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Branding
Multiplayer Brands
B2B Marketing
Brand Strategy
Client Acquisition
Customer Experience
Design Commoditization
Authenticity
Brand Identity
Personalization
AI In Branding
Value-Based Pricing
User Generated Content
Brand Architecture
Consumer Behavior
Loyalty Programs
Creative Business Company
Marketing Science
Distinctive Branding
Brand Assets

Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbranding.substack.com

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Latest Episodes

Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) a... more

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In this episode, Dan Salkey is back on the show to talk about their latest research paper called ‘Entertain or Die’. This is the second round and this time Dan shares some new insights on how to actually build an entertainment brand.

Important links... more

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Hey everyone! Super happy to kick off a new season with more brand-building legends and insights.

In this conversation, I chat with Damian Borchok, Managing Director of Koto for the Asia Pacific region. A conversation sparked by a great article on K... more

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In this episode, we have a good (loyal?) friend of the show back for a second round: John Lyons.

Important links

* John on LinkedIn

* John’s new YouTube show ‘Bin Juice’

Get full access to Let's talk branding at letstalkbranding.substack.com/subs... more

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Key Facts

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Recent Guests

Joe Burns
A strategist at Quality Meets Creative.
Quality Meets Creative
Episode: Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.
Damian Borchok
Managing Director for Coto, a leading branding and digital agency
Coto
Episode: Brand evolution vs revolution
Austin Franke
Founder of Whoopunch and a recovering brand strategist with a focus on distinctive brand assets.
Whoopunch
Episode: Is brand strategy bullsh*t?
Felicia Rosenzweig
Independent strategy consultant with over 20 years in brand and marketing consulting.
Episode: A brand architecture masterclass with Felicia Rosenzweig
Bart De Waele
A local legend involved in founding iconic digital agencies in Belgium such as WES, Duke and Grace, and Springbok.
I know a guy / I know a girl
Episode: The agency landscape with Bart De Waele
Haris Spahic
B2B content creator and mascot designer
harisspahic.com
Episode: Creating brand mascots with AI
Jacob Cass
Founder of Just Creative and brand designer.
Just Creative
Episode: The state of branding in 2023 with Jacob Cass
Chris Walker
CEO and founder of Refine Labs
Refine Labs
Episode: Creating demand in B2B with Chris Walker

Host

Stef Hamerlinck
Host of the show with expertise in branding, who engages in no-nonsense discussions about brand-building and offers unique insights through interviews with guests from various fields.

Reviews

4.7 out of 5 stars from 150 ratings
  • Excellent guests. Relevant, digestible information

    I love this podcast. Stef is a great host and brings in a wide range of guests on various topics relevant to brand strategy. Discussions are topical and the length of the show is long enough to really get into an area but short enough that you can listen on a walk and not have to come back to it for multiple sessions.

    Apple Podcasts
    5
    CanadianFoodie0224
    Canada2 years ago
  • Energizing, Illuminating and Insightful! 🙌

    Regardless of your experience level around brand building - this is a must listen! Stef and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a brand successfully over the long haul in today’s quickly shifting marketing landscape. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    JoshCrist
    United States3 years ago
  • Great but low sound quality

    There are some great episodes in this podcast but you have to be in a quiet place to hear this. You miss half of the conversation if you are in public transport or just walk on the street and a car passes by. And no, it doesn’t help if you increase the volume of your earphones. The volume in the original file should be adjusted.

    Apple Podcasts
    3
    Florian-Moritz
    Germany4 years ago
  • Great flow / good topics

    Really love the format and flow, Stef seems so relaxed with the high quality guests, and asks really good follow ups. A fan!!

    Apple Podcasts
    5
    SkinnyTallz
    United States5 years ago
  • Great podcast

    Just listened to my first episode. Really enjoyed the content. Definitely going to listen to more. Keep it up!

    Apple Podcasts
    5
    Davidtaylor2424
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging insights and unique perspectives on branding from industry experts.
Some feedback highlights concerns regarding audio quality in certain episodes, but the overall content quality remains highly praised.
Many find the discussions both informative and inspiring, noting the balance between practical advice and strategic vision.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Brand evolution vs revolution
Q: Are there signals that indicate it's time for something radically different in branding?
Dramatic shifts in the market can prompt organizations to rethink their branding strategies.
Brand evolution vs revolution
Q: What is your experience when it comes to rebrands versus refreshes?
Many organizations often take a tentative approach, pulling punches that leave value on the table.
The secret behind brand advocacy with John Lyons
Q: How do you convince those leaders to start investing in brands?
Translate the importance of brand into business language and quantify it using models like brand tracking and share of voice.
The secret behind brand advocacy with John Lyons
Q: Do you think there are exceptions to the scale thing where, for example, really small brands and certain niches start with loyalty basically, go the opposite way like community-based fandom?
Yes, it's absolutely possible for small brands to build loyalty by fostering community engagement and creating a strong emotional connection with customers.
The state of branding in 2023 with Jacob Cass
Q: How have you diversified your offerings in the branding industry?
By creating multiple revenue streams including a community, products, and affiliate marketing alongside traditional branding services.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Let's talk branding

What is Let's talk branding about and what kind of topics does it cover?

The content focuses on various aspects of branding, featuring insightful discussions with recognized experts in marketing, branding, and design. Each episode strives to provide actionable insights into effective brand-building strategies, ensuring that listeners gain practical knowledge that can be applied in their professional endeavors. Topics often explore the complexity of brand loyalty, marketing effectiveness, and the evolving landscape of digital marketing, making it a valuable resource for professionals in the branding sector. Unique perspectives from influential guests highlight both foundational and contemporary ideas in branding, promoting a deep understanding of the discipline.

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To see how many followers or subscribers Let's talk branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Let's talk branding?

These podcasts share a similar audience with Let's talk branding:

1. JUST Branding
2. Marketing Made Simple
3. Uncensored CMO
4. Marketing Against The Grain
5. McKinsey Talks Talent

How many episodes of Let's talk branding are there?

Let's talk branding launched 8 years ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Let's talk branding?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Let's talk branding?

Rephonic pulls ratings and reviews for Let's talk branding from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Let's talk branding?

Recent guests on Let's talk branding include:

1. Joe Burns
2. Damian Borchok
3. Austin Franke
4. Felicia Rosenzweig
5. Bart De Waele
6. Haris Spahic
7. Jacob Cass
8. Chris Walker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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