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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Ty Hayes from Growth Generators
Agile Marketing
Marketing
Customer Experience
Higher Education
Marketing Teams
University Of South Australia
Psychological Safety
Growth Hacking
Lean Marketing
Cross-Functional Teams
Leadership
Marketing Leadership
Experimentation
Team Culture
AI In Marketing
CMO Leadership
Team Collaboration
Productivity
Stakeholder Engagement
Active Campaign

Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top ... more

PublishesTwice monthlyEpisodes75Founded5 years ago
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Artwork for CMO Leadership

Latest Episodes

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:   • Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours.

... more

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. 

• Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital enviro... more

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:  • How he accidentally became a developer and how his engineering-focused background blends pe... more

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. 

Grayson Campbell, Head of Digital Ma... more

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Recent Guests

Seth Matlins
Managing Director of Forbes CMO Network
Forbes
Episode: ​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network
Bev Bury
Chief Marketing Officer at Flinders University
Flinders University
Episode: 69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
Sarah Cutbush
Chief Marketing and Communications Officer at the University of South Australia
University of South Australia
Episode: 67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia
Tim Smedley
Manager of Market Insights at the University of South Australia with expertise in software development and market research.
University of South Australia
Episode: 66. Agile Marketing in Action: UniSA’s Marketing Transformation
Sean Ellis
Founder of the growth hacking movement and author of Hacking Growth
Episode: 62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
Jonathan Metrick
Operating Partner at Sagard, former CMO at Policy Genius, and contributor to TechCrunch and Forbes
Sagard
Episode: 61. Design your marketing team structure to fit your company's growth stage
Shay Howe
CMO at Active Campaign
Active Campaign
Episode: 60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign

Host

Ty Hayes
An acclaimed former Chief Marketing Officer with over 20 years of marketing leadership experience, providing insights and strategies for building high-performing marketing teams.

Reviews

4.6 out of 5 stars from 11 ratings
  • Y

    Yhdjd I did

    Apple Podcasts
    1
    newdad87
    Australia4 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#227
Ireland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
Q: What book or books have you read you found yourself recommending to others?
5 Dysfunctions of a Team by Patrick Lencioni, and The Founder’s Mentality.
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
Q: What's one skill or capability you've learned recently that you wish you'd developed sooner in your career?
Prioritizing what gives me energy.
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
Q: What are the three essential capabilities or criteria of a high-performance team?
Physicality, experimentation, culture of agility.
61. Design your marketing team structure to fit your company's growth stage
Q: What are some of the traps that CMOs may fall into as they traverse these gaps?
One trap is assuming the model that worked at a previous stage will continue to work as the company scales, which is often not the case.
61. Design your marketing team structure to fit your company's growth stage
Q: Can you tell us more about this fascinating research around designing your marketing organization to fit the stage of company growth?
The research was conducted after speaking with over a hundred CMOs globally to discover how marketing teams should evolve as companies grow.

Audience Metrics

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Frequently Asked Questions About CMO Leadership

What is CMO Leadership about and what kind of topics does it cover?

Focused on enhancing the effectiveness of marketing teams, insights center around leadership, agility, and collaboration. The content features conversations with seasoned Chief Marketing Officers and industry experts who share strategies for building high-performing teams, optimizing team structures, and embracing modern marketing capabilities. Notably, the discussions highlight the experiences of successful CMOs, offering invaluable lessons on leadership principles and changing dynamics, especially in today's fast-paced business environment. Listeners will find a wealth of actionable advice aimed at creating high-impact marketing strategies that cut through traditional silos, understand customer needs, and drive measurable results.

Where can I find podcast stats for CMO Leadership?

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Which podcasts are similar to CMO Leadership?

These podcasts share a similar audience with CMO Leadership:

1. The Mel Robbins Podcast

How many episodes of CMO Leadership are there?

CMO Leadership launched 5 years ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CMO Leadership?

Recent guests on CMO Leadership include:

1. Seth Matlins
2. Bev Bury
3. Sarah Cutbush
4. Tim Smedley
5. Sean Ellis
6. Jonathan Metrick
7. Shay Howe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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