Rephonic
Artwork for Legacy Fundraising Chat
Legacy Fundraising
Persuasion
Data Strategy
Onekind
Tax Justice UK
The Saltways
Letter Of Wishes
Free Will's Month
National Free Will Network
High Net Worth Individuals
Contested Wills
Wills Disputes
Nonprofit Sector
Legacy Brochures
Legacy Gifts
Wills
Storytelling In Fundraising
Ubiquity
National Freewill's Network
Facebook

Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundr... more

PublishesTwice monthlyEpisodes107Founded4 years ago
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Artwork for Legacy Fundraising Chat

Latest Episodes

Do you really need to start dancing on TikTok to promote gifts in Wills? Thankfully not. I explore how you can use Instagram and TikTok without losing your dignity.

Got a question? Drop me an email hello@legacyfundraisingchat.co.uk

Need some more... more

Letters of Wishes are becoming more common in legacy giving, but do they offer genuine reassurance or a false sense of security?

Got a question? Drop me an email hello@legacyfundraisingchat.co.uk

Need some more help with this topic? Visit my webs... more

The moment someone considers a charitable gift in their Will, something deeper is happening. In this one, I explore the hidden psychology behind legacy giving.

Got a question? Drop me an email hello@legacyfundraisingchat.co.uk

Need some more help... more

Trustees pushing back on legacies? This episode helps you answer the big questions with confidence, clarity and evidence

Got a question? Drop me an email hello@legacyfundraisingchat.co.uk

Need some more help with this topic? Visit my website for ... more

Key Facts

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Recent Guests

Roman Kubiak
Head of the Private Wealth Disputes Team at Hugh James
Hugh James Solicitors
Episode: Ep102: A chat with Roman Kubiak from Hugh James Solicitors - what every charity needs to know about contested Wills Part 1
Emma Bracegirdle
Founder of The Saltways
The Saltways
Episode: Ep100 A chat with Emma Bracegirdle from The Saltways on how to make and use videos in your legacy programme Part 1
Ashley Rowthorn
CEO of Legacy Futures
Legacy Futures
Episode: Ep96: A chat with Ashley Rowthorn and Dr Claire Routley "What We Love (and Loathe) About Legacy Marketing Part 1
Claire Routley
Director of Legacy Consultancy at Legacy Voice
Legacy Voice
Episode: Ep96: A chat with Ashley Rowthorn and Dr Claire Routley "What We Love (and Loathe) About Legacy Marketing Part 1
Sally Bendtson
Independent HR specialist who works with organizations to reduce turnover and improve leadership and culture
Independent HR consultant
Episode: Ep94: A chat with Sally Bendtson, Independent HR Specialist: "when work turns toxic and what to do about it" Part 1
Stuart McCoy
Data Strategy Consultant
Episode: Ep92: A chat with Stuart McCoy, Data Strategy Consultant "Is your data killing your legacy programme?" Part 2
Lauren Buchanan
Fundraiser at OneKind
OneKind
Episode: Ep89: A chat with Lauren Buchanan, Fundraiser at OneKind. The Journey from ‘We Should Do Legacies’ to ‘We’re Doing It!’ A client case study Part 1
Richard Miller
Heads up FreeWill's Month; MD at Capacity Marketing
Capacity Marketing / National Freewill's Network
Episode: Ep87: A chat with Richard from NFWN and Molly from Ubiquity “How Facebook Fails Fundraisers (and What Works Instead)” Part 1
Monnie Wilcox
Marketing lead at Ubiquity
Ubiquity
Episode: Ep87: A chat with Richard from NFWN and Molly from Ubiquity “How Facebook Fails Fundraisers (and What Works Instead)” Part 1

Host

Sunita Guddu
Host of Legacy Fundraising Chat, frames discussion and guides episodes.

Reviews

5.0 out of 5 stars from 26 ratings
  • Great podcast filled with short, digestible nuggets of gold. Sanita is a great host that knows her stuff, and this pod is a must-listen for those looking for help with fundraising.

    Podchaser
    5
    justincolewalker
    4 years ago
  • Really interesting podcast - highly recommend for all fundraisers, not only legacy ones. Thank you

    Podchaser
    5
    BeatriceHeinntz
    4 years ago
  • Sanita's experience comes across in a really approachable, practical and useful way, and her podcast is pitched just right - all killer, no filler!

    Whether you're new to legacies or even if you're not, Sanita's show is full of value.

    Podchaser
    5
    ben13247
    4 years ago
  • Sanita’s podcast series is great for colleagues in legacy fundraising or anyone considering the area - a useful resource sharing innovation ways to help bring your charity success through legacy fundraising. The whole series is full of super useful advice and practical tips. Thank you.

    Podchaser
    5
    OFD123
    4 years ago
  • First class advise! Access to essential legacy marketing and strategy tips. Ideal for people working directly with legacy giving but also for anybody interested in building a secure future for their charity- the future is legacies!

    Podchaser
    5
    Sarah
    4 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#224
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep88: A chat with Richard from NFWN and Molly from Ubiquity “How Facebook Fails Fundraisers (and What Works Instead)” Part 2
Q: So Richard, to help my listener out, can you share some responses, typical response rates for charities varying from small to medium, maybe large, and how that differs if someone's an animal charity versus a hospice or humanitarian?
Richard explains that larger charities tend to dominate the Free Will's Month results, while smaller ones can still perform well in localized campaigns; typical outcomes vary widely, with some smaller charities seeing modest gifts and larger ones achieving higher totals depending on brand familiarity and clarity of purpose.
Ep90: A chat with Lauren Buchanan, Fundraiser at OneKind. The Journey from ‘We Should Do Legacies’ to ‘We’re Doing It!’ A client case study Part 2
Q: What advice would you give someone new to legacies and working in a smaller organization?
Call Sunita, or seek external support if budget is tight; start with existing messaging, survey supporters, and weave legacy content into current communications.
Ep82: A chat with Lucy Anderson Jones, Development Manager at Tax Justice UK "How I created a legacy strategy with a mentor" a client case study Part 1
Q: Why did you decide to pursue a dedicated Legacy fundraising strategy at Tax Justice UK, and what were the expectations around the coaching format?
Lucy explains that the audience for their legacy program skewed older and wealthier, but they needed a customized, internal approach rather than off-the-shelf solutions. The coaching format involved hands-on collaboration, wider team involvement, and embedding the strategy into the fundraising plan.
Ep82: A chat with Lucy Anderson Jones, Development Manager at Tax Justice UK "How I created a legacy strategy with a mentor" a client case study Part 1
Q: So Lucy, as I mentioned in my intro, we worked together on how you created a legacy strategy with my support. Can you give listeners a background on your role and how you came to Tax Justice UK?
Lucy describes her background in theatre and fundraising, how she moved into nonprofit fundraising, and ultimately joined Tax Justice UK as development manager, where she oversees individual giving, trusts, major donors, and now the legacy program.
Ep87: A chat with Richard from NFWN and Molly from Ubiquity “How Facebook Fails Fundraisers (and What Works Instead)” Part 1
Q: What is Free Will's Month and who is behind it?
Free Will's Month is a year-round, multi-location donor acquisition campaign that uses legacy giving as the pathway, coordinated by Richard Miller and his team at Capacity Marketing, with the National Freewill's Network supporting sponsorship and strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Legacy Fundraising Chat

What is Legacy Fundraising Chat about and what kind of topics does it cover?

This show delivers practical, expert-led guidance for building and sustaining legacy fundraising programs. Across episodes, the conversations span governance and compliance, donor storytelling, data strategy, and practical communications for engaging bequest prospects. Notable threads include navigating contested wills and estate issues for charities, ethical donor engagement, and turning small teams into high-impact legacy programs. Guests range from charity communications specialists and video strategists to legal experts and HR consultants, with a strong emphasis on actionable tips, long-term planning, and donor-centric approaches. The format often blends methodical frameworks with real-world anecdotes, making it useful for fundraisers s... more

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Which podcasts are similar to Legacy Fundraising Chat?

These podcasts share a similar audience with Legacy Fundraising Chat:

1. The Fundraising Everywhere Podcast
2. Fundraising Bright Spots
3. Third Sector

How many episodes of Legacy Fundraising Chat are there?

Legacy Fundraising Chat launched 4 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Legacy Fundraising Chat?

Recent guests on Legacy Fundraising Chat include:

1. Roman Kubiak
2. Emma Bracegirdle
3. Ashley Rowthorn
4. Claire Routley
5. Sally Bendtson
6. Stuart McCoy
7. Lauren Buchanan
8. Richard Miller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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