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Artwork for Leveraging Thought Leadership

Leveraging Thought Leadership

Peter Winick and Bill Sherman
Thought Leadership
Leadership
Artificial Intelligence
Leadership Development
Emotional Intelligence
Mental Health
Storytelling
Coaching
Executive Coaching
Entrepreneurship
Personal Development
Innovation
Organizational Culture
Clarity
Book Publishing
Communication
Public Speaking
Personal Branding
Human-Centered Leadership
Corporate Culture

Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speak... more

PublishesTwice weeklyEpisodes742Founded9 years ago
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Artwork for Leveraging Thought Leadership

Latest Episodes

A leader stands up in the middle of a 200-person workshop, slams his hand on the table, and says out loud what everyone in the room is feeling: I can't do great work here anymore. That moment helped start Pause: How to Lead Brilliant Work in a Busy W... more

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Ask professionals at the world's biggest companies whether they have a plan for their own learning and growth, and Bill Hoogterp says the answer is almost never yes. He built LifeHikes around that gap, and in this episode he shows how a happy acciden... more

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What if the one thing you've spent your career building, your expertise, is about to become the least valuable thing you own?

In this episode of Leveraging Thought Leadership, Peter Winick sits down with Jack Myers, a media ecologist, futurist, and... more

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What does it take for a corporate scientist with zero direct reports to land on a list dominated by business school professors and bestselling authors? That's the question Jayshree Seth had to answer for herself when she was named to the Thinkers50 R... more

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Recent Guests

Bill Hoogterp
Founder and CEO of Life Hikes; bestselling author; executive coach to Fortune 500 leaders
Life Hikes
Episode: How to Scale Executive Coaching Across an Entire Organization | Billy Hoogterp | 742
Jack Myers
Media ecologist, futurist, author, educator, and co-founder of MediaVillage
MediaVillage
Episode: How to Stand Out When AI Makes Content a Commodity | Jack Myers | 741
Jayshree Seth
Corporate scientist and chief science advocate at 3M
3M
Episode: Building Trust Between Humans and AI in R&D| Jayshree Seth| 740
Zach Kristensen
publishing professional; platform founder of justabooks.com; author of Trust Me, I'm an Author
Just a Books / Author
Episode: Why Your Book's ROI Isn't Book Sales | Zach Kristensen | 739
Nate Bennett
Professor of management and faculty director of Robinson's Executive MBA program
Robinson College, University of [context indicates professor at Robinson's Executive MBA program]
Episode: Translating Academic Research Into Real Business Impact | Nathan Bennett | 738
Mariana Khomitska
Organizational development and leadership expert in Ukraine
Ukraine-based executive education and leadership development
Episode: Leading Through Uncertainty: What Crisis Really Reveals | Tom Kolditz & Mariana Khomitska | 737
Tom Kolditz
Author and leadership expert
West Point/Yale/Dor Institute; co-author of Against the Storm
Episode: Leading Through Uncertainty: What Crisis Really Reveals | Tom Kolditz & Mariana Khomitska | 737
Dan Pontefract
Leadership and corporate culture strategist; author and former Chief Learning Officer at Telus
Pontefract Group / Telus (former CLO)
Episode: Rivers, Rocks, and Rubies: A New Career Model | Dan Pontefract | 736
Mary Olson-Menzel
Career expert, executive coach, author
Episode: How Career Pivots Really Happen | Mary Olson-Menzel | 735

Hosts

Peter Winick
Host and founder focusing on turning ideas into scalable thought leadership programs.
Bill Sherman
Co-host and principal collaborator on practical thought leadership strategies and audience development.

Reviews

4.9 out of 5 stars from 65 ratings
  • Peter knows what he is talking about!

    Had the pleasure of having an in-depth conversation with Peter.

    What stood out about Peter is how clearly he breaks down the difference between real thought leadership and just content, and how he helps experts build strategies that actually scale their impact and revenue.

    What I like about Peter is his focus on clarity. He pushes creators to stop saying yes to everything and instead build a roadmap that aligns with their goals and the market they want to serve.

    Highly recommend!

    Apple Podcasts
    5
    TheMarketer34
    Francea year ago
  • These dudes are legit!

    Some many tactical takeaways - and to the point! No fluff. So much fun

    Apple Podcasts
    5
    Mischa-Z
    United States2 years ago
  • Leveraging Thought Leadership hosted by Peter Winick is a standout podcast for business enthusiasts. Peter's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    2 years ago
  • Your strategic resilience plan

    On behalf of recent podcast guest, Dr. Marie-Hélène Pelletier,

    “Our conversation about my new book "The Resilience Plan" was an enriching exchange of shop talk, sparking innovative ideas and showcasing the transformative power of strategic resilience in our professional lives.”

    Apple Podcasts
    5
    SeanTheSwan6
    United States3 years ago
  • Excellent discussions with smart people about the business of thought leadership

    Podchaser
    5
    Luke Szyrmer
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently high-caliber, delivering useful frameworks and real-world lessons.
The show is valued for tight, value-packed episodes with minimal fluff.
Listeners praise clarity and practical, actionable insights that translate ideas into revenue and impact.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Stand Out When AI Makes Content a Commodity | Jack Myers | 741
Q: What is the core opportunity for leaders with AI on the rise?
The core opportunity is to develop and deploy distinctly human capabilities—empathy, listening, belonging, and ethical discernment—so leadership remains valuable even as AI reshapes information and expertise.
How to Stand Out When AI Makes Content a Commodity | Jack Myers | 741
Q: Why write another book now, given how commoditized books can be for branding and speaking gigs?
The guest explains that the book documents a shift from information delivery to intelligences—balancing practical content with human qualities—and positions lasting impact as the goal, not just gigs, arguing that deep relationships and meaningful leadership will outlast short-term visibility.
How to Stand Out When AI Makes Content a Commodity | Jack Myers | 741
Q: So talk about sort of how the different threads of thought leadership came to be, and how they connect as you look backwards and forwards.
Jack describes a straight-line evolution from early publishing efforts (like the Myers Report) to today's emphasis on human-centric thought leadership, emphasizing how distribution tech has evolved while the core need for trusted relationships and ethical judgment has only grown.
Why Your Book's ROI Isn't Book Sales | Zach Kristensen | 739
Q: So what's different and what's the same now compared to the past in how books are used for thought leadership?
Content delivery has broadened beyond books to short-form video, newsletters, and speaking, but the core idea remains: use a book as a platform to establish trust, then leverage other formats to expand reach and client engagement.
Translating Academic Research Into Real Business Impact | Nathan Bennett | 738
Q: What changes, if any, have you seen in how academics get their ideas out there at scale?
The guest notes that the reward structure for academics hasn't changed dramatically, and that publishing remains aimed at scholarly audiences. He discusses the ongoing challenge of making research accessible and directly influential for practitioners, while acknowledging the role of various outlets and the increased noise from AI-driven content.

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Frequently Asked Questions About Leveraging Thought Leadership

What is Leveraging Thought Leadership about and what kind of topics does it cover?

This program spotlights leaders who scale big ideas into real-world impact. Conversations cover how to translate research and experience into credible, actionable thought leadership, with a heavy emphasis on storytelling, publishing, and practical frameworks for influencing audiences, customers, and organizations. Guests range from authors and researchers to consultants and executives who share behind-the-scenes lessons about building, launching, and sustaining influential ideas. The show often explores authentic leadership, the business value of thought leadership, and strategies for measuring impact beyond mere visibility, making it especially useful for professionals looking to elevate their own ideas to scale.

Noteworthy is a consisten... more

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Which podcasts are similar to Leveraging Thought Leadership?

These podcasts share a similar audience with Leveraging Thought Leadership:

1. The Knowledge Project
2. HBR IdeaCast
3. Think Fast Talk Smart: Communication Techniques
4. Worklife with Molly Graham
5. The Curiosity Shop with Brené Brown and Adam Grant

How many episodes of Leveraging Thought Leadership are there?

Leveraging Thought Leadership launched 9 years ago and published 742 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leveraging Thought Leadership?

Recent guests on Leveraging Thought Leadership include:

1. Bill Hoogterp
2. Jack Myers
3. Jayshree Seth
4. Zach Kristensen
5. Nate Bennett
6. Mariana Khomitska
7. Tom Kolditz
8. Dan Pontefract

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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