楼兰出海观察
热点慢谈这是一档专注中国企业、文化出海的深度播客，带你拆解品牌、产品、服务出海的核心逻辑与实战案例。从市场调研、本地化运营到品牌全球化，拆解出海路上的机遇与陷阱。不空谈理论，只输出可落地的出海方法论，陪你在全球市场的浪潮中找准方向、稳步前行。楼兰出海营销公众号同步更新推文内容。
| Publishes | Daily | Episodes | 63 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | DocumentarySociety & CultureTechnology |
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Latest Episodes
苹果折叠屏iPhone确认7月量产，消息一出折叠屏概念股集体暴动。苹果等了7年的折叠屏，屏幕给了三星，但UTG超薄玻璃、液态金属铰链等赚钱最多的环节却在中国厂商手中。
快速收听0:00 介绍苹果折叠屏消息引发A股波动，拆解供应链发现高利润环节在中国0:45 苹果折叠屏历经三次延期，最终采用三星独家屏幕供货2:55 拆解折叠iPhone供应链，多数高壁垒环节由中国厂商掌握4:24 折叠屏利润结构变化，铰链利润远高于屏幕，降价主要来自屏幕5:17 苹果折叠屏供应链仍依赖中国厂商，“脱钩论”不攻自破6... more
西安羊肉泡馍曾因掰馍仪式难以走出国门，如今却畅销全球近30国，年出口额800万。更在美引发万人排队，还将建北美中央厨房，看这碗泡馍如何从街头小吃实现产业出海。
快速收听0:00 主播由纽约街头泡馍场景引出泡馍出海话题1:02 介绍泡馍海外销量增长及使馆开放日火爆签约情况1:35 讲解泡馍在西安的文化意义及出海初期的难题2:57 讲述刘杨创办企业研发泡馍工业化生产技术4:01 介绍泡馍出口情况及从产品出海到建海外中央厨房6:23 分析泡馍出海的三层逻辑及陕菜出海的新进展7:59 主播收尾，并邀请观... more
本届世界杯，K-Pop全面渗透，LISA、EJAE、BTS等登上核心舞台；中国元素也无处不在，海信、联想等提供技术支持，义乌承包周边。本期播客，探讨两者在世界杯刷存在感方式的差异及原因。
快速收听
0:00 本届世界杯K-Pop与中国元素均大量出现，方式不同
1:12 韩流从多维度全面渗透世界杯，占据舞台中央
3:05 中国企业投入不少，多以基础设施、供应链方式渗透
4:38 分析二者差异的三点原因：体系、叙事、定位
6:20 K-Pop有争议但传播效果显著，中国可借鉴其思路
8:18 节目结... more
一个人口 54.6 万、全国连一块标准天然草皮球场都没有、足协年预算才 200 万美元的非洲岛国，却在世界杯上 0-0 逼平西班牙、2-2 逼平乌拉圭，连平两个世界冠军。靠运气吗？不是。本期我们拆解佛得角做对的三件事：纪律严明的战术体系、把全球百万侨民整合起来的选材思路、主帅六年死磕同一套打法。然后你会发现，这套"不跟强者拼传控、找自己的踢法"的逻辑，恰恰就是 TikTok、SHEIN、大疆这些中国品牌出海逆袭走过的路。
快速收听0:00 介绍世界杯黑马佛得角队的基本情况0:41 分析佛得角逼平... more
挪威球星哈兰德用中文代言“怕上火，喝王老吉”视频爆火，谐音梗、魔性神曲、反差萌引全网玩梗。王老吉品牌借线上造势，线下布局加速东南亚市场，从卖产品到卖品牌，开启全球化新征程。
快速收听0:00 聊哈兰德代言王老吉的反差热度事件2:06 复盘王老吉官宣代言前的预热与后续组合拳4:52 介绍王老吉新加坡线下铺货与东南亚布局6:51 拆解王老吉出海的三大核心商业逻辑8:49 总结谐音梗出海的本质与品牌全球化闭环
这个端午，洛杉矶的厨房里、曼谷的唐人街上，无数华人正在认真地泡米、洗叶、包粽子。他们守的不是一种食物，是一条连着故乡的线。
本期我们不聊生意，聊聊那些漂在海外的中国人，端午到底在过什么。从开了一百多年、传到第四代的泰国唐人街粽子铺，到马来西亚的娘惹粽、泰国的椰香甜粽。一颗粽子如何从华人解乡愁的味道，慢慢长成了当地生活的一部分。这条路，恰恰是文化出海最理想的样子。
快速收听0:00 那些漂在海外的中国人，端午这天在过什么？ 0:40 曼谷唐人街的粽子铺，开了一百多年 1:50 娘惹粽与芭掌节：粽子... more
本期主题
以哈萨克斯坦汽车市场为完整样本，拆解中国车企从零切入海外市场的标准化落地路径。2020-2024年中国汽车当地份额从2%飙升至近40%，不靠低价内卷，依靠产品适配、用户信任、长期渠道、本地建厂四步实现深度扎根，这套方法论可复制到东南亚、中东、拉美等所有海外区域。
本期核心看点
1. 震撼市场数据：哈萨克斯坦车市剧变，五年中国品牌份额增长近20倍，奇瑞、哈弗、吉利、江淮已成街头主流车型
2. 出海第一关：拒绝国内爆款照搬，深度适配当地路况、人口、家用需求，小型SUV成为当... more
2026年世界杯诞生了开赛以来最大的冷门：人口仅55万的非洲小岛国佛德角首次参赛便以 0:0 逼平夺冠大热门西班牙。
本期节目，我们从这场比赛切入，讲述一位40岁、身价仅5万欧元、即将失业的门将沃奇尼亚如何一战封神，并深入探讨佛德角足球崛起背后中国援建普拉亚国家体育场的故事，以此解读"真正的出海"。
快速收听
0:00 最大冷门：佛德角 0:0 逼平西班牙
0:30 40岁门将沃奇尼亚，身价5万 vs 西班牙12.2亿，全场挡住27次射门
1:00 普通人的坚守也能创造奇迹
1:35 中国援... more
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Apple Podcasts | #90 | China/Society & Culture/Documentary |
Apple Podcasts | #196 |  Taiwan/Society & Culture/Documentary |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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楼兰出海观察 launched 3 months ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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