Leveraging Thought Leadership
Peter Winick and Bill ShermanHear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speak... more
| Publishes | Twice weekly | Episodes | 725 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCareersBusiness | |||
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Latest Episodes
You just spent two years writing a book. Now what? That's the question at the center of this conversation about book publicity, expectations, and the long game of building a body of work. Bill Sherman sits down with Sandy Smith, CEO of Smith Publicit... more
What happens when the metrics you were taught to chase — title, bonus, prestige — stop adding up to a life that feels good? In this episode, Peter Winick sits down with Rand Selig, a Stanford MBA, former Wall Street investment banker, and founder of ... more
What happens when a software CEO stops thinking like a marketer and starts thinking like a thought leader? You get a content flywheel that ranks #1 on Google, ChatGPT, and Claude — without hiring an SEO firm. Ghazenfer Mansoor, Founder and CEO of Tec... more
This episode is a companion to the upcoming Thought Leadership Handbook — part of a series where Bill speaks with exemplars featured in the book about how they actually practice thought leadership. There are plenty of books explaining what AI is. Thi... more
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- Peter knows what he is talking about!
Had the pleasure of having an in-depth conversation with Peter.
What stood out about Peter is how clearly he breaks down the difference between real thought leadership and just content, and how he helps experts build strategies that actually scale their impact and revenue.
What I like about Peter is his focus on clarity. He pushes creators to stop saying yes to everything and instead build a roadmap that aligns with their goals and the market they want to serve.
Highly recommend!
Apple Podcasts5TheMarketer34
France8 months ago - These dudes are legit!
Some many tactical takeaways - and to the point! No fluff. So much fun
Apple Podcasts5Mischa-Z
United States2 years ago Leveraging Thought Leadership hosted by Peter Winick is a standout podcast for business enthusiasts. Peter's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!
Podchaser52 years agoAly_Zenrabbit- Your strategic resilience plan
On behalf of recent podcast guest, Dr. Marie-Hélène Pelletier,
“Our conversation about my new book "The Resilience Plan" was an enriching exchange of shop talk, sparking innovative ideas and showcasing the transformative power of strategic resilience in our professional lives.”
Apple Podcasts5SeanTheSwan6United States2 years ago Excellent discussions with smart people about the business of thought leadership
Podchaser53 years agoLuke Szyrmer
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Apple Podcasts | #80 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #143 |  Netherlands/Business/Marketing |
Apple Podcasts | #177 |  Spain/Business/Marketing |
Apple Podcasts | #195 |  Taiwan/Business/Marketing |
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Frequently Asked Questions About Leveraging Thought Leadership
What is Leveraging Thought Leadership about and what kind of topics does it cover?
The show curates conversations with leading thinkers, authors, and practitioners who shape business and leadership on the public stage. Episodes typically explore practical pathways for turning big ideas into scalable impact—from building thought leadership platforms and publishing assets to monetizing expertise through speaking, coaching, and partnerships. Guests range from corporate leaders and renowned authors to publishing experts and sales/marketing practitioners, with a strong emphasis on actionable frameworks, real-world lessons, and staying relevant in a fast-changing, idea-driven economy. A distinctive edge is the emphasis on process, platforms, and the long game of building influence, not just delivering a single keynote. This mak... more
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How many listeners does Leveraging Thought Leadership get?
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Which podcasts are similar to Leveraging Thought Leadership?
These podcasts share a similar audience with Leveraging Thought Leadership:
1. The Curiosity Shop with Brené Brown and Adam Grant
2. Huberman Lab
3. Think Fast Talk Smart: Communication Techniques
4. Consulting Success Podcast
5. The Jordan B. Peterson Podcast
How many episodes of Leveraging Thought Leadership are there?
Leveraging Thought Leadership launched 8 years ago and published 725 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Leveraging Thought Leadership?
Recent guests on Leveraging Thought Leadership include:
1. Charlene Li
2. Melissa Doman
3. Wani Iris Manly
4. Alan Guarino
5. Gabrielle Dolan
6. Janine Mathó
7. Suzan Song
8. Logan Yonavjak
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.