Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbranding.substack.com
Publishes | Weekly | Episodes | 162 | Founded | 6 years ago |
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Number of Listeners | Categories | DesignMarketingBusinessArts |
Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big brands to grow Ritchie through un... more
A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. more
A deep dive into brand architecture and how to use it to strengthen your brand positioning more
In this episode, we discover the power of ‘associative attention’, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association. more
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I love this podcast. Stef is a great host and brings in a wide range of guests on various topics relevant to brand strategy. Discussions are topical and the length of the show is long enough to really get into an area but short enough that you can listen on a walk and not have to come back to it for multiple sessions.
Regardless of your experience level around brand building - this is a must listen! Stef and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a brand successfully over the long haul in today’s quickly shifting marketing landscape. Highly recommend listening and subscribing!
There are some great episodes in this podcast but you have to be in a quiet place to hear this. You miss half of the conversation if you are in public transport or just walk on the street and a car passes by. And no, it doesn’t help if you increase the volume of your earphones. The volume in the original file should be adjusted.
Really love the format and flow, Stef seems so relaxed with the high quality guests, and asks really good follow ups. A fan!!
Just listened to my first episode. Really enjoyed the content. Definitely going to listen to more. Keep it up!
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Let's talk branding launched 6 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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