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Artwork for Let's Talk Dog Business

Let's Talk Dog Business

Jo & Vicky
Dog Training
Entrepreneurship
Business Strategy
Client Relationships
Personal Development
Mindset
Business Growth
Dog Training Industry
Imposter Syndrome
Business Coaching
Dog Training Business
Marketing
Social Media Marketing
Customer Journey
Client Engagement
Client Retention
Lead Generation
Fear
Work-Life Balance
Animal Behavior

Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-no... more

PublishesWeeklyEpisodes139Founded3 years ago
Number of ListenersCategories
Pets & AnimalsBusinessCareersKids & Family

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Artwork for Let's Talk Dog Business

Latest Episodes

Most dog trainers still focus on selling their time in sessions. A well-used model that feels safe, but often it ends up holding you back and leaves your clients with only a partial solution to their problems. In this episode we unpack what can go w... more

YouTube

What does success actually mean to you? And is it really your definition?or one you’ve picked up from everyone around you?

Today, we look at why it’s so easy to get caught up in someone else’s version of success, to end up simply doing what everyone... more

YouTube

Running a dog business isn’t just about being good at what you do with dogs. It’s about getting noticed, building relationships, creating a customer experience people want to return to, dealing with the unexpected and having the confidence to keep pu... more

YouTube

In this episode we get honest about using AI in your business. We talk about why so many dog trainers who are stretched, short on time, unsure what to say or how to show up online, lean on it so much. Unfortunately, that can lead to you creating blan... more

YouTube

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Recent Guests

Danny Nelis-Rouse
Founder of Tug-E-Nuff
Tug-E-Nuff
Episode: From Corporate Life to Tug-E-Nuff: Resilience, Networking and Growing a Dog Business with Danny Nelis-Rouse
Olivia Jones
Biker Girl Dog Trainer
Biker Girl Dog Trainer (brand)
Episode: Stop Being a GP Trainer: Niching Down Into Big Behaviour Cases with Olivia Jones
Josh Beckler
Founder and owner of Canine Optima, dog training professional
Canine Optima
Episode: Building a Small But Mighty Dog Business That Doesn´t Eat You Alive with Josh Beckler
Rikki Sullivan
Canine Copywriter
The Canine Copywriter / Brunsell Method
Episode: Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan
Josh Boutelle
Founder of DigiWolf who helps force-free dog trainers build websites and business systems
DigiWolf
Episode: From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Amber Quann
CEO of Summit Dog Training, Fort Collins
Summit Dog Training
Episode: From Park Sessions to Payroll: What It Really Takes to Become a Dog Training CEO with Amber Quann
Bobby Logan
Financial empowerment coach, multi award-winning bookkeeper, founder of an accountancy and bookkeeping practice
Independent bookkeeping/financial coaching
Episode: Dog Trainer Burnout is a Money Problem: Fixing Your Business Finances with Bobbie Logan
Lisa Sinnott
Clinical animal behaviorist specializing in reactivity and aggression
St. Paul's Training Academy
Episode: Why Human Psychology Is Your Dog Training Superpower with Lisa Sinnott
Tori Mistik
Dog mom influencer, blogger, and host of the Dog Enrichment podcast
Wear Wag Repeat
Episode: Stop Chasing Followers How Pet Businesses Really Grow Online with Tori Mistik

Hosts

Vicky
Host with canine business mentorship focus; appears across episodes as co-host sharing experiences balancing life and growing a dog business.
Jo Moorcroft
Host of the show and canine business mentor; co-hosts and shares insights on branding, strategy, and ethics in the dog-industry space.

Reviews

4.9 out of 5 stars from 64 ratings
  • Real & Relatable

    I love how real & relatable Jo/Vicky are, they make the episodes easy to listen to and you can really resonate with what they’re saying. I didn’t use to listen to podcasts, but since discovering let’s talk business I’d recommend to my fellow colleagues and peers. Really enjoyable, keep them coming! :)

    Apple Podcasts
    5
    Nathie1984
    United Kingdom2 years ago
  • Simple but valuable advice

    I’m starting my journey with a new dog training business and this podcast has been super valuable for me. Important topics and things to consider presented in a simple and easy to understand way.

    Apple Podcasts
    5
    Lauren J.W.
    United States2 years ago
  • This is why you have ears!

    One of the best ways to learn is to listen to smart and opinionated people talking openly and honestly about how they have achieved their successes, and the failures along the way. That’s what Jo and Vicky are doing in this amazing podcast. I have learned so much about the dog industry and business in general from this podcast. Every time I listen I feel more and more inspired! Give this a listen, you won’t regret it.

    Apple Podcasts
    5
    mauvedeity
    United Kingdom3 years ago
  • Dog trainer approves

    I run a dog training school in north London and this podcast is excellent. It really gives you some great ideas on how to think about the business side of dog training. Fantastic podcast. Luke.

    Apple Podcasts
    5
    berminator
    United Kingdom3 years ago
  • If you’re wanting to grow your dog business- listen to this

    I’ve been following Jo’s journey for years now.

    Quite simply, if you’re wanting to grow your dog business- listen to this and reach out to Jo and Vicky.

    Apple Podcasts
    5
    londonlad2017
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans like the balance of humor and tough business truths.
Guests are considered valuable for the depth of business insight and ethical marketing perspectives.
The show is appreciated for honest conversations about fear, burnout, and sustainable growth.
Listeners praise the real, practical, and relatable discussions they can apply directly to their dog businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan
Q: What makes someone a good fit for your services during a discovery call?
A good fit is someone open to collaboration, with a real need for depth in their messaging, and a willingness to explain their business and values so the copy can accurately reflect their brand and client benefits.
Get Found, Heard and Hired: Writing for Your Dog Training Business (Copywriting) with Rikki Sullivan
Q: What is a copywriter and why would a dog business need one?
A copywriter helps turn the business's knowledge and client stories into clear, persuasive web copy, emails, blogs, and scripts that explain value and differentiate the business, especially for smaller dog businesses that need strategy behind messaging.
From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Q: What strategies do you recommend to new dog trainers who want to start seeing traction in visibility before their website is perfect?
Start with simple web presence, build Google reviews, and focus on local referrals and partnerships; social media is a longer game, while a structured outreach and relationship-building approach yields quicker credibility and leads.
From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Q: What kind of thing are you looking for when you're doing that website build—tech side or messaging and content?
The emphasis is on messaging over flashy design; a well-written, relatable message that reflects the trainer's understanding of the owners' problems is more critical than visuals, with design following once messaging is solid.
From Invisible to InDemand: Human-Centred Marketing for Force Free Trainers with Josh Boutelle
Q: For the purpose of our viewers, tell everybody a little bit about you and what it is that you do at DigiWolf.
Josh explains that DigiWolf builds websites and business systems for force-free dog trainers, leveraging his background as a trainer to understand client needs and focusing on messaging to ensure trainers' ethics are reflected without overpromising.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Let's Talk Dog Business

What is Let's Talk Dog Business about and what kind of topics does it cover?

Shows focused on building and scaling canine businesses with a no-nonsense, growth-minded approach. Across recent episodes, the hosts discuss pricing confidence, authentic marketing, niching and specialization, human-centered branding, and sustainable growth without burnout. They share practical frameworks for client communication, pricing strategies, and growth mindset, often highlighting ethical marketing, personal branding, and community collaboration as keys to long-term success in the dog-training space. The format leans into real-world anecdotes, transparent reflections on fear and burnout, and actionable takeaways that listeners can adapt to their own dog-professional ventures. A notable angle is balancing passion for dogs with profe... more

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Which podcasts are similar to Let's Talk Dog Business?

These podcasts share a similar audience with Let's Talk Dog Business:

1. The Bitey End of the Dog
2. Prosperous Pet Business
3. Pet Accountant Podcast
4. Limitless Pet Business
5. Law of Attraction Changed My Life

How many episodes of Let's Talk Dog Business are there?

Let's Talk Dog Business launched 3 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Let's Talk Dog Business?

Recent guests on Let's Talk Dog Business include:

1. Danny Nelis-Rouse
2. Olivia Jones
3. Josh Beckler
4. Rikki Sullivan
5. Josh Boutelle
6. Amber Quann
7. Bobby Logan
8. Lisa Sinnott

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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