Rephonic
Artwork for LevelUp
Mobile Gaming
User Acquisition
Game Development
Ad Monetization
Direct-To-Consumer Webstores
Regulatory Environment
Growth Marketing
Limited-Time Events
Spin Master
Kids Games
Brand Collaborations
Toy IP
Tutotoons
Fluffsis
IP Partnerships
Adtech
Monetization
Trans-Platform Experience
App Store Economics
Alternative Stores

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

PublishesInfrequentlyEpisodes80Founded8 years ago
Categories
LeisureTechnologyGames

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Artwork for LevelUp

Latest Episodes

In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in de... more

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they comm... more

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for their... more

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platform... more

Key Facts

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Recent Guests

Stefano Accossato
Head of Business Development at TutoToons
TutoToons
Episode: Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games
Yi Gong
VP Growth at Tilting Point
Tilting Point
Episode: Yi Gong | How Tilting Point is unlocking the value of D2C webstores

Reviews

4.4 out of 5 stars from 35 ratings
  • A must-listen!

    I recently discovered LevelUp and have been consistently impressed by the wealth of knowledge and insights shared in each episode. I truly learn something new every time I listen. Highly recommend tuning in!

    Apple Podcasts
    5
    mvelasco07
    United States2 years ago
  • sequence of episodes

    Thanks for the informative podcast! But guys, really, what's wrong with the logic of episodes sequence? Each time I need find part 1 / part 2 / part 0 (really?) in non-logical sequence it made me just stand 5 minutes trying to understand what's wrong :)

    Apple Podcasts
    4
    PatrickStar133
    United States5 years ago
  • Brilliant

    Great content and relevant info for game developers looking to grow their business.

    Apple Podcasts
    5
    Mr Qwak
    United Kingdom6 years ago
  • Almost perfect

    Ok, ok....the content is great and the hosts are great. Michail is hilarious and Melissa is great. But I can’t stand how the conversations in the newest episodes are pieced together - the pauses as they speak are shortened. And it seems like everybody’s voice is sped up by ten percent. This sort of thing works for a YouTube video but it’s annoying trying to follow an audio conversation that has been all spliced up. Doesn’t ruin it for me, but it’s odd.

    Apple Podcasts
    4
    enstmagoo
    United States6 years ago
  • Good content bad quality audio

    I really enjoyed the podcast until episode 9 in season 2. It truly is unlistenable. I cannot hear a word being said. The quality is terrible. Please double check your recordings before doing a full episode.

    Apple Podcasts
    1
    Galal Hassan
    Canada6 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#62
China/Leisure/Games
Apple Podcasts
#85
Israel/Leisure/Games

Talking Points

Recent interactions between the hosts and their guests.

John Wright | The new mobile market according to John Wright
Q: Do you think we're going to see a resurgence of crunch culture in Western studios?
Yes, the Chinese workforce has a stronger work ethic and larger resources, which might pressure Western studios.
John Wright | The new mobile market according to John Wright
Q: What advice would you have for developers who were sort of like looking to get funding for their new game?
Explore other options like angel syndicates and government schemes to get funding for your game.
John Wright | The new mobile market according to John Wright
Q: What are the sort of like three or four big things you think we're going to see impacting mobile gaming this year?
A lot of it is around investment, growing games, and sustaining games is really kind of the future.
Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games
Q: What advice would you give to sort of other game studios who are curious about trialing this kind of partnership or collaboration?
Understand your resources and goals for the next year. Depending on your commitment, limited-time events could be an option to explore IP collaborations.
Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games
Q: How is it that you guys started even thinking of partnering with big sort of IP or toy IP?
We did some licensing deals in the past with standalone games. Now we realize we already have a brand ourselves and are trying to grow Fluffsis as a brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
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Household Income
Social Media Reach

Frequently Asked Questions About LevelUp

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Which podcasts are similar to LevelUp?

These podcasts share a similar audience with LevelUp:

1. Deconstructor of Fun

How many episodes of LevelUp are there?

LevelUp launched 8 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on LevelUp include:

1. Stefano Accossato
2. Yi Gong

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