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Artwork for Let's Talk Dog Business

Let's Talk Dog Business

Jo & Vicky
Dog Training
Entrepreneurship
Business Strategy
Client Relationships
Personal Development
Mindset
Business Growth
Dog Training Industry
Business Coaching
Dog Training Business
Imposter Syndrome
Marketing
Social Media Marketing
Customer Journey
Client Engagement
Client Retention
Lead Generation
Work-Life Balance
Animal Behavior
Canine Business Academy

Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-no... more

PublishesWeeklyEpisodes133Founded3 years ago
Number of ListenersCategories
CareersPets & AnimalsBusinessKids & Family

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Artwork for Let's Talk Dog Business

Latest Episodes

When they strip away the “build a 7-figure empire” noise, most dog trainers realise that they just want a business that feels good to run. One that lets them actually help dogs and people. Today, we sit down with Josh Beckler from K9 Optima to discus... more

YouTube

When you understand dog body language, everything clicks into place and your training improves. Understanding the personality type of the person holding the lead can be just as transformative. In this episode, we explore the four common personality t... more

YouTube

Hating every single part of your business right now? Don’t panic—you aren't alone, and those rough moments usually hide the best golden nuggets. This mashup episode brings together the absolute best bits from our upcoming CBA Live 2026 speakers to co... more

YouTube

Most force-free trainers feel like accidental business owners and reluctant marketers - brilliant with dogs, but suddenly expected to be marketers, salespeople, and content creators. Add AI into the mix and it can feel impossible to stand out without... more

YouTube

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Recent Guests

Rikki Sullivan
Canine Copywriter
The Canine Copywriter / Brunsell Method
Episode: Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan
Josh Boutelle
Founder of DigiWolf who helps force-free dog trainers build websites and business systems
DigiWolf
Episode: From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Amber Quann
CEO of Summit Dog Training, Fort Collins
Summit Dog Training
Episode: From Park Sessions to Payroll: What It Really Takes to Become a Dog Training CEO with Amber Quann
Bobby Logan
Financial empowerment coach, multi award-winning bookkeeper, founder of an accountancy and bookkeeping practice
Independent bookkeeping/financial coaching
Episode: Dog Trainer Burnout is a Money Problem: Fixing Your Business Finances with Bobbie Logan
Lisa Sinnott
Clinical animal behaviorist specializing in reactivity and aggression
St. Paul's Training Academy
Episode: Why Human Psychology Is Your Dog Training Superpower with Lisa Sinnott
Tori Mistik
Dog mom influencer, blogger, and host of the Dog Enrichment podcast
Wear Wag Repeat
Episode: Stop Chasing Followers How Pet Businesses Really Grow Online with Tori Mistik
Charlotte Nichols
Founder of Harvey and Hugo, a PR business inspired by her two dogs
Harvey and Hugo
Episode: Why Authenticity is Your Brand’s Secret PR Weapon with Charlotte Nichols
Andre Yeu
Founder of When Hounds Fly Dog Training
When Hounds Fly
Episode: How to Turn Scrappy Beginnings into Serious Success with Andre Yeu
Jason Light
Director at PACT Dogs Limited with over 20 years of experience in leadership and sustainability.
PACT Dogs Limited
Episode: How PACT’s Unique Approach Enables Members to Thrive, Not Just Survive with Jason Light

Hosts

Jo D Moorcroft
Co-hosts show; dog business mentor; co-founder of Canine Business Academy and Lets Talk Dog Business platform.
Vicky Davies
Co-hosts show; canine business mentor; active in dog business education and coaching.

Reviews

4.9 out of 5 stars from 64 ratings
  • Real & Relatable

    I love how real & relatable Jo/Vicky are, they make the episodes easy to listen to and you can really resonate with what they’re saying. I didn’t use to listen to podcasts, but since discovering let’s talk business I’d recommend to my fellow colleagues and peers. Really enjoyable, keep them coming! :)

    Apple Podcasts
    5
    Nathie1984
    United Kingdom2 years ago
  • Simple but valuable advice

    I’m starting my journey with a new dog training business and this podcast has been super valuable for me. Important topics and things to consider presented in a simple and easy to understand way.

    Apple Podcasts
    5
    Lauren J.W.
    United States2 years ago
  • This is why you have ears!

    One of the best ways to learn is to listen to smart and opinionated people talking openly and honestly about how they have achieved their successes, and the failures along the way. That’s what Jo and Vicky are doing in this amazing podcast. I have learned so much about the dog industry and business in general from this podcast. Every time I listen I feel more and more inspired! Give this a listen, you won’t regret it.

    Apple Podcasts
    5
    mauvedeity
    United Kingdom2 years ago
  • Dog trainer approves

    I run a dog training school in north London and this podcast is excellent. It really gives you some great ideas on how to think about the business side of dog training. Fantastic podcast. Luke.

    Apple Podcasts
    5
    berminator
    United Kingdom2 years ago
  • If you’re wanting to grow your dog business- listen to this

    I’ve been following Jo’s journey for years now.

    Quite simply, if you’re wanting to grow your dog business- listen to this and reach out to Jo and Vicky.

    Apple Podcasts
    5
    londonlad2017
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real & Relatable: hosts come across as authentic and easy to relate to.
Audience appreciates candid discussions and real-world lessons from industry pros.
Valuable for new dog-business starters; topics are practical and actionable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan
Q: What makes someone a good fit for your services during a discovery call?
A good fit is someone open to collaboration, with a real need for depth in their messaging, and a willingness to explain their business and values so the copy can accurately reflect their brand and client benefits.
Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan
Q: What is a copywriter and why would a dog business need one?
A copywriter helps turn the business's knowledge and client stories into clear, persuasive web copy, emails, blogs, and scripts that explain value and differentiate the business, especially for smaller dog businesses that need strategy behind messaging.
From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Q: What strategies do you recommend to new dog trainers who want to start seeing traction in visibility before their website is perfect?
Start with simple web presence, build Google reviews, and focus on local referrals and partnerships; social media is a longer game, while a structured outreach and relationship-building approach yields quicker credibility and leads.
From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Q: What kind of thing are you looking for when you're doing that website build—tech side or messaging and content?
The emphasis is on messaging over flashy design; a well-written, relatable message that reflects the trainer's understanding of the owners' problems is more critical than visuals, with design following once messaging is solid.
From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Q: For the purpose of our viewers, tell everybody a little bit about you and what it is that you do at DigiWolf.
Josh explains that DigiWolf builds websites and business systems for force-free dog trainers, leveraging his background as a trainer to understand client needs and focusing on messaging to ensure trainers' ethics are reflected without overpromising.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Let's Talk Dog Business

What is Let's Talk Dog Business about and what kind of topics does it cover?

A practical, no-nonsense show for dog professionals who want to turn passion into a profitable, sustainable business. Across recent episodes the hosts tackle pricing with confidence, human-centered marketing, and trustworthy client relationships, often contrasting expert dog-work with accessible business strategy. Guests and conversations frequently spotlight mindset, pricing psychology, scalable services, and frictionless client journeys, all grounded in real-world canine-industry challenges. The format blends candid storytelling with actionable tactics—from refining offers and discovery calls to building communities and professionalizing practice—making it a strong resource for practitioners aiming to grow without burning out. A notable t... more

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Which podcasts are similar to Let's Talk Dog Business?

These podcasts share a similar audience with Let's Talk Dog Business:

1. Fenzi Dog Sports Podcast
2. Prosperous Pet Business
3. The Bitey End of the Dog
4. Shaped by Dog with Susan Garrett
5. Pet Accountant Podcast

How many episodes of Let's Talk Dog Business are there?

Let's Talk Dog Business launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Let's Talk Dog Business?

Recent guests on Let's Talk Dog Business include:

1. Rikki Sullivan
2. Josh Boutelle
3. Amber Quann
4. Bobby Logan
5. Lisa Sinnott
6. Tori Mistik
7. Charlotte Nichols
8. Andre Yeu

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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