Marketing v praxi
Levosphere - Anna Sabolová, Naďa KaceraRozprávame sa o marketingu v praxi. Prinášame rôznych hostí, aj takých, ktorí nie sú v médiach až tak viditeľní, ale majú bohaté vedomosti a skúsenosti z marketingu i podnikania. Cieľom je zdieľať ich poznatky, skúsenosti, ale aj úspechy a neúspechy tak, aby vám pomohli. Vysvetlíme si, ako robiť marketing vedome a efektívne a rozoberieme veľa marketingových tém, s ktorými sa bežne nestretávate. An... more
| Publishes | Weekly | Episodes | 245 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Slovak | Number of Listeners | Categories | BusinessMarketing |
Listen to the Podcast
Latest Episodes
Peter Šebo je marketingový nadšenec a majiteľ spoločnosti PS:digital. Má roky skúseností s digitálom aj kreatívnymi kampaňami. Tie si vyžadujú veľa strategických rozhodnutí. Na dobrú kreatívnu kampaň si totiž potrebujete zodpovedať veľmi veľké množst... more
Michal Ježek pôsobí v spoločnosti KARSA, kde sa venuje dynamickému pricingu e-shopov. A práve o ňom sme sa v rozhovore rozprávali. Pokiaľ si však myslíte, že dynamický pricing znamená zmenu ceny aj 5x za deň, veľmi sa mýlite. Jeho podstata je oveľa h... more
Gabriel Tóth je zakladateľom spoločnosti New School Communications a odborníkom na komunikáciu a PR. Častým omylom je to, že PR sú len články v médiách. Je to však oveľa širšia téma, s ktorou nás Gabriel v podcaste zoznamuje. more
Michal Čarný je CEO značky Niceboy a spoločne sme sa v rozhovore ponorili do sveta spotrebnej elektroniky. Značka od svojho založenia 2015 dokázala okúzliť trh svojimi inovatívnymi a cenovo dostupnými produktmi. Michal sa podelil nielen o tajomstvo r... more
Buzzworld by Peter Šebo a Gabriel Tóth. Viete ako vznikol ich podcast? A čo vďaka nemu chcú dosiahnuť vo svete marketingu? Aj na tieto otázky sme sa ich pýtali v epizóde. Pozreli sme sa však aj na to, ako by vyzeral kráľovský dvor v digitálnom svete ... more
Vojtěch Prokeš je riaditeľom výskumu a spoluzakladateľ Behavio Labs, v ktorej sa venujú podvedomým motiváciám nákupcov. Vedeli ste, že 95% nákupných rozhodnutí sa deje práve v podvedomí? Aj preto je správanie zákazníkov ťažké pochopiť. Vojtěch nám pr... more
Andrej Kajan je CEO agentúry UI42, v ktorej sa zameriavajú aj na aktuálne dôležitú tému, ktorej by sme mali venovať zvýšenú pozornosť. Je ňou umelá inteligencia. more
Ján Januška je SEO špecialista a zakladateľ agentúry SPOTIBO. V epizóde sa rozprávame o tom, prečo aj SEO potrebuje svoju stratégiu a osobitný prístup. Pretože dostať na prvé priečky google vyhľadávania nie je tak jednoduché, ako sa na prvý pohľad mô... more
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Apple Podcasts | #146 |  Spain/Business/Marketing |
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| Listeners per Episode | Gender Skew | Engagement Score | |||
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Marketing v praxi launched 5 years ago and published 245 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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