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Artwork for Lead Balloon

Lead Balloon - Public Relations, Marketing and Strategic Communications Stories

Dusty Weis
Public Relations
Alex Jones
Infowars
Milwaukee
The Onion
Wikipedia
Artificial Intelligence
Sandy Hook School Shooting
Disinformation
Conspiracy Theories
Chatgpt
Local Politics
Fluoride
Satire
Information Ecosystem
Career Development
Leadership
Social Media
Marketing
Wikimedia Foundation

Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive sto... more

PublishesMonthlyEpisodes69Founded6 years ago
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MarketingNewsBusinessBusiness News

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Artwork for Lead Balloon

Latest Episodes

15 years ago, if you had googled Ben Kollenbroich’s name, you would have discovered that his life story was the inspiration for “Good Luck Chuck,” a mid-budget, critically-panned romantic comedy starring Dane Cook and Jessica Alba.

That’s not REMOTE... more

YouTube

Earlier this month, a new startup announced that they would be using artificial intelligence to churn out thousands of podcast episodes voiced by A.I. podcast hosts.

Inception Point A.I. claims to be able to fashion 3,000 podcast episodes a week at... more

YouTube

Most people get travel information about road closures from Google Maps, Apple Maps or a similar smartphone-based application.

But when a road is closed, most transportation agencies put out a press release.

And this disconnect is not only annoying... more

YouTube

Wikipedia readers consume nearly one billion articles per day from the online encyclopedia.

In its 25 years of operation, this compendium of human knowledge has become an integral tool for understanding the world in which we live.

But artificial in... more

YouTube

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Recent Guests

Ben Kollenbroich
The 'inspiration' for the movie Good Luck Chuck, a college buddy of the host
Episode: 64. The Wikipedia Prank: Why the Internet Mistakenly Thought the Movie Good Luck Chuck was Based on Ben Kollenbroich
Ronald Young, Jr.
Award-winning podcast host and contributor to NPR's Pop Culture Happy Hour
Episode: 63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction
Jeff Umbro
CEO of Podglomerate, an agency specializing in podcast production and monetization
Podglomerate
Episode: 63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction
Bill Beutler
Wikipedia consultant, founder of Beutler, Inc., and expert on Wikipedia's information ecosystem.
Beutler, Inc.
Episode: 61. Will Wikipedia survive Artificial Intelligence? (And Can A.I. Survive Without Wikipedia?)
Joe Pulizzi
Founder of Content Marketing Institute and bestselling author
Content Marketing Institute
Episode: 60. Recession Lessons from Content Marketing Institute Founder Joe Pulizzi: Double Down, Dig In
Eric Schwartzman
Digital PR expert, content marketing strategist, and author with over 30 years of experience.
Schwartzman and Associates
Episode: 59. Bot Farms Have Made Social Media Engagement Metrics Meaningless, with Eric Schwartzman
Ken Hoffman
Self-taught marketing consultant and jazz saxophonist
Episode: 58. The Mystery of the I-94 Sales & Marketing Tip of the Week Billboard, with Ken Hoffman & Kyle Brown
Matt Zoller Seitz
Film critic and editor-at-large for rogerebert.com, Pulitzer finalist, and author of several New York Times bestsellers
rogerebert.com
Episode: 57. Why Have Streaming Services Put So Many Ads In Our Shows? with Film Critic Matt Zoller Seitz
Andy Pearson
VP of Creative at Liquid Death with 20 years of experience in advertising.
Liquid Death
Episode: 55. Liquid Death Spoofs the Pepsi Harrier Jet Giveaway, with Andy Pearson & Jeff Beer

Host

Dusty Weis
Host of Lead Balloon, he brings a unique perspective to storytelling within the communications field, often sharing humor and insights derived from industry experiences.

Reviews

5.0 out of 5 stars from 35 ratings
  • Mystery on I-94

    A Fascinating story. Answered that age-old question on old billboards of “wonder the story about that?”

    Apple Podcasts
    5
    Pudelmom
    United States6 months ago
  • Dusty & Lead Balloon are back!

    As always, great storytelling! A great look behind the scenes into why political ads work—-or don’t. You have been missed.

    Apple Podcasts
    5
    Pudelmom
    United Statesa year ago
  • Truly intriguing conversations!

    Dusty and team have done a great job setting up some of the best “behind the scenes” conversations around events we all know about. From marketing nightmares to general public misconception, Dusty has no fear in tackling both the good and bad. Keep it up Dusty and team!

    Apple Podcasts
    5
    Mag22
    United States3 years ago
  • Who knew marketing could be so interesting!

    Dusty Weis provides great background and sets up lessons in marketing and public relations that even non-marketing mavens can enjoy.

    Apple Podcasts
    5
    momitts
    United States3 years ago
  • TERRIFIC podcast

    One of the best produced, most insightful, entertaining and informative podcasts around! I’m a huge fan now!

    Apple Podcasts
    5
    OateseyInSD
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the behind-the-scenes look at communication strategies and their real-world applications.
Listeners praise the podcast for its engaging storytelling and valuable insights into PR and marketing challenges.
Reviews highlight the well-produced nature of the episodes and the relatability of the topics discussed.
The humor intertwined with serious topics makes it a refreshing listen for professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction
Q: What does it mean for the future of our industry now that someone has crossed the line?
It signifies that industry professionals need to unite against AI that cuts humans out of content creation, establishing a boundary that should not be crossed.
63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction
Q: Was there a better way for Inception Point AI to announce its presence?
Yes, a more measured and industry-considerate approach would have been better to avoid backlash.
63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction
Q: What made you angry about the Inception Point AI announcement?
The announcement suggested that the company wished to eliminate the talent involved in podcasting, undermining the hard work and emotional investment of actual hosts.
62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS
Q: What are some best practices for municipalities to develop a way to get road closure information out?
Municipalities should prepare their systems in advance, ensure they are configured before emergencies occur, and engage communication staff in training exercises with GIS technology.
62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS
Q: Why is it insufficient for municipalities to just send out a press release about a road closure?
Many communities still rely on outdated communication methods, which fail to deliver timely information to residents as they use modern navigation devices.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Lead Balloon

What is Lead Balloon about and what kind of topics does it cover?

This podcast features engaging narratives from the fields of public relations, marketing, and branding, as shared by the professionals who experienced them firsthand. Each episode showcases compelling stories about high-stakes communication challenges, creative crises, and memorable campaigns, often infused with humor and insightful lessons learned along the way. The blend of immersive storytelling with a light-hearted approach not only entertains listeners but also offers valuable insights into the complexities faced in the communications industry. It stands out by transforming past failures and unexpected challenges into teachable moments for other professionals in the field.

Where can I find podcast stats for Lead Balloon?

Rephonic provides a wide range of podcast stats for Lead Balloon. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Lead Balloon and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Lead Balloon get?

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What are the audience demographics for Lead Balloon?

Rephonic provides comprehensive predictive audience data for Lead Balloon, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Lead Balloon have?

To see how many followers or subscribers Lead Balloon has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lead Balloon?

These podcasts share a similar audience with Lead Balloon:

1. This American Life
2. 99% Invisible
3. Freakonomics Radio
4. Radiolab
5. The Joe Rogan Experience

How many episodes of Lead Balloon are there?

Lead Balloon launched 6 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lead Balloon?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Lead Balloon?

Rephonic pulls ratings and reviews for Lead Balloon from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Lead Balloon?

Rephonic provides full transcripts for episodes of Lead Balloon. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Lead Balloon?

Recent guests on Lead Balloon include:

1. Ben Kollenbroich
2. Ronald Young, Jr.
3. Jeff Umbro
4. Bill Beutler
5. Joe Pulizzi
6. Eric Schwartzman
7. Ken Hoffman
8. Matt Zoller Seitz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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