Rephonic
Artwork for LevelUp
Mobile Gaming
User Acquisition
Direct-To-Consumer Webstores
Ad Monetization
Game Development
Liveops
Growth Marketing
Regulatory Environment
Mobile Games
Playliner
Tutotoons
Fluffsis
IP Partnerships
Adtech
Monetization
Limited-Time Events
Spin Master
Kids Games
Brand Collaborations
Toy IP

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

PublishesMonthlyEpisodes81Founded8 years ago
Number of ListenersCategories
GamesTechnologyLeisure

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Artwork for LevelUp

Latest Episodes

In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps - how to measure them, their effect on games' long-term success, and how developers can use their LiveOp... more

In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in de... more

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they comm... more

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for their... more

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Recent Guests

Stefano Accossato
Head of Business Development at TutoToons
TutoToons
Episode: Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games
Yi Gong
VP Growth at Tilting Point
Tilting Point
Episode: Yi Gong | How Tilting Point is unlocking the value of D2C webstores

Reviews

4.4 out of 5 stars from 35 ratings
  • A must-listen!

    I recently discovered LevelUp and have been consistently impressed by the wealth of knowledge and insights shared in each episode. I truly learn something new every time I listen. Highly recommend tuning in!

    Apple Podcasts
    5
    mvelasco07
    United States2 years ago
  • sequence of episodes

    Thanks for the informative podcast! But guys, really, what's wrong with the logic of episodes sequence? Each time I need find part 1 / part 2 / part 0 (really?) in non-logical sequence it made me just stand 5 minutes trying to understand what's wrong :)

    Apple Podcasts
    4
    PatrickStar133
    United States5 years ago
  • Brilliant

    Great content and relevant info for game developers looking to grow their business.

    Apple Podcasts
    5
    Mr Qwak
    United Kingdom6 years ago
  • Almost perfect

    Ok, ok....the content is great and the hosts are great. Michail is hilarious and Melissa is great. But I can’t stand how the conversations in the newest episodes are pieced together - the pauses as they speak are shortened. And it seems like everybody’s voice is sped up by ten percent. This sort of thing works for a YouTube video but it’s annoying trying to follow an audio conversation that has been all spliced up. Doesn’t ruin it for me, but it’s odd.

    Apple Podcasts
    4
    enstmagoo
    United States6 years ago
  • Good content bad quality audio

    I really enjoyed the podcast until episode 9 in season 2. It truly is unlistenable. I cannot hear a word being said. The quality is terrible. Please double check your recordings before doing a full episode.

    Apple Podcasts
    1
    Galal Hassan
    Canada6 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#83
China/Leisure/Games
Apple Podcasts
#142
South Korea/Leisure/Games
Apple Podcasts
#181
Israel/Leisure/Games
Apple Podcasts
#185
Finland/Leisure/Games

Talking Points

Recent interactions between the hosts and their guests.

Chirag Ambwani | The data of LiveOps with Sensor Tower
Q: What key piece of advice would you give to a game developer to ensure their game thrives long after launch?
Make a game that is fun to play while balancing monetization and maintaining player engagement through ongoing content updates.
Chirag Ambwani | The data of LiveOps with Sensor Tower
Q: What are some key metrics for LiveOps teams to be looking at closely?
LiveOps teams should focus on metrics related to player retention, time spent, and the impact of LiveOps events on engagement.
John Wright | The new mobile market according to John Wright
Q: Do you think we're going to see a resurgence of crunch culture in Western studios?
Yes, the Chinese workforce has a stronger work ethic and larger resources, which might pressure Western studios.
John Wright | The new mobile market according to John Wright
Q: What advice would you have for developers who were sort of like looking to get funding for their new game?
Explore other options like angel syndicates and government schemes to get funding for your game.
John Wright | The new mobile market according to John Wright
Q: What are the sort of like three or four big things you think we're going to see impacting mobile gaming this year?
A lot of it is around investment, growing games, and sustaining games is really kind of the future.

Audience Metrics

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Frequently Asked Questions About LevelUp

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Which podcasts are similar to LevelUp?

These podcasts share a similar audience with LevelUp:

1. Deconstructor of Fun
2. Planet Money
3. How I Built This with Guy Raz

How many episodes of LevelUp are there?

LevelUp launched 8 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on LevelUp?

Recent guests on LevelUp include:

1. Stefano Accossato
2. Yi Gong

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