我们拆解中外知识产权裁判差异，给出国风品牌出海保护传统纹样、守住文化家底的可行方案。
快速收听
0:00 节目开场，介绍茉莉奶白侵权LV案的核心数字
0:56 说明茉莉奶白侵权事实，明确一审判决合法
1:41 溯源四瓣花纹样，说明其是中国公共传统文化符号
2:49 对比LV中外诉讼结果，揭露双标现状
5:03 分析此案对国货出海的警示，提出保护建议
7:... more
本期《楼兰出海观察》拆解秋叶原通宵抢购大疆相机事件。日本民众排队 9 小时抢购国产云台相机，大疆与影石合计拿下日本视频相机市场 85% 份额，碾压索尼、佳能本土品牌。对比三类出海模式，复盘国内产业从代工到全链自主品牌的转变，解析大疆开辟新品类的突围逻辑，分享大众适用的成长启示。
快速收听
0:06 介绍秋叶原排队买大疆口袋相机的场景
1:47 解读排队事件的三层意义及大疆日本销量数据
3:57 对比中国品牌出海的三种打法，点明大疆出海模式
4:54 对比中日消费电子市场变迁，讲述中国出海两代历... more
世界杯除了球赛和球星，场边的“喝水”竟藏着经济学！从1998年农夫山泉借世界杯转播跻身巨头，到2026年“补水啦”靠规则红利成电解质饮料第一，中国品牌如何用巧劲实现“胜似赞助”的效果？
快速收听
0:00 介绍本期播客主题
0:35 讲述1998年农夫山泉借世界杯广告走红的案例
2:03 介绍2026世界杯补水啦复刻农夫山泉套路并成功营销
3:43 讨论世界杯补水暂停的商业性和比赛的体验性争议
4:16 分析中国品牌出海的场景绑定营销思路进化
5:08 总结播客内容，提示关注赛事细节中的商业机... more
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Apple Podcasts | #61 | China/Society & Culture/Documentary |
Apple Podcasts | #224 |  Taiwan/Society & Culture/Documentary |
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楼兰出海观察 launched 4 months ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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