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Leveraging Thought Leadership

Peter Winick and Bill Sherman
Thought Leadership
Leadership
Artificial Intelligence
Leadership Development
Emotional Intelligence
Mental Health
Storytelling
Coaching
Personal Development
Innovation
Organizational Culture
Clarity
Executive Coaching
Book Publishing
Entrepreneurship
Communication
Human-Centered Leadership
Consulting
Employee Engagement
Corporate Culture

Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speak... more

PublishesTwice weeklyEpisodes715Founded8 years ago
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Artwork for Leveraging Thought Leadership

Latest Episodes

What if the biggest risk in a company is not the strategy, the product, or the market—but the leader's ability to grow fast enough to match the business? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Logan Yonavjak, fo... more

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What if luck is not random, but designed? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Judd Kessler, Wharton professor and author of "Lucky by Design: The Hidden Economics You Need to Get More of What You Want." Judd'... more

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What if success is not the hard part? Lisa Broderick, Managing Partner of Conversus Group, and co-author of Permanence with Marshall Goldsmith, brings a practical answer to one of leadership's most overlooked problems: how to stay the person you want... more

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What separates a paid speaker from a true professional in the thought leadership business? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Andy Freed to unpack what it really takes to build a sustainable speaking busines... more

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Recent Guests

Lisa Broderick
CEO of Goldsmith Advisors; co-author of Permanence
Goldsmith Advisors; Permanence
Episode: Permanence: How Leaders Sustain Success Without Losing Themselves | Lisa Broderick | 714
Andy Freed
Author of Lead Like the Boss
CEO/Chairman, Virtual Inc.
Episode: The Business Behind the Keynote | Andy Freed | 713
Martin Perelmuter
Unapologetic idealist in the speaking industry with 30+ years of experience
Speakers Spotlight (co-founder); former corporate lawyer
Episode: Why Great Speakers Need More Than a Great Talk | Martin Perelmuter | 712
Ahmet Bozer
Former global business executive and author of Soulgery
Former Coca-Cola executive
Episode: From Executive Role to Leadership Philosophy | Ahmet Bozer | 711
Ramon Ray
Author, speaker, advisor
zoneofgenius.com
Episode: Turning Positivity Into a Thought Leadership Business | Ramon Ray | 710
Kait LeDonne
Personal branding expert for aspiring thought leaders
Episode: Building The Personal Brand Is the Trojan Horse| Kait LeDonne | 709
Paul Falcone
HR expert, best-selling author, speaker
Paul Falcone & Associates
Episode: Building Thought Leadership That Sells | Paul Falcone | 708
John Lentini
Thought leadership practitioner focusing on engineering character; author of a forthcoming book
Independent/Founder of a leadership engineering framework
Episode: How Leaders Build Character Under Pressure | John Lentini | 707
Lucy McCarraher
Co-founded Rethink Press; publisher focused on business books
Rethink Press
Episode: Why Business Books Should Build Your Business | Lucy McCarraher | 706

Hosts

Peter Winick
Host of Leveraging Thought Leadership; Thought Leadership Leverage
Bill Sherman
Co-host of Leveraging Thought Leadership; Thought Leadership Leverage

Reviews

5.0 out of 5 stars from 62 ratings
  • Peter knows what he is talking about!

    Had the pleasure of having an in-depth conversation with Peter.

    What stood out about Peter is how clearly he breaks down the difference between real thought leadership and just content, and how he helps experts build strategies that actually scale their impact and revenue.

    What I like about Peter is his focus on clarity. He pushes creators to stop saying yes to everything and instead build a roadmap that aligns with their goals and the market they want to serve.

    Highly recommend!

    Apple Podcasts
    5
    TheMarketer34
    France7 months ago
  • These dudes are legit!

    Some many tactical takeaways - and to the point! No fluff. So much fun

    Apple Podcasts
    5
    Mischa-Z
    United States2 years ago
  • Leveraging Thought Leadership hosted by Peter Winick is a standout podcast for business enthusiasts. Peter's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    2 years ago
  • Your strategic resilience plan

    On behalf of recent podcast guest, Dr. Marie-Hélène Pelletier,

    “Our conversation about my new book "The Resilience Plan" was an enriching exchange of shop talk, sparking innovative ideas and showcasing the transformative power of strategic resilience in our professional lives.”

    Apple Podcasts
    5
    SeanTheSwan6
    United States2 years ago
  • Excellent discussions with smart people about the business of thought leadership

    Podchaser
    5
    Luke Szyrmer
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable takeaways and clear frameworks.
The show consistently delivers value with practical, no-fluff insights.
Guests are well-curated and the host chemistry enhances learning.
High-quality content and strong guest diversity keep listeners engaged.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Business Behind the Keynote | Andy Freed | 713
Q: What outcomes does Andy Freed hope to achieve with the book?
He aims to create more leaders inside and outside his company, using the book as a vehicle for broader leadership development and as exposure for the company's work in standards and collaboration.
The Business Behind the Keynote | Andy Freed | 713
Q: How does the book translate concert leadership into practical workplace tactics?
By following the arc of a Springsteen show and pulling leadership lessons from each moment, the book offers actionable tools that leaders can implement immediately, avoiding heavy theory.
The Business Behind the Keynote | Andy Freed | 713
Q: What was the spark for writing a book about leadership through Bruce Springsteen?
Seeing the way Bruce engages with his band and audience sparked the realization that leadership lessons can emerge from live performance, not just theoretical frameworks, and that sharing these concrete behaviors could help other leaders.
Why Great Speakers Need More Than a Great Talk | Martin Perelmuter | 712
Q: If I were starting out today, what would you advise as the first steps for a new speaker?
New speakers should first master on-stage delivery, then invest in a strong speaker reel and video assets to showcase live performance. They should tailor their language to client audiences, map out pre- and post-event touchpoints, and treat every client interaction as an opportunity to build credibility and future engagement.
Why Great Speakers Need More Than a Great Talk | Martin Perelmuter | 712
Q: What does it really mean to be professional, to practice the art, and to make a living at speaking?
Professionalism in speaking extends beyond stage presence to include strong marketing, market positioning, and delivering concrete value to clients. It involves being able to execute a compelling talk, but also managing relationships, expectations, and post-event opportunities to grow the business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Leveraging Thought Leadership

What is Leveraging Thought Leadership about and what kind of topics does it cover?

The show curates conversations with leading thinkers, authors, and practitioners who shape business and leadership on the public stage. Episodes typically explore practical pathways for turning big ideas into scalable impact—from building thought leadership platforms and publishing assets to monetizing expertise through speaking, coaching, and partnerships. Guests range from corporate leaders and renowned authors to publishing experts and sales/marketing practitioners, with a strong emphasis on actionable frameworks, real-world lessons, and staying relevant in a fast-changing, idea-driven economy. A distinctive edge is the emphasis on process, platforms, and the long game of building influence, not just delivering a single keynote. This mak... more

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1. HBR IdeaCast
2. The Curiosity Shop with Brené Brown and Adam Grant
3. Oprah's Super Soul

How many episodes of Leveraging Thought Leadership are there?

Leveraging Thought Leadership launched 8 years ago and published 715 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leveraging Thought Leadership?

Recent guests on Leveraging Thought Leadership include:

1. Lisa Broderick
2. Andy Freed
3. Martin Perelmuter
4. Ahmet Bozer
5. Ramon Ray
6. Kait LeDonne
7. Paul Falcone
8. John Lentini

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