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Artwork for Raise Your Visibility Online

Raise Your Visibility Online — LinkedIn for Business Growth

Louise Brogan
Linkedin
Youtube
B2B Marketing
Video Marketing
Content Creation
Entrepreneurship
Artificial Intelligence
Content Marketing
Social Media
Lead Generation
Content Strategy
Networking
B2B Companies
Digital Marketing
Podcasting
Google Analytics
Social Media Marketing
Video Content Creation
Email Marketing
Belfast

Are you invisible online — and not sure how to change that? Raise Your Visibility Online is the podcast for business owners, consultants and professionals who want to get found, get known and get clients — using LinkedIn and AI tools together. Hosted by Louise Brogan — LinkedIn strategist, speaker, author and YouTube educator with over 109,000 subscribers — each episode gives you practical, no-non... more

PublishesWeeklyEpisodes227Founded9 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Raise Your Visibility Online

Latest Episodes

Stop thinking about event marketing as a one‑off — flip it to "marketing with events" and put your event at the centre of your ongoing strategy. I walk through why events are so valuable for B2B buying groups (multiple stakeholders, conflict in decis... more

Five Major LinkedIn Updates: Network Feed, AI Slop, Smarter Algorithm, AI Search, and Verification

Louise Brogan outlines five significant LinkedIn updates and what they signal: LinkedIn wants more human behavior, genuine expertise, and real convers... more

YouTube

Think LinkedIn ads are only for big companies with big budgets? Not quite.

In this episode, Louise is joined by Kristian Downer, founder of LinkedIn ads agency DowSocial, to break down Thought Leader Ads: what they are, what they cost, and how to us... more

Caroline O'Neill didn't know how to start a podcast. She found out, hit record, and The Digg Podcast went on to reach number three in the UK podcast chart.

In this episode Caroline tells me how she went from occupational therapist to shop owner in D... more

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Recent Guests

Kristian Downer
Founder, DowSocial Marketing; LinkedIn ads expert
DowSocial Marketing
Episode: LinkedIn Thought Leader Ads Explained: How to Get Your Best Posts in Front of the Right People, with Kristian Downer
Caroline O'Neill
Host of The Digg Podcast and Digg brands
Digg Podcast / Digg Mama / Digg for Success
Episode: Digging My Way From a High Street Shop to a Top‑3 UK Podcast — with Caroline O'Neill
Rob Malone
YouTube Ireland ambassador
YouTube Ireland
Episode: Is YouTube Worth It for Your Business? With Rob Malone, YouTube Ireland
Patricia Greene
Owner of The Web Crew, WordPress website design and development agency
The Web Crew
Episode: Is Your Website Ready for AI Search? with Patricia Greene
Catherine George
Expert joining expert sessions
Episode: LinkedIn's New Collaborative Posts: What You Need to Know!
Manal Patel
Email marketing expert
Independent consultant / email marketing expert
Episode: From inbox to income: How Email Turns Visibility Into Clients
Luke Sherran
Owner of Falcon Digital, specializes in YouTube strategy for businesses
Falcon Digital
Episode: Why YouTube Is a Serious B2B Lead Channel (And How to Use It Properly)
Fi Marshall
Marketing expert with extensive experience working with major brands
Episode: Lost in Distance: How to Capture Attention in a Noisy Digital World
Jerry Potter
Host of Done By Lunch Entrepreneurs, helping established entrepreneurs grow on YouTube.
Done By Lunch Entrepreneurs
Episode: How to Grow Your Business on YouTube in Just 90 Minutes a Week with Jerry Potter

Host

Louise Brogan
Host of Raise Your Visibility Online, LinkedIn strategist, marketing and YouTube educator

Reviews

4.9 out of 5 stars from 88 ratings
  • Louise Brogan has been in my ears for years now, and she hasn't missed yet. She makes LinkedIn actually interesting, which is no small feat. If you're using LinkedIn for more than parking your resume, this podcast is genuinely worth your time. The Irish accent is a bonus. What podcast is currently making your commute worth it?

    Podcast Addict
    5
    VideoConfidence
    6 months ago
  • Can’t believe this podcast is free!

    Just wow! The content is so good I feel like I should be paying for it. LinkedIn has felt like going round in circles for me until I started following Louise. Now I feel like I really understand what I should be doing and what will really help me grow my business rather than just posting and hoping! Thanks so much, Louise, your content has helped me so much and I can’t wait for the next episode 🙌

    Apple Podcasts
    5
    frameofsarah
    United Kingdom10 months ago
  • If you want to get better at LinkedIn, this one’s for you…!

    I really enjoy Louise’s podcast. I know a fair amount about LinkedIn, but as a business owner who uses LinkedIn to reach out to potential clients, I’m constantly learning how to do it better, and the experts Louise has on her podcast always give me the next piece of the jigsaw, so that I can improve the way I do things.

    She has a lively, easy style and for my neurospicy brain, it’s just the right amount of time to concentrate.

    Thanks for having me on as a guest, Louise – looking forward to t... more

    Apple Podcasts
    5
    BlahblahblahStar1*1
    United Kingdom2 years ago
  • LinkedIn With Louise Sparkles

    Love the positive & upbeat style Louise brings to her podcast. Whether she has a stellar guest or is flying solo… Louise knows how to blend fun and information into one great package.

    Apple Podcasts
    5
    Gillian Whitney
    United States3 years ago
  • Louise Is A LinkedIn Genius

    I love this podcast show. I’ve been blazing through Louise’s episodes all day and every day. She is so much fun to listen to. I hope that she has a twin for Facebook business marketing.

    Apple Podcasts
    5
    D-Rocker91
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Loved for the mix of strategy, practical tips, and friendly, approachable delivery.
Listeners appreciate the host's expertise and actionable takeaways, not hype.
Hosts bring energy and clarity; guests add real-world patterns you can reuse.
Consistently actionable LinkedIn tips and practical frameworks.
The content is consistently useful for turning visibility into inquiries and clients.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#188
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

LinkedIn Thought Leader Ads Explained: How to Get Your Best Posts in Front of the Right People, with Kristian Downer
Q: How should listeners think about budgeting and scaling for Thought Leader Ads?
Begin with a basement level budget (about 240 pounds per month) and allocate campaigns by content type, then use retargeting and quarterly webinars to scale; the key is balancing reach with precise targeting to improve lead quality over time.
LinkedIn Thought Leader Ads Explained: How to Get Your Best Posts in Front of the Right People, with Kristian Downer
Q: What kind of post tends to work best for Thought Leader Ads when promoting through a company page?
The best approach is to start with the audience's proven preferences from organic content, then promote posts that align with those formats (text, image, or video) to ensure the audience responds, and to build on that with retargeting.
LinkedIn Thought Leader Ads Explained: How to Get Your Best Posts in Front of the Right People, with Kristian Downer
Q: For someone new, what exactly is a LinkedIn Thought Leader Ad and how does it differ from a Boosted Post?
Thought Leader Ads promote a personal post to a defined audience using job title, company, and industry targeting, while maintaining a sense of usefulness and engagement rather than a hard sell, which helps the content feel more like valuable information than traditional ads.
From inbox to income: How Email Turns Visibility Into Clients
Q: What turns an email into a sale versus just a nice read?
Engagement and responsiveness matter: meaningful replies, timely follow‑ups, and clear next steps that align with what the subscriber joined for convert readers into buyers; reduce friction and emphasize what the offer solves.
Why YouTube Is a Serious B2B Lead Channel (And How to Use It Properly)
Q: What content works best for B2B on YouTube?
Content that solves real pain points and is audience-first tends to perform best; case studies can work but must be framed for the top of funnel, and creative formats like game-show style explanations can outperform dry, purely informational videos.

Audience Metrics

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Frequently Asked Questions About Raise Your Visibility Online

What is Raise Your Visibility Online about and what kind of topics does it cover?

A practical, practitioner-led show focused on helping business professionals increase visibility and credibility through LinkedIn, AI, and content systems. Episodes mix hands-on LinkedIn tactics with AI-powered workflows, interviewing industry practitioners and experts to uncover repeatable strategies for profile optimization, content planning, engagement, and lead generation. Notable is the emphasis on balancing authentic human voice with AI tools, plus regular live events and workshops that connect online visibility to real business bookings. The format aims to be actionable, not hype-driven, with a clear focus on B2B growth, thought leadership, and efficient content repurposing across channels.

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How many listeners does Raise Your Visibility Online get?

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What are the audience demographics for Raise Your Visibility Online?

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How many subscribers and views does Raise Your Visibility Online have?

To see how many followers or subscribers Raise Your Visibility Online has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Raise Your Visibility Online?

These podcasts share a similar audience with Raise Your Visibility Online:

1. Informed: the podcast for LinkedIn® users
2. Social Media Marketing Podcast
3. AI Explored
4. The Amy Porterfield Show
5. Do This, NOT That: Marketing Tips with Jay Schwedelson

How many episodes of Raise Your Visibility Online are there?

Raise Your Visibility Online launched 9 years ago and published 227 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Raise Your Visibility Online?

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What guests have appeared on Raise Your Visibility Online?

Recent guests on Raise Your Visibility Online include:

1. Kristian Downer
2. Caroline O'Neill
3. Rob Malone
4. Patricia Greene
5. Catherine George
6. Manal Patel
7. Luke Sherran
8. Fi Marshall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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